DIGITAL
PRODUCT
CHECKLIST
Go from idea to launch
in 6 simple steps!
©DIGITALEMPIRES.CO
HEY THERE, I'M SHRUTI!
Congrats on grabbing the Digital
Product Checklist!
You've already taken a massive
step in the right direction.
Creating and launching a digital
product is the biggest reason I
was able to leave the corporate rat
race and become a 7-figure
lifestyle entrepreneur.
In this checklist you will find the
key steps that you need to take to
create and launch your first or
next digital product.
I'm rooting for your success!
Shruti Pangtey
creator | entrepreneur
©DIGITALEMPIRES.CO
1. VALIDATE YOUR IDEA
INSTRUCTIONS: Go step by step to confirm and validate your idea.
The reason why its important to validate your idea first is to make
sure that there is actually a demand for the product and you're in a
hot market!
CHECK FOR A SIMILAR PRODUCT
If there is no product like yours it could mean two things.
Either you're sitting on a gold mine or your idea won't work.
If there is no competition at all for your product that isn't a
good sign. The higher the competition, the more chances that
your product can sell.
WRITE DOWN THE BENEFITS YOUR PRODUCT WILL HAVE
How will your clients life change after they use your product?
Write down all the benefits of your product. You will need
them for your marketing copy later in emails and social media
posts.
NARROW DOWN ON PRICING
Research for competing products on Amazon, Etsy, Pinterest
and on Google to see what is the ideal range for your product.
Remember, you can always start lower and raise your price
after your first launch.
©DIGITALEMPIRES.CO
2. BUILD ANTICIPATION
INSTRUCTIONS: Once you're ready to go ahead with your idea and
narrowed down on your offer, the next step is to build anticipation
and grow your audience so they know something exciting is coming!
START A WAITLIST
Building anticipation for your upcoming product is even more
important than the actual launch. Make sure to create a page
to collect email signups. It also shows you that people are
interested in your product!
SHARE YOUR WAITLIST WITH YOUR AUDIENCE
Once your landing page with your waitlist is live, share that
with your email list, social media followers and even your
friends and family who might be interested.
BUILD UP YOUR AUDIENCE
A part of building up anticipation is building up your
audience. Work on engaging with others online who might be
your ideal audience and share your website and brand with
them. Free FB groups are an excellent way to do that for free.
©DIGITALEMPIRES.CO
3. CREATE YOUR PRODUCT
INSTRUCTIONS: Woohoo! You're at the most exciting stage now.
Even though new digital product creators think this should be the
first step, there is so much that goes before you reach this point!
CREATE AN OUTLINE FOR YOUR PRODUCT
Whether you're creating an ebook, templates, planners,
workbooks or a full-blown course or workshop, you need a
clear outline. Break down your modules or chapters by where
your client would start and where you want them to end.
START MAKING YOUR PRODUCT
Now's when you get all the good stuff in your brain on paper
or on your computer in this case. You can use free tools such
as Google Drive, Canva or Notion to start creating and
designing your product.
DESIGN PROMOTIONAL GRAPHICS
Whether you want to create a product mock-up or record a
sneak peek video or a preview chapter, make sure to design
promotional graphics for your upcoming product. Doing this
before you launch will save you a lot of time and overwhelm
later.
©DIGITALEMPIRES.CO
4. PLAN PRE-LAUNCH CONTENT
INSTRUCTIONS: Besides building anticipation and collecting more
emails on your email list you need to plan your pre-launch content.
This can be blog posts, videos or podcasts that are educational,
connected to your product idea and further build your authority.
COME UP WITH 5-10 PRE LAUNCH CONTENT IDEAS
This stage is all about educating your audience about the
topic of your product, the problems they might be facing right
now and how you might have a solution for the same. Good
pre-launch content helps your ideal audience become aware
of their problem, establish trust in your expertise and become
hungry for what's coming without actually selling them
anything!
PUBLISH & SHARE YOUR CONTENT WITH YOUR AUDIENCE
Now's the time you share with your waitlist, your readers and
your followers all your awesome pre-launch content. This
furthers builds up more anticipation with your audience while
making them aware of their current problem and how you
might be able to fix it.
©DIGITALEMPIRES.CO
5. SET UP THE TECH
INSTRUCTIONS: A lot of your work's already done! Now comes the
slightly yucky part (or amazing depending on your point of view).
This stage is about setting up a sales page and your product delivery
system.
CREATE A SALES PAGE
This is the page you will send your potential buyers to. If this
is your first time creating a sales page, you can check out one
of your competitor's pages for ideas or just look for free sales
page templates to get an idea about the copy.
CONNECT A PAYMENT & DELIVERY SOFTWARE
You've set up your sales page. But how do you get paid and
how do you set up delivery for your digital product? Here is
where tools like STAN or Shopify can help.
ADD YOUR PRODUCT TO YOUR STORE
Whatever payment and delivery software you pick, you
actually need to upload and add the product to that software
to make sure that when a person buys your product it is
actually delivered to them.
©DIGITALEMPIRES.CO
6. LAUNCH!
INSTRUCTIONS: Its time to make bank and get paid for your amazing
product! This is the final D-day where you launch your digital product for
the first time.
WRITE YOUR LAUNCH EMAILS/SOCIAL MEDIA POSTS
In these posts you will educate and sell your audience, while
clearing their objections (FAQ's) on why they need your
product.
DECIDE YOUR LAUNCH PERIOD & BONUS
Once you've finished your launch emails/posts it is time to
decide when to press launch. Make sure you give your
audience at least 5-10 days to buy your product and give
them a special bonus if they sign up early.
HIT LAUNCH
The big day is here! This is when you will line up your launch
emails and send them to your waitlist. Make sure to double
check if your sales page and your checkout cart is working
and everything is live and ready to go before. Good luck for
your big day!
©DIGITALEMPIRES.CO
READY TO FAST-TRACK YOUR LAUNCH?
Grab this starter toolkit
for just $22!
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