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Topic: Case On Toyota (Executive Summary and SWOT Analysis) & Mission and Vision of Two Global, Local & Multinational Companies

The document summarizes a case study on Toyota, including an executive summary of their plans to double profits under a new long-term strategy, a SWOT analysis, and the missions and visions of two global, local, and multinational companies. Toyota aims to increase operating profit to 1 trillion yen and the profit margin to 5% by 2015 by launching 10 new hybrid models and increasing sales in emerging markets to half of their total. The SWOT analysis identifies Toyota's manufacturing strengths but also weaknesses in profit margins and decision making speed.

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M.h. RahmAn
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84 views5 pages

Topic: Case On Toyota (Executive Summary and SWOT Analysis) & Mission and Vision of Two Global, Local & Multinational Companies

The document summarizes a case study on Toyota, including an executive summary of their plans to double profits under a new long-term strategy, a SWOT analysis, and the missions and visions of two global, local, and multinational companies. Toyota aims to increase operating profit to 1 trillion yen and the profit margin to 5% by 2015 by launching 10 new hybrid models and increasing sales in emerging markets to half of their total. The SWOT analysis identifies Toyota's manufacturing strengths but also weaknesses in profit margins and decision making speed.

Uploaded by

M.h. RahmAn
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Policy & Strategy Topic: Case on Toyota (Executive Summary and SWOT analysis) & Mission and

Vision of Two Global, Local & Multinational Companies.


Submitted to:
Kazi Atif Anwar
Assistant Professor & Acting Head Department of Business studies State University of Bangladesh

Submitted by:
Md. Habibur Rahman ID: UG01-13-06-083 Batch : 19(B)
Department of Business studies State University of Bangladesh

Date of Submission: 25 September, 2011

Executive Summary Of Case on Toyota


Toyota Motor Corporation commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota City, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production. In this case Toyota aims to double profit under a new long-term strategy. The worlds largest car maker, trying to move on from a massive global recall, also unveiled plans to slim its board to 11 members by June from 27 to speed up decision making as part of a new plan unveiled on Wednesday. Under its global vision strategy, Toyota said it would aim for an operating profit of 1 trillion ($12 billion)and a profit margin of 5%, against an estimated 550 billion and 2.9% in the current financial year ending this month. The plan, unveiled by President Akio Toyoda, also called for Toyota to launch about 10 more hybrid models by 2015. It expects emerging markets to make up half of its sales by 2015, up from 40 percent now. Toyota shares have risen 13% over the past three months, however, outperforming its rivals.It looks like it is finally catching up with Nissan and Honda in recovering (profitability) and I think that is being reflected in the share price, said Makoto Kikuchi, chief executive of Myojo Asset Management Japan.Its clear that Toyotas biggest mistake was to add too much production and the question (now) is how Toyoda is going to tackle that, he added. Executives say that, under Toyodas leadership, the company has veered away from market share targets that used to be a major driver for growth during its boom years in the past decade.

SWOT analysis of Toyota company aims to double profit under new strategy.

Internal Factor
Srtenght

External Factor
Opprtunity

Weakness

Threats

Strength: 1. They have efficient manufacturing technologies and further costs cut. 2. Its shares have outperformed. 3.They have more confidence to make profit under any circumstance. It is one of the strengths. 4.They can provide hybrid models with high quality. 5.They have strong customers relationship in the market. 6.They are following quality rather achieving high volumes of sales at present. 7. They have Minivehicle unit Daihatsu Motor and truck unit Hino motors.

Weakness: 1. It has been struggling to improve its profit margins yet. 2.There is no exact time frame to fulfill the targets. 3.They have problems in their acceleration. 4.They always try to produce high volumes rather follow the qualities. 5.They dont try to check their product clearly before launching it. 6. They cant any decision hastily. 7. Slower down vehicle development.

Opportunity: 1.They have strong customer volumes in the world. 2.They shares price is pretty highest rather anyone. 3.. They also offer hybrids cars for the customer. 4.They contributes for the society. 5.They are number one motors company in the world.

Threats Since every company has some threats so they have that. 1.Nissan Motor and third ranked Honda Motor Co Ltd are highest competitors at present. 2.Value of yen reducing everyday. 3. Potential competitors. 4. Reducing customers phenomenally. 5.Slower innovation. 6.Unchecked growth of vehicle . 7.Acceleration problems. These are all about this case.

Mission and Vision of Two Global, Local & Multinational Companies.


No. 1. 2. 3. Company Category GLOBAL MULTINATIONAL LOCAL Company Name 1. 2. 1. 2. 1. 2. Mission Vision

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