Adobe Scan 19 Sept 2023
Adobe Scan 19 Sept 2023
(20]
Q.1 Attempt ANY TWO of the following:
&h.f'liil~~ iMUic-41~ ~ ~mri"fft 3°iK ~ :
A)· Explain the causes and effects of economic depression .
8) Explain the measures introduced by the Central Bank to control inflation in India.
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Q.3 Attempt ANY TWO of the following: (20)
&it'11iil~" qi,01c-41fj ~ liA.mft 3iR ~:
A) · Explain equilibrium in the goods market using the IS curve.
LM ~ ~ (shifts) ~ cfiU.
(P.T.O)
Page 1 of 2
SYBA-IV-REG/ATKT-MAR/APR-2023-ECONOMICS-II
(20]
Q.4 Attempt ANY TWO of the following :
B) Explain the determina tion of equilibriu m exchange rate in foreign exchange market.
C) Bring out the argumen ts for and against fixed exchange rate.
[20]
Q.5 Write short notes: (ANY TWO)
q;1uJ fQ I tfl <CR cR ttqJ fam°:
A) Types of exchange rate policies
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B) • Effects of inflation
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D) Derivatio n of LM curve
Page 2 of 2
SYBA-IV-REG/ATKT-MAR/APR-2023-ECONOMICS-III
Time: 03 hrs Max. Marks. 100
m 3MC ~ ~
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~ ~ ~a5<Wlll.fii8J mUT .31siloftcr11 rfls ~ ~ - Q(f} iJ)t ~
Page 1 of 2
SYBA-IV-REG/A TKT-MARIAPR-2023-ECONOMICS-111
□) Discuss the main sources of 1nst1tut1onal finance for the agricultural sector
C) What steps has government taken to boost the tourism industry in India?
~~mnrarr.
..feJ Advantages and disadvantages of organic farming.
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.)
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Page 2 of 2
SYBA-111-REG/ATKT-NOV-2022-ECONOMICS-II
Time : 03 hrs Max . Mark
~ Explain with suitable diagram circular flow of national income in a closed economy .
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cfi'} 3rinf~
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:ficfo?-lcr1i 3mut ~~<l>U
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B) Explain various Secondary functions of commeretai banks
Page 1 of 2
Ill
SYBA -111-REG/ATKT-NOV-2
022-ECONOMICS-II
if) cm-m'T ~n rtm r~ ~m "ft ll'> c< RT
.
/i Discuss various func tion s of
RBI.
q,) RBI ~ firtllu ~m ir< RT
.
~ Typ es of investments
ir) .iiacM~'<l
~ ~
~
Page 2 of 2
,,,/,I
l;t SYBA-111-REG/ATKT-NOV-2022-ADVERTISING
"· u
-~ ...'
~ W hat are th e positive and negative effect of advertising on India n cul ture.
~
. of) ~ ~ { 3l Ife; <lc-11 U,Hcf, I{ lc-J-1 cf, .;rnut crlcfil{ lc-J-1 cfi ~ cfiT<l ~
. C) Enumerate the role of ASCI.
cf>) ~~
E) Self-Regulatory Laws
$) m -~ cfiT<.R
vf1' Green Marketin g
Qi) ~~
Page 5 of 5
SYBA-111-REG/ATKT-NOV -2022-ADVERTISING
~)
10) Professional firm s are proactive in managing brand crisi s
~ 0)
RTTcRnm ~ ifs ri<RJU cmn:~ cfi{ OlJl ·Hi8l ~ }f"flc'f@.
n)
12) In 20 18 Auto sector was nu mber one in terms of ad expenditure .
n)
02 Answer ANY TWO from the following :
[15]
i;u &1Jl<'1cl4i't cf,)01c-41(!) cTTof ~~o:mft 3fR fml:
w,1
A) Discuss the elem ents of IMC .
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Page 4 of 5
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- - - ~ ~ ~ 3,9Ir.a'iia'ir ~~ -
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A) Advertiser C) Ad agency
B) Audience D) Media
Q.1 B) State whethe r following statements are true or false: (ANY TEN)
· [10]
~u ~) wnfu rfcttm t~3JJ tcr.t: t3ra? r~am m:(~~ [f o]
1) IMC is continuous in nature.
J) ~ ~ ~ i ; r i l ' R ~.
(P.T.O)
Page 3 of 5
J
- - - - - --· ... -· ·· -····- --
SYBA-111-REG/ATKT-NOV-2022-ADVERTISING
A) independent C) formal
B) dependent 0) inform al
cfi") 3-n4tHfh
s) 3-l cr114 il l~cfi
3-T}
<Sf) 4H-4H fol~
A) ethical C) social
B) unethic al D) political
A) Australia C) Americ a
8) Japan D) India
A) Green C) Political
8) Social D) Advocacy
Page 2 of 5
SYBA-III-REG/ATKT-NO V-2022-ADVERTISING
Time : 03 hrs
Max. Marks. 100
I
/
/
Note: 1) ALL questions are COMPULSORY.
Z) ~ WJf ~ 3f$f.
2) Figures to the right indicate full marks.
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1) _ _ _ _ invented th e commercially viable television.
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3)
3'f) ~~
61) ~ tficf.fi co-l
A) advertiser C) salesforce
B) Ad agency D) media
Page 1 of 5
:r
(
SYBA-IV-REG/A TKT-MAR/APR-2023-ADVERTISING
Time : 03 hrs Max. Marks. 100
ftifo~am:(~~
1) _ _ advertising has a longer life.
A) TV B) Newspaper
C) Internet D) Magazine
A) t'rctr B) c1ch-11cr1q~
C) ~ D) ~
A) ~ I B) ilcOT
C) m:r
3) _ _ is also known as aerial advertising.
A) Hoarding B) Sandwichman
C) Car Cards D) Hot Air balloons
_t ~ ~ ~ ~ ~ -
A) ~ 8) ~sfchlJ1crl
C) ~~
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A) ~lmor B) <>1clRlcfic1I
C) ~fircu D) c.Qlcl(\l~cficil
(P .T.O)
Page 1 of 5
SYBA-IV-REG/ATKT-MAR/APR-2023-ADVERTISING
O) ~s i>fl$crl
C) 0)
7) _ _ are calcula ted by multipl ying frequency by reach.
A) TRPs B) GRPs
C) Scoring points D) Continuity
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.., (
A) i'r.mrn B) ;3f13n ~
C) mJ® T~ D) mcrc=<T
A) ~ B) ~
C) ~ D) tairnT
9) _ _method of budget conside rs the percentage of sale of last
year.
A) Task B) Arbitrary
C) Fixed Guideli nes D) All you can afford
.wh-icfii>'Yl'tl"l - ~ m.fic;r ~ ~ c:cf4'qlf l f<hm1c1 mt
A) cfiT<l B)
Page 2 of 5
SYBA-IV-REG/ATKT-MAR/APR-2023-ADVERTISING
10) _ _ _copy is also known as reason why copy.
A) Soft sell B) Hard Sell
C) Testimonial D) Topical
- ~ ~~~~~~ ;;na_
A) mtf"cmf B) ~~ mf
C) ~Rfltr:f D) ~
11) _ _ tests are conducted after the ads are run in the media.
A) Pre B) Post
C) Screen D) Running
A) ~ B) tTTR
C) ffia'f D) 'tffii_
A) ~ B)
C) ftr:fUT , / D)
8) State whether following statements are TRUE or FALSE: (ANY TEN) [101
~~~ ~c#i't ~ 3'$f 'ctlrim: (cfi)o1MI ~)
Page 3 of 5
SYBA-IV-REG/ATKT-
MAR/APR-2023-ADVE
RTISING
8) Creative brief is prepa
red by advertisers .
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9) Celebrity endorsed pro
ducts are always a suc
cess in the market.
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~~~ ~~mTB
f t ~-
1 O) Headline is the topllne
in the ad .
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11) Readership test is devel
oped by Daniel Starch
in the U.S .A.
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~ -
12) Testimon ial means sta
tement by a professio
nal.
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Q .2 An sw er ANY TW O of
the fol low ing :
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fl ~ viti!T'<fi m ~:
A) . Explain the advantage
s of outdoor advertising
.
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~ q;{ T _
B) . Discuss the various for
ms of digital advertis
ing .
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,fq ~q i 'tf1 'tfm q;{ T.
C) Br ing ou t a.c om pa rat \
\ ive ev alu ati on of telev
if ision an d ne ws pa pe
~~ 3ffiU1" qf\111criq•,41Jit>! Jtili<ic:\'i~ at>
l I' r acrivertising .
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,
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Q .3 An sw er ANY TW O of
the fol low ing ; i·,, .,
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~
[15]
Viti!T'<fi 'ff l ~ : ' I
Q. 4
Answer ANY TWO of
the following:
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TI .m fi :nR fi:llT:
A) , Discuss the types of en
dorsers used in adve
rtising .
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Page 4 of 5
SYBA-IV-REG/ATKT-MAR/APR-2023-ADVERTISING
3tq~~ 3 ' 1 f u t ~ ~ ~ ~ ~ c f i U.
D) ABC
E) . DOORDARSHAN Code
~~ems
F) Media Scheduling strategies
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Page 5 of 5
SYBA-111-REG/ATKT-NOV-2022-SOCIOLOGY-II
Time : 03 hrs Max. Marks. 100
A Write a detailed note o n the Sociology of India with a specia l reference to 'Indigenous
Social T houghts and Renaissance'.
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I
02 Attempt ANY TWO of the following: [20]
A) Write a detailed note on Leela Dube with special emphasis on the books and reviews
w ritten by her.
B) Write a detailed note on T .K. Oomen with a special emphasis on his career and books
reviewed by him .
TK Oomen <R ~ cfil{fcf;~q,( }Tfful ?TTo-fi 90-Hlcli>t)cf,.-{ ~ , 9@cfiict{ fct~risr 3-R" b,.,
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C) Write a detailed note on Sharmila Rege with a special emphasis on any 3 of her books.
cfi) ~@t;rr t,h zjun- cf>) o kll I g) 3 '},fc1 cf, i cl< fcf~N 3-R" t,;.f ~ ~imcm' aTI?;" ~ -
}T) ~ ~ < R ~ * ~-
(P.T.O)
Page 1 of 2
SYBA-111-REG/ATKT-NOV
-2022-SOCIOLOGY-II
B) Wr ite a detailed note on
the major factors affectin
g eth nic unrest in India .
.r)
I
f
t
04
cl,) TI)J-1iJlq;-{OI 3nful aw rt)
following :
;;J~ ~
q _\i [20)
<ilil'1~<'1~4') q,)Olc-<ll~ ~
liA-mft 3°tR ~ :
A Wr ite a detailed note on
the lifestyle and cu lture
of Maharashtra trib es.
po ]
3,)
of}
0 5 Att em pt AN Y TW O of
the foll ow i ng:
[201
Ca ste ism
D) British Orientalism
5)
Pag e 2 of 2
SYBA-IV-REG/A TKT-MAR/APR-2023-SOCIOLOGY-111
'1ll't:<lJ.l icl fl <'I cfi I .Q cl I~ 'i cse'l cfi) •-l' llT<R ~ITl'lcm' ~ fi;rtrr.
-~ ~ · <TT<l"{~~Fcw.
B) Write on the Critique of NEP with reference to 'Privatization of Higher Education'.
C) Write a detailed note on 'New Trends in the Education System 'with reference to
MOOCs.
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~ f11'fvhr.=r'urr ~N ~ H$11R< J.Jil.itiic.'<R ~ ~ fi;rtrr .
B) Write a detailed note on the 'Role of Different bodies under the Disaster Management
Act'.
'cfi$-<YJ.lRR
..:,
flW cR' a-q~l'rncm' fIT Fcw.
(P.T.O)
Page 1 of 2
SYBA-IV-REG/ATKT-MAR/APR-2023-SOCIOLOGY-111
Q.4 Attempt ANY TWO of the following: [20)
<fl<t,{1@11 ~ ~ ( ' f t l ~ ~ ~ ~-
~ ~ £lU.QFtJl8l {Hcfil<9' ~ ~ ~ ~~ ~ ~ -
.,£) Write a detailed note on Old Age Homes, Senior Citizen's Associations and Day Care
Centers.
Page 2 of 2
SYBA-111-REG/A TKT-NOV-20 22-PSYCHOL OGY-III
1
0 1 Att empt ANY TWO o ut of the followi ng : [20 ]
I
p~ {.q l6h-'>Q<t,1 ¢7Ulc'QI~ c:r-:r ~ ~~: [~Oj
/
x Des cri be th e concerns du ring adolesc t~nce regardi ng obesity and eating cl 1sorders
~ Define developmental psychology/ lifespan development and describe the scope in this
field .
C) Explain the formal operational stage in Piaget's model/approach and discuss the
consequences of adolescents' use of fo rmal op~r~tions, in t_his_appro_ach, _
q5) ~ ~ mmtlta ~ -~ tn cu:n ~ cITT"T 3fTfur «:ITTTT <TTCR RP~n~ci 4l.:-i
I
1Fl qi1TT <ITTcf@°R -mrrl.
3f) a011ci 141 ~ w JfJfur cH, 01 qona JffiUTR ~ W<f JfJfur ~ ~ ~ cITT"T.
(P.T.0)
Page 1 of 2
SYBA-111-REG/ATKT-NOV-2022-PSYCHOLOGY-111
B) Explain the concept of post formal thought and discuss Perry's and Schaie's
approaches towards cognitive development in young adulthood.
. I [20 ]
Q4 A ttem pt ANY TWO o ut of the fo llowrn~:
1' I
A Describe how the body develops and stays healthy during the period of early adulthood .
1
cf)) (RjUI' <flTTllm muTm ~ ~ ~ ~ mfct&<ft ~ cITTT.
D) Explain how young adults choose a partner.
Page 2 of 2
SYBA-III-REG/ATKT-NOV-2022-PSYCHOLOGY-II
vA,'} Define social psychology. Explain in detail core values that all fields must adapt to be
cons idered as scientific in nature.
Jf) -HP--!lf;:i cfi 1--!H-H~ll@=rfl dllffiTW. -imffl £'.~ctil.-tli:111 qJq{J-Hldl ~ Jf1<ft 1--!(hcll=rfl ma~
cRT.
v8) Describe Systematic observation and correlational method in Social psychology.
C) Describe the importance and roles of social neuroscience and impliciU nonconscious
processes in advancement of social psychology .
qi) flll.Jlf;:Jcfi 1--!H-H~ll@ilfl fclcfi!flll.J-at -Hll.llfGicfi ilcilfcl~H 3f1fur 3WmlfRft!cp~~ ~
.,.....,,. ...... -,• ·- ·. ·- ·r •·· ...... _ ....--J ... - ~ • - - • · · • - - - t --------·--- --·• 1 ... , - - ,,., - , - - , -
~cRT.
fi Explain the following three nonverbal communication channels - Facial expressions, Eye
contact and paralanguage.
(P.T.0)
Page 1 of 2
SYBA-111-REG/A TKT-NOV-2022-PSYCHOLOGY-II
v8} Explain the cognitive processes underlying Persuasion.
/) Describe how following methods help people in resisting persuasion - Forewarnig , selective
avoidance, ego depletion.
cf>) lR qi:6qDQltlll l . l ~ f<R)~ cflDQH-1161 fflcl ~<lTill ~ CfTlR ~Rn afct~ cfRT- 3ffuw8r,
~ '\ffi'm~. ~ {g icflcfH DI.
vB) Explain with experimental evidence how frequen cy of exposure enhances interpersonal
attraction .
,,
Q.5 Attempt ANY TWO of the following: [20]
vf') Describe what makes a person physically attractive and role of physical beauty in
interpersonal attraction.
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~ ~ ~ < I T T T.
Page 2 of 2
SYBA-IV-REG/ATKT-MAR/APR-2023-FC-II
Time : 02 hrs 30 min
Max. Marks. 75
1) Remote sensing
~~
2) Motivation
murr
3) Equity principle
WlcTTcw:f
4) Common Admission Test
~~rin'rw
5) Biotechnology
~ cmn;;,
6) Lateral thinking' '
oll-,tcfi~i>I ~
"
7) Consumer movement
~~
8) Report writing
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OR
0 .1 B) , Write a comprehensive note on the Foundation Course (Semester IV) project submitted by (15]
you .
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OR
Q.2 B), Explain the types and features of the Consumer Protection Act, 1986. (15)
(P.T.0)
Page 1 of 2