Sales - IBM Networking
Sales - IBM Networking
IBM L2/3 Copper IBM L2/3 Fiber IBM Layer 2-7 IBM 1/10Gb Uplink IBM Virtual Fabric 10G
Gigabit Ethernet Gigabit Ethernet Ethernet Switch Ethernet Switch Switch
Switch Module Switch Module Module 44W4404 46C7191
32R1860 32R1861 32R1859
• Choice 1G, 10G or mix
•Cost sensitive customers • Want Load Balancing • Same benefits as L2/3
• Low Latency
• More upstream bandwidth • Apps needing Layer 4-7 • Investment Protection
• Max. bandwidth
• Better Load-sharing • Security - Denial Service • 1G today 10G tomorrow
& SYN attacks • Target – Virtualization, HPC,
•Choice of Copper or Fibre • No IBM Cisco offering
Clusters, Financial Analytics,
• Advanced Layer 3 Support •Better scalability • SmartConnect SW Medical imaging, Surveillance,
• Support for larger networks •Great for web servers, • Stacking rendering, telcom, iSCSI, VOD..
VOIP, firewall, VPN,
• Better Latency
Microsoft Terminal Server
• Better Security
Lossless Ethernet
• Better Traffic Control
(CEE/DCB)
IBM Virtual Fabric
VMready: The industry’s 1st automated Virtual
Machine-aware networking
Low Cost, Energy Efficient, Exceptional Performance
49 IBM Confidential © 2012 IBM Corporation
IBM System Networking RackSwitch Portfolio
Management
Appliance
Networking
Expansion 10G embedded switch, Multi chassis RackSwitch G8264 & G8052 used
51 IBM Confidential © 2012 IBM Corporation
IBM System Networking for IBM Flex System & PureSystems
#2 = 4x10GbE
• Upgrade
• Upgrade 1:
• 2: 42 x 10Gb server ports & 14 x 10Gb plus 2
Add 10x1GbE
• 2x ports - 28x1Gb server ports & x 40Gb uplinks.*
20x1Gb uplinks
• (Part Number: 90Y3562) Leadership
• Upgrade 2: • Proven Operating System
• Exceptional Price/Performance
#1 = 2x40GbE
• 10Gb Uplinks Enables the 4 x 10Gb
• Investment Protections – scalable pay-as-you-grow
uplinks • FCoE convergence support planned Mid 2012
• Part Number: 49Y4298 • Partitioning – Physical/Logical Mid 2012
• VM aware & VM Mobility with VMready
Add 4x10GbE
1GbE Mgmt
• Exceptional Price/Performance • Software upgrade licenses match warranty
• Investment Protections – scalable pay-as-you-
grow
• VM aware & VM Mobility with VMready
• 52
Seamless interoperability with other switches IBM Confidential © 2012 IBM Corporation
• Summary: 75% of your clients are the ideal target for IBM’s message
HP BladeSystem
• Financial Analytics
• Video on Demand
Many clients today are running into power and heating limitations
– Some clients can only partially fill a rack due to KW per rack
– Some clients are having issues managing hot & cold aisles
Up to 71% less power consumption
Server Server 74°
°
90°
° Server Server
73°
°
Server Server
82°
°
Server Server 72°
°
Traditional Switch BLADE RackSwitch
95°
° Side Cooled Switch BLADE RackSwitch 71°
°
Storage Device Storage Device
83°
° Storage Device Storage Device 70°
°
Storage Device Storage Device
72°
° 70°
°
Storage Device Storage Device
70°
° Storage Device Storage Device
70°
°
Hot/Cold Aisle
Side View
IBM Confidential
Source: Tolly Group Competitive Performance Evaluation, #211108,
58 March © 2012 IBM Corporation
2011
6. How important is adherence to standard by your vendor?
There has been growing IT concerns over the past few years…
• With Vendor lock-in
• Wanting to get the best return on their investments and avoid rip and replace
Simplify adding new VM’s with out requires network admin intervention every time
Reduce cost and complexity of requiring multiple ports per physical server
Education
Technical Conferences
Social Media
SSI & PartnerWorld links for sales and competitive info (bookmark these!)
• IBM System Networking SAN Sales Kit - PartnerWorld and IBM SSI
• IBM System Networking for Flex System - PartnerWorld and IBM SSI
• IBM System Networking Competitive Sales tool - PartnerWorld and IBM SSI
RackSwitch
BP link:
http://www.ibm.com/partnerworld/partnerinfo/src/compdlib.nsf/BPSearchView/2173312E57AB4E99852578E700501C29?
OpenDocument
3.0 days, Classroom with Hands-on labs, cost is USD $2,275.00 plus tax
• BPs can apply their IBM Education vouchers to the cost of this class.
Skills taught:
• Describe the features and functions of the current IBM System Networking switch offerings
• Demonstrate the ability to access and interact the IBM System Networking switch
• Configure basic Layer 2 and Layer 3 functions of the System Networking switch
• Describe selected high availability features of the IBM System Networking switch
• Describe the features of VMready
• Configure VMready on a IBM System Networking switch
• Differentiate between Virtual Fabric mode and Switch Independent mode as it relates to the switch
• Define the Virtual Fabric components for the IBM System Networking switch
• Configure a vNIC on IBM System Networking switch
Web: www.ibm.com/networking
PartnerWorld www.ibm.com/partnerworld/systemnetworking
Social Media:
• Vikram Mehta, VP System Networking, Blog:
https://www-304.ibm.com/connections/blogs/VMstg/
• Facebook: http://www.facebook.com/#!/pages/IBM-System-Networking/
• Twitter: http://twitter.com/ibmsysnet
• YouTube: http://www.youtube.com/SysNetIBM
• Slideshare: http://www.slideshare.net/bladenet/
Targets
• Every time you sell a System x server with Top of Rack Switch
• Every BladeCenter with an integrated IBM System Networking switch
Lead with IBM Virtual Fabric for most competitive advantages
• Always sell an integrated switch with Pure Systems
Selling a pass-thru removes any networking advantages
Engagement
• Leverage your IBM System Networking team on larger opportunities
• Make sure to leverage for any POC’s
Revenue and Profitability
• Estimate that for every $1 in server hardware 10-15% spent on
networking
• Profitability can be significantly more than System x servers
Special Pricing
• Follow normal System x process
Simplified
Russian
Chinese
Gracias
ThankYou Obrigado English
Spanish
Danke
Grazie German
Italian
Korean Merci
French
Japanese
Tamil
Thai
Traditional Chinese
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