Hawassa University
College of Business and Economics
Department of Management
Entrepreneurship Course outline
Module code: Mgmt1012
Course name: Entrepreneurship
Credit Hours: 3
Instructor: Dereje A.
Course Description: This interdisciplinary course is designed to introduce students to the
concept of sustainable entrepreneurship, a manageable process that can be applied across
careers and work settings. It focuses on building entrepreneurial attitudes and behaviors that
will lead to creative solution within community and organizational environments. Course topics
include nature of entrepreneurship, the concept of business planning, business formation in
terms of ownership, product development using systematic and procedural approach, basics of
marketing, sources of financing for startup and when decided to grow, basics of business ethics
and corporate social responsibility including the transition from start up to growth.
Course Objective: At the end of this course students will be able to:
Define the term entrepreneurship and entrepreneur
Identify opportunity in the environment
Recognize the role of entrepreneurship in the economy
Explain the concept of business planning and develop business plan
Analyze the Importance/Role of MSEs
Describe the Concept of Product and Services
Discuss the Intellectual Property Protection
Define marketing concepts
Describe the role of marketing in achieving the goals of a business enterprise
Apply the various marketing mixes and strategies in their businesses
Know the different sources of finance to start a business venture
Learn about traditional financing in Ethiopia
Identify factors that affect business growth
Understand business expansion strategies
Know & internalize business ethics & social responsibilities.
Teaching & Learning Methods: Lecture, Term paper (preparation of Business plan)
Attendance Requirements: 80% and above to sit for the Final Examination
Evaluation Scheme: Test I – 15%, Test II – 15%, Term paper – 20% and Final Exam – 50%.
CHAPTER ONE: THE NATURE OF ENTREPRENEURSHIP
1. THE NATURE OF ENTREPRENEURSHIP
1.1. Historical Origin of Entrepreneurship
1.2. Definitions of Entrepreneurship and Entrepreneur
1.3. Types of Entrepreneurs
1.4. Role of Entrepreneurs in Economic Development
1.5. Entrepreneurial Competence and Environment
1.6. Creativity, Innovation and Entrepreneurship
CHAPTER TWO: BUSINESS PLAN
2. BUSINESS PLANNING
2.1. Opportunity Identification and Evaluation
2.2. Business Idea Development
2.3. Business Idea Identification
2.3.1. The Need will Your Business Fulfill for the Customers
2.3.2. Good or Service will your Business Sell
2.3.3. Identifies Potential Customer
2.3.4. Strategy for Selling Goods or Services
2.3.5. Relation between Business and Environment
2.4. Methods for Generating Business Ideas
2.5. Business Idea Screening
2.6. Concept of Business Plan
2.7. Developing a Business Plan
2.7.1. Business Planning Process
2.7.2. Essential Components of Business Plan
2.8. Sample Business plan Format
CHAPTER 3: BUSINESS FORMATION
3. BUSINESS FORMATION
3.1. The Concept of Small Business Development
3.2. Forms of Business (A Short Explanation)
3.3. Definition and Role/Importance of MSEs in Developing Countries
3.3.1. Definition of MSEs
3.3.2. Role/Importance of MSEs in Developing Countries
3.4. Setting up Small Scale Business
3.5. Small Business Failure and Success Factors
3.5.1. Small Business Failure Factors
3.5.2. Small Business Success Factors
3.6. Classification of Enterprises in Ethiopian Context
3.7. Main Supporting Packages for MSEs Development in Ethiopia
3.8. Problems of Small Scale Business in Ethiopia
3.9. Organizational Structure and Entrepreneurial Team Formation
3.9.1. Designing the Organization
3.9.2. Building the Management Team and a Successful Organization Culture
CHAPTER FOUR: PRODUCT/SERVICE DEVELOPMENT
4. PRODUCT/SERVICE DEVELOPMENT
4.1. The Concept of Product/Service Technology
4.2. Product/Service Development Process
4.3. Legal and Regulatory Frameworks for Entrepreneurs
4.4. Intellectual Property Protection/Product/Service Protection
4.4.1. What is Intellectual Property?
4.4.2. Patents
4.4.3. Trademarks
4.4.4. Copyrights
4.5. The Intellectual Property System in Ethiopia
CHAPTER FIVE: MARKETING
5. MARKETING
5.1. Meaning and Definitions of Marketing
5.2. Core Concepts of Marketing
5.2.1. Needs, Wants and Demand
5.3. Importance of Marketing
5.4. Marketing Philosophies
5.5. Marketing Information Systems
5.5.1. Marketing Research
5.5.2. Marketing Intelligence
5.5.3. Competitive Analysis
5.6. The Marketing Mix Strategy
5.6.1. The 4 P’s Of Marketing/The Marketing Mix
5.6.2. What Is Marketing Strategy?
5.7. Selling and Customer Service
5.7.1. The Concept of Service
5.7.2. The Concept of Customer
5.7.3. Strategic Activities needed for Quality Customer Service Delivery
5.7.4. Customer Handling and Satisfaction
CHAPTER SIX: BUSINESS FINANCING
6. BUSINESS FINANCING
6.1. Financial Requirements
6.2. Sources of Financing
6.2.1. Internal Sources (Equity capital)
6.2.2. External Sources (Debt capital)
6.3. Lease Financing
6.3.1. Types of Lease
6.4. Traditional Financing in Ethiopian (Equb/Edir, Etc.)
6.5. Crowd Funding
6.5.1. How is Crowd Funding Different
6.5.2. The Benefits of Crowd funding
6.5.3. Types of Crowd Funding
6.6. Micro Finances
6.6.1. What is Micro Finance?
6.6.2. Importance of MFIs
6.6.3. Micro Finances in Ethiopia
CHAPTER SEVEN: MANAGING GROWTH AND TRANSITION
7. MANAGING GROWTH AND TRANSITION
7.1. Timmons Model of Entrepreneurship
7.2. New Venture Expansion Strategies
7.2.1. Methods of Growth
7.2.2. The Ansoff Matrix – Growth Strategy
7.2.3. Expansion Issues
7.2.4. Choosing not to Grow
7.3. Business Ethics and Social Responsibility
7.3.1. Three Approaches to Corporate Responsibility
7.3.2. Business Ethics Principles
References:
Hailay Gebretinsae, Entrepreneurship and Small Business Management, 2nd Edition.
Hodgetts, Richard M. Kurakto, Donald F. “Entrepreneurship: A contemporary approach “.
Fourth Edition, the Dryden Press, 1998.
Hirsh Robert D. and D. and Peters Michael P. “Entrepreneurship” Fifth Edition, Tata McGraw
Hill Edition, 2002.
Holt David H. “Entrepreneurship – New venture Creation “Eastern Economy Edition, 2000.
