“Minicase Twitter”
“BASIC OF MARKETING”
Name : Dany Dzakwan Likardo
Npm : C1B021129
Class : Management D
Definition
Twitter is an online social networking and microblogging service that allows
its users to send and read text-based messages of up to 140 characters but on
November 7, 2017 it increased to 280 characters known as tweets. Twitter was
founded in March 2006 by Jack Dorsey, and the social networking site was
launched in July. Since its launch, Twitter has become one of the ten most
visited sites on the Internet, and has been dubbed "the short message of the
Internet”.
Vission- Mission
o to communicate and stay connected through rapid and frequent exchange of
messages.
o as a forum for self-expression, and expanding relationships
o to get more extensive and faster information
Question 1
Discuss Twitter's global impact early on?
Answer :
The impact that Twitter has had since its founding globally is
• The existence of Twitter makes it easier for us to interact with many people only
globally.
• Twitter has changed the way people get the latest news not only in their country but
also globally with just their mobile phone.
• Twitter also provides a place for someone to express themselves and not only that
the dissemination of information also takes place quickly so that it will be easier for
us to get the latest information.
• Twitter has become a platform for politicians to communicate and reach out to their
supporters or reach out to their supporters to win elections.
There are also negative impacts that arise from Twitter, such as the spread of fake
news, cyber crimes, and pornographic content.
Question 2
Who are Twitter’s biggest competitors? How does Twitter differ from other social
media companies?
Answer :
Twitter's biggest competitors include Facebook, SnapChat, YouTube, Google,
WhatsApp, LinkedIn, Snapchat, Meta, Instagram, and Line. But for now, Facebook is
still a social media with 2.9 billion monthly active users.
What distinguishes Twitter from other social media is
Display
The appearance of this home page is very simple compared to other social media
because there are only tweets, likes, replies. And Twitter provokes users to update
their status with the question "What happened? In short, Twitter is a social media
place to share information or news, as well as thoughts about something problem.
Contents
Twitter also has a hashtags (#) feature that makes someone's tweets readable without
having to follow each other's accounts. This is also one of the things that distinguishes
Twitter from other social media.
Features
In addition, Twitter had launched a story feature but did not have a long life. so this is
also what makes it different from social media Instagram, Facebook, Tiktok. Not only
that, Twitter continues to make new innovations so that users don't get bored with the
same feature as the launch feature, namely "Space" which allows users to have and
listen to live audio conversations.
Question 3
What marketing challenges does Twitter face as it continues to expand its brand
globally?
Answer :
Limited characters
Limited characters are also one of Twitter's shortcomings for marketing campaigns.
Twitter only provides 280 characters in one tweet. This number is very short when
compared to other social media platforms that offer up to thousands of characters. So,
if you want to make a longer caption on Twitter then you have to create multiple
Tweets/Threads.
Limited photos
This needs to be considered by Twitter considering that they need to innovate like
other social media to make 1 post can be more than 4 photos like now. because
usually to promote products and services using photos / videos that are quite a lot to
share information about the product.
Curbing Trolling and Abuse
because as we know that the spread of hoax news very quickly circulates through
social media. Therefore, it is important for Twitter to limit trolling and abuse which is
useful later to keep away from cyber crime and content that is inappropriate for its
users.
