Report

On
SIX MONTH INDUSTRIAL TRAINING
DIGITAL MARKETING
AT
Future Finder
Submitted in the partial fulfilment for the award of degree in

BACHELOR OF TECHNOLOGY
In

COMPUTER SCIENCE & ENGINEERING

Submitted by:
Nidhi kumari
Roll number:2103881

DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING

GGSCMT, Kharar

DECLARATION

1|Page
I “Nidhi Kumari” hereby declare that I have undertaken 6 months
Industrial Training at Future Finder during a period from January to June
in partial fulfilment of requirements for the award of degree of B. Tech
(Computer science and Engineering) at GGS COLLEGE OF MODERN
TECHNOLOGYCOLLEGE, KHARAR. The work which is being presented in
the training report submitted to Department of Computer science and
engineering at GGS COLLEGE OF MODERN TECHNOLOGY, KHARAR is an
authentic record of training work.

The industrial training Viva–Voce Examination_____________of has been

held on_____________ and accepted.

Signature of Internal Examiner Signature of External Examiner

2|Page
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to all those who help me

in completion of this project. I would specially thank Mr. Chetan and
Ms. Ramanjot Kaur (HOD) for constantly motivating me to work
harder. Also I would like to thank our teachers. During the work I
faced many challenges due to lack of knowledge and experience but
these people help us to get over from all the difficulties and in final
compilation of our idea to shaped sculpture.
I would like to express a deep sense of gratitude and thanks profusely
to Mr.Chetan, without the wise counsel and able guidance, it would
have been impossible to complete the report in this manner.

I would like to express gratitude to other faculty members of CSE

department for their intellectual support throughout the course of
this work.

Finally, I am indebted to all whosever have contributed in this

report.

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 CERTIFICATE

This is to certify that the work presented in this Project entitled “Website SEO ”
is a bonafide record of the work done during the period from Jan –May 2023 at
“FUTURE FINDERS” by Nidhi kumari

The project work is an authentic record of my own work and is carried out under
the supervision and guidance of Guide Mr. Chetan. The matter presented in the
report has not been submitted elsewhere, wholly or in part, for the award of any
other degree or diploma.

4|Page
 PREFACE

Someone has rightly said that practical experience is far better and closer to the
real world than more theoretical exposure. The practical experience helps the
students to view the real business world closely, which in turn widely influences
their perceptions and arguments, their understanding of real situations.

The phenomenon of creation is a long process requiring time, energy, and

dedication as well as skill and experience of those people engaged in the task,
ultimately in the outcome as the final form of embodiment of the creator’s vision.

Research work constitutes the backbone of any management education

program. A management student has to do research work quite frequently
during his entire span.

The research work entitled “Digital Marketing Website Seo” is to provide insights & a
complete whereabouts about the Topic.

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INDEX
 ABOUT THE COMPANY

ABOUT COMPANY:

Future Finders is a group of professionals who love to

think outside the box. Everything we do to refine and
achieve absolute excellence is our motto. We value
your unbeatable talent, your innovative ideas and turn
them into reality. Let us get together and head for the
successful brand!

PHILOSOPHY

 To impart hardcore practical quality training among students/developers about latest

technologies trending today.
 To share knowledge of information security and create awareness in the market. The
solution to clients' as per the International standard practices and governance.
 To support good business practices through continual employee training and
education
 To equip a local team with a strong knowledge of international best practices and
international expert support so as to provide practical advisories in the best interests of
our clients

COMPANY’S VISION & MISSION

FUTURE FINDERS only vision is to provide with
cutting edge practical skills so that students can
easily cope with and quickly adapt to the ever-
changing technologies in the corporate
environment. Our mission at FUTURE FINDERS is to
create the highest standards in education through
improvisation of quality and practical skills.
SERVICES
 Mobile Application Testing
 Web Development
 Web Designing
 Mobile App Development
 Digital Marketing Services
 WHY CHOOSE US

Hundreds of Clients & Nearly a Decade of Experience

Goal Oriented, ROI-Driven Focus
A Streamlined / Quality-Driven Process
Talented Designers & Expert Developers
Our Websites & E-marketing Platforms are Easy to Manage
We Are Dedicated to Our Clients’ Success

 We focus on imparting practical skills to the trainees & not just theoretical knowledge.
The courses are designed in this way at FUTURE FINDERS correspond to the
standards of the corporate divisions and industries. Only through the acquisition of
practical skills; you can handle the everlasting technologies that venture out in real-
time situations.
 At FUTURE FINDERS, we have competence to expand and adjust as per client specific
requirements.
 Skilled Workforce: At FUTURE FINDERS, you deal with the highly professional and
proficient employees.
 Cost Efficiency: We help you to reduce the unnecessary investment and ask for the
reasonable amount of money.
 Quality Of the Product: Our software service sector has been maintaining the highest
international standards of quality.
 Infrastructure: Well organized team and tools to handle the projects with responsible
approach Hardware, Software, Networking, Voice, Conferencing, disaster recovery all infra
all you need for international projects.
 Ongoing Involvement: FUTURE FINDERS, products are “built for change” as we are
well responsive that the necessity to improve a Web solution generally arises even before
the solution is out of the door.

 Partnership: FUTURE FINDERS, considers every client a partner. From the initial
stages, you are closely involved into the procedure of technical classification, development,
and testing.
 KEY PROFESSIONALS
In addition to a panel of eminent consultants and advisors, we have a dedicated
pool of trained Developers and Trainer, investigators, working under the
guidance of professional managers. “A Ship is as good as the crew who sail
her.” Our Technical team of professionals handing, designing & delivering of
projects has a strong presence in the North India & the US. Our engineers are
already working on the latest technologies like I-Phone & Android
Applications, Robotics, VLSI-VHDL, Embedded System, Networking and
Cloud computing. Our key professionals and advisors are listed below:

MR. BONISH SINGLA: (DIRECTOR)

He is the backbone of FUTURE FINDERS, and a man with more than 9 years rich practical
experience who believes in taking up new ventures and projects. He has been awarded many times
for his exemplary work in process improvement for IT Service Delivery Domains. MASTERS in
Computer applications and Certified from CU Certification. Holds total of 9 Years of rich
experience including 5 Years in Information Security Implementation, Maintenance and Auditing
and initial over 4 years of experience in Project Management, Client Relationship Management and
Server, Desktop and IT Service Delivery/

MISS.HARJIT KAUR: (BRANCH MANAGER)

She has more than 5 years solid industrial experience in software companies & is very innovative in
her technical approach. MCA, Diploma in Information Technology, expertise in search engine
optimization and web designing.

MISS. ISHA BALA: (HUMAN RESOURCES)

A very committed team leader and multi-talented person, who has been professionally attached
with company.

MISS. DIVYA: (HEAD COUNCILOR)

She is determinate and a team player. She is good at problem solving skills and a fast learner. She
can do multitasking.

MR. SUKHBIR SINGH: (TECHNICAL HEAD)

He has more than 3 years of experience in PLC and Scada.). He has been awarded many times for
his brilliant services.

MR. JASPAL SINGH: (CIVIL &MECHANICAL HEAD)

He has more than 38years of experience in industrial field. He is providing services as a technical
trainer for more than 8 years. He did his B.Tech in Mechanical Engineering from PEC (Punjab
Engineering College). He has been awarded many times for his brilliant services.
 CHETAN KALRA: (DIGITAL MARKETING HEAD)

B.tech (CSE) – IKG-PTU, Expertise in Python Programming, Full Stack Development,

Presenting ideas for web development software, including Application software, Working
closely with analysts, Senior Developers, Programmers, designers and staff, Producing
detailed specifications and writing the program codes, Testing the product in controlled,
real situations before going live, Preparation of training manuals for users and Maintaining
the systems once they are up and running.

CHAPTER 2

INTRODUCTION TO
Digital Media Marketing or Digital Marketing
Advertising in business is a form of marketing communication used to encourage,
persuade, or manipulate an audience to take or continue to take some action. Most
commonly, the desired result is to drive consumer behavior with respect to a
commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the
non-personal communication of information usually paid for and usually persuasive in
nature about products, services or ideas by identified sponsors through the various
media."

Advertising is normally done by a third party known as advertising agency. An

advertising agency is a service-based business dedicated to creating, planning, and
handling advertising for its clients. An ad agency is independent from the client and
provides an outside point of view to the effort of selling the client's products or services.
An agency can also handle overall marketing and branding strategies and sales
promotions for its clients. Types of ad agencies are:

 Full-service agencies
 Creative agencies
 Specialized agencies
 In-house agencies
 Digital agencies or new media agencies

This report is completely discussing about digital or new media agencies. There was a
time when Television was the most popular medium for Marketer to promote, spread
awareness and generate leads for their products but now the trend has changed and
Digital Marketing has taken its place. Main reason for this change was

 Traditional methods are expensive. Compared to digital marketing channels,

you could end up spending thousands of dollars more.
 Traditional marketing channels fail to provide instant feedback and reports
about who saw or heard an ad, and took action. This data is collected long after
the initial ad impression is made (and still then, the statistics are far from exact
numbers).

CHAPTER 3

Research Methodology + Google Review

Methodology
Digital marketing is a comprehensive approach to promoting products, services, or brands through
digital channels and technologies. It encompasses various strategies and tactics to reach and engage
target audiences online. Here's a methodology that outlines the key steps in an effective digital
marketing strategy:

Define Your Goals and Objectives:

Start by setting clear, specific, and measurable goals. These could include increasing website
traffic, generating leads, improving brand awareness, boosting sales, etc.

Know Your Target Audience:

Understand who your ideal customers are, what their needs and preferences are, and where they
spend their time online. This information will guide your content creation and advertising efforts.

Conduct Market Research:

Analyze the competitive landscape, industry trends, and customer behavior to identify opportunities
and potential challenges. This helps in shaping your strategy and positioning.

Create a Comprehensive Digital Marketing Plan:

Develop a detailed plan that outlines the channels, tactics, and tools you'll use to achieve your
goals. This could include content marketing, SEO, social media marketing, email marketing, paid
advertising, influencer marketing, and more.

Website Optimization:
Ensure that your website is user-friendly, mobile-responsive, and optimized for search engines
(SEO). This helps in improving organic search rankings and user experience.

Content Creation and Distribution:

Develop high-quality, relevant content that resonates with your target audience. This can include
blog posts, videos, infographics, eBooks, podcasts, etc. Distribute this content through various
channels like your website, social media, email newsletters, and more.
Search Engine Optimization (SEO):
Optimize your website and content for search engines to improve its visibility in search results.
This involves keyword research, on-page optimization, technical SEO, and building high-quality
backlinks.

Social Media Marketing:

Establish a presence on relevant social media platforms where your target audience hangs out.
Create engaging content, interact with your audience, and use paid advertising to extend your reach.
Email Marketing:
Build and nurture a subscriber list through personalized and valuable email campaigns. This can
include newsletters, product updates, promotions, and more.

Paid Advertising (PPC):

Use paid advertising on platforms like Google Ads, Facebook Ads, and other ad networks to reach
a wider audience. Set specific targeting parameters to ensure your ads are seen by the right people.

Analytics and Data Analysis:

Use tools like Google Analytics to track the performance of your campaigns. Monitor metrics like
website traffic, conversion rates, click-through rates, and ROI to understand what's working and
what needs adjustment.

Continuous Optimization and Testing:

Regularly review and refine your digital marketing efforts based on the data and insights gathered.
Experiment with different strategies, ad creatives, and messaging to improve results over time.

Stay Informed and Adapt:

The digital marketing landscape is dynamic. Stay updated on industry trends, new technologies,
and changes in consumer behavior. Adapt your strategy accordingly to stay competitive.
Remember, a successful digital marketing strategy is not static. It evolves based on feedback and
data, so be prepared to iterate and refine your approach as needed.

Digital Marketing Analysis and Interpretation

Digital marketing analysis involves examining various aspects of a company's online
marketing efforts to assess their effectiveness and identify opportunities for
improvement. This process typically includes collecting and analyzing data from
various digital marketing channels and platforms. Here's a breakdown of key
components and how to interpret them:
Website Traffic and Engagement:
Metrics: Visits, Unique Visitors, Pageviews, Bounce Rate, Time on Page.
Interpretation: High traffic with low engagement (high bounce rate, low time on
page) may indicate a problem with content quality or relevance. Conversely, low
traffic might suggest the need for better SEO or promotional efforts.
Search Engine Optimization (SEO):

Metrics: Organic Search Traffic, Keyword Rankings, Click-Through Rate (CTR).

Interpretation: Improving organic search traffic indicates effective SEO. Keyword
rankings and CTR show if the content is resonating with the target audience.
Social Media:

Metrics: Followers, Engagement (Likes, Comments, Shares), Click-Throughs,

Reach, Impressions.
Interpretation: High engagement and increasing followers show a healthy social
media presence. Analyzing which content types perform best helps refine the content
strategy.
Email Marketing:

Metrics: Open Rate, Click-Through Rate, Conversion Rate, Unsubscribe Rate.

Interpretation: High open and click-through rates suggest effective email subject
lines and content. A low unsubscribe rate is a positive sign.
Content Marketing:

Metrics: Content Reach, Engagement, Time on Page, Conversion Rate.

Interpretation: High reach and engagement indicate relevant and valuable content.
Analyze which types of content contribute most to conversions.
Paid Advertising (PPC):

Metrics: Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return
on Ad Spend (ROAS).
Interpretation: High CTR and conversion rates show effective ad copy and targeting.
Low CPC and high ROAS indicate efficient ad spending.
Conversion Rate Optimization (CRO):

Metrics: Conversion Rate, A/B Test Results.

Interpretation: A high conversion rate indicates effective landing pages and calls-to-
action. A/B testing helps refine elements for further improvement.
Customer Behavior:

Metrics: Customer Journey, Behavior Flow, Cart Abandonment Rate.

Interpretation: Understanding customer behavior helps identify pain points and
optimize the user experience for better conversions.
Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC)**:

Interpretation: A healthy CLTV/CAC ratio indicates that the business is efficiently

acquiring and retaining customers. A low ratio might suggest the need to refine
customer acquisition strategies.
Return on Investment (ROI):

Metrics: Revenue Generated, Cost of Marketing Efforts.

Interpretation: Positive ROI indicates that marketing efforts are profitable. Negative
ROI suggests a need to reevaluate the marketing strategy.
Competitor Analysis:

Interpretation: Understanding how your performance compares to competitors in

various digital marketing channels can provide valuable insights for strategic
adjustments.
Remember that the interpretation of these metrics should be tailored to your specific
industry, business goals, and target audience. Regularly analyzing and adjusting your
digital marketing efforts based on these insights is crucial for ongoing
success.
 GOOGLE MY BUSINESS
2.1 Introduction: While Google My Business can benefit any organization
regardless of its size or location. Businesses that service specific geographic
regions or businesses with a physical location are afforded even more
benefits. However, to take advantage of
these benefits, it's essential you go through Google's verification process

How Google My Business Works

Google effectively composes local business listings based on several different

sources. These include user edits, third party providers, verified business owner
information, and several other sources compiled into Google's business listings.
When you create and make edits to your Google My Business profile, Google
will ask you to verify your account by entering a PIN. The PIN can be either
sent to the organization's physical address or phone number.

Benefits of Verifying Your Account

Once you enter the PIN and verify the local listing for your business, you are
allowed to enhance your profile page to new heights. When you verify your
business listing, you have the opportunity to greatly expand your brand reach
and share much more information with Google and your prospective target
audience. Specifically, verifying your account allows you to:

 Add personal business photos

 Write detailed business descriptions
 Create business reviews
 Post updated business hours and location information
 Upload videos to your profile
  Offer your audience and customers coupons
 Produce real-updates for your business, such as weekly specials.

Google My Business Dashboard

Google My Business is the newest and fastest way for businesses to effectively
manage their line brand presence through an all-in-one Google interface. The
Google My Business dashboard allows you to do the following:

 Effectively manage and easily update your most recent and

current business information on Google
 Increase your company's brand recognition through Google+ page.
When your customers or audience members follow your business page, they can
offer feedback, reviews, and even make posts to your business profile. In
addition, your audience can use the +1 button to endorse your services and
products, which will show their support on Google Search, Google +, Google
Maps, and on advertisements.
 Track your organization's insights and engagement for Google+ posts and
pages
 Manage and review metrics and information from your businesses'
YouTube channels and Google Analytics account&
 Seamlessly start and manage the performance of your Google
AdWords Express campaigns.

CHAPTER 4
Data Interpretation
 Data Interpretation
Data interpretation is a key superpower in the world of digital marketing. It's about
going beyond just collecting data from clicks and website visits, and instead using
that information to gain valuable insights.

Here's how data interpretation fuels digital marketing success:

 Understanding your audience: By analyzing website traffic, social

media engagement, and other data points, you can learn about your audience's
demographics, interests, and online behavior. This knowledge helps you tailor
your marketing messages to resonate with the right people.
 Measuring campaign effectiveness: Data lets you track the performance
of your marketing campaigns across different channels. You can see what's
working well (and what's not) and optimize your campaigns for better results.
 Making data-driven decisions: Data provides a strong foundation for
making strategic marketing decisions. Instead of relying on guesswork, you
can use data insights to determine which marketing channels to invest in, what
content to create, and how to improve your overall strategy.

Here are some of the metrics that digital marketers often interpret:

 Website traffic: How many people are visiting your website, and where are
they coming from?
 Conversion rates: What percentage of visitors are taking a desired action,
such as making a purchase or signing up for an email list?
 Social media engagement: How many likes, comments, and shares are your
social media posts getting?
 Cost per click (CPC): How much are you paying for each click on your ads?
 Return on ad spend (ROAS): How much revenue are you generating for
every dollar you spend on advertising?
By effectively interpreting this data, digital marketers can continuously improve their
campaigns and achieve better results.

Accept All Friend Requests At Once:

Sometime we receive too many friend requests and clicking on confirm button
can become a painful job.This tool automates the process of accepting all friend
requests, in a three simple clicks you can accept thousands of friend requests

Event Invitation Tool:

Inviting all friends to your Facebook event can become a painful job if you have
more than 1000 thousand Facebook friends.Event invitation tool is made to
automate the process of inviting all friends to your Facebook event.

Send Multiple Friend Requests At once:

This tool allows you to send multiple friend requests to your Facebook
friends.In a single click you can send many friend requests.

Suggest Your Friends To Another Friend:

This tool allows you to suggest your Facebook friends to add another Facebook
friend.If your friend recently joined Facebook and you want to let other friends
know about him then this tool can be useful.

Facebook Video Downloader:

This tool generates a download linkfor public Facebook videos.All you need to
do is enter the URL of the Facebook video and click on generate download link
button.After that user can visit the download link and press CTRL + S to save
the video on their hard drive.

Facebook Sponsored Ads :

When it comes to social media advertising, Facebook reigns supreme. That’s
why running
successful Facebook ads are vital to the success of any business.

Facebook ads are generally the cheapest and most easily trackable form of
online advertising. Plus, they’re totally optimizable! This gives you a lot of
control over your ads, but you have to know what you’re doing if you want
successful Facebook ads. Otherwise, you may be wasting your money.

In fact, small businesses are using Facebook to increase sales. Below is a

screenshot of a Facebook advertising campaign for an ecommerce store that
generated 152 purchases through Facebook ads? And, the best part is, they only
spent $3.42 to acquire each new customer.
 In order to run successful Facebook ads, you must first answer this question:
what do you want your ads to do?
The first page you see when to start to set up a Facebook ad is this:

The most successful Facebook ads have copy that includes three elements: an
attention grabber, a phrase or sentence to add value, and a call to action. The
attention grabbed is the hook that generates interest in your ad. If the first
phrase or sentence of your copy doesn’t spark the reader’s interest, they’ll stop
reading. Some examples of attention grabbers are questions and surprising
statistics.

CHAPTER 5
Findings and Conclusion
Findings and Conclusion: Digital Marketing

Digital marketing has become an essential tool for businesses of all sizes in today's
digital age. Here's a summary of key findings and conclusions:
Findings:

Reach and Targeting: Digital marketing allows reaching a wider audience

compared to traditional methods. You can target specific demographics and
interests, leading to more qualified leads.

Cost-Effectiveness: Digital marketing campaigns can be significantly cheaper

than traditional advertising, especially for smaller businesses.
 Measurable Results: With website analytics and other tools, you can track the
performance of your campaigns and measure ROI (Return On Investment)
effectively.

Increased Engagement: Digital platforms allow for two-way communication

with your audience, fostering brand loyalty and building stronger relationships.

Conclusion:
Digital marketing offers a powerful and versatile approach to reach your target
audience, build brand awareness, and drive sales. Here are some key takeaways:
Embrace Digital Transformation: Businesses need to adapt their marketing
strategies to the ever-evolving digital landscape.
Data-Driven Decisions: Leverage data and analytics to understand your audience
better and optimize your campaigns for maximum impact.
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OFF-PAGE SEARCH ENGINE

1. Social Networking Sites

Social Networking is bigger than ever these days! Sometimes known as “Online
Reputation Management”, getting involved with social media sites is the
fundamental step with which you begin to advertise, market and build your
online reputation within your niche.
You need to sign up to the most popular social networking
sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself
a profile of your own. This allows you to extend your online network of
contacts, to connect and interact with your friends, to share things with each
other, and most importantly promote your website/blog and help build your
online reputation.
2. Blogging

Blogging is one of the best ways to promote your website online! By writing a
blog for your website, you give a reason for visitors to keep returning to your
site and keep up to date with your latest posts. It also helps search engines to
crawl your site more frequently, as they have to update your latest blog post
entries, which ultimately helps you rank higher in search engine results pages
(SERPs).
You need to produce and include lots of unique content for your
blog, such
as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to
remember to be clear and concise in what you are trying to convey to your
readers within your blog posts, don’t waffle.

3. Blog Marketing

Post comments on other blogs within the same niche as yours, which allow you
to add a link in the comments section. These links can then be crawled by
search engines, helping to point them towards your site. These blogs are
commonly referred to as “Do-Follow” Blogs (Just like ours, where you can
comment below!).
4. Forum Marketing

Find forums online that are related to your sites niche and get involved within
that community. Reply to threads, answer peoples questions, offer advice, etc.
This all helps to build up your reputation as someone who is an expert within
that niche. Try to use “Do- Follow” Forums so that you can include a link to
your site within your signature, which helps search engines crawl your site.
5. Search Engine Submission

Search engines will eventually find your site online, but that can take a while.
To speed everything up, you should submit your website to the most popular
search engines like Google, Yahoo, Bing, etc.
6. Directory Submission

Many people may say that directory submission is dead! I believe that it isn’t as
you are increasing the likely hood of people seeing your website. It is purely
based on how effectively we are selecting those directories and how efficiently
we are choosing the.
1. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit

your latest blog posts and pages to the most popular bookmarking sites, like
StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these
types of sites because the content on these sites is updated very frequently.
You should be very careful while doing this and you must properly handle the
tags which are very essential to broadcast your news on a wide area network.
This may increase your website traffic based on how effectively you have
participated.
2. Photo Sharing

If you have used any of your own photos or images on your site, then you can
share then on many of the major photo sharing websites like Flickr, Picasa,
Photo Bucket, etc. Other people will be able to see them and comment on them,
hopefully following a link to your site.
3. Video Marketing

Just like photo sharing, if you have any videos that you have used on your site,
then you can submit them to sites like; YouTube, Vimeo, etc. allowing people
to find your content in other ways.
4. Business Reviews

Write reviews about others businesses or ask your friends/clients to write a

review of your business in major business review sites like Arteta’ll, Shvoong,
Kaboodle, Style feeder, etc.
5. Local Listings

Depending on your site’s niche, you might find that listing in local directories
may be useful. You may have a website promoting your local business,
therefore instead of going global and facing huge competition, listing your
website locally, so that search engines can easily view your website and fetch
the content, will be much better. This will help you to reach a targeted audience.
Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow
Pages, etc.
 Article Submission
If you write your articles yourself, then you can submit them to popular article directory
sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst
you can also gain some links to your site from other people (though it’s usually a slower
process).

Social Shopping Network

If you run an e-commerce website, then a good strategy for advertising and branding your
products for free is to submit then to online shopping networks. By submitting your
products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online
Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc.
then you increase the likelihood of people finding the products that you are selling.
Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers. By
answering and asking relevant questions on your site niche, you help to build up your
reputation as someone that is an expert in your chosen field. You can place a link to your
website in the source section if necessary, so that people can easily find your site. If you
don’t spam, this is another great way to increase your link popularity.

2
3
 CHAPTER 6
Recommendation / Suggestion and Bibliography
Recommendation
Digital marketing is a vast field, and there are many different strategies and
tactics that you can use to reach your target audience. The best
recommendations for you will depend on your specific business goals and
target market. However, here are a few general recommendations that can
help you get started:

1. Develop a strong online presence. This includes creating a website and social media
profiles for your business. Your website should be informative and easy to navigate, and

your social media profiles should be Opens in a new

window neilpatel.com

Social media profiles

2. Create high-quality content. Content marketing is a great way to attract and engage
potential customers. Create informative and valuable content that your target audience will
want to read or watch. This could include blog posts, articles, infographics, videos, or
eBooks.

3. Use search engine optimization (SEO) to improve your website's ranking in search
results. SEO involves optimizing your website's content and structure so that it is more
likely to be found by people searching for relevant keywords.

4. Run pay-per-click (PPC) advertising campaigns. PPC advertising allows you to place ads
on search engines and other websites. You only pay for these ads when someone clicks on
them.

4
 5. Use email marketing to stay in touch with your customers. Email marketing is a great
way to nurture leads and promote your products or services.

6. Use social media marketing to connect with your target audience. Social media
marketing allows you to share your content, engage with your followers, and build
relationships with potential customers.

7. Track your results and make adjustments as needed. It's important to track the results of
your digital marketing campaigns so that you can see what's working and what's not. Use
analytics tools to track your website traffic, social media engagement, and email marketing
results.

By following these recommendations, you can develop a successful digital marketing strategy that
will help you reach your target audience and achieve your business goals.

General Digital Marketing

 Develop a strong understanding of your target audience. Who are you trying to reach
with your marketing messages? What are their needs and wants? Once you know your
target audience, you can tailor your digital marketing campaigns to resonate with them.
 Set SMART goals for your digital marketing. SMART goals are Specific, Measurable,
Achievable, Relevant, and Time-bound. Having clear goals will help you track your
progress and measure the success of your campaigns.
 Create a high-quality website. Your website is your digital storefront, so it's important to
make a good first impression. Your website should be easy to navigate, visually appealing,
and informative.
 Search Engine Optimization (SEO) is the process of optimizing your website and content
to rank higher in search engine results pages (SERPs). There are many different SEO
techniques, but some of the most important include keyword research, on-page
optimization, and link building.

5
 Search Engine Optimization

 Content marketing is the practice of creating and sharing valuable content to attract and
retain a clearly defined audience and, ultimately, to drive profitable customer action.
Content marketing can take many forms, such as blog posts, articles, infographics, videos,
and eBooks.

Content Marketing

 Social media marketing is the use of social media platforms to connect with your target
audience and promote your brand. Social media marketing can be a great way to build
relationships with potential and current customers, increase brand awareness, and drive
traffic to your website.
 Pay-per-click (PPC) advertising is a form of online advertising where you pay for each
time someone clicks on your ad. PPC advertising can be a great way to drive targeted traffic
to your website.
 Email marketing is a form of digital marketing that involves sending emails to a list of
subscribers. Email marketing can be a great way to nurture leads, promote your products or
services, and build relationships with your customers.

Bibliography

 Digital Marketing: Strategy, Implementation and Practiceby Dave Chaffey and Fiona
Ellis-Chadwick

6
 Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey and Fiona Ellis
Chadwick

 eMarketing Excellence: Planning and Optimizing Your Digital Marketing by Dave

Chaffey and Paul Smith

eMarketing Excellence: Planning and Optimizing Your Digital Marketing by Dave Chaffey
and Paul Smith

 The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Tracheole

7
 Art of SEO by Eric Enge, Stephan Spencer, and Jessie Tracheole

 Content Marketing for Dummies by Lisa Guernsey

 Social Media Marketing All-in-One for Dummies by Alexander Hiam

Social Media Marketing Allin One for Dummies by Alexander Hiam

This is just a starting point, of course. There are many other great resources available to help you
learn more about digital marketing. By following these tips and doing your research, you can
develop a digital marketing strategy that will help you reach your target audience and achieve your
business

8
Google Ads
Google Ads Overview

Google Ads: Performance Overview

Campaign: All | Ad group: All | Period: 09 Feb - 09 Mar, 2020
Impressions
Clicks CTR (%)

1620 +1%
455 +9% 28.08%
The number of times your ads are shown in +9%
Google's search results or on the Google The number of clicks on your ads. The number of clicks that your ad receives
Network. divided by the number of times your ad is
shown.

Cost CPC Conversions

+36%
$227.80
+49% $0.50 105 +8%
The total amount you paid for your ads.
The average cost you pay for each click on An action that's counted when someone
your ads. interacts with your ad, and then takes an
action that you’ve

de ned as valuable to your business.

Google Ads: Impressions

Google Ads: Clicks
Campaign: All | Ad group: All | Period: Campaign: All | Ad group: All | Period: 09 Feb - 09
09 Feb - 09 Mar, 2020 Mar, 2020

300 200

100

150

50

0
0
Feb'17 Mar'02
Feb'17 Mar'02

9
 Summary and Next Steps

Campaigns performance

Google Ads: Top Campaigns by Clicks

Campaign: All | Period: 09 Feb - 09 Mar, 2020

Total Clic ks (for all keywords): 4550

India-training in Mohali

10
 Summary and Next Steps

Google Analytics Report

• Page visits
– Total monthly visits
– Total monthly visits from Google search
– Total monthly visits from Google ads

• Goals and conversions

– Total monthly conversions by type
– Total monthly conversions by type from Google ads

This section will move through a handful of basic reports for page visits,
goals and conversions.

Remember to set your date range to the last month of data prior to pulling
your reports.

At this point, we’ve given you a brief overview of some powerful tools you
can use within Analytics to gather information on users that visit your site,
which you can then use to optimize your marketing campaigns and website.

Since you already have an AdWords account, you’re equipped to use Analytics
with just a few clicks of your mouse. And since it’s free, you can start
optimizing your online marketing campaigns right away without having to
budget a single dollar.

Use this guide and the following resources to optimize your site for the best
results.

11
12
In this report, you’ll be able to see conversions coming specifically your
Google ads for the different goal types you’ve been tracking.

Before getting started, set your date range in the top right corner
for the last month. So, first, we use the left side navigation bar to
view the AdWords traffic to your site.
1. Click on Traffic Sources
2. Click on AdWords
3. Click on AdWords Categories

From the report, you’ll be able to see a summary of all the conversions
completed on your site from your Google ads.

For each report you can see the totals over your date range in the middle of
the report and the daily tallies by mousing over a day in the timeline.

To view total monthly visits from AdWords, click the Site Usage tab in the
middle of the page and look for Visits in the middle row in bold.

And just like all reports, you can Export any of these reports to a PDF,
Excel, TSV or XML file, print the reports or email them.

13
 RESULTS AND DISCUSSION

Project Implementation:

1. Step 1: Download XAMPP. The first step is to download the XAMPP software from
Apache Friends. ...
2. Step 2: Run the modules. ...
3. Step 3: Add the WordPress files. ...
4. Step 4: Create your database. ...
5. Step 5: Complete the WordPress installation.
6. Create MySQL Database and User.
7. Configure the wp-config. php file.
8. Run the WordPress install.

www.futurefinders.i 1
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