Instructional Planning (iPlan)

Detailed Lesson Plan (DLP) Format

DLP No. Learning Area: Grade Level: Quarter:3 Date:
12
Entrepreneurship Duration: 60 mins.
Learning Describe Marketing Mix (7Ps) in relation to the Code:
Competency/ies: business opportunity vis-à-vis:
CS_EP11/12EBTREP-0h-j-10
• Product
(Taken from the Curriculum • Place
Guide) • Price
• Promotion
• People
• Packaging
• Positioning

Key Concepts / Understanding the basic concept of Marketing Mix

Understandings to be
Developed

Domain Adapted Cognitive Process Dimensions 1. Objectives

Knowledge Categories: Behavioral Verbs:
Remembering identify, retrieve, recognize, duplicate, list,
The fact or condition of memorize, repeat, describe, reproduce
knowing something with The learner can recall
familiarity gained through information and retrieve relevant
experience or association knowledge from long-term
memory
Understanding interpret, exemplify, classify, summarize,
infer, compare, explain, paraphrase, discuss Describe the Marketing Mix (7Ps )
The learner can construct in relation to the business
meaning from oral, written and opportunity
graphic messages
Skills Applying execute, implement, demonstrate,
The ability and capacity The learner can use information dramatize, interpret, solve, use, illustrate,
acquired through deliberate, to undertake a procedure in convert, discover
systematic, and sustained familiar situations or in a new
effort to smoothly and way
adaptively carryout complex Analyzing differentiate, distinguish, compare, contrast,
activities or ... the ability, The learner can distinguish organize, outline, attribute, deconstruct
coming from one's knowledge, between parts and determine
practice, aptitude, etc., to do how they relate to one another,
something and to the overall structure and
purpose
Evaluating coordinate, measure, detect, defend, judge,
The learner can make judgments argue, debate, describe, critique, appraise,
and justify decisions evaluate
Creating generate, hypothesize, plan, design,
The learner can put elements develop, produce, construct, formulate,
assemble, devise
Design a sample product using the
together to form a functional
whole, create a new product or
marketing mix
point of view
Attitude Categories: List of Attitudes:

Growth in feelings or 1. Receiving Phenomena - Self-esteem, Self-confidence, Wellness,

emotional areas. Awareness, willingness to hear, Respect, Honesty, Personal discipline,
selected attention Perseverance, Sincerity, Patience, Critical
A settled way of thinking or thinking, Open-mindedness, Interest,
Courteous, Obedience, Hope, Charity,
feeling about someone or Behavioral Verbs: ask,
something, typically one that is Fortitude, Resiliency, Positive vision,
choose, describe, erect, follow,
reflected in a person’s Acceptance, Determined, Independent ,
give, hold, identify, locate, name,
behavior Gratitude, Tolerant, Cautious, Decisive,
point to, reply, select, sit, Study,
Self-Control, Calmness, Responsibility,
use
Accountability, Industriousness, Industry,
2. Responding to Phenomena -
Cooperation, Optimism, Satisfaction,
Active participation on the part
Persistent, Cheerful, Reliable, Gentle,
of the learners. Attends and
Appreciation of one’s culture, Globalism,
reacts to a particular
Compassion, Work Ethics, Creativity,
phenomenon. Learning
Entrepreneurial Spirit, Financial Literacy,
outcomes may emphasize
Global, Solidarity, Making a stand for the
compliance in responding,
good, Voluntariness of human act,
willingness to respond, or
Appreciation of one’s rights, Inclusiveness,
satisfaction in responding
Thoughtful, Seriousness, Generous,
(motivation).
 Happiness, Modest, Authority,
Hardworking, Realistic, Flexible,
Behavioral Verbs: aid, Considerate,
answer, assist, comply, conform,
discuss, greet, help, label,
perform, practice, present, read, Sympathetic, Frankness
recite, report, select, tell, write

3. Valuing - Attaches to a Work with positive vision,

particular object, phenomenon,
creativity and entrepreneurial
or behavior. This ranges from
simple acceptance to the more spirit upon performance of group
complex state of commitment. tasks.
Valuing is based on the
internalization of a set of
specified values, while clues to
these values are expressed in
the learner's overt behavior and
are often identifiable.

Behavioral Verbs: work,

complete, demonstrate,
differentiate, explain, follow,
form, initiate, invite, join, justify,
propose, read, report, select,
share, study
4. Organization - Organizes
values into priorities by
contrasting different values,
resolving conflicts between
them, and creating a unique
value system. The emphasis is
on comparing, relating, and
synthesizing values.

Behavioral Verbs: adhere,

alter, arrange, combine,
compare, complete, defend,
explain, formulate, generalize,
identify, integrate, modify, order,
organize, prepare, relate,
synthesize
5. Internalizing values -
(Characterization): Has a value
system that controls their
behavior. The behavior is
pervasive, consistent, predictable,
and most importantly,
characteristic of the learner.
Instructional objectives are
concerned with the student's
general patterns of adjustment
(personal, social, emotional).

Behavioral Verbs: act,

discriminate, display, influence,
listen, modify, perform, practice,
propose, qualify, question, revise,
serve, solve, verify

Values Categories: List of Values:

A learner's principles or 1. Receiving Phenomena - 1. Maka-Diyos

standards of behavior; one's Awareness, willingness to hear,
judgment of what is important selected attention
Love of God, Faith, Trusting , Spirituality,
in life. Inner Peace, Love of truth, Kindness,
Behavioral Verbs: ask, Humble
choose, describe, erect, follow,
give, hold, identify, locate, name,
 point to, reply, select, sit, Study,
Go beyond learner’s life on use
earth, include more than
wealth and fame, and would 2. Responding to Phenomena -
affect the eternal destiny of Active participation on the part of
millions the learners. Attends and reacts to
a particular phenomenon.
Learning outcomes may
emphasize compliance in
responding, willingness to
respond, or satisfaction in
responding (motivation).

Behavioral Verbs: aid,

answer, assist, comply, conform,
discuss, greet, help, label,
2. Maka-tao
perform, practice, present, read,
recite, report, select, tell, write
Concern for Others, Respect for human
rights, Gender equality, Family Solidarity,
3. Valuing - Attaches to a
Generosity, Helping, Oneness
particular object, phenomenon, or
behavior. This ranges from simple
3. Makakalikasan Appreciate the significance of
acceptance to the more complex the Marketing Mix (7Ps) in
Care of the environment, Disaster Risk
state of commitment. Valuing is relation to the business
based on the internalization of a Management, Protection of the
set of specified values, while Environment, Responsible Consumerism, opportunity.
clues to these values are Cleanliness, Orderliness, Saving the
expressed in the learner's overt ecosystem, Environmental sustainability
behavior and are often 4. Makabansa
identifiable.
Peace and order, Heroism and Appreciation
Behavioral Verbs: work, of Heroes, National Unity, Civic
complete, demonstrate, Consciousness, Social responsibility,
differentiate, explain, follow, Harmony, Patriotism,
form, initiate, invite, join, justify,
propose, read, report, select, Productivity
share, study

4. Organization - Organizes
values into priorities by
contrasting different values,
resolving conflicts between them,
and creating a unique value
system. The emphasis is on
comparing, relating, and
synthesizing values.

Behavioral Verbs: adhere,

alter, arrange, combine,
compare, complete, defend,
explain, formulate, generalize,
identify, integrate, modify, order,
organize, prepare, relate,
synthesize

5. Internalizing values -
(Characterization): Has a value
system that controls their
behavior. The behavior is
pervasive, consistent, predictable,
and most importantly,
characteristic of the learner.
Instructional objectives are
concerned with the student's
general patterns of adjustment
(personal, social, emotional).

Behavioral Verbs: act,

discriminate, display, influence,
listen, modify, perform, practice,
propose, qualify, question, revise,
serve, solve, verify
2. Content The Marketing Mix: the 7P’s of Marketing

3.LearningResources Self-Learning Module- SLM (Entrepreneurship)

4. Procedures
4.1 Introductory Activity (5 minutes). This part introduces A. Introductory Activity
the lesson content. Although at times optional, it is usually included ➢ Prayer
to serve as a warm-up activity to give the learners zest for the ➢ Checking of Attendance
incoming lesson and an idea about what it to follow. One principle in ➢ Setting of Classroom Rules
learning is that learning occurs when it is conducted in a pleasurable
Be on time.
and comfortable atmosphere.
Raise your hand if you have questions.
Listen to the teacher and following instructions.
Share your ideas and participate.
Note: Students who will participate in the class will be given
metacards with corresponding points:
Pink metacard - 3 points
Yellow metacard - 5 points
Red metacard - 10 points

B. Review past lesson about market research through “Peeling a

Cabbage game.”
Instructions:
▪ The students will play a cabbage game made of paper.
▪ When the music is played, the students will perform a dance and
pass the cabbage to the student next to him/her.
▪ Students who can answer correctly will be given an pink
metacards equivalent to 3 points
▪ When the music stops, the student who holds the cabbage paper
will automatically peel off one layer and answer the following
questions:
INDIVIDUAL ACTIVITY: (REVIEW QUESTIONS )
1. A data gathering technique where it can be done via direct mail, over
the phone, internet or e-mail. SURVEY
2. A data gathering technique where it can be moderated to group
interviews and brainstorming sessions that provide information on
user’s needs and behaviors. FOCUS GROUP DISCUSSION
3. It is the most common way to gather primary research with the use of
questionnaires or interview schedule. SURVEY
4. It is the process of gathering, analyzing and interpreting the
information about the product or the services to be offered for sale in the
market, the market and about past, present and any potential consumers
for the products. MARKET RESEARCH
5. It refers to information gathered directly from the respondents who
answered set of questions. INTERVIEW
6. What are the different ways on how to collect a data that help
entrepreneur in gathering information about their target market?
Survey, Interview, and Focus Group Discussion (FGD)

C.CONDUCT PRETEST:
1) It is a set of controllable and interrelated variables composed of
product, place,price and promotions that a company assembles to satisfy
a target group better than its competitor.
a.Price b. Marketing Mix c. Product d. Packaging
2) The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
3) An item that is produced to satisfy the needs of a certain group of
people.
a. Price b. Marketing Mix c. Product d. Packaging
4) It is a tangible product. It’s example includes tires, MP3 players,
clothing and etc.
a.Branding b. Positioning c. Goods d. Place
5) It can be intangible or tangible as it can be in the form of services or
goods.
a. Price b. Marketing Mix c. Product d. Packaging

D. MOTIVATION:
A.Picture Analysis: ( GUESSING GAME )
The class will be divided into two groups. The game has three round.
Each group will be given a flag let. They will choose a representative to
raise the flag. The group who raise their flag first will be given the chance
to answer. The group who got the greatest number of correct will
declared as the winner.

First Round - EASY ROUND

▪ The teacher will present different logos of famous and
successful
companies, each group will guess which company does the logo belongs.
Students who can answer correctly will be given an pink metacards
equivalent to 3 points

1. Tiktok
2. Philippine Airlines
3. Nike
4. Mercury Drug
5. McDonald

Second Round - AVERAGE ROUND

The teacher will flash the different taglines of the different successful
companies. Students who can answer correctly will be given an yellow
metacards equivalent to 5 points

1. We find ways - BDO

2. “We got it all for you” - SM
3. “Bida ang Saya” - JOLLIBEE
4. Pasalubong ng Bayan- DUNKIN’ DONUT
5. Hari ng Padala - LBC
Third Round - DIFFICULT ROUND
The teacher will flash pictures of some successful business owner, the
students need to guess who the founder of the company. Students who
can answer correctly will be given an red metacards equivalent to 10
points.

1. LUCIO TAN - Philippine Airlines

2. TONY TAN- CAKTIONG - Jollibee Corporation
3. RAMON S. ANG - San Miguel Corporation
4. BILL GATES - Microsoft
5. GLENDA VICTORIO - Brilliant Skin Essentials
Note:
Okay! Very Good! I think you are now ready for our new discussion today.

PRESENTATION OF OBJECTIVES:
And of course, we have our new topic, we also have a new learning
objectives: The teacher let the students read the objectives of the
lesson.

LESSON OBJECTIVES:
KNOWLEDGE:
Describe the Concept of Marketing Mix (7Ps ) in relation to the
business opportunity;
SKILLS:
Design a sample product using the marketing mix;
ATTITUDE:
Work with positive vision, creativity and entrepreneurial spirit
upon performance of group tasks;
VALUES:
Appreciate the significance of the Marketing Mix (7Ps) in
relation to the business opportunity.
So now! Are you ready for our new lesson? But before that the students will
task to guess the jumbled letters to form a correct word based on the
definition given.

TASK 1. Guess the word/ Ordering Concept:

Instruction: The teacher asked the student to arrange the jumbled letters
base on the definition given about marketing mix.

X I M G N I T M E K R A P s 7 = 7Ps Marketing Mix

Concept: A widely accepted strategic marketing tool that combines the

original 4P’s with the additional 3P’s in formulating market tactics for
product or services.

Very Good you got the correct word.. So our topic for today is all about?
The 7Ps of Marketing Mix.

LESSON PROPER: DISCUSSION ( The 7 P’s of Marketing Mix )

 1. PRODUCT ( Creating Value )
- Refers to any goods or services that are produced to meet the
consumers’ wants, tastes and preferences.
- Any physical good, services, or idea that is created by entrepreneur or
an innovator in serving the needs of the customers and addressing their
existing problem.
Types of Products
Tangible products - products that can be perceived by our 5 senses.
Intangible products ( services ) - products that can be enjoyed that are
performed by people or machine.

2. PLACE ( Delivering Value )

- Represents the location where the buyer and the seller exchange goods
and services.It also called the distribution channel. It can any physical
store as well as virtual stores or online shops on the Internet.

3. PRICE ( Capturing Value )

- Price is the value of money in exchange for a product or service.
The amount or value that a customer gives up to enjoy the benefits of
having or using a product or service.
Example: Pricing strategy is the penetration pricing. It is when
the price charge for products and services is set artificially low in
order o gain market share.

4. PROMOTION ( Communication Value )

- Involves presenting the products or services to the public on how these
can address the public’s needs, wants, problems, or desires.
- The main goal of promotion is to gain attention and to deliver message

EXTENDED 7P’s
PEOPLE
- Consists of each person who is involved in the product or service
whether directly or indirectly. The ultimate marketing strategy. They sell
and push the product. The most important element s of the marketing
mix. The right people are essential in marketing mix

5. PACKAGING
- How the products or service is presented to customers.
- It is the overall identification look and feel of a product and service. This
is the first element that the customers will see. It will determine the
uniqueness of the product from the competitors.
-The silent hero in the marketing world. Refers to the outside appearance
of a product and how it is presented to the customers.
The best packaging should be attractive enough and cost efficient for the
customers.

6. POSITIONING
- refers to a process used by marketers to create an image in the minds
of a target market.

4.3 Analysis ( 5 minutes). Essential questions are included to

serve as a guide for the teacher in clarifying key understandings
about the topic at hand. Critical points are organized to structure the
1. How does the different elements comprising the modified framework
discussions allowing the learners to maximize interactions and
of marketing mix influence the demand for the product?
sharing of ideas and opinions about expected issues. Affective
questions are included to elicit the feelings of the learners about the 2. What will you consider if whenever you plan to add or change
activity or the topic. The last questions or points taken should lead existing features in marketing mix?
the learners to understand the new concepts or skills that are to be 3. Why it is necessary that all P's in the marketing mix should be
presented in the next part of the lesson. compatible?
4.4 Abstraction (10 minutes).This outlines the key concepts, 1. How many P’s are there in a Marketing Mix?
important skills that should be enhanced, and the proper attitude that 2. In marketing mix what constitutes of the 7P’s in terms of products?
should be emphasized. This is organized as a lecturette that 3. In terms of services what are the specific P’s constitutes in marketing
summarizes the learning emphasized from the activity, analysis and mix?
new inputs in this part of the lesson.
4.5 Application ( 5 minutes).This part is structured to ensure the The class will be divided into five groups. Each group will brainstorm
commitment of the learners to do something to apply their new and think of an original product, indicate the price, place or location of
learning in their own environment. business, promotional tool to be used, and their target market, then they
will make a sketch of their product in a cartolina. Each group will be
given ten minutes to do the activity. Afterwards, they will be given three
minutes to present their work by group.
 Criteria:

✓ Uniqueness ----------------------------------- 25%

✓ Creativity ------------------------------------- 25%
✓ Content --------------------------------------- 40%
✓ Impact ----------------------------------------- 10%
Total ________________________________________100%

4.6 Assessment( 5 minutes).For the Teacher to: a) Assess

whether learning objectives have been met for a specified duration,
b)Remediate and/or enrich with appropriate strategies as needed,
and c) Evaluate whether learning intentions and success criteria
have been met. (Reminder: Formative Assessment may be given
before, during, or after the lesson). Choose any from the Assessment
Methods below:
Assessment Method Possible Activities
a.)Observation

b.) Talking to learners/conferencing

c.)Analysis of learner’s products

d.)Tests Identification
Direction: Write the word or phrase that is being described or completes
the thought of each statement.
______________1. It is a set of controllable and interrelated variables
composed of product, place, price and promotions that a company
assembles to satisfy a target group better than its competitor.
______________2. The amount of money that a customer pays for to enjoy it.
______________3. An item that is built or produced to satisfy the needs of a
certain group of people.
______________4. It determines your firm’s profit and survival.
______________5. It can be intangible or tangible as it can be in the form of
services or goods.
______________6. The way your product or service appears from the outside.
______________7. A marketing model that modifies the 4Ps model.
______________8. Responsible for every element of your sales, marketing
strategies, and activities.
______________9. It refers to how a business creates awareness in the
market.
______________10. It claim a new space in the mind of the customer different
from the spaces occupied by existing products.

4.7 Assignment ( 5 minutes).

• Reinforcing / strengthening Create a promotional video of the product that you made as a group. The videos must be
the day’s lesson 2- 3 minutes.
Criteria:
Uniqueness ----------------------------------- 25%
Creativity ------------------------------------- 25%
Content --------------------------------------- 40%
Impact ----------------------------------------- 10%
Total: ___________________________________ 100%
4.8 Concluding Activity (minutes).

“A brand is no longer what we tell the costumer it is – it’s what consumers tells each
This is usually a brief but affective closing activity
other it is.”
such as a strong quotation, a short song, an

•
anecdote, parable or a letter that inspires the
learners to do something to practice their new Scott Cook
learning.
1. Remarks Indicate below special cases including but not limited to continuation of lesson plan to the following
day in case of re-teaching or lack of time, transfer of lesson to the following day, in cases of class
suspension, etc.,

2. Reflections Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress this
week. What works? What else needs to be done to help the students learn? Identify what help your
instructional supervisors can provide for you so when you meet them, you can ask them relevant
questions. Indicate below whichever is/are appropriate.
A. No. of learners who earned 80% in the evaluation.

B. Did the remedial lessons work? No. of learners who have

caught up with the lesson.
C. No. of learners who require additional activities for
remediation.
D. Which of my learning strategies worked well? Why did these
work?
E. What difficulties did I encounter which my principal or
supervisor can help me solve?
F. What innovation or localized materials did I use/discover
which I wish to share with other teachers?

Name: School:

Ana Maria A. Sabellon Matab-ang National High School