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Syllabus-Strat Mgt-2021

College of Hospitality Management (Cagayan State University)

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F-ODI-2056 1
REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

COURSE PLAN IN BME12-STRATEGIC MANAGEMENT AND TOTAL QUALITY MANAGEMENT

The Cagayan State University aims to produce graduates who will exhibit:
Competence - critical thinker, creative problem-solver, competitive performer regionally, nationally and globally
Social Responsibility - sensitive to ethical demands and compassionate particularly to the marginalized, steward of the environment for future
Intended Graduate
generations while championing development and socially just and an advocate of economic and social equity
Attributes
Unifying Presence - uniting theory and practice, uniting strata of society, uniting tradition and innovation, uniting the nation, the ASEAN region and
the world and uniting the University and the community

Graduates of the college will be able to:

(Knowledge) –assess and analyze the hospitality’s multi-culturally diverse issues, challenges and opportunities through effective interpersonal and
College Intended varied modes of communication, and to provide venues for changes and conflict resolutions.
Learning Outcomes (Skills) – demonstrate hospitality leadership and management skills as well as managerial and entrepreneurial decision-making skills in addressing
industry issues and concerns.
(Attitude) - manifest Christian values in sustaining professional food and lodging business operations in accordance with guest expectations.
At the end of the program, the graduates are expected to:
1. Articulate and be able to discuss the latest developments in the hospitality industry.
2. Communicate effectively orally and in writing using English, Filipino and an appropriate foreign language required in the hospitality industry.
3. Manifest adequate knowledge of tourism and hospitality industry both in local and international context.
4. Work effectively and independently in multi-disciplinary and multicultural teams.
Program Intended
5. Engage in the practice of professional, ethical and social responsibility
Learning Outcomes
6. Faithfully promote and preserve Filipino historical and cultural heritage.
7. Capably plan and implement a risk management program to provide a safe and secure workplace.
8. Be able to produce and manage food products and services, complying with enterprise and global standards.
9. Demonstrate management skills in food and beverage service and production.
10. Perform the ASEAN common competency standard required in housekeeping, front office and food and beverage service.

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

COURSE MAP
Intended Learning Outcomes IPO 1 IPO 2 IPO 3 IPO 4 IPO 5 IPO 6 IPO 7 IPO 8 IPO 9 IPO 10
Understand the strategic decisions that organizations / / /
make and have an ability to engage in strategic
planning.
Apply the basic concepts that underlie each of the / / / / /
functional areas of business (marketing, finance, human
resource management, production and operations
management, information technology, and strategic
management) and employ these concepts in various
business situations
Integrate and apply knowledge gained in basic courses / / / / /
to the formulation and implementation of strategy from
holistic and multi-functional perspectives.
Analyze and evaluate critically real-life company / / /
situations and develop creative solutions, using a
strategic management perspective.

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

Course Code BME 12 Course Title STRATEGIC MANAGEMENT AND TOTAL QUALITY MANAGEMENT
2021- Number of Lecture
Course Credits 3 Semester 1st Semester School Year 54
2022 Hours
Number of Laboratory
Pre-requisite/s NONE Co-requisite/s NONE NONE
Hours
Course Description: This course concentrates on the rudiments of strategic management and emphasizes the value and process of strategic management. In
addition to familiarizing students with new subject matter, students are expected to integrate and apply organization’s vision, mission, examine principles,
techniques and models of organizational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as
corporate governance and business ethics for the development of effective strategic leadership. A comprehensive practical look at how to become an effective
quality manager and decision maker focused on improving the quality of people, processes, products and the work environment on a continual basis. Current and
future quality managers and decision makers gain the knowledge and skills they need to achieve organizational excellence. With a focus on continually
developing the quality of people, processes, products and the work environment, it covers all pertinent quality-related topics including quality, quantity and
global competitiveness, strategic alliances, establishing a culture of quality, customer satisfaction and quality, employee empowerment, leadership and change
management, problem solving and decision making, continual improvement methods such as, benchmarking and implementing quality.

Submission of Assigned activity 20%

Students Engagement/Forum Discussion 30%
Grading System Quizzes and Unit examination 30%
Major Examination (Midterm and Finals) 20%
Total 100%

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

OUTCOME- BASED LEARNING PLAN ON BME12-STRATEGIC MANAGEMENT AND TOTAL QUALITY MANAGEMENT
Teaching and Learning Time
Intended Learning Teaching and
References Allotment Resources Learning
Outcome (ILO) Learning Content Learning
Lec. Lab. Assessment
Activities (TLA)
Explain the University Statement of the Vision, Mission, University Manual 1hr. Discussion Recitation
Vision, Mission, and the Goal and Objectives
a. Ambisyon 2040 Student Hand book Audio-Visual
College and Program
b. University Vision Presentation of
Learning Outcomes
c. University Mission Designated
Identify the University and d. College ILO Officials
Campus Officials e. Program ILO
f. University Officials
g. Student Policies
Discuss the concepts and I. The Nature of Strategic Fundamentals of Strategic 3 Lecture- Laptop Objective
relevance of strategic Management Management hrs. Discussion Copy of Assessment
management a. Definition, benefits and key through Power Cases 1 (30 items)
terms in strategic management Strategic Management
point presentation
Breakdown effective b. Guidelines for effective strategic Concepts and Cases A Output
strategies and strategic management Competitive Advantage Mini Case Presentation
process implemented by c. The Strategic Management and Approach Analysis: and
successful companies. Process Assessment
Strategic Management in Collaborative
through the
Tourism and Hospitality learning– students
will be divided use of a
with Total Quality
into small groups rubric.
Management
to analyze the
strategy

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

implemented by
Nokia
Corporation
(Case available
in Strategic
Management
Concepts and
Cases: A
Competitive
Advantage
Approach, page
34)
Describe the nature and role II. The Business Vision and Fundamentals of Strategic 4 Power point Laptop Objective
of vision and mission Mission Management hrs. presentation Copy of Assessment
statements in strategic a. Mission and Vision Statements Cases 1 (30 items)
Explained Strategic Management Module
management
b. How to create mission and Concepts and Cases A Output
Mini Case
Discuss why the process of vision statement Competitive Advantage Presentation
Analysis:
developing a mission c. Characteristics, components and and Approach and
statement is necessary as the elements of a mission statement Collaborative Assessment
and strategic vision Strategic Management in
resulting documents learning – through the
Tourism and Hospitality
Students will be use of a
Explain how clear vision and with Total Quality
divided into small rubric.
mission statements can Management
groups to analyze
benefit other strategic-
vision-mission
management activities
statements of
https://www.youtube.com/
different

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

Evaluate good vision watch?v=8wem6FZAucw organization

statements of different
Develop a vision-
organizations and write good
mission statement
vision and mission
on chosen
statements
establishment
Identify industry examples of III. Analyzing a Company’s Fundamentals of Strategic 5 Power point Laptop Objective
forces that affects an External Environment Management hrs. presentation Copy of Assessment
organization a. The nature of External Cases 2 (30 items)
Assessment Strategic Management Module
Explain the importance of b. The Competitive Forces Concepts and Cases A Output
Mini Case
monitoring external trends c. Sources of external information Competitive Advantage Presentation
Analysis:
and events d. Forecasting tools and techniques and Approach and
e. Industry Analysis: The EEI Collaborative Assessment
Explain market commonality Matrix Strategic Management in
learning – through the
and resource similarity in f. The Competitive Profile Matrix Tourism and Hospitality
Students will be use of a
relation to competitive (CPM) with Total Quality
divided into small rubric.
analysis Management
groups to analyze
https://www.youtube.com/ forces and its
watch?v=BivHbPB_Xs4 effect on the
firm’s operation.
Describe how to perform an IV. Analyzing a Company’s Fundamentals of Strategic 5 Power point Laptop Objective
internal strategic- Resources and Competitive Management hrs. presentation Copy of Assessment
management audit Position Cases 3 (30 items)
a. The nature of Internal Audit Strategic Management Mini Case
Explain the RBV in strategic b. The Resource- Based View Concepts and Cases A Analysis: Recitation

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

management (RBV) Competitive Advantage Collaborative Output

c. Integrating Strategy and Culture and Approach learning – Presentation
Identify the basic function or d. Value chain analysis and Students will be and
activities that make-up the Benchmarking Strategic Management in
divided into small Assessment
management, marketing, e. Internal Factor Evaluation (IFE) Tourism and Hospitality
groups to analyze through the
finance, production/ Matrix with Total Quality
the function and use of a
operation, research and f. The guide to making a Management
effects of rubric.
development, management competitive advantage strategy for
https://www.youtube.com/ company’s
information system and other a hotel
watch?v=s0_37_yASao department on its
departments of the
operation
organization
Explain value chain analysis
and benchmarking as
strategic tools.
Explain how to determine
and prioritize a firm’s
internal strength and
weaknesses

P R E L I M I N A R Y E X A M
Analyze business strategies V. Crafting strategy: The quest Fundamentals of Strategic 4 Power point Laptop Objective
and identify examples of for Competitive Advantage Management hrs. Presentation Copy of Assessment
organizations pursuing a. Types of Business Strategies Cases 4 (30 items)
Strategic Management Mini Case

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

different types of strategies a.1. Integration Strategies Concepts and Cases A Analysis: Recitation
a.2. Intensive Strategies Competitive Advantage
Describe strategic a.3. Diversification Strategies Collaborative Output
and Approach
management in nonprofit, a.4. Defensive Strategies learning – Presentation
governmental and small a.5. Michael Porter’s Five Strategic Management in Students will be and
firms Generic Strategies Tourism and Hospitality divided into small Assessment
b. Means for achieving strategies with Total Quality groups to analyze through the
c. Strategic management in Non- Management business use of a
profit and Governmental strategies used by rubric.
Organizations different
d. Strategic management in small organization
firms
Describe a three-stage VI. Strategy Analysis and Fundamentals of Strategic 4 Power point Laptop Objective
framework for choosing Choice Management hrs. Presentation Copy of Assessment
among alternative strategies a. The nature of strategy analysis Cases 5 (30 items)
and choice Strategic Management Mini Case
Explain how to develop b. A comprehensive Strategy- Concepts and Cases A Analysis: Recitation
SWOT Matrix, SPACE Formulation Framework Competitive Advantage
Collaborative Output
Matrix, BGC Matrix, IE b.1. The Input Stage and Approach
learning – Presentation
Matrix, and QSPM b.2. The Matching Stage
b.3. The Decision Stage Strategic Management in Students will be and
Construct a SWOT Analysis c. Cultural Aspects of Strategy Tourism and Hospitality divided into small Assessment
Choice with Total Quality groups to and through the
Identify important
d. The politics of Strategy Choice Management come-up with use of a
behavioral, political, ethical,
e. Governance Issues SWOT analysis rubric.
and social responsibility
of a company
considerations in strategy
analysis and choice

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

Discuss the role of board of

directors in choosing among
alternative strategies
Explain the importance of VII. Executing the Strategies: Fundamentals of Strategic 5 Lecture – Laptop Objective
organizational structure in Management Operations and Management hrs. Discussion Assessment
strategy implementation Issues 6 (30 items)
a. The nature of strategy Strategic Management Small group
Compare and contrast implementation Concepts and Cases A sharing
restructuring and b. Matching structure with strategy Competitive Advantage
Net inquiry
reengineering b.1. Functional strategy and Approach
b.2. The divisional strategy Article review
Determine the relationship b.3. The strategic business unit Strategic Management in
between production/ structure Tourism and Hospitality
operations and strategy b.4. The matrix structures with Total Quality
implementation c. Restructuring, Reengineering Management
and E- Engineering
https://www.youtube.com/
d. Production/ Operations concerns
when implementing strategies watch?v=uxUIZ_43FV0

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

Explain market segmentation VIII. Executing the strategies: Fundamentals of Strategic 5 Lecture – Laptop Objective
and product positioning as Marketing, Finance/ Management hrs. Discussion Assessment
strategy implementation tools Accounting, R&D, and MIS 7 (30 items)
Issues Strategic Management Small group
Discuss the nature and role of a. The nature of Strategy Concepts and Cases A sharing
research and development in Implementation Competitive Advantage
Net inquiry
strategy implementation b. Current marketing issues and Approach
c. Market segmentation Article review
Explain how MIS can d. Product Positioning Strategic Management in
determine the success of e. Finance/ Accounting issues Tourism and Hospitality
strategy- implementation f. Research and Development with Total Quality
efforts (R&D issues Management
g. Management Information
Explain business analytics https://www.youtube.com/
System (MIS) Issues
and data mining h. Strategic Issues: The Pivotal watch?v=9nnD1Mc8tGM
Process for Strategic Success

M I D T E R M E X A M I N A T I O N
Describe practical framework IX. Strategy Review, Evaluation, Fundamentals of Strategic 4 Power point Laptop Objective
for evaluating strategies and Control Management hrs presentation Copy of Assessment
a. The nature of strategy evaluation Cases 8 (30 items)
Critic an existing strategy of b. A Strategy- Evaluation Strategic Management Mini Case
an organization Framework Concepts and Cases A Analysis: Recitation
b.1. Review bases of strategy Competitive Advantage
Collaborative Output
Explain why strategy b.2. Measure organizational and Approach
learning – Presentation
evaluation is complex, performance
sensitive, and yet essential c. Characteristics of an effective Strategic Management in Students will be and

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

for organizational success evaluation system Tourism and Hospitality divided into small Assessment
d. Contingency planning with Total Quality groups analyze an through the
Explain the importance of e. 21st Century challenges in Management organization’s use of a
contingency plan in strategy strategic management existing strategy rubric.
evaluation

Explain why good ethics is X. Corporate Governance and Fundamentals of Strategic 4 Power point Laptop Objective
good business in strategic Issues Management hrs. presentation Copy of Assessment
management a. Major Ethical Challenges in Cases 9 (30 items)
Hospitality and Tourism Industry Strategic Management Mini Case
Explain how firms can best b. Corporate governance Concepts and Cases A Analysis: Recitation
ensure that their code of c. Business ethics Competitive Advantage
Collaborative Output
business ethics guides d. Organizational Ethics program and Approach
learning – Presentation
decision making
Strategic Management in Students will be and
Describe how corporate Tourism and Hospitality divided into small Assessment
governance fosters ethical with Total Quality groups analyze an through the
strategic decisions and the Management organization’s use of a
importance of such behaviors strategic rubric.
on the top- level managers management
issues and ensures
gender and
equality among
stakeholders of
the company.
Discuss the TQM Systems XI. Total Quality Management Fundamentals of Strategic 5 Lecture- Laptop Objective

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

which are defined as the Systems: Hospitality and Management hrs. discussion Assessment
functions or activities within Tourism Management 10 (30
a. Customer focus Strategic Management Critical
an organization items)
b. Continuous improvement Concepts and Cases A Brainstorming
Examine the concept of c. Get things right first time Competitive Advantage Recitation
“systems thinking” which is d. Just-in-Time (JIT) and Approach
critical to the application of e. Competitive benchmarking
Strategic Management in
quality f. Employee involvement
g. Teamwork Tourism and Hospitality
Develop the view of a service h. Training and Education with Total Quality
system that focuses on lateral i. Recognition and rewards Management
relationship, as opposed to j. Feedback
https://www.youtube.com/
the traditional hierarchical h. Philosophy of TQM
watch?v=YKwcxjUnots
view of organizations
https://www.youtube.com/
Understand how total quality
watch?v=ssM4TN-biTQ
has been adopted in
government, health care, https://www.youtube.com/
school systems, and watch?v=8qaYone7J_A
universities, not just for
-profit in manufacturing and
service organizations.
Analyze and discuss case XII. Preparing and presenting Fundamentals of Strategic 5 Power point Laptop Objective
studies Case Analysis Management hrs. presentation Copy of Assessment
a. Preparing a written case analysis Cases 11 (30
b. Making an oral presentation Strategic Management Mini Case
items)
Concepts and Cases A Analysis:

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

Competitive Advantage Output

and Approach Collaborative Presentation
learning – and
Strategic Management in Students will be Assessment
Tourism and Hospitality divided into small through the
with Total Quality groups analyze use of a
Management and choose of the
rubric.
cases in
https://www.andrew.cmu.e http://202.28.25.1
du/course/67- 05/e-
325/case_analysis.pdf learning/courses/7
03309/document/
StrategicManage
mentDavid.pdf?
cidReq=703309
F I N A L E X A M I N A T I O N

OTHER COURSE REQUIREMENTS

Aside from the major course outputs, the student will be assessed at other times during the term by the following:
 Class Participation
 Seatwork
 Group Report

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

COURSE POLICIES
Attendance and Tardiness
• A student who has incurred absences more than twenty percent (20% or 5 incurred absences) of the total number of school days shall
not be given credit to the course regardless of class standing. For further provisions of the said policy, please refer to the CSU Student Handbook.

Class Participation
• Students are required to analyze case studies and provide sound recommendation/ solutions to underlying problems

Quizzes and Assignment Particulars

• For every semester it is a requirement to have an output of minimum six (6) quizzes and assignment and submission as per teacher
instructions.
• Assignments and submission of these are set in accordance to teacher’s instructions
• For late works, 20% of the total points will be deducted from it.

Missed exams
• If you missed an exam, valid excuse slips duly noted by the College Dean must be presented for absences not later than the second-
class session following your return to the class. If no excuse slip is presented, the missed exam will be marked as zero. No make- up will be given for
missed quizzes. INC. (incomplete) will be given only to those who have missed exams and have a passing standing.

Academic integrity
 You are expected at all times to adhere to the CSU Student Hand Book’s policies on Rules of Conduct.

Expectations for student conduct in the classroom or laboratory

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

 Observe courtesy at all times

 Eating is prohibited while the class is going on. However, drinking of water may be allowed.
 Littering and loitering are strictly prohibited
 Cellphones are not allowed to be used during class sessions

INPUT FOR REVISION:

____________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
REFERENCES/OTHER REFERENCES
LOCAL AUTHORS
Orcullo, N.A., Fundamentals of Strategic Management, Rex Book Store Inc (RBSI), Sampaloc, Manila, 2013.
Don M. Magpantay et al, Strategic Management in Tourism and Hospitality Management with Total Quality Management, 2021
INTERNATIONAL AUTHOR
Dess, Gregory et al, Strategic Management: Creating Competitive Advantages 5th Edition, Mc Graw Hill Company, 2010.
David, Fred R., Strategic Management Concepts and Cases: A competitive Advantage Approach 14 th Edition, Pearson Education South Asia PTE.
LTD., 2014.
Harrison, Jeffrey and Cathy A. Enz, Hospitality Strategic Management Cases and Concepts, John Wiley & Sons Inc., 2005.
Jay Heizer,General Principles in Operations Management

ONLINE RESOURCES
https://www.andrew.cmu.edu/course/67-325/case_analysis.pdf
http://202.28.25.105/e-learning/courses/703309/document/StrategicManagementDavid.pdf?cidReq=703309

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

https://www.youtube.com/watch?v=9nnD1Mc8tGM
https://www.youtube.com/watch?v=uxUIZ_43FV0
https://www.youtube.com/watch?v=YKwcxjUnots
https://www.youtube.com/watch?v=ssM4TN-biTQ
https://www.youtube.com/watch?v=8qaYone7J_A

Date of Revision/Enrichment: September 1, 2021

Prepared by:

HAZEL MAE QUIGAO – CAMBRI

Faculty

MALEN B. DAQUIOAG, DHM

Program Coordinator/Department Chair

Reviewed by:

LIANNE T. ABUAN, DHM

College Dean

Recommending Approval:

LIRIO GUDINA C. MANGAWIL, Ph.D.

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REPUBLIC OF THE PHILIPPINES
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
Caritan, Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

Director of Instruction

Approved by:

MARIDEN VENTURA-CAUILAN, DPA

Vice President for Academic Affairs

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