CMC CA1123
November 23, 2011
Prepared especially for:
test qa1123 54475 Avenida Diaz La Quinta, CA 92253-3659
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QA Broker2 e-PRO,NARPM,REALTOR QA 2 Homes Realty 999 Yamato Rd Suite 400 Boca Raton, FL 33487 Office: (561) 555-1234 Mobile: (561) 555-1234 Fax: (561) 555-4567 Email: QABroker2@eneighborhoodsqa.com
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CMC CA1123
Personal and Professional Information
November 23, 2011 test qa1123 54475 Avenida Diaz La Quinta, CA 92253-3659
Dear test qa1123
We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, QA Broker2 e-PRO,NARPM,REALTOR
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CMC CA1123
Personal and Professional Information
Presented By
QA Broker2
e-PRO,NARPM,REALTOR
Prepared By QA Broker2
Homes Media Solutions All Rights Reserved. The accuracy of all information is deemed reliable, but is not guaranteed.
CMC CA1123
Personal and Professional Information
Comparative Market Analysis Explanation
The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.
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CMC CA1123
Properties Currently for Sale
53670 Avenida Velasco
City/Area: La Quinta, CA 92253-3564 Beds: 4 Baths: 3 Sq. Ft.: 2,202 Year/Age: 2000 Lot Size: 9,583.00 Map Code: 879 Census: Interior Features: Cooling: Central,Electric; Heating: Forced Air,Electric;
# 1
MLS#: 21410495 List Price: $304,900 Sold Price: $/Sq. Ft.: $138 List Date: 10/11/2010 Sold Date: Expired Date: DOM/MT: 65
Remarks: Walled courtyard entry with pool and smashing views from this high up in The Cove location. Double door entry leads to the open floor plan living areas. Split floor plan design with the master suite boasting beveled glass wall, slider to backyard and bath with oval tub, separate glass-block-shower, dual sinks, dual walk in closets. Bedrooms are ample sized and the bedroom with 3rd bath has exterior access door for pool-goers convenience. Granite counters in kitchen, crisp white cabinetry & tile floors. Flag stone patio, lots of windows, THREE car garage, could use some finishing touches, but great property.
52405 Avenida Ramirez
City/Area: La Quinta, CA 92253-3788 Beds: 3 Baths: 2 Sq. Ft.: 1,951 Year/Age: 2004 Lot Size: 10,019.00 Map Code: 879 Census:
# 2
MLS#: 21409923 List Price: $429,000 Sold Price: $/Sq. Ft.: $220 List Date: 10/07/2010 Sold Date: Expired Date: DOM/MT: 69
Interior Features: FLOORS: Bar,Ceiling Fan,High Ceilings 9 ft+; Cooling: Air Conditioning,Central; Heating: Forced Air; Bar,Ceiling Fan,High Ceilings 9 ft+; Remarks: REACH OUT & touch the mountains...almost!This custom Mediterranean is located high in the cove in a peaceful location with spectacular views of the Santa Rosa mountains.Lush lanscape on a double lot with a great entertainers backyard. Pebble-tech pool/spa,outdoor bar,covered patio,RV parking,romantic loggia,BBQ island and an dramatic enclosed courtyard that impresses even the most educated pallets. The private resident is detailed in quality appointsments including 3 bedrooms, 2 bathrooms with almost 2000 sq.ft. of casual luxury. Extensive use of tile flooring throughout,top-of-the-line appliances,French doors and 3 car garage. Plenty of room for the toys or an RV. Carefully situated on a corner, the views are absolutely breathtaking; the hushed privacy ultimate. Definitely a must see! Please call to arrange a private viewing.
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CMC CA1123
Properties Pending Sale
54017 Avenida Madero
City/Area: La Quinta, CA 92253-3618 Beds: 3 Baths: 2 Sq. Ft.: 1,592 Year/Age: 1976 Lot Size: 10,019.00 Map Code: 879 Census: Interior Features: Cooling: Air Conditioning,Central;
# 3
MLS#: 21396307 List Price: $109,900 Sold Price: $/Sq. Ft.: $69 List Date: 04/20/2010 Sold Date: Expired Date: DOM/MT: 66
Remarks: This one is high in the Cove on a desirable corner lot, near the mountains. Yes, it is a short sale but lenders are wising up and getting better. The layout of ths house affords a wonderful opportunity to buy right and do your own thing. Great upside potential! We have had two approvals. If you are willing to hang in there, You will get a great deal! Now converted to two bedrooms and one is a guest casita. Very private for rental or mother in law.
53313 Avenida Navarro
City/Area: La Quinta, CA 92253-3482 Beds: 3 Baths: 2 Sq. Ft.: 2,300 Year/Age: 1959 Lot Size: 9,583.00 Map Code: 879 Census:
# 4
MLS#: 21408273 List Price: $375,000 Sold Price: $/Sq. Ft.: $163 List Date: 09/17/2010 Sold Date: Expired Date: DOM/MT: 77
Interior Features: FLOORS: Ceiling Fan,Full Copper Plumbing,High Ceilings 9 ft+,Double Door Entry,Insulated Doors,French Doors; Cooling: Central; Heating: Central Furnace; Ceiling Fan,Full Copper Plumbing,High Ceilings 9 ft+,Double Door Entry,Insulated Doors,French Doors; Remarks: This unique home was built in 1959; there are 3 bedrooms,2 bathrooms and a detached guest room. In addition to the 2300 s.f. sitting on over 10,000 s.f. of land, the front courtyard allows perfect views of the surrounding Santa Rosa mountains that can be enjoyed in the winters with the comfort of a outdoor fireplace. The rear of the home allows the same views as you enjoy the pebble tech pool & spa. Inside you'll experience exposed beams and clear cedar ceilings, wood floors and Spanish Tacate tile throughout the house. The dining and Living Room each have their own authentic brick fireplaces adding to the warmth of this unique and exceptional Spanish Home. Everything has been considered. This home has been professionally redone, from the new electrical and plumbing to the 10 tons of air conditioning that give the owner the freedom to keep any part of the home the temperature that they desire regardless of the outside weather conditions. Even the roof has been completely redone.
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CMC CA1123
Properties Recently Sold
51495 Avenida Carranza
City/Area: La Quinta, CA 92253-3049 Beds: 3 Baths: Sq. Ft.: 1,922 Year/Age: 1988 Lot Size: 9,583.00 Map Code: 849 Census: Interior Features: Cooling: None; Heating: Forced Air;
# 5
MLS#: 21398413 List Price: $189,900 Sold Price: $186,500 $/Sq. Ft.: $97 List Date: 05/13/2010 Sold Date: 06/25/2010 Expired Date: DOM/MT: 19
Remarks: This property has great potention - Walled with Courtyard entry - this could really be a show stopper. Lot is oversized at 9583 sq ft and house is a hair under 2,000 sq ft. Large living room with fireplace and separate family room ( or big formal dining room) Master opens to backyard with pool and mountain views. Property sold in its present as is condition and must remain on market for 6 days before seller will entertain offers.
54300 Avenida Ramirez
City/Area: La Quinta, CA 92253-3671 Beds: 3 Baths: 2 Sq. Ft.: 1,935 Year/Age: 2003 Lot Size: 10,019.00 Map Code: 879 Census: Interior Features: Cooling: Air Conditioning,Central;
# 6
MLS#: 21396447 List Price: $300,000 Sold Price: $300,000 $/Sq. Ft.: $155 List Date: 04/21/2010 Sold Date: 10/01/2010 Expired Date: DOM/MT: 155
Remarks: DOUBLE LOT Extremely high in the cove!!! Only 3 streets from the top. POOL. Santa Fe Style. Totally private. Awesome buy!!! Short sale. Only ONE lender!. Now is the time to buy something special at a huge discount
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CMC CA1123
Properties Recently Sold
54475 Avenida Diaz
City/Area: La Quinta, CA 92253-3659 Beds: 3 Baths: 2 Sq. Ft.: 1,701 Year/Age: 1986 Lot Size: 10,019.00 Map Code: 879 Census: Interior Features: Cooling: Air Conditioning,Central; Remarks: Short Sale in the La Quinta Cove area. Great opportunity.
# 7
MLS#: 21412148 List Price: $125,000 Sold Price: $/Sq. Ft.: $73 List Date: 10/27/2010 Sold Date: Expired Date: DOM/MT: 49
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CMC CA1123
Comparable Property Details
Map of Comparable Properties
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CMC CA1123
Comparable Property Details
Comparable Properties Map Listing Index
Order #
1 2 3 4 5 6 7
Address
53670 Avenida Velasco 52405 Avenida Ramirez 54017 Avenida Madero 53313 Avenida Navarro 51495 Avenida Carranza 54300 Avenida Ramirez 54475 Avenida Diaz
Date Listed
10/11/2010 10/7/2010 4/20/2010 9/17/2010 5/13/2010 4/21/2010 10/27/2010
Listing Price
$304,900 $429,000 $109,900 $375,000 $189,900 $300,000 $125,000
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CMC CA1123
Market Analysis
Comparable Property Statistics
Active Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM
2 $304,900 $366,950 $429,000 $177 67
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CMC CA1123
Market Analysis
Comparable Property Statistics
Pending Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM
2 $109,900 $242,450 $375,000 $125 72
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CMC CA1123
Market Analysis
Comparable Property Statistics
Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM
2 $186,500 $243,250 $300,000 $126 87
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CMC CA1123
Market Analysis
Comparable Property Statistics
Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM
1 $125,000 $125,000 $125,000 $73 49
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CMC CA1123
Market Analysis
Summary Analysis
Listing Category Lowest Price
Active Pending Sold Total Averages $304,900 $109,900 $186,500 $200,433
Highest Price Average Price
$429,000 $375,000 $300,000 $368,000 $366,950 $242,450 $243,250 $284,217
$/SqFt
$177 $125 $126 $143
DOM
67 71 87 87
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CMC CA1123
Market Analysis
Sold Property Analysis
Address 51495 Avenida Carranza 54300 Avenida Ramirez Sold Averages List Price $189,900 $300,000 $244,950 Sold Price $186,500 $300,000 $243,250 DOM 19 155 87 % Chg -1.79 % 0.00 % -0.90 % $/SqFt $97 $155 $126
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CMC CA1123
Preparing Your Home For Sale
Comparable Price Analysis
Comparable Price Analysis
Low Price Average Price High Price
Sold Price $186,500 $243,250 $300,000
Price per Sq.Ft. $97 $126 $155
Adjusted Price Analysis
Low Price Average Price High Price
Sold Price
166053 233026 300000
Price per Sq.Ft.
86 121 155
Approx. Market Value
$214,326
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CMC CA1123
Preparing Your Home For Sale
Selling Price vs. Timing
You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.
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CMC CA1123
Preparing Your Home For Sale
Maximizing First Impressions
Exterior and Curb Appeal
Experts say most buyers make their decision at first sight.
General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.
Doorway
Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.
Clean, Clear, Light and Bright
Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Warm and Homey
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