Customer Attraction questionnaire
This is a research study conducted to explore the knowledge in relation to the factors influence
on customer attraction in a super market. Information is not provided to any third party and used
only for the study.
Gender Male Female
Age below 20 20-30 31-40 Above 40
Highest education O/L A/L Graduate Post graduate
Select the appropriate answer for the following questions using the given scale
1.Strongly Disagree. 2. Disagree. 3. Neither agrees nor disagrees.
4. Agree. 5. Strongly agree.
Q1. There are quality products in the supermarket. 1 2 3 4 5
Q2. Prices are reasonable. 1 2 3 4 5
Q3. Product information is provided well. 1 2 3 4 5
Q4. Durability of the product items is very high. 1 2 3 4 5
Q5. I have a confidence about the product items. 1 2 3 4 5
1
Q6. Super market has better parking facilities. 1 2 3 4 5
Q7. Vehicles can be parked without being delay. 1 2 3 4 5
Q8. Vehicles can be parked with high confidence.
1 2 3 4 5
Q9. Security offices support for parking.
1 2 3 4 5
Q10. Considerable number of vehicles can be parked at the same time. 1 2 3 4 5
Q11. Super market provides attractive shopping areas. 1 2 3 4 5
Q12. Products are well stored for the customers to select.
1 2 3 4 5
Q13. Prices are displayed with the products. 1 2 3 4 5
Q14. Shopping area is very clean.
1 2 3 4 5
Q15. Customers are well treated. 1 2 3 4 5
Q16. I do my purchase frequently from this super market. 1 2 3 4 5
Q17. I have confidence about this super market. 1 2 3 4 5
Q18. I am satisfied in shopping. 1 2 3 4 5
2
Q19. I am loyal to this super market. 1 2 3 4 5
Q20. I recommend this super market to others. 1 2 3 4 5
Thank You
Q1-Q5 Product Quality
Q6-Q10 Parking Facilities
Q11-Q15 Attractiveness
Q16-Q20 Customer Satisfaction