Senior High School
Grade 11 (First Semester)
CORE SUBJECT
Oral Communication in Context
Quarter 2
(Week 1)
Module 1: Audience Analysis
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About the Module
This module discusses the factors or areas to consider in analyzing the
audience as a preparation for making a speech.
Day 1
Pretest
Directions. Tell whether the following questions are helpful in analyzing your
audience before making your speech. Write YES or NO on a separate
sheet of paper.
1. How much money do I have in my pocket?
2. Where do most of my audience members live?
3. What misconceptions or gap in knowledge do the audience members have
about my topic?
4. Am I feeling OK?
5. Who are my audience?
6. Where does he/she go during his/her spare time?
7. What do I value the most?
8. What is the educational background of most of my audience members?
9. Which organizations do my audience members belong?
10. What culture does every audience member represent?
11. Which religious denomination do the audience members belong?
12. Where does he/she live?
13. What level of education have most audience member finished?
14. Should I be scared to face the audience?
15. Who are their neighbors?
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Lesson Audience Analysis
What I Need To Know
Objectives: At the end of the lesson, you are expected to:
a. explain the importance of analyzing the audience before making
speeches;
b. determine the relevant information in analyzing the audience for your
speech; and
c. prepare a speech based on your audience analysis.
Day 2
What’s In
Do you speak with your teacher with the same tone of voice and language as
you would do when talking with your friends? Is a discussion with family members
over dinner the same experience with a discussion in a class or giving a speech
before unfamiliar crowd? Most probably, your answer would be “No”
Why is that so?
Is it because of the circumstances?
Is it because of the kind of people involved?
Is it because of the place where the interaction takes place?
If you have thought of any or all these mentioned reasons, then you’re right!
Our behavior in the entire process varies depending on the circumstances,
people involved, and the environment where the interaction takes place, as there is
no such thing as a one-size-fits-all style of communicating under varied
circumstances and with varied audiences.
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What’s New
Knowledge of the audience is important in speaking as it is in writing
because it guides you with the kind of information you will present and the manner of
your presentation.
It is not enough to know the name of the audience or the person the speech is
intended for. More than just the name, the speaker must consider the following
details in analyzing the audience to fully guide him or her in making a speech.
1. Demography
This is the composition of a particular human population. Demographic
details include age range, male-female ratio, educational background and
affiliations, nationality, economic status, academic or corporate designations.
➢ Would you use the same tone of voice and language to someone
younger than you are as you would to someone older?
➢ If you’re a girl, would you talk about the changes you have
observed in your body to a boy and vice versa?
➢ Can you simply call your teacher by his/her first name like you
normally do with your best friend?
➢ Would you talk about how convenient your life has been to people
who have never even lived in decent houses and could not even
feed themselves at least three times a day?
➢ Would you be as loud in words and actions as you have always
been with familiar people with unfamiliar ones?
2. Situation
This refers to the set of circumstances in which one finds himself/herself. It
involves time, venue, occasion, and size of the crowd.
➢ Would you engage your audience in a long talk in a late-night session?
➢ Would you talk about how dirty and foul-smelling the place is during a
talk over dinner?
➢ Would you use vulgar or obscene words during a religious gathering?
➢ Would you use your softest voice before a large audience?
3. Psychology
This is the scientific study of the human mind and its functions, especially
those affecting behavior in a given context. It includes values, beliefs,
attitudes, preferences, cultural and racial ideologies, and needs.
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➢ Would you impose your own values and beliefs on others?
➢ Would you promote practices that clearly oppose the values and beliefs
of the audience?
➢ Would you consider first your own preference before the audience’s
preferences?
➢ Would you dwell on topics that hurt or offend the culture or religion of
some if not all members of the audience?
Certainly, your answer to most, if not all, questions above is NO, which should
be the case if you want to establish goodwill with the audience.
If the speaker personally knows the people, he/she is speaking to, he/she may
ask them what their needs and expectations are but if he/she doesn’t, then, he/she
can just observe their manner of speaking and interaction to determine their needs,
values, and attitudes. However, if neither of the two is possible, then the speaker
may brainstorm or conduct surveys to get more information for his/her audience
analysis.:
He/she may consider answering these questions to get a better idea who
his/her audience really is to guide him/her in framing the speech in a manner that
suits the audience’s needs.
Source:https://www.thecompassforsbc.org/how-to-guides/how-do-audience-analysis
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Read and observe the tone of language used in each situation.
Sample 1: Conversation between friends
Vince: Hey Mel. It feels like forever since the last time I saw you. I know it's
only been two months since we last saw each other.
Melanie: Yow! How’s life? How’s your break?
Vince: Well, so far, my sembreak has been awesome! I spent most of my
weekdays at our farm in the province. I helped my parents look after our
grazing carabao and feed our chickens. On weekends, I would stay with my
Tiya Kikay. My cousins and I spent almost the entire weekend at the beach. In
fact, that’s why I’m having this nice tan. You can no longer say I am paler than
you are. Anyway, at the beach, we played volleyball, did surfing, and collected
seashells. I could not wait for the next vacation.
Oops! I talked too much about my vacay. So, how did yours go? Pray tell!
Sample 2: Conversation between a Student and a Teacher
Vince: Good morning Mr. Giovanni
Mr. Giovanni: Good Morning Vince. How was your semestral break?
Vince: I am glad you asked sir. My semestral break was fun. I spent most of my
weekdays helping my parents look after our grazing carabaos and feed the
chickens in our farm. On weekends, I would stay in my aunt’s place near a
beach. At the beach, my cousins and I played volleyball, did surfing, and
collected seashells.
Those activities made my semestral break fun. If you don’t mind me asking sir,
how did your break go?
Did you notice a difference in Vincent’s tone and choice of words in each
situation? I guess you did! Vincent sounded conversationally informal with Melanie,
who is his friend, while he sounded rather conversationally formal with Mr. Giovanni,
who is his teacher.
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What I Have Learned
Directions. Fill in the missing terms or ideas to complete the statement.
1. The three major classifications of profiles in analyzing audience are
___________________, __________________, and __________________
2. Knowledge of the audience profile is helpful because
______________________________________________________________
______________________________________________________________
_____________________________________________________________.
3. Disregard for the audience’s values, beliefs, and interests in one's speech will
______________________________________________________________
______________________________________________________________
_____________________________________________________________.
4. Using audience analysis tool benefits the audience as it does to the speaker
because_______________________________________________________
______________________________________________________________
_____________________________________________________________.
5. If the speaker does not personally know the audience and does not have the
opportunity to observe them up close, he/she may
______________________________________________________________
______________________________________________________________
_____________________________________________________________.
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Day 3
What I Can Do
Task 1
Directions:
1. Record yourself as you talk to your
a. younger sibling/s
b. Parents
2. Listen to yourself and observe the differences between your manner of talking
to your sibling and to your parents in terms of
a. Tone of voice and
b. Choice of words
Are they the same or different? Write your explanation on a separate sheet of paper.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Task 2
Directions. Read and understand the presented situations. Then perform the given
tasks. Use a separate sheet for your answer.
Situation: You are a business-minded person and have just moved in a place. You
want to put up a business in that area, but you do not know what kind of
business to establish and whether the people in that area will patronize
it. What should you do?
1. List down the things that you will do to help you decide what kind of business
to establish or put up in that place.
______________________________________________________________
______________________________________________________________
______________________________________________________________
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2. Write down the questions that you will ask during the interview with the
residents.
______________________________________________________________
______________________________________________________________
______________________________________________________________
3. Using your responses to questions 1 and 2, prepare a speech about the kind
of business you will put up in your place, the likelihood of people patronizing
it, and your reasons for believing so. Please use a separate sheet for this.
______________________________________________________________
______________________________________________________________
______________________________________________________________
Day 4
Post Test
Directions. Tell whether the following questions are helpful in analyzing your
audience before making your speech. Write YES or NO on a separate
sheet of paper.
1. Who are my audience?
2. How much money do I have in my pocket?
3. Where do most of my audience members live?
4. Am I feeling OK?
5.What is the educational background of most of my audience members?
6. Which organizations do my audience members belong?
7. What level of education have most audience member finished?
8. What culture does every audience member represent?
9. Where does he/she go during his/her spare time?
10. Should I be scared to face the audience?
11. What misconceptions or gap in knowledge do the audience members have about
my topic?
12. Where does he/she live?
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13. Who are their neighbors?
14. What do I value the most?
15. Which religious denomination do the audience members belong?
References
Carter, M.. (2020). Why audience analysis is essential in technical writing. Retrieved
from https://www.writingassist.com/resources/articles-3/why-audience-analysis-
is-essential-in-technical-writing/
Compass (2013). How to do an audience analysis. Retrieved from
https://www.throughlinegroup.com/2017/06/13/public-speaking-10-questions-to-
analyze-your-audience
Lumen. (n.d). The importance of audience analysis. Retrieved from
https://courses.lumenlearning.com/boundless-communications/chapter/the-
importance-of-audience-analysis/
Phillips, B. (2019). Public speaking: 10 questions to analyze your audience.
Retrieved from https://www.throughlinegroup.com/2017/06/13/public-speaking-
10-questions-to-analyze-your-audience/
SHS Core Subject
Oral Communication in Context
Alternative Delivery Mode
Quarter 2- Module 1: Audience Analysis
1st Edition, 2021
Published by the Department of Education
Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
Self- Learning Module Development Team
Writer/Contextualizer: Vincent Ian R. Jacaba,
Master Teacher 1, Don Sergio Osmeña Sr. Memorial National High School
Editors: Genara S. Villanueva,
Teacher III,Alaska Night High School
Keith Marie P. Jabierto,
Teacher III, Mabolo National High School
Evaluator: Evelyn R. Pielago
Principal IV, Abellana National School
For inquiries or feedback, please write or call:
Department of Education – Division of Cebu City
Office Address: Imus Avenue, Cebu City
Telephone Nos.: (032) 255-1516 / (032) 253-9095
E-mail Address: cebu.city@deped.gov.ph
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