PREFACE

T his report ha s been prepa re d a s a pa rt of m y m ini pro je ct, a s a pa rt of

M B A . T his b u siness p lan is on th e topic “ Incense S tick s from F low e r

W aste ” w h ich is na m ed as “ ECOPUSHP DHOOP” is prep ared. T he m a in

ob jectiv e to co rrela te t heory to pra ctica l and lea rning all w h ich can lea rn

th rou g h practica l e xp erience to on the job situ a tion and indu strial

environm ent . P roject R eport is the insepa rab le aspect of th e p rofessiona l

cou rse t oday.

In th e fra gra nt w orld o f incense sticks, m y pro je ct delv es into a

su sta ina b le jou rney, transform ing w aste flow ers into a rom atic w onde rs. A s

w e explore the ench anting p rocess of rep u rpo sing d isca rded bloom s, w e

u nve il a h a rm onio u s b lend of environm enta l co nsciou sness a nd cu ltu ra l

rich ness.

Let’ s dive in a nd discover the w ond erfu l w orld of incense stick s m ad e

from flow er w a ste toget her.

 ACKNOWLEDGEMENT

W e h a v e t a k e n e f f o r t s in p r e p a r in g t h is b u s in e s s p l a n . H o w e v e r , it

w o u l d n o t h a v e b e e n p o s s ib le w it h o u t t h e k in d s u p p o r t a n d h e l p o f

m a n y in d iv id u a l s . I w o u l d l ik e t o e x t e n d m y s in c e re t h a n k s t o a l l o f

th em .

I a m h ig h l y in d e b t e d t o Mr. Narpendra Sharma ( A s s t . P r o f e s s o r) f o r

t h is b u s in e s s p l a n , f o r h is g u id a n c e a n d c o n s t a n t s u p e r v is io n a s w e l l

a s f o r p r o v id in g n e c e s s a ry in f o rm a t io n r e g a r d in g t h e p r o je c t a n d

h e l p in g u s b r e a k t h e n u t s h e l l a n d f a ce t h e p ra c t ic a l it ie s o f re a l

w o r l d . W e w o u l d l ik e t o e xp re s s o u r g r a t it u d e t o w a rd s Vivek College

of Management & Technology f o r t h e ir k in d c o -o p e r a t io n

a n d e n c o u ra g e m e n t w h ic h h e l p e d m e in c o m p l e t io n o f t h is p r o je c t .

Date: Shruti Agarwal

MBA 1st Sem

Overview

▶ S election o f produ ct
▶ O u r pro du ct na m e is Incense stick from the flora l w aste i.e .

eco-friendly.

▶ H ow it is new and diffe rent from oth ers?

▶ A s in incense stick u su a lly ra w m a teria l is w o od and cha rcoal
w h ile in ou r prod u ct w e u se na tu ra l ra w m a teria l i.e. flo ra l w a st e,

lea st u se of w ood and no u se of cha rcoa l at a ll.

▶ R ea so n fo r the new ness

▶ In ou r produ ct ba sic ra w m a teria l is flora l w aste w h ich is

eco-friendly a nd sam e tim e w e are doing w a ste m a na gem ent a s

th ese flo w ers w ere th row n in to river or land fills so for th is

reasons ou r pro du ct is ha ving new ness.

▶ F easib ility of the produ ct

▶ A s people a re g etting m o re a w a re a bo u t e co -f riendly pro du cts

th ere is hig h scope of ou r produ ct to be su sta in in th e m ark et

▶ A s it is orga nic, it h elping individu a l to u se che m ical free prod u ct

a nd throu g h w a ste m a nag em ent env ironm e nt is also b enefited."
 DECLARATION

I a m S h r u t i A g a rw a l h e re b y d e c l a r e t h a t t h e M in i P r o je c t R e p o r t

e n t it l e d a s “ ECOPUSHP DHOOP” is m y o w n w o r k a n d e f f o r t s w h ic h

is c o m p l e t e d u n d e r t h e s u p e r v is io n o f Mr. Narpendra Sharma ( A s s t .

P ro f e s s o r) , V iv e k C o l l e g e o f M a n a g e m e n t & T e ch n o l o g y, B ijn o r f o r

t h e p u rp o s e o f t h e c o m p l ia n c e p a r t ia l f u l f il l m e n t o f M B A C o u r s e

w o r k . T h e in f o rm a t io n , f a c t s & f in d in g s in t h is r e p o r t a re b a s e d o n m y

in d ig e n o u s w o rk a n d a re o r ig in a l in n a t u r e .

Date: Signature of the

Student

Signature of Guide

Mr. Narpendra Sharma

Table of Contents
Detailed description........................................................................................................................................................... 6
Introduction.................................................................................................................................................................................... 8
Business opportunity ....................................................................................................................................................... 10
Identify business opportunity ............................................................................................................................... 11
Plan and Conceptualize.............................................................................................................................................. 12
A. Amount of capital

B. Selection of location

C. Machinery and means of production

D. Market availability

E. Selection of best business concept

SWOT Analysis .......................................................................................................................................................................... 18

Employment Opportunities....................................................................................................................... 20

Source of idea........................................................................................................................................................ 21

Steps in idea processing & selection ............................................................................................ 22

A. Technical feasibility
B. Commercial feasibility
C. Marketing feasibility
D. Human Resource feasibility
E. Financial feasibility

Competitive analysis .................................................................................................................................. 32

Risk analysis ....................................................................................................................................................... 33

Establishment of enterprise ............................................................................................................... 35

Sales strategies............................................................................................................................................... 37

Conclusion ............................................................................................................................................................ 38
 DETAILED DESCRIPTION

T oxic chem ica ls lik e A rsenic, Le ad, a nd C adm iu m , pesticides, and

insecticide s a re u sed to g row flow ers, for decora ting pla ce s of w o rship.

A ft er u se, th ese flo w ers a re u su ally du m ped in riv ers, la kes, a nd ponds –

tu rning these w ater bod ie s poisonou s. Th is w a ter is consu m ed b y

com m u nitie s th at dep end o n th ese w a ter b odies and fa ll victim to a

nu m b er o f disea ses.

A t “ ECOPUSHP DHOOP” , w e a re passiona te ab ou t su sta inab ility a nd

innova tion. O u r m ission is to crea te eco-friendly produ cts tha t not only

enh ance eve ryda y experiences bu t a lso cont rib u te to a greener pla net .

W e now collect t onnes o f flora l w a ste from pla ces of w orsh ip, in India, on

a d aily b a sis. Th ese sa cre d flo w ers a re h a ndcra fted into cha rcoa l-free

incense st ick s th rou gh o u r ‘ F low er R ecycling’ techno lo gy.

W e co lle ct th e flow ers, separa te the peta ls and dry th em . Th ese dry peta ls

a re pow dered and k nead ed into th e dou gh along w ith ou r prop rieta ry

orga nic m ixes a nd then rolled into incense sticks. T hey are dipped in

essentia l oils for th e rig ht frag ra nce and th en pack ed. T hese incense

sticks a re ha ndcraf ted by w om en folk – th ereby ensu ring them selv es w ith

predictab le a nd h ea lthy liv elihoods.

80% of the m ateria ls w e u se for m a king th ese incense sticks com e from

flow ers, 14% of it is th e pro prieta ry m a terials a nd org anic binde rs w e u se.

T he re m a ining p ortion is t he essential oils and oth er pe rfu m ery m a terials.

T oday, ortho dox te m ples & religiou s au thorities w ant to b e a pa rt of ou r

m ission, pointing to a ch ang e a g ainst du m ping h a rm f u l w aste in the Indian

riv ers.
 INTRODUCTION

▶ "India is hom e to a pproxim a tely 2 3, 9 8,650 pla ces o f w orsh ip, m ost of w hich
genera te relig io u s w aste, i.e. decom p osed flow ers. Th e cou ntrie s m u lticrore

ru p ee relig io n indu stry g enerate s a w ho pping 80, 00,000 tonne s of flora l

w a ste every yea r ."

▶ Flow ers b egin their jo u rney a s sa cred off ering to deities in t he cou ntless
tem ple a nd m osqu e s of India, b u t sadly find their w ay to

riv ers a nd w at er b odies, pollu ting the m and w rea king h a voc on th e

delicate a qu a tic e co system .

▶ A s per th e tra ditiona l incense m a nu fa ctu ring it com e s w ith cu tting of lots o f

w ood a s it is only raw m at eria l f or incenses ,it is also u sing cha rcoals for

bu rning effect u ltim a tely it is ha rm ing the env ironm ent so w ith flora l w a ste

of tem ple he lping in finding ou t su sta inab le and eco-friendly a lternat iv e

for th e sam e .

▶ O u r produ cts a re h andcra fted by ou r w om en flow ercyclers, providing t hem

a h ealth y live lih ood a nd b etter fu tu re to grow .

 ▶ A s it is m a de from nat u ra l ra w m a terial it is not h arm ing th e h ea lth of

a n indiv idu al , it is m a de from flora l w a ste w hich is helping in not

pollu ting ou r w a ter bodies a nd p rov id ing w a ste m ana g em ent ,w e

inclu ding w om en w orkers w hich h elp their o w n grow th a nd b etter living

conditions.

Introducing Our Product

E C O P U S H P D H O O P is p rou d to introdu ce ou r la test cre ation: incense

sticks m a de fro m flora l w a ste. T hese incense stick s a re cra fted u sing

discarded flow ers sou rced from v ariou s sou rce s, inclu ding tem ples, florist

shop s, a nd event v enu es.

What Sets Us Apart

▶ Sustainability: O u r ince nse stick s offe r a su sta inab le alt erna tive to
trad itiona l ince nse b y repu rposing flora l w aste th at w o u ld otherw ise

end u p in la ndfills.

▶ Fragrance: E xperience th e nat u ra l and a ro m a tic scents of ou r

incense st ick s, deriv ed from th e essence o f th e flow ers u sed in th eir

creation. E ach stick is carefu lly cra fted to provide a de lig htfu l

olfa ctory experience.

▶ Environmental Impact: B y ch oosing ou r incense sticks, you 're not ju st

enjoying a fra grant a m b iance; you 're a lso su p port ing w a st e

redu ction efforts a nd contrib u ting to a clea ner, greener environm ent.
 BUSINESS OPPORTUNITIES

▶ T he increa sed dem a nd of eco-friend ly produ cts lead to prospects

of grow t h in th is m arke t. A s there is h igh dem and for this type of

produ cts w hich concern ab ou t su sta ina b le so lu tion to

th e m onu m enta l tem ple-w aste prob le m s, recycling floral w a ste

w h ich otherw ise th row s in to w a ter b odies, a nd proper w a ste

m a na gem e nt h a ving hig h grow th opportu nity in the m a rket .

▶ H ere this concept is rela ted w ith eco-friendly produ ct th at m a de

u p w ith lea st chem ica l ba sed pro du ct tha t not o nly he lps

cu stom er re ga rding sm oke of incense stick s b u t a lso env ironm ent

b y th e w ay of w a ste m a nag em ent.

▶ It is a very innov ativ e a nd u pcom ing nich e se gm ent in the

indu stry a s p rodu ct is m a de from f lo ra l w a ste, and h andcra fted by

w om en w orkers.

▶ To define th e m ark et co nditio ns in the yea r, E C O P U SH P D H O O P

ha ve condu cte d in-dept h ana lysis of th e im pact of m a rket drivers,

cha llenge s, a nd trends f eatu ring da ta o n produ ct seg m enta tions,

vend or sha res, grow th ra te by rev enu e, a nd a n eva lu a tion of t he

different bu ying criteria in th e orde r of im porta nce.

 IDENTIFY BUSINESS OPPORTUNITIES

▶ A s the re is m ass cu tting of trees from f orest w h ich cau sing

hig h environm enta l problem s so new su sta inab le alterna tive m u st

b e fo u nd ou t and flora l w aste incense stick is perfect fit for th e sa m e.

▶ A s this concept is new a nd u niqu e, there are only fe w players righ t now
b u t t here is possibility of new riv als to be entered in this area .

▶ A s people sh ou ld pref er environm ent al frie ndly incense stick s w hich is

convenient to th em . T hey m u st giv e po sitiv e response rega rding su ch

type of pro du cts.

▶ T here w ill b e increa se in distribu tion cha nnel so tha t w e get

m ore nu m b er of u sers of eco-f riendly pro du ct an incense stick a cross

th e India . Im prov em ent in ca se of u pda ting new tech nology for

b etter pe rform a nce of it .

▶ P an India stores ou tlets w hich w ill b e beneficia l to a ll

people . M a xim u m efforts w ill b e done for providing incense sticks

th rou g h online as w e ll a s o ffline a lso.

 PLAN & CONCEPTUALISATION

A. AMOUNT OF CAPITAL

Sr.No. Particulars Amount (Rs.)

1 P a rt n e r s ’ c a p it a l 1 8 ,0 0 ,0 0 0

S h r u t i= 6, 0 0 ,0 0 0

P o o r v i= 6 ,0 0 ,0 0 0

R it ik a = 6 ,0 0 ,0 0 0

B. SELECTION OF LOCATION

▶ A b u sine ss w ill ha ve to consider m any fa ctors w h en determ ining w h ere

to loca te a new b ra nch or o pera tion. U su a lly, it w ill ha ve to ba la nce

severa l f actors in m a k ing a decision.

▶ It m ay choose a site w ith the chea pest la nd o r bu ilding s.

▶ It m ig ht decide on a loca tion th a t is convenient for key em ployees.
▶ A b u sine ss needs to b e a b le to recru it sta ff w ith th e rig ht skills ba se. It

m ig ht choose a site th at h as ea sy a cce ss to raw m ate ria ls. For exam ple,

m a ny f roz en f ood factories are locat ed ne ar fish ing ports t o redu ce

transpo rt tim e ta ken a nd to keep fish fresh.

▶ T he ke y fa ctor cou ld b e the transport a nd service infra stru ctu re. M a ny

b u sine sses requ ire easy access to good roa d and railw ay links and

m od ern telecom m u nication services. T hese ensu re t ha t t hey ca n m eet

service or delivery dea dline s.

▶ B a sed on t he ab ove fa ctor w e w ill estab lish a du a l pre se nce fo r ou r

b u sine ss, sea m lessly integ rating b oth online a nd o ffline ch anne ls.

C. MACHINERY AND MEANS OF PRODUCTION

 MACHINERY
1) P u l v e r iz e r m a ch in e : R s 1 7 ,5 0 0 ( 1 u n it )

D e p re c ia t io n ra t e = 5 %

2) D ig it a l w e ig h t m a c h in e : R s 3 ,0 0 0 ( 2 m a c h in e s )
 3) P a c k a g in g m a c h in e : R s 1 4 ,0 0 0 ( 1 m a ch in e )

 Land

L a n d o n r e n t R s .1 5 ,0 0 0 p e r m o n t h ( y e a rl y R s.1 ,8 0 , 0 0 0 )

 Labour

W o m e n w o r k e rs : 1 0 w o m e n m o n t h l y s a l a r y R s .8 ,0 0 0

S a l e s m a n a g e r : 3 m a n a g e r m o n t h l y sa l a ry R s .1 5 ,0 0 0

A c c o u n t a n t : 1 a c c o u n t a n t m o n t h l y s a l a r y R s .9 ,5 0 0
D. MARKET AVAILABILITY:

 Raw material
1) Flower Waste: D rie d p e t a l s o r o t h e r d is c a rd e d f l o w e r

p a rt s

2) Wooden powder It s e r v e s a s a co m b u st ib l e b a s e a n d

h e l p s w it h t h e e v e n b u rn in g o f t h e in ce n se .
3) Essential oil : F o r a d d in g f r a g r a n ce t o t h e in c e n s e ,

c h o o se o il s b a s e d o n d e s ire d s c e n t s .

4) : It ’ s a b in d in g a g e n t u s e t o h o l d t h e

in c e n s e st ic k s .
 5) : T h e s e s e r v e a s t h e b a s e f o r t h e in c e n s e

s t ic k s .

E. SELECTION OF BEST BUSINESS CONCEPT

▶ T he present situ a tion of incense indu stry in India the re is not m u ch

a doption of eco-friendly a ppro ach es. P resently m ost of the se

com pa nies in th e m a rk et are u sing w ood directly cu tt ing from fo rest

a rea a nd im m ense u se o f coa l lead s to h ealth issu e of a n indiv id u al

a nd u ltim at ely h arm to environm ent .

▶ W e selected th is opt io n a s it is new concept, help ing needy w om en,

he lping environm ent, he lping nation to grow .

▶ N o license

▶ N o registra tion
▶ N o pollu tion
SWOT ANALYSIS

▶ S u staina ble S ou rcing : U t iliz ing flow er w a st e prom otes

environm ent al su sta ina b ility.

▶ A rom a tic Va riety: O ffe ring a diverse ra nge of incense stick s w ith

different floral frag ra nces.

▶ C u ltu ral A p peal: Ca pita lizing on the cu ltu ra l a nd spiritu a l

significance of incense in v ariou s tra ditions.

▶ E co-friendly
▶ Low cost

▶ S easona l Va ria bility: Depe ndence on flo w er w aste a va ilab ility,

w h ich m a y flu ctu a te sea sonally.

▶ C ost Ch a lle nges: Initia l investm ent in processing f low er w a ste

m ig ht be h ig h, im pa cting produ ction costs.

▶ M a rk et E du ca tion: N e ed to e du cate consu m ers on the u niq u e

selling points of flow er w a ste-ba sed incense sticks.

▶ M a nu a l w ork ing process

▶ G reen Co nsu m er T rend: G row ing dem and for eco-friendly produ cts
presents a m a rket oppo rtu nity.
▶ C olla bora tio ns: Pa rtnering w ith flora l b u sinesse s or eco-consciou s

b ra nds for m u tu al b enefit.

▶ O nline P resence: E xpanding sa les throu g h e-com m erce plat form s

to reach a w ider au d ience.

▶ G ove rnm ent su b sidy fo r ow nership

▶ C om pet itiv e M arke t: Fa cing com pet ition from traditiona l and

synthetic incense m anu f actu rers.

▶ R egu la tory C om pliance: C om pliance w ith e nvironm enta l

regu la tions and produ ct saf ety sta nda rds.

▶ P erce ption C h alleng es: O v ercom ing potentia l sk epticism reg arding
th e ef fectiveness and q u ality of flow er w a ste-ba sed ince nse sticks.

▶ N ew pu b lic policy
 EMPLOYMENT OPPORTUNITIES

B esides preserving the w ater bo die s a nd kee ping holy places clea n, w e

w ill w ork tow ards crea ting a circu la r econom y a rou nd th e tem ple w aste,

th u s crea ting liv elihood opp ortu nities.

E C O P U S H P D H O O P is a ctively contrib u ting to em p ow erm ent of hou se hold

w om en by pro viding m ea ningfu l em p loym ent opportu nities. Th rou gh th is

initiativ e, w e aim to su ppo rt a nd u plift w om en w ith in ou r com m u nity,

fostering econom ic independence a nd crea ting a p osit iv e im pact on the ir

lives.

W ith this new rang e of N a tu re Flow er Ince nse S ticks & D hoop S ticks at a n

a ffordab le price, it's a n obv io u s ch oice fo r ou r cu sto m ers w ho a re

concerned ab ou t the env ironm ent.

 SOURCE OF IDEA

▶ India is a cou ntry w h ich is fu ll of diverse, rich cu ltu re a nd tra ditions

w h ich is flow ing from m any years. A n essentia l part of the h oly ritu al

is t he bu rning of incense st ick s w hich is addressed a s a ga rba tti. W e

a re q u ite u naw are of the fa ct tha t the sm ok e relea sed by the se ca n

pose som e h ealth risks, a ccord ing to a stu dy co ndu cted by the

scientists in Sou th C hina U niversity of Te ch nolog y.

▶ P ollu ta nts relea sed by the sm ok e of ince nse stick s ca n

som etim es ca u se inflam m a tio n in the tu b es tha t are re sp onsib le for

pa ssing air t o lu ng s. C ontent of su lphu r dioxide, carbo n m onoxide

a nd oxide s of nitrogen ca n lea d to chronic d isea ses lik e a sth m a and

chronic obstru ctive pu lm ona ry disea se.

 ▶ In a ddition to this, ro tting flow ers m a y a lso ca u se pollu tion

proble m s o n la nd and now it a lso b ecom e s th e b ig cha lleng e fo r the

tem p les to dea l w ith h u ge flora l w aste, to dea l w ith su ch prob lem ,

th e eco-friendly or orga nic incense help s in red u cing pollu tion in th e

a ir a nd a lso becom e very u sefu l tool for the tem ple w aste

m a na gem e nt.

STEPS IN IDEA PROCESSING AND SELECTION

A. TECHNICAL FEASIBILITY

▶ It is the stu dy of the project in term s of inpu t, process, a nd ou tpu t . It is

a v ery effective to ol fo r long term pla nning and prob lem solving.

LOCATION ANALYSIS:

▶ T he selection of lo ca tion pla ys a v ery im porta nt role for the grow th. W e
ha ve de cided to esta b lish o u r fa ctory b u ild ing in B ijnor, U tta r P ra desh

Fa ctory a ddress: 31k / N ear, B h ara t Viha r C olony, H a ridw a r R d

B ijnor,

U tta r P ra desh, 2 46701

Reason for selecting the site

1) E a sy a va ila bility of la nd and b u ilding a t rea sonab le ra tes.

2 ) E asily a ccessible loca tion.

3) E a sy a va ilab ilit y of raw m ateria ls a nd am enities lik e e lectricity

a nd w a ter.

4) E a sy a va ilab ilit y of la bou r.

Procurement of raw material

1) F loral w a ste= free of cost

2 ) W ood en p ow der = 1 5 Rs/ kg

3) R esin / G u m = 2 00 Rs/ litter

4) E ssentia l oil = 2 50 R s/1 0 m l

5) W oode n stick =80 R s/2 00 stick s b u nch

STEPS FOR ORGANIC INCENSE MAKING

Th e proced u re of a ga rba tti m ak ing is v ery sim ple a nd ca n be done u sing

m a chines. If yo u do n’ t w ant to invest in pu rch a sing m ach ines th en yo u ca n

go for m a nu a l h and m ad e a g arba tti produ ction u nit b u t m a chines m a kes it

ea sier a nd prod u ces h igh q u ality ag a rb att i in short tim e.

S TE P 1: C ollect the flora l w aste from tem ples, m osqu e s, river ba nk etc.
S TE P 2: Dry th e f low ers com pletely t o rem o ve the excess m oistu re.

S TE P 3: C ru sh the flow e rs in pu lveriz e m a ch ine.

S TE P 4: C re ate th e m ixt u re b y a dding w o oden pow de r, resin/ gu m in floral

cru sh and m ix properly.
S TE P 5: T he n a dd essential oil as per yo u r choice.

S TE P 6: A dd w ater to get a ppropria te consistency

S TE P 7: R ota te the dou g h a rou nd th e Stick .

S TE P 8: S prink le t he pow d er a rou nd t he stick

ST E P 9 : Let the incense stick d ry in cool a nd dark pla ce for a w eek .

S TE P 10: P a cka ging

 B. COMMERCIAL FEASIBILITY

▶ It cou ld b e defined as b u sine ss idea , pro du ct o r service you w ou ld to

deliver to the m a rket. In Ind ia , a w ide va riety of ag arb atti a re a va ilab le

a t in different sha pes, colou rs a nd frag ra nces at very co m petitive price

a nd now it a lso av aila ble eco-friendly incense stick w h ich is cha rcoal

free.

▶ T his inv olves,

1) P ro du ct: T he incense w hich is m ad e from flora l w aste is org a nic

a nd eco-f riendly tha t not ha rm to env ironm ent also not ha za rdou s

for hu m a n hea lth .

2 ) M ark et: T arge t m arke t w ill b e relig io u s pe ople and religiou s

cerem onies. O u r ta rg et m a rk et w ill be U tt ar Pra desh.

3) R esou rces: Th ere a re req u irem ents of la b ors, sa les

m a na ger, accou nta nt; etc. F inance w ill b e m ana g ed t hrou gh

pa rt ners’ cap ita l only.

4) F ina nce: C ost of project is defined be fore sta rting the b u siness so

w e ca n g et idea a b ou t m a nag ing fu nd.

C. MARKETING FEASIBILITY

T he potentia l m a rk et siz e ha s b een determ ined by a nalyzing th e

proba b le b enefit to a prospective cu stom er. Th e t arget m a rket is designed

ta king into a ccou nt the fea tu res of th e targe t m ark et e .g . inco m e, social

sta tu s, gender, a ge, specia l need s, g eogra phica l lo ca tion etc. T oda y
M a rk eting is very im po rta nt aspe cts in any bu siness or orga niza tion. N o

one w ill think t o g o w ithou t m ark eting on the field beca u se it is evident

th at a firm tha t ha s develop ed M arke ting plan.

4P’ s OF MARKETING:

1) Product name: O rga nic incense stick

H a w a n cu ps ( inclu d e la ter)

G ift P A CK S

5 lev els of P rodu ct:

(a ) C ore b enefit: O rg anic ince nse stick not conta ins

cha rcoal th at is h a rm f u l fo r the env ironm ent and for hu m a n

he alth .

(b ) B a sic P rodu ct: O rg anic/ E co friendly incense stick

(c) E xpected produ ct: C h arcoa l free incense st ick tha t

redu ce carbo n em ission in the a ir.

 (d) A u g m ented P rodu ct: It a lso u sed in a rom a thera py,

m ed ita tion a nd cerem o ny.

(e) P otential produ ct: U se m ore e co -f riendly ra w m a terials.

2) Price

▶ C ost-plu s price stra teg y: P ricing of a produ ct depend s on a lo t

of different va ria ble s a nd hence it is consta ntly u pd ated .

M a jor consideration in pricing is the costing of the produ ct,

th e a dve rtising a nd m a rk eting expenses, a ny price flu ct u ations in

th e m ark et, dist rib u tion costs etc.

▶ T o redu ce th e p rice of the produ ct w e a re h earth procedu re

for m elting a m eta l. In this com pet itiv e m ark et prices are

m a in elem ent to get th e benefit from the m arke t to ea rn t he profit.

P rices a re depe nding u pon the prices of th e ra w m a terial a nd

th e com petitive m a rk et scena rio.

3) Place: 31/ K, N ea r B h a ra t Viha r C olony, H a ridw a r R d

B ijnor,

U tta r P ra desh, 2 46701

4) Promotion

A dv ertising : Ta rgeted a dve rtising th rou g h va rio u s m edia w ill help

to increa se sales. (E .g . digita l m edia , Print m edia , ou tdoor adv ert ising ,

etc.)
 D. HUMAN RESOURCE FEASIBILITY

 H u m a n resou rce can be considered a s th e hea rt of a n org aniz ation. A s

th ey a re only living orga nism in th e o rg aniz ation throu g h the m only th e

go al of a n orga niza tion can b e e asily a chiev ed.

● W om en w ork ers 10 w o m en m onth ly sa lary R s. 8,000

● S ales m a na ger 3 m a na ger m onth ly sa lary R s. 1 8,000
● A ccou nta nt 1 a cco u ntant m o nthly sa la ry R s. 12 ,500

Organization structure

Production Marketing Finance

manager Manager manager

La b ou r S a les M a na ger A ccou nta nt

E. FINANCIAL FEASIBLY

▶ F rom 1 k g dou g h w e ca n m ak e 9 00 org anic incense stick s of 9 inches

a nd 18 boxes.

▶ F rom 1 0 k g dou g h w e m ak ing 9 ,000 org a nic incense stick s da ily i.e.
180 b oxes.

▶ From 2 50 kg d ou gh w e m a king 2 , 25 ,000 o rg anic incense

sticks m onth ly i.e. 4500 b oxes.

▶ From 3000 kg d ou gh w e m a king 2 7, 00,000 o rg anic incense stick s

yea rly i.e. 5 4000 b oxes.

▶ 1 b ox = 50 sticks, in this w a y in a yea r w e w ill produ ce 54,000 b oxes.

▶ T otal w o rk ing Da ys in m onth = 2 5 da ys

▶ C ost per b ox= 41 R s.

▶ S elling price per box= 80 R s.
 COMPETITIVE ANALYSIS

Th e m ajor players profiled a re th e Incense sticks from flora l w a ste

m ark et inclu d e P h ool.co, H olyw a ste, N irm a lya , E sscent by A R P A N .

Th ese incense sticks com pa nies h a ve ado pted stra teg ies su ch a s

bu siness expansion, a cqu isitions, ag ree m ent, a nd p artnership to

offer b etter se rv ices in the m a rket.

O ne of t he key fa ctors th at sets E coP u shp Dh oop a part from their

co m petitors is their com m itm e nt to providing g ood qu ality prod u ct

w hich elim ina tes the h ealth potentia l issu es. W e tak e prid e in

delivering goods th at not only m eet bu t exceed indu stry sta nda rds.

W e prioritiz e th e w ell-b eing of ou r cu stom ers.

W e w ill sta nd o u t in th e m ark et a s w e a re pla nning the b u siness to

tak e on the digita l platfo rm a s w ell as w e w ill ge nera te incom e from

B 2B as w ell. In fu tu re w e w ill open ou r stores in different cities a nd

add a hu g e ra nge of produ cts lik e arom a cand les, h a w a n cu ps a nd

gift pack s etc.

 RISK ANALYSIS
O u r com pa ny's inno va tiv e app roa ch to produ cing incense stick s from flora l

w a ste not only of fers environm enta l be nefits b u t also presents an

opportu nity for u niq u e pro du ct d evelopm ent. In condu cting a

com preh ensiv e risk a na lysis, it b ecom e s ev id ent t ha t t he potentia l

ha za rds a ssociat ed w ith this process a re m ana ge ab le and ca n b e

effectiv ely m itig ated th ro u gh proper m ea su re s.

U p on ca refu l conside ra tion, three m a in ca teg ories of ha za rds a re

identified: ch em ical, ph ysica l, and b iologica l. W hile chem ica l h a za rds m a y

a rise from contam inants in the floral w a ste, ou r m eticu lou s selection

process a nd qu a lity cont rol m ea su res e nsu re th at only cle an a nd su ita b le

m a terials a re u sed, significa ntly m inim iz ing this risk. Ph ysica l ha za rds,

su ch a s fo reig n ob jects, are m itiga ted th rou g h strict a dherence to

processing pro tocols a nd thorou g h inspection proced u res. S im ila rly,

b io lo gical h az ards are ad dressed b y m a inta ining optim a l stora ge

conditions and im plem enting hyg ie nic practices throu g hou t th e p rodu ct io n

process.

T he likelih ood assessm ent revea ls tha t, w ith ou r rig oro u s q u a lity control

sta ndards and ca refu l ha ndling pro ce du re s, th e pro ba bility of

encou ntering significa nt h az ards is low . M oreover, b y continu a lly

m onitoring a nd rev iew ing ou r processes, w e ca n prom ptly a ddress any

potent ia l issu e s th at m a y arise, fu rt her redu cing risk.

In term s of severity, the im pa ct o f a ny potentia l h az ards is m itig ate d b y

ou r co m m itm ent to produ ct excellence and consu m er sa fety. O u r incense

sticks u ndergo th oro u gh testing to ensu re the y m ee t strict q u a lity

sta ndards, m inim izing th e likeliho od of a dv erse he alth e ffects f or ou r

cu stom ers.
 ESTABLISHMENT OF ENTERPRISE

▶ Vision: T o becom e a com pa ny th at provide s individu a l w ell-b eing and

dev elopm ent of society a s w ho le th rou gh e co -friendly prod u cts.

▶ Mission: To m ak e co st eff ectiv e, re lia b le a nd a dva ntag eou s to

a ll sta k eholders and to b ecom e m ore cu stom ized b ra nd w ith

eco-friendly produ ct in India .

Limitation

▶ La ck of aw areness a bou t orga nic incense stick.

▶ Diffe rent consu m e r bu ying b eha viou r.
▶ N eed for m ore resea rch a nd deve lopm ent.

Suggestion

▶ T here is a ne ed to b ring m ore aw areness of va riou s

oth er a dva nta ges of ince nse stick to a co nsu m er m ind .

▶ T here needs to b e u se of m ore technolog y a nd need of open

new pla nts in oth er cities also.

▶ T here is a req u irem ent of concerning g overnm ent policies.

 Value Proposition

▶ Quality Assurance: W e tak e prid e in ou r co m m itm ent to q u ality. O u r

incense st ick s a re cra fted w ith ca re a nd a ttention to deta il,

ensu ring a consistent and enjoya ble experience w ith ev ery u se.

▶ Community Engagement: W e b elieve in g iving b ack to th e com m u nity.

A portion of ou r proceeds go es tow ards su pporting loca l initia tiv es

a im ed at env ironm ental conserva tion and su sta inab ility.

 SALES STRATEGIES

E C O P U S H P D H O O P ou tlines a com p reh ensive m a rk eting strat egy for

introdu cing incense stick s m a de from floral w a ste to environm enta lly

consciou s consu m ers. Th e a na lysis beg ins w ith identifying targe t m ark et

segm ents, inclu d ing yog a stu d ios, spa s, and eco-friendly consu m ers,

follow ed by an ove rv iew of cu rrent consu m er t rends a nd co m petitor

la ndscape. Th e p rodu ct is positioned as eco-frie ndly a nd u niqu e,

leve ra ging its su staina b le produ ction process a nd na tu ra l scent profiles.

T he m a rk eting strat egy encom pa sses ta rgeted b ra nding eff orts,

prom otiona l cam paig ns a cro ss va rio u s ch annels, a nd stra teg ic distrib u tion

pa rt nersh ip s. A n im plem ent ation pla n o u tlines tim e line s, resou rce

a llocation, a nd tea m responsib ilities, w hile m ea su rem ent and ev alu a tion

m etrics e nsu re th e e ffectiveness of the strateg y. In conclu sion, w e

em p ha siz es th e im porta nce of su sta inab le innova tion in consu m er good s

a nd prov ides recom m enda tions for fu tu re initia tives to driv e sales a nd

a w a rene ss of th ese eco-friendly incense sticks.

 CONCLUSION
W e w ou ld fina lly like to conclu de th e project “ ECOPUSHP DHOOP” w ith

a g re at feeling of h av ing ga ined enorm ou s know ledge a bo u t t he incense

stick. F irst of a ll w e are tha nk fu l to ou r fa cu lty m e m be rs w h o g a ve u s su ch

a w onderfu l opportu nity to lea rn a b ou t the practica l aspects of know ledge .

B y condu cting a n e xt ensiv e resea rch on a ll the a spects of e st ab lish ing a

m a nu fa ctu ring plant of incense st ick . W e sa w a ll the m a rketing fa ctors a nd

w ere a ble to u ndersta nd m ore a b ou t it b ecau se of seeing th em practica lly.

It h as b een sa id tha t practica l k now led ge is m ore im porta nt

th an the oret ica l know ledge. W h at ever w e learnt from m a rk et re se arch w ill

definitely help in enha ncing ou r a ca dem ic ca reer a nd com e u p a s a n

efficient m a nag er.