WerkSmart
pemomar What is a planogram (POG)?
* A‘planogram’ is a visual
diagram or drawing or text that
provides details of where every
product should be placed in a
retail store
* Product placement & improved
sales are two very basic reasons
why we implement a planogram How to read an apparel POG? ©
* Planogram received by store is in an MS Excel sheet
© There may be graphical representation accompanied for
reference
Details to refer from MS Excel sheet (POG):
= Segment = Facing Qty.
Backup Qty.
Display method
Fixture number
= Fixture description
= Family
* Class name
= Brick name
= Brand
= Article
= article name eu
Illustration of an excel POG © WorkSmart
eee | —) Displaying apparels according to POG ©
a number on all fixtures for
reference
Take a printout of the MS Excel
POG
Segregate & display the articles
on various fixtures as
mentioned in the POG file Apparel Display Method
* The 3 methods to display apparels are:
> On Pegs > Hanging Apparel Display Method (Contd.)
There are 3 ways to display apparels:
> Color Blocking > Sizing > Grouping
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9 can Apparel Display Method (Contd.) ©
Colour Blocking :
Color Blocking
* Merchandise should be displayed in vertical bands of
colour wherever possible
© It will be viewed as rainbow of colours if each item
displayed vertically by colour as mentioned above ieree eee :
Apparel Display Method (Conta.) ©
Color Blocking
° Vertically Place merchandise from light to dark (top to
bottom) within the same colour family
*° Creates strong visual effect since shoppers are exposed to
more merchandise Apparel Display Methoa (conta) ©
Sizing : .
Feature Wall ~ Header Wall ~ _ Dress Shirt Cube Wal
8 ae
> End Wall Apparel Fixtures (Contd) ©
* Based on method of display
> Twist on Arm Acc. >» Round Rack >» Spinner
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> Nesting Table > Rotatable Pole
> 3Tier Table WorkSmart Display guidelines: Men's dress shirts ¢
* Display the dress shirts in the
Dress Shirt Cubes
* Place 6 pieces of the same
size in each cube
* Do not remove the plastic
cover from the shirts
* Place the shirts size-wise:
small to large, top to bottom
as shown in the picture Display guidelines: Men’s dress pants
* Display the dress pants on clip hangers
* Put the hanger on waistline leaving 1 inch distance on front
side so that pants hang uniformly
* Place the pants size-wise: small to large, front to back as
shown in the picture
ry
7 aa Display guidelines: Men, women & kids casual wear ©
* Stack T-shirts close to each other
& colour block them
* Hang the tops/ bottoms set wise
{all sizes of a particular design/
colour) & colour block them
* Stack/ hang them size-wise: small
to large, top to bottom/ small to
large, front to back as shown in
pictures Display guidelines: Men, women & kids casual wear (Contd.)
* Same principle has to be
followed for women & kids
casual wear Display guidelines: Men’s casual trousers e@
* Display the casual trousers
on a 3-tier table by stacking
them
* Fold them in a square
pattern
* Place the pants size-wise:
small to large, top to
bottom as shown in the
picture
Poi * Display Innerwear (boxed) close to each other according to
the POG given
* Socks should be displayed on the pegs & color blocked
* Display 3 articles on the Butt Form on the top shelf as
shown in the picture
oad Display guidelines: Ladies innerwear & sleepwear ©
* Display Innerwear close to each
other according to the POG given
* Sleepwear: Hang the Tops/Bottoms
set wise (all sizes of a particular
design/colour) & colour block them
* Sleepwear: Stack/ hang them size-
wise; small to large, top to bottom/
small to large, front to back as
shown in the picture Display guidelines: Denims -Men's, Women & Kids ©
* Hang denims on the top as
shown in the picture
Stack denims below on
shelves of the feature wall by
stacking them
“7 ~-
Fold them in a square pattern &_ aa fo
Place the denims size-wise:
Small to large, top to bottom
as shown in the picture * Display denims on 3-tier
table by stacking them
Fold them in a square
pattern
Place the denims size-
wise: small to large, top to
bottom as shown in the
picture
Coeur Display guidelines: Accessories- Men's belt
* Display belts on the belt
wall & belt spinner
Place formal & casual belts
separately
Place the belts size-wise:
small to large, front to back
as shown in the picture Display guidelines: Accessories- Watches ©
Stack watches on the wedding
cake table ontop of eachother
as displayed in picture
Place watches model-wise:
small to large, front to back as
shown in picture Display guidelines: Accessories- Ladies Handbags
* Stack the hand bags/
clutches design-wise (i.e., all
sizes of a particular design/
colour together)
* While stacking, colour block
them
* Stack them size-wise: small
to large, front to back as
shown in pictures Display guidelines: Kids (New born- boys & girls) ©
* Hang the tops/ bottoms set-
wise (all sizes of a particular
design/ colour) & colour
block them
* Hang them size-wise: small
to large, front to back as
shown in the picture Display guidelines: Kids (Toddlers- boys & girls)
* Hang the tops/ bottoms set- =
wise (all sizes of a particular
design/ colour) & colour
block them
* On the feature wall & end
wall, hang one garment
from each set for display as
shown in the pictures Display guidelines: Kids - Toddlers- boys & girls (Contd.) Oo
* Hang them size-wise: small to
large, front to back as shown
in picture Hang the tops/ bottoms set-wise
(all sizes of a particular design/
color) & color block them
On a 4-way browser display tops
& bottoms in a co-ordinated
manner
Hang them size-wise: small to
large, front to back as shown in
the picture Session recap
Introduction to Apparel planogram
Understand Apparels display methods
Understand display guidelines for Apparels