1

Resy Business Model

Highlights of the Report

As hospitality easily makes up much of the job industry, it is cardinal that society is on
top of it for the sake of the future of hospitality. Introducing Resy, a “hospitality technology
platform that powers restaurants around the world and a consumer-facing reservation platform
for passionate diners”(Resy). This elevated program has taken over the world with its frontline
and innovative restaurant management style to better improve dining experiences and easy
service access. Founded in 2014, Resy has accumulated over 4.4 million dollars in earnings
annually and has made its way to the top service company, passing many of its competitors.

Resy has not only grown more proactive as a hospitality platform, but it has also gained
recognition from many outside companies and brands hence leading to successful partnerships.
One prime component in Resy’s flourishing business would be its collaboration with American
Express. The benefits this partnership brought to not only American Express cardholders but
Resy users made this site even more lucrative. With this being said, it is also key to look at
Resy’s marketing strategy as without prime marketing, there is not much to work with in terms
of attracting customers. Unlike other companies in similar pools, Resy does not acquire paid
marketing in its approach. They realize that this may not be as effective as it seems, therefore
Resy decided to promote its brand by having a myriad of restaurant partnerships instead. Resy
reaches out and requests restaurants to boost and further advocate for their platform.

Records of “data have also shown growth from March 2020 to March 2021, despite
in-restaurant dining being limited: Resy users grew by 43% and the Resy restaurant network
grew by 53%”(Resy). Additionally, of the new “restaurants that joined Resy in 2020 and 2021,
roughly 1 in 3 were “no tech restaurants” – restaurants that did not previously use a digital
reservation system – an increase from previous years that signals the pandemic has led operators
to further embrace digital reservations”(Resy).

Regardless of the impact of Covid-19, Resy has made its comeback stronger than before,
proving that its restaurant industry is back on track. Resy’s high profile in the hospitality
corporation was not easily attained and required much attention which is how Resy earned its
place in the top rankings among its competitors; making it accessible and effortless for
individuals to make a reservation.

Value Proposition
Resy provides an all-in-one platform for both passionate diners and one-time users who
are looking to make a quick & seamless reservation. Resy provides diners with the intel and
access to any restaurant that enlists Resy OS. Resy also functions as a destination for restaurant
discovery and booking all in one place. Plus, Resy users get trends and tidbits delivered to their
inboxes, including invites to culinary events and news that gives them the feeling of being an
industry insider. This approach Resy takes makes customers feel involved and informed in the
dining world, which gives a value of inclusivity to any customer (“About Resy”).
 2

Resy’s booking experience provides all the information restaurant-goers could possibly
want about a restaurant prior to reserving and even after the reservation process. When a diner
clicks on the “Book Your Reservation with Resy” link for any restaurant, they have the
opportunity to choose party size and they get full access to information on available times
throughout the week, whether the dining table is indoor or outdoor, and if the time a user want is
booked, then they can choose to be notified if any spots become available. This makes the
reservation process easy for any customer, as opposed to having to call a restaurant for open
spots, or waiting to get a call back if a spot opens.

Resy also aggregates all the restaurant information on the same page where reservations
are made, so diners can see whether a place offers “al fresco dining,” is comfortable for groups,
or even if there are women restaurant operators. Customers also get the chance to save or share a
restaurant or see any safety measures the restaurant takes, such as if the restaurant sanitizes seats,
provides hand sanitizer, etc. This reduces the time and effort customers have to place into
searching information for a restaurant, providing a value of seamless experience for customers.

One of the biggest value added that Resy provides is to American Express users; Resy is
backed by American Express, so if customers are a part of Amex, they receive additional
privileges through using Resy. These privileges take form in Resy’s Global Dining Access
program. The GDA program encompasses exclusive reservation opportunities, priority
notifications if a table opens up, and early access to dining experiences. If a diner has an Amex
card, the process of joining the GDA program is ultra-smooth; all you have to do is log into Resy
and add your Amex card to Resy wallet. Therefore, Amex users receive GDA benefits without
the additional hassle of having to pass through a tedious process of linking accounts (“Resy:
Global Dining Access”).

Resy provides all the information a customer would want or need about a restaurant on a
single page, which cuts research times for diners and makes it easier to access information. Plus,
Resy’s reservation system allows diners to seamlessly select a dining hour and spot and alter it if
need be, all through the Resy app or website. Finally, Amex holders get the added value of being
first in line for reservation spots or dining events, which adds exclusivity to the customer’s
overall dining experience. In a nut shell, Resy’s value proposition rests on its ability to provide
restaurant access and information in a single place, creating a feeling of an easy-to-book dining
experience.

Competitive Environment
Within the hospitality market focused on reservation and restaurant management systems,
there are a handful of new businesses that emerged around Resy’s 2014 founding. These
competitors include SevenRooms, CaterTrax, and Orderly. However, Resy’s main competitors,
which offer the most similar services, include OpenTable and Tock.

OpenTable has been in operation since 1998 and is headquartered in San Francisco.
OpenTable describes themselves as “an online restaurant reservation service company,” while
Resy is described as a “company building software for restaurants.” Both Resy and OpenTable
 3

are subsidiaries. Tock was founded in 2014 with headquarters in Chicago and helps restaurants
better manage table reservations, food-to-go, and event bookings. Unlike OpenTable and Resy,
Tock offers a slightly distinctive service on the consumer side by marketing tables as “unsold
tickets.” Therefore, customers buy a ticket or pay a small deposit rather than make a reservation,
as one would traditionally do so on Resy and OpenTable. Tock works with the purpose of
implementing table ‘sales’ to reduce the number of no-show diners in an establishment (Loizos).
Of the three platforms, OpenTable is the largest with 2,006 employees, Resy has 256, and Tock
180 (“Tock vs OpenTable”).

Compared to Resy’s 16.46% market share, OpenTable makes up 45.39% of the market
and Tock takes up 18.14% (“6Sense: OpenTable”). 14,606 businesses currently employ
OpenTable, Resy is utilized by 5,296 businesses and Tock by 5,837. Tock’s annual revenue is
reported to be $8.5M, OpenTable’s annual revenue is $15.6M, and Resy is at $4.4M, according
to Zippia (“Working at Tock”).

Resy is most similar in business model to OpenTable, both offering a platform for
reservations on the consumer side while offering management solutions to restaurants.
Contrastingly, Tock offers a sales engine approach for restaurants (by also being a platform for
restaurants or event-planners to sell merchandise, reservations, add-ons, etc.) while giving
consumers the option of buying restaurant tickets. In terms of pricing for its business clients,
Resy offers the highest prices for their restaurant management services, ranging from
$249/month to $899/month (“Plans & Pricing: Resy”). OpenTable’s pricing is lower, ranging
from $39/month to $449/month (“Plans & Pricing: OpenTable”). Tock’s service plans are either
$249/month with a 2% fee on prepaid reservations or $749/month with no additional fee (“Plans
& Pricing: Tock”). Both Resy and OpenTable offer three different tiers of service plans: Resy’s
are Platform (Basic), Platform 360 (Pro), and Full-Stack (Enterprise) and OpenTable’s are Basic,
Core, and Pro. Tock only offers two service plans: Plus or Pro.

When comparing Resy to main competitor OpenTable, Resy offers more expensive plans
with a focus on providing data analytics and collection to the restaurant through customizable
data and analytics reports, API access, and group and brand level reporting and insights. On the
other hand, OpenTable has less expensive plans with more basic options, such as automated
email campaigns and automated guest profiles. Both businesses also offer POS integration
starting at their second-tier plans, which is crucial for any restaurant business. Tock’s least
expensive plan offers similar tools as OpenTable’s services with a similar price point.
 4

“The 9 Best Online Restaurant Reservation Systems Compared, 2023 Edition” (Andrews)

Revenue Model/Pricing Strategy

Resy, which has been around for nearly ten years, operates as an events company
collaborating with globally recognized chefs, a referral service endorsed by renowned food
writers, a validation for restaurants seeking to establish themselves as trendy, and a means for
New Yorkers with an undefined sense of self to find a sense of identity.

Resy's pricing strategy for restaurants has given it a competitive edge over its rivals, such
as Opentable. Instead of charging restaurants a monthly fee and a fee per reservation, Resy opted
for a simpler approach by charging a one-time flat fee of $189. In contrast, Opentable charged
$249 per month plus a dollar for every reservation made through their platform (Schleifer).
Restaurant owners have expressed their dissatisfaction with the fees charged by reservation
platforms for years, making Resy's pricing model a welcome relief to many. With its transparent
and affordable pricing, Resy has been able to attract many restaurants looking for a more
cost-effective reservation system without compromising on the quality of the service. By offering
a pricing model that is both affordable and transparent, Resy has been able to differentiate itself
from its competitors and provide restaurants with a more user-friendly platform that puts their
interests first. Resy's pricing strategy has not only helped it gain a competitive advantage in the
market but also helped restaurants save money while improving their bottom line.

They currently offer three different pricing plans for restaurants - Platform, Platform 360,
and Full-Stack, each pricing at $249, $399, $899 per month, respectively. The Platform plan
offers the basics - reservation, table, and waitlist management. It is essentially just for restaurants
to get them on the platform, as it is the cheapest plan for the restaurant to join the Resy network.
The Platform 360 plan, with an additional $150/month, provides a few more features including
customizable guest messaging and survey, two data analytics reports every year, and POS
integration. These extra features will help restaurants draw and retain more customers and have a
better understanding of what improvements are needed through surveys and data analytics. The
 5

comprehensive plan, Full-Stack, at $899/month, offers everything the restaurant may need in
running and monitoring the business. The plan provides unlimited data and analytics reports
along with an additional “Group and brand level reporting and insights,” API access, and data
integration specialist. Still to this day, Resy differentiates themselves from competitors like
OpenTable by not charging a fee for every reservation made; on Resy, the monthly payments are
the only costs for the restaurants. Hence, Resy’s revenue model is different from its competitors,
which is up for the restaurants to determine which type of platform service pricing is more cost
effective for them.

Competitive Advantage
Resy initially differentiated themselves from other reservation companies by offering
new and popular restaurants that need reservations. Despite having around 16000 restaurant
listings compared to Opentable’s 55000, Resy has great influence on restaurants and customers.
Also, initial competitive pricing attracted numerous restaurants to switch to Resy from other
platforms.

As a result of Resy's competitive pricing and user-friendly platform, many restaurants

that had previously relied on Opentable as their primary reservation system began migrating to
Resy. This shift was largely driven by the cost savings offered by Resy's flat fee pricing
structure, as well as the platform's modern and innovative features, which helped restaurants
improve their operations and reach a wider audience (Fortney). Resy's growing popularity among
restaurant owners has also been fueled by its focus on partnering with trendy and up-and-coming
restaurants, which has helped it gain a reputation as a platform for the latest and greatest in the
dining scene. As more restaurants began to recognize the benefits of using Resy, the platform's
user base grew rapidly, and it quickly became a major player in the restaurant reservation market.
Today, Resy is one of the most popular and widely used reservation platforms in the industry,
with a diverse range of restaurants from around the world using its services. Its success is a
testament to the power of a well-designed and competitively priced platform.

Since xfExpress acquired Resy in 2019, they have a program called Global Dining
access, which is a feature of the Resy app that allows users to book reservations at some of the
world's most exclusive restaurants. The feature provides users with access to high-demand
restaurants that may have long waitlists or limited availability. Through global dining access,
Resy partners with popular restaurants around the world, such as The Fat Duck in the UK,
Osteria Francescana in Italy, and Quintonil in Mexico City, to offer users the opportunity to
secure reservations at these establishments (Sutton). To access this, you must be one of the
top-tier AMEX cardholders, who might be paying membership fees ranging from $450 to $5,000
annually, which provides additional benefits such as advanced booking, exclusive access to
special events, and VIP treatment at participating restaurants.

One such example of great marketing could be when chef René Redzepi was scheduled to
host a series of pop-up meals in collaboration with American Express, but his positive
COVID-19 test changed everything. Despite his absence, the meals went ahead as planned, with
an apologetic video from Redzepi setting the tone for the evening. However, e Express took
things a step further and made the meals completely free of charge for all attendees. This was an
 6

unexpected move that is typically only made in response to a negative experience, such as
getting sick after a meal or a poor concert experience (Sutton). The decision to make the Noma
pop-up meals free was likely an attempt by American Express to maintain customer satisfaction
and prevent any negative publicity from the event. By offering the meals at no cost, they were
able to provide a unique experience for guests while also showing that they take their customer
service seriously. Despite the absence of Chef Redzepi, the Noma pop-up meals were a success
and were praised for their inventive dishes and attention to detail. The decision to make the
meals free was an unexpected twist that only added to the overall experience, demonstrating the
power of strong customer service and a commitment to customer satisfaction. Exposure from
special events like this and the unparalleled customer service will definitely set Resy apart from
other restaurant reservation platforms, which will help Resy to solidify its position as a leader in
the industry and attract even more customers (Fortney). The positive buzz generated by the
special events and the exceptional customer experience will create a ripple effect, spreading
through word of mouth and social media, resulting in increased visibility and popularity for the
platform. This, in turn, will attract more restaurants to join the platform, leading to a wider range
of dining options for customers and further consolidating Resy's position in the market.

Market Opportunity

The Online Restaurant Reservation System is a saturated but fast-growing and

competitive market. From the restaurant’s perspective, the reservation software systems allow
smoother reservation customer control. According to TouchBistro’s 2020 State of Restaurant
Report which was conducted prior to the pandemic, 57% of restaurants relied on walk-ins and
phone calls reservation. However, post-pandemic, there was a shift in the dining culture and this
number has changed due to the safety of guests and for a more instant and accessible reservation
experience (Pendrill).

The issue with the traditional phone call reservation is that they can be limited due to the
foundation that someone always needs to be there to answer the phone for the reservation to be
successfully completed. Additionally, there needs to be verbal confirmation for seating
coordination. The lockdown period had people’s mindsets create a culture shift for in-person
experiences and made online reservations more popular over the past few years (Pendrill).

Users gravitate toward reservation software not only because it is safer but also because it
is accessible, quick, and easy. Ever since the pandemic, customers prefer instant online services
where it takes less human interaction (Francesca). Unlike the traditional call reservation system,
a user can track consistent foot traffic, communicate faster, make special notes for an eventful
meal, and can check and write reviews for the restaurant. As a user, instead of going the extra
steps searching on Google, being on hold, the restaurant forgetting the special seat and event for
the occasion, and not knowing real-customer reviews, this new technology was appealing for one
that is seeking a full-service at once (Pendrill).

Although Resy has its foot in the Ticketed events industry, it mainly operates in the
restaurant industry. Looking into the bigger scope of the digital reservation software global
market, there are 36,420 companies/restaurants with the restaurant reservation system
 7

implemented in their structure with 28 software companies that produce and provide these
technologies for restaurants (Datanyze). As of today, the top three with the best restaurant
reservation software companies are the following with the respective matter: OpenTable
Reservation widget, ResyOS, and TheFork. In specific, Resy takes up 14.93% of the market
share with 5,633 restaurants and companies using this software in their business. While
OpenTable Reservation Widget takes the majority of the Market Share with 21.25% of the total,
it is a fast-growing competitive market where most software is in the same range of 9 - 15 % of
the market share.

Resy is used by some 4,000 restaurants in 154 U.S. cities and 10 countries, and seats 2.6
million diners a week (Luke). As a fast-growing company, Resy’s commercial value is divided
into three sections: Basic Platform (USD 249/mo), Pro Platform 360 (USD 399/mo), and
Full-Stack Enterprise (USD 899/mo). On top of the plan-based revenue model, it has a strong
cancellation fee for no-shows. The restaurant has the floor in deciding how much the
cancellation fee will be, which is one of the most appealing aspects of Resy from the business
standpoint of view. From the diner user’s perspective, depending on what kind of plan the
restaurant has, they can choose the most appealing one for them. Users who hold an American
Express card have exclusive information and access to restaurant lists and they are first to
receive information about new and good deals from restaurants. In comparison to OpenTable, its
biggest competitor provides a 30-day free trial. Its subscription-based revenue model operates
USD 39 per month and $1.50 for each reservation, along with USD 0.25 for online booking. The
plan-based subscription is USD249 with a $1.00 reservation fee (ResyOS).

Although Resy operates within a higher price range, its exclusivity from each feature
allows a competitive advantage over other reservation software companies. The nature of a
small, competitive, and fast-growing market allows Resy to become more unique with its
features to attract more restaurant customers as well as diners who are seeking an exclusive
experience.

Market Strategy
Resy understands that paid marketing is not the best way to gravitate the public to their
company. Instead, Resy promotes its brand by announcing its partnership as the main reservation
platform for restaurants. They do this by partnering with restaurants and suggesting them to add
Resy’s name to their email blasts, adding reservation information on the restaurant’s receipts
(word of mouth), and encouraging the restaurant to engage with Resy via social media. Resy has
a thorough guideline on its website with instructions on how to send an email blast. Various tips
are provided for restaurants to follow in order to increase the SEO for both Resy and the
restaurant. Similarly, Resy suggests restaurants inform customers about Resy’s partnership with
the online reservation software company on the meal receipts. It is a smart marketing strategy as
it does not require excessive technical work on Resy’s part.

Social media marketing is one of Resy’s strongest games when it comes to marketing.
Nowadays, customers want everything from the get-go, whether that is a social media page or a
website. “Resy x Instagram Integration '' is available exclusively for business Instagram profiles,
guests can directly book a reservation with the 'Reserve' button on the restaurant’s profile. This is
 8

a strategy to alleviate the hassle to go to different sites and apps to make a reservation (Resy x
Instagram). In specific to social media posts, Resy requests restaurants to announce Resy as their
main reservation platform. They often use phrases like “book now on our website – link in bio –
or on Resy.com!” in the caption for clarity (ResyOS).

In regards to Resy’s own social media pages, they understand the importance of staging
relevant to its customers and trends. They achieve this goal by consistently posting restaurants
and chefs that are not partnered with the restaurant, yet, appreciate their work via social media.
Social media also allowed real-time updates about Resy’s service which grant Resy the
opportunity to fix and acknowledge feedback (Resy x Instagram).

The reason for this is because according to Resy’s Managing Editor of Content explained
that “Our communication strategy isn’t focused on being unlike another brand, so much as it’s
focused on being true to our own brand image… Resy is inherently a curated platform, whose
goal is to partner with restaurants and provide them with innovative solutions (Brier and
Chesky). So, I think that comes through in our communications strategy, too.” The unique
philosophy of Resy where they not only targeted general diners but also restaurant owners
allowed Resy o survive among other online reservation software companies.

A simple yet effective marketing strategy of targeting audiences through restaurants,

giving more credibility enabled Resy to survive within the online reservation market. Its
philosophy of communicating with diners as well as restaurants with the intention to provide the
best service is what makes Resy different from other companies in the market.

Recommendations
Regardless of the success of Resy, a detailed analysis of the company revealed that there
are two key recommendations that could be made for the company to modify its business model,
leading to a better position for future growth. One of which would be developing a loyalty
program and the other being collaborations with popular travel sites.

A loyalty program is a strategy that many businesses have advanced into due to the
flourishing success of implementing them into marketing strategies. Receiving any sort of ‘prize'
results in the release of dopamine which is what makes a loyalty program so attractive to human
nature. “The reward system in the brain releases neurotransmitters that make people feel great
once they receive a reward”(Romper). One of the added benefits of developing a loyalty program
based on Resy’s customer analytics is that it would make customers feel more secure when it
comes to making important reservations.

As examined under Resy’s Market Strategy, the platform already capitalizes off its
engagement with Resy users through social media and similar channels. However, there is
further potential to utilize Resy’s already established relationship with its customers by further
advancing customer engagement. While Resy already has an established customer engagement
system where users with Resy accounts can opt-in for reservation notifications or alerts, an
improved and more rewards-centered system would prove to be a bigger motivator to grow
Resy’s customer base on the reservation-user side, which would ultimately attract more
 9

restaurant businesses to employ ResyOS. This loyalty program will also help alert users on
popular restaurants they may like, reservations that are filling up fast, added new things to the
menu, and any inside scoop information that basic users of Resy do not have access to.

A new user rewards system embedded into the loyalty program would work in a similar
way to that of Starbucks where coffee-drinkers earn points based on the number of dollars
customers spend. However, in this case, restaurant goers would earn points based on the number
of times they make a reservation through Resy’s system. This loyalty program will also have a
“prize” system weaved into it, depending on how many points one accumulates, this can give
individuals exclusive access to securing reservations at top restaurants. There is also further
potential for this loyalty program to work hand in hand with Resy’s collaboration with American
Express. Allowing customers to not only earn points with Resy, but as well with American
Express, would lead to a plethora of benefits, further incentivizing customers to engage with
Resy’s platform.

American Express currently does have a “membership rewards program,” and with this
program people are able to “earn points on most everyday purchases, then use points for gift
cards, travel rewards, immersive experiences, or even to cover recent card charges” (American
Express). Given the fact that Resy and American Express already work together, this loyalty
program ensures a higher profit for both platforms and a more ubiquitous outreach of customers.
Not to mention, executing a loyalty service helps not just Resy users but restaurants as well.

Resy has a clear structured format for their reservation system and can help restaurants be
more efficient in dealing with these tasks. Furthermore, one of Resy’s biggest competitors would
be OpenTable, and while they do not have a loyalty program, they do have a reward system.
From the outside eye these two seem similar but by incorporating the interactive and advanced
features of Resy’s loyalty program, this will place them ahead of their competition. To reiterate,
an added loyalty program to Resy’s platform will enhance the overall experience of the site to
users, hence generating more recognition and revenue.

Alongside the implementation of a loyalty program, Resy, has the potential to further
enhance its business model by partnering with prominent third-party travel and hospitality
providers. By recognizing the significance of relevant staging to customers and trends, Resy can
expand its reach to a wider audience through collaboration with these providers. With popular
travel and hospitality sites such as Trivago, Kayak, Justfly, and Expedia boasting a vast customer
base, Resy can capitalize on this audience and attract new customers who may not have
discovered their platform otherwise.

A significant advantage of partnering with third-party providers is the chance to offer

customers a more comprehensive experience. By integrating restaurant reservations into the
process of booking flights and accommodations, Resy can provide a seamless and convenient
experience for travelers. As consumers, vacation-goers see the benefit in booking trips and
getaways on a platform where everything is provided within easy reach to them, and having the
work done for them to the point where the customer no longer has to switch to another website or
platform to make any additional reservations is a significant plus for the customer. Therefore,
 10

integrating Resy’s reservations system into travel and hospitality platforms would attract users to
the third-party platform, and subsequently, Resy itself.

Given Resy’s substantial influence on restaurants and customers through its initial
competitive pricing, third-party sites are more likely to be attracted to partnering with Resy. Such
a partnership would foster increased customer loyalty, as customers may be more inclined to
revisit Resy for their next dining experience if they had a positive experience using the platform
through a third-party provider. This would, in turn, increase engagement and revenue for these
providers while signifying Resy as a prominent tool for tourist destinations and experiences
outside of its perpetual social media marketing.

Furthermore, partnering with third-party providers could increase Resy's visibility and
exposure. These providers often have established marketing and advertising campaigns, and by
collaborating with them, Resy can augment its brand recognition and attract new customers.
However, partnering with third-party providers also entails potential risks and challenges. One of
the primary concerns is maintaining control over the customer experience and ensuring that
reservations are correctly integrated with third-party booking systems. However, Resy can
mitigate these risks by carefully selecting partners and implementing effective communication
and coordination strategies.

Looking to the future of Resy, there are a number of strategies that could be implemented
to grow the business. As examined in this case, the top two strategies recommended would be to
establish an interactive and rewards-centered loyalty program where restaurant goers earn points
and perks for each time they book through Resy and to establish partnerships with third-party
hospitality platforms. A loyalty program would gamify Resy’s existing reservation system,
further incentivizing users to engage with the platform. Additionally, integrating Resy’s
reservation systems into vacation and travel platforms would provide an expanded value
proposition for customers so they no longer have to acquire reservations over a series of
platforms and websites, eliminating the need to waste time searching for their dinner
reservations.

Conclusion

Despite the competitive nature of the online reservation market and other internal and
external crises such as the COVID-19 pandemic, Resy was able to remain as one of the top
companies in the industry. The all-in-one platform attracted users to easy and quick access to
reservations. By using a subscription-based revenue model, and collaborating with restaurants as
well as American Express, Resy was able to rise in the market. In order to stay competitive and
relevant, we believe that the implementation of the loyalty program and partnerships with travel
agencies will lead Resy to become the most influential company among other competitors. As a
brand that generated a significant amount of revenue since 2014, Resy has proven to be a
successful digital business strategy in the economy.
 11

Works Cited

“6sense: OpenTable.” 6sense,

6sense.com/tech/restaurant-reservation-software/opentable-market-share.

“About Resy.” Resy, resy.com/about?date=2023-04-10&seats=2.

Loizos, Connie. “At Tock, This Restaurant Group Owner and Former Trader Is Building a

Spotify for Reservations.” TechCrunch, 21 Feb. 2020, techcrunch.com/2020/02/20/tock/.

“Plans & Pricing: OpenTable.” Restaurant US, 19 Apr. 2023, restaurant.opentable.com/plans/.

“Plans & Pricing: Resy.” ResyOS, resy.com/resyos/plans-and-pricing/.

“Plans & Pricing: Tock.” Tock, www.exploretock.com/join/pricing.

“Resy: Global Dining Access.” Resy, resy.com/global-dining-access?date=2023-04-10&seats=2.

“Tock vs OpenTable.” Perfect Venue, www.perfectvenue.com/post/tock-vs-opentable.

“Working at Tock.” Zippia, www.zippia.com/tock-careers-836364/.

Brier, Elisabeth, and Allison Chesky. “How Resy Thrives by Staying True to Its Brand.”

TechDay,

https://techdayhq.com/community/articles/how-resy-thrives-by-staying-true-to-its-brand.

Datanyze. “Restaurant Reservations Market Share Report: Competitor Analysis: Opentable

Reservations Widget, ResyOS, TheFork.” Datanyze,

https://www.datanyze.com/market-share/restaurant-reservations--440.
 12

Francesca. “4 Reasons Why Restaurant Customers Prefer Reserving Online.” Carbonara App -

Free Digital Waitlist & Reservation For Restaurants, 3 June 2022,

https://www.carbonaraapp.com/reasons-why-restaurant-customers-prefer-reserving-onlin

e/.

Luke. “Resy vs. OpenTable: Restaurant Tech Comparison 2022.” #1 Event Management

Software, 23 Feb. 2023, https://www.perfectvenue.com/post/resy-vs-opentable.

Marketing: Transition to Resy,

https://helpdesk.resy.com/marketing-the-transition-to-resy:-pre-live-go-live-post-live-che

cklists-rJwrPQ8O.

Pendrill, Katherine. “How Restaurant Reservation Software Can Help with Reopening.”

TouchBistro, 30 Mar. 2023,

https://www.touchbistro.com/blog/how-reservations-software-helps-with-reopening/.

“Restaurant Management Software Plans & Pricing: Resy.” ResyOS,

https://resy.com/resyos/plans-and-pricing/.

“Resy x Instagram Integration.” Resy x Instagram Integration,

https://helpdesk.resy.com/resy-x-instagram-integration-BJsrZPmLd.

“American Express Credit Cards, Rewards & Banking.” American Express Credit Cards,

Rewards & Banking, https://www.americanexpress.com/.

McPherson, Katie. “How Your Brain Reacts When You Get a Reward, According to Experts.”

Romper, Romper, 16 Aug. 2019,

 13

https://www.romper.com/p/how-your-brain-reacts-when-you-get-a-reward-according-to-e

xperts-18494790.

Fortney, Luke. “How Resy Won.” Eater NY, Eater NY, 1 Feb. 2023,

https://ny.eater.com/2023/2/1/23475584/how-resy-won-reservation-wars-opentable.

Schleifer, Theodore, and Jason Del Rey. “Resy, the High-End Restaurant Reservation Rival to

OpenTable, Is about to Be Sold.” Vox, Vox, 7 Mar. 2019,

https://www.vox.com/2019/3/7/18254265/resy-sale-reservation-deal-talks.

Sutton, Ryan. “American Express Comping $1,400 Noma Pop-up Dinners Is the Chef Worship

We Don't Need.” Eater NY, Eater NY, 19 May 2022,

https://ny.eater.com/2022/5/19/23131228/noma-resy-american-express-rene-redzepi-dinn

er-nyc-restaurants.

Andrews, Ryan. “The 9 Best Online Restaurant Reservation Systems Compared (2023 Edition).”

Eat App - Online Reservation System for Modern Restaurants, 4 Jan. 2023,

https://restaurant.eatapp.co/blog/online-restaurant-reservation-systems.