Semester Internship Report on

PAYTM ONE 97 COMMUNICATIONS

A Project Report in a requirement for the Award of the degree of

Bachelor of Business Administration
Submitted by
BANGARI JEEVAN SAI
(Regd.No 2021-2209051)

Under the guidance of

Dr. Rajesh Vemula Mcom, MBA, Ph.D
Assistant Professor

Department of Management Studies

Gayatri Vidya Parishad College for Degree and PG Courses (Autonomous)
Affiliated to Andhra University
Re-Accredited by NAAC B++
Gayatri Valley, Rushikonda Campus,
Visakhapatnam, 530045.
 REPORT BOOK FOR SEMESTER
INTERNSHIP
NAME OF THE STUDENT: BANGARI JEEVAN SAI`

NAME OF THE COLLEGE: GAYATRI VIDYA PARISHAD FOR PG

& DEGREE COURSES (AUTONOMUS)

REGISTRATION NUMBER: 2020-2109218

PERIOD OF INTERNSHIP: 30-01-2023 TO 30-05-2023

NAME & ADDRESS OF THE INTERN ORGANIZATION:

SRI SIVA RAMA AGRO PRODUCTS,
KANCHILI-532290, SRIKAKULAM.

ANDHRA UNIVERSITY 2020-

23
 SemesterInternship Report on

“SIVA RAMA AGRO PRODUCTS”

KANCHILI

A Project Report in a requirement for the Award of the degree of

Bachelor of Business Administration
Submitted by
VYSYARAJU VENKATA SAI MOHAN
(Regd.No2020-2109218)

Under the guidance of

Dr. Rajesh Vemula Mcom, MBA, Ph.D
Assistant Professor

Department of Management Studies

Gayatri Vidya Parishad College for Degree and PG Courses (Autonomous)
Affiliated to Andhra University
Re-Accredited by NAAC B++
GayatriValley, Rushikonda Campus,
Visakhapatnam, 530045.
 DECLARATION

I, Vysyaraju Venkata Sai Mohan, a student of the Bachelor of Business

Administration Programme, Reg. No. 2020-2109218 of the Department of
Management Studies, Gayatri Vidya Parishad College for Degree and P.G.Courses, do
hereby declare that I have completed the mandatory internship from 30/01/2023 to
30/05/2023 in Siva Rama Agro Products, Kanchili under the Faculty Guideship of
Dr. Rajesh Vemula, Department of Management Studies, Gayatri Vidya Parishad
College for Degree and P.G.Courses.

Place: Visakhapatnam VYSYARAJU VENKATA SAI MOHAN

Date: (2020-2109218)

OFFICIAL CERTIFICATION

This is to certify that Vysyaraju Venkata Sai Mohan, Reg. No. 2020-2109218 has
completed Internship at Siva Rama Agro Products, Kanchili on Semester
Internship under my supervision as a part of the partial fulfilment of the
requirement for the Degree of Bachelor of Business Administration in the
Department of Management Studies, Gayatri Vidya Parishad College for Degree
and P.G. Courses.
 This is accepted for evaluation.

Place: Visakhapatnam Dr. Rajesh Vemula

Date: Assistant professor
Project Guide

ENDORSEMENTS:

Head of the Department: Prof. P.V. MOHINI

Principal: Prof. S. RAJANI

CERTIFICATE FROM INTERN ORGANISATION

This is to certify that Vysyaraju Venkata Sai Mohan, Reg. No 2020-2109218 of

Gayatri Vidya Parishad College for Degree and P.G.Courses underwent internship in
Siva Rama Agro Products from 30/01/2023 to 30/05/2023.

The overall performance of the intern during her internship is found to be Satisfactory.
 Authorized Signatory with Date and Seal

Paste your
official company
certificate
ACKNOWLEDGEMENT

I would like to express my profound gratitude to everyone who has been influential in the
preparation of this report. The internship is the outcome of wholehearted cooperation from
many people with whose guidance and support I could complete this internship
successfully.
I would like to express my sincere gratitude to Prof. S. Rajani, Principal, Gayatri Vidya
Parishad College for Degree and PG Courses (Autonomous), Rushikonda, Visakhapatnam
for her encouragement throughout the academic period.

I take this opportunity to express my sincere thanks to Prof. P. V. Mohini, Head of the
Department BBA, for giving me permission to do the project and for the constant support
and guidance.

I take this opportunity to express my sincere thanks to Dr Rajesh Vemula, Assistant

Professor, Department of Management Studies, Project guide, for giving me permission to
do the project and for the constant support and guidance throughout the whole process.

I take this opportunity to extend my profound thanks and deep sense of gratitude to the
authorities of Siva Rama Agro Products, Kanchili for giving me the opportunity to
undertake this internship in their esteemed organisation.

I profoundly thank Voona Siva Ram, PROPRETIOR, Siva Rama Agro Products, Kanchili,
Jami Hari, Marketing Head, Siva Rama Agro Products, Kanchili for helping me and
assisting in doing the internship. I would like to thank my parents for supporting me
throughout the internship and all spectrum of life. I thank them for believing in me and
always having my back.

Finally, I am greatly indebted to one and all that incidentally helped me throughout the
project with their valued guidance, cooperation and support during the course of my
project.

VYSYARAJU VENKATA SAI MOHAN

(2020-2109218)

CONTENTS

CHAPTER TOPIC PAGE NO.

1 EXECUTIVE SUMMARY:
❖ Introduction
❖ Need for the study
1-10
❖ Objective of the study
❖ Outcomes achieved
❖ Industry Profile
❖ Summary of the Activities
❖ Limitations of the Study

2 OVERVIEW OF THE
ORGANIZATION:
❖ Introduction of the organization
❖ Vision, Mission, and Values of the
Organization 11-23
❖ The policy of the Organization for
Interns & Employees
❖ Organizational Structure
❖ Roles & responsibilities of the Intern
❖ Performance of the Organization
❖ Future Plans of the Organization

3 INTERNSHIP ACTIVITIES:
❖ Description of the Intern activities
❖ Working Conditions
24-27
❖ Weekly Work Schedules
❖ Equipment Used
❖ Tasks Performed- Elaborated
DAILY LOG BOOK:
4 28-57
❖ Daily Activity
Log
❖ Weekly Report
5 LEARNINGS & OUTCOMES:
❖ Working Experience
❖ Facilities and Opportunities
❖ Protocols and Procedures
❖ Company Culture, Support, and Team
❖ Skills Acquired- Technical/Hard Skills 58-76
❖ Skills Acquired- Managerial/Soft Skills
❖ Improvising the communication skills
❖ Enhancing the abilities in group
discussions as a team member
❖ Summary- Learning Outcomes
❖ Suggestions
❖ Photos

EVALUATION:
❖ Student Self Evaluation
❖ Evaluation by the Supervisor of 77
the Intern Organization
❖ Internal examination assessment
❖ External examination sheet
 CHAPTER 1

EXECUTIVE SUMMARY

INTRODUCTION:

1
 Marketing can be defined as activities undertaken by a business
establishment or an individual to promote their services and products. Marketing includes
promotion, advertisement and selling products and services to the consumers.

Marketing is a dynamic and strategic discipline that encompasses various activities aimed at
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large. It is a fundamental function within businesses and
organizations, serving as a vital link between them and their target markets.

The primary goal of marketing is to identify and satisfy customer needs and wants profitably
by considering 4P’s (PRODUCT, PRICE, PLACE, PROMOTION). It involves understanding
customer behaviour, market trends, and competitors to develop effective strategies that drive
customer engagement, brand awareness, and ultimately, sales and revenue growth.

In essence, marketing revolves around the concept of creating value for customers. It involves
researching and analyzing market segments, determining customer preferences, and
developing products or services that meet those needs. Furthermore, marketing involves
crafting compelling messaging and communication strategies to effectively reach and engage
target audiences through various channels, including advertising, public relations, digital
marketing, and social media.

In addition to customer-centric activities, marketing also plays a crucial role in building and
managing brand equity. It involves developing a strong brand identity, positioning the brand
effectively in the market, and maintaining a positive brand image through consistent
messaging and experiences.

Marketing strategies are continuously evolving in response to changes in technology,

consumer behavior, and market dynamics. Today, digital marketing and data-driven
approaches have become increasingly prominent, enabling marketers to target specific
audiences, personalize experiences, and measure the effectiveness of their efforts more
accurately.

Overall, marketing is a multifaceted discipline that combines creativity, analysis, and strategic
thinking. Its purpose is to drive business growth, build strong customer relationships, and
create value for both the organization and its target audience. By understanding customer
needs, identifying market opportunities, and leveraging effective marketing strategies,
companies can position themselves for success in a competitive marketplace.
Marketing Mix:

2
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or
product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and
Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging,
Positioning, People and even Politics as vital mix elements.

Sales and distribution management (SDM):

It is the process of planning, organising, and controlling the activities of a company's sales
force and distribution network. The main goal of SDM is to ensure that the company's
products and services are available to customers when and where they need them

Need of sales management in a company:

• To Generate new leads

• To enhance Customer engagement
• For sustainable growth of Business
• To build Positive brand image

NEED FOR THE STUDY

3
The purpose of this study is to analyze the marketing strategies of the food processing
industry and to propose a marketing project for my degree internship. The food processing
industry is one of the most competitive and dynamic sectors in the global economy, facing
challenges such as environmental regulations, consumer preferences, technological
innovations, and market saturation. Therefore, it is essential for the food processing
companies to adopt effective marketing strategies that can enhance their brand image,
customer loyalty, and profitability. The study will review the literature on the marketing
theories and practices of the food processing industry, and conduct a case study of a leading
food processing company in the market. The study will also identify the gaps and
opportunities in the current marketing strategies of the company, and suggest a marketing
project that can address them.

The marketing project will be based on the SMART (Specific, Measurable, Achievable,
Relevant, and Time-bound) framework, and will include the objectives, target market,
positioning, marketing mix, budget, and evaluation methods. The study will contribute to the
academic knowledge of marketing in the food processing industry, and provide practical
recommendations for my degree internship.

Overall, the study of marketing provides businesses with the tools and knowledge to
effectively connect with their customers, drive growth, and achieve long-term success in the
dynamic business landscape.

KEY TAKEAWAYS

• Marketing helps businesses understand customer needs and preferences.

• Market research and analysis provide valuable insights into consumer behavior and
demographics.

• Identifying market opportunities and untapped customer segments can lead to a

competitive advantage.

• Effective marketing strategies ensure reaching the right customers with the right
message.

• Strong branding creates differentiation and builds customer loyalty.

4
SCOPE AND PURPOSE OF THE STUDY

The scope and purpose of this study is to analyze the marketing strategies of the food
processing industry in the context of the current market trends and consumer preferences. The
study aims to identify the strengths and weaknesses of the existing marketing practices, as
well as the opportunities and threats for improvement and innovation.

The study will also evaluate the effectiveness and efficiency of the marketing campaigns and
activities in terms of reaching the target audience, generating leads, increasing sales, and
enhancing customer satisfaction and loyalty.

To achieve these objectives, the study will use both quantitative and qualitative methods, such
as surveys, interviews, focus groups, observation, and content analysis, to collect and analyze
data from various sources, such as customers, employees, competitors, industry experts, and
online platforms. The study will provide recommendations and suggestions for improving the
marketing performance and competitiveness of the food processing industry based on the
findings and conclusions of the data analysis.

The study will also discuss the limitations and implications of the research, as well as the
directions for future research. By studying marketing, individuals can gain a comprehensive
understanding of the strategies, tools, and techniques used to identify target markets, develop
competitive positioning, create compelling marketing messages, and build strong customer
relationships.

It provides a foundation for individuals aspiring to pursue careers in marketing, sales,

advertising, brand management, and related fields. Overall, the scope of the study in
marketing is broad, encompassing various disciplines and practices that contribute to the
success of businesses in today's competitive marketplace. Its purpose is to impart knowledge
and skills that enable individuals and organizations to effectively navigate the dynamic
landscape of marketing, connect with customers, and drive sustainable growth

OBJECTIVES OF THE STUDY:

5
 • To study and develop a thorough understanding of marketing concepts in cashew
processing factory (Siva rama agro products)
• To study the theoretical frame work of the cashew processing sector operations
• To communicate with customers and business clients of siva rama agro products for
better understanding of requirements.
• To learn and updated with marketing skills by attending marketing events and real
time sales conducted by the company.
• To suggest and improve siva rama agro products marketing activities.

OUTCOMES ACHIEVED:

• Enhanced knowledge and skills related to the specific role and responsibilities of the
sales and distribution intern position.
• Gained practical experience in applying theoretical concepts learned during academic
studies.
• Improved communication and teamwork skills through collaboration with colleagues
and supervisors.
• Developed problem-solving and critical thinking abilities by addressing challenges
encountered during the internship.

• Enhanced communication and negotiation skills were the main outcomes of the
internship.

INDUSTRY PROFILE

6
 The food processing industry produces several food products such as meat,
poultry, fisheries, fruits, vegetables, spices, milk and milk products, alcoholic beverages,
plantations and grains. It also manufactures cocoa products and chocolates, confectionery,
mineral water, soya-based items and high-protein foods.

The food processing sector in India is a significant industry that transforms raw agricultural
produce into processed food. It encompasses activities such as cleaning, grading, packaging,
preservation, and value addition. The sector is diverse, covering various food products like
fruits, vegetables, dairy, meat, fisheries, grains, beverages, snacks, and packaged foods. It is a
major source of employment, especially in rural areas, and contributes to the empowerment
of women. Food processing adds value to agricultural commodities, extends their shelf life,
and enhances their nutritional value. The sector requires adequate infrastructure and
technology, and the Indian government has taken initiatives to promote its growth. India also
exports processed food products, benefiting from its competitive advantages. However, the
sector faces challenges like inadequate infrastructure, fragmented supply chains, and low
technology adoption. Overcoming these challenges is crucial for the sector's sustained growth
and competitiveness.

The India food processing market size reached INR 25,455Billion in 2022. Looking forward,
IMARC Group expects the market to reach INR 45,345Billion by 2028, exhibiting a growth
rate (CAGR) of 9.5% during 2023-2028.

India is the world's second largest producer of fruits & vegetables after China but hardly 2%
of the produce is processed. In spite of a large production base, the level of processing is low
(less than 10%). Approximately 2% of fruits and vegetables, 8% marine, 35% milk, 6%
poultry are processed

SIVA RAMA AGRO PRODUCTS:

7
 The internship took place in the Food processing Sector, which encompasses
in processing CASHEW. I was affiliated with SIVA RAMA AGRO PRODUCTS,
KANCHILI a prominent company within the sector.

Siva Rama Agro Products Cashew Factory is a well-established cashew processing facility
located in the town of Palasa, known for its cashew production in the state of Andhra
Pradesh, India. The factory specializes in the processing and packaging of high-quality
cashew nuts, catering to both domestic and international markets.

The organization sources raw material from suppliers within the region of its production unit
(KANCHILI) and from international markets of SOUTH AFRICA, BENIN, INDONESIA.
And process them till the final product (CASHEW) is extracted from them. And the cashew
kernel is exported to many regions of INDIA.

This Cashew Factory operates within the agricultural and food processing sector, which plays
a significant role in the local economy. Cashew nuts are a popular and nutritious snack, and
the factory capitalizes on the abundant availability of cashew orchards in the region.

The factory employs a skilled workforce and utilizes modern machinery and technology to
ensure efficient and hygienic processing of cashew nuts. From the initial stages of harvesting
and shelling to the subsequent sorting, grading, and packaging, the factory maintains strict
quality control measures to deliver superior products to its customers.

In addition to processing cashew nuts, the Cashew Factory also focuses on maintaining
sustainable practices throughout its operations. This includes responsible sourcing of raw
materials, waste management, and promoting fair trade practices with cashew farmers.

The factory's commitment to quality, sustainability, and customer satisfaction has earned it a
reputation as a reliable supplier of premium cashew products. It continues to contribute to the
local economy by providing employment opportunities and supporting the agricultural
community.

SUMMARY OF ACTIVITIES:

During the internship period, the intern engaged in a wide range of activities, contributing to
various projects and initiatives within the intern organization:
8
1. Customer Relationship Management:
➢ Assisted in maintaining and updating customer databases. And responded to customer
inquiries and provided product information.
➢ Supported the development of customer relationships through regular communication.
2. Order Processing and Management:
➢ Processed customer orders accurately and efficiently.
➢ Coordinated with production and logistics teams to ensure timely order fulfillment.
3. Market Research and Analysis:
➢ Conducted market research to identify potential customers and market trends.
➢ Analyzed market data and competitor information to inform sales strategies.
➢ Assisted in preparing reports and presentations summarizing research findings.
4. Sales Support and Documentation:
➢ Prepared sales proposals, quotations, and contracts for clients. And Updated sales
documentation and maintained sales records.
➢ Assisted in the preparation of sales and marketing materials for promotional activities.
5. Sales Reporting and Analysis:
➢ Gathered and analyzed sales data to generate reports on sales performance.
➢ Assisted in identifying areas for improvement and developing strategies to boost
sales.
➢ Contributed to sales forecasting and budgeting processes.
6. Customer Service and Support:
➢ Addressed customer inquiries, concerns, and complaints in a timely and professional
manner.
➢ Collaborated with the customer service team to ensure customer satisfaction.
7. Team Collaboration:
➢ Worked closely with the sales team to achieve sales targets and objectives.
Participated in team meetings and contributed ideas to improve sales processes.
➢ Assisted colleagues in day-to-day sales and distribution tasks as needed.

LIMITATIONS OF THE STUDY

9
This study has some limitations that should be acknowledged. First, the sample size was
relatively small and may not be representative of the entire food processing industry. Second,
the data collection methods relied on self-reported surveys and interviews, which may
introduce bias or inaccuracies. Third, the study focused on one specific marketing project and
did not examine other factors that may influence customer satisfaction and loyalty. Therefore,
the findings may not be generalizable to other contexts or situations. Future research should
address these limitations by using larger and more diverse samples, employing more
objective and reliable data sources, and exploring other aspects of marketing performance in
the automobile industry.

• Data Accuracy: The accuracy and reliability of data used in the study could be
subject to limitations, such as errors in data collection, self-reporting biases, or

outdated information.

• Time Constraints: The study may have time limitations, preventing an in-depth

analysis of long-term marketing trends and their impact on business performance.

• Scope of Research: The study's focus may be limited to specific industries, regions,
or customer segments, which may not capture the full diversity and complexity of

marketing dynamics.

• Access to Resources: Limited access to resources, such as budget constraints or

restricted availability of specialized tools or technologies, may restrict the depth and

breadth of the study.

• External Factors: The study may not fully account for external factors beyond the
control of marketers, such as economic fluctuations, regulatory changes, or

competitive actions, which can impact marketing outcomes.

10
 CHAPTER 2

OVERVIEW OF THE ORGANIZATION

INTRODUCTION OF THE ORGANIZATION:

SIVA RAMA AGRO PRODUCTS a cashew processing organization in Kanchili

(Palasa), a region renowned for its rich cashew cultivation and processing expertise. This
cashew processing unit is started in the year 1990, This is one of the oldest cashew processing
factory in palasa. They take a great pride in being a prominent player in the local cashew
industry, dedicated to delivering top-quality cashew products to our customers worldwide.

11
Situated in the heart of Palasa, the organization is strategically positioned to leverage the
abundant supply of high-grade cashew nuts grown in the surrounding areas. They have built
strong relationships with local farmers and suppliers, ensuring a consistent and reliable source
of the finest raw cashew nuts.

The processing facility in Palasa is equipped with state-of-the-art machinery and technology,
enabling them to carry out the cashew processing with utmost precision and efficiency. They
strictly adhere to international standards and best practices, implementing rigorous quality
control measures at every stage of the process.

The skilled team of professionals, including experienced processors, technicians, and quality
control experts, work diligently to transform the raw cashew nuts into premium cashew
products. From careful grading and shelling to roasting, flavoring, and packaging, every step
is meticulously executed to preserve the natural goodness and flavor of the cashews.

At their organization, they understand the importance of sustainability and ethical practices.
And actively engage in responsible sourcing, supporting local farmers and promoting fair
trade practices. By working closely with the farming community, we contribute to the
economic development of the region and ensure the long-term viability of cashew cultivation.

The diverse range of cashew products includes whole cashews with 7 different qualities,
cashew kernels, roasted and salted cashews, to cater to different tastes and preferences.

Involved business with wholesaler, retailer, or an individual seeking premium cashews, we

have the perfect product for you. Customer satisfaction is at the core of organization. And
prioritize delivering exceptional products that meet and exceed our customers' expectations.
With efficient packaging and timely delivery services, we ensure that our products reach you
in pristine condition, wherever you are located.

DETAILS OF THE SIVA RAMA AGRO PRODUCTS:

SIVA RAMA AGRO PRODUCTS is one of the oldest and biggest

cashew processing unit in Palasa, Started in the year 1990 by VOONA SATYANARAYANA
with the name SRI SIVA RAMA CASHEW COMPANY. The initial capital of the company
is 50 Lakhs. As of 2022 it has Annual turnover of 5cr.

The sales operations were limited to surrounding regions in the beginning of the company,
However it expanded its region of the market to large. Dealing with domestic and
international markets. It procures cashew seed from the local farmers and International
12
suppliers and process them to convert into nutrious cashew. And sells within the region of the
factory and export them to Delhi, Bihar, Varanasi, Gaya, Ranchi, Kolkata and some other
regions in the north, Chennai, Telangana in the south.

The business which started by V. Satyanarayana has handed over to the next generations of
their family bloodline over the years.
Year Name of the company Name of the Proprietor

1990-2014 Sri Siva Rama Cashew Company V. Satyanarayana

2014-2017 Sri Satyanarayana Cashew V. Satyanarayana

2017-2021 VR Traders V. Sobha Rani

2021- present Sri Siva Rama Agro Products V. Siva ram

PRODUCTION INFORMATION:

By using the advanced and In-Trend machinery the company is producing

80100tons of cashew yearly (Capable of producing 120-140 tons). Running the production
operations with the well trained and skilled workmen. Sourcing the raw materials from
surrounding villages of PALASA, KAVITI, ICHAPURAM, BHERAMPUR and imports
from countries like BENIN, INDONESIA, SOUTH AFRICA. And processing them to
cashew using the advanced machinery.

Various machines used to produce cashew:

Boiler, Cutting Machine, Hot Chamber, Metal Detector, Weighing Machine,

Packing Machines. The total cost of all the machinery in the factory is 40-50lakh

Manufacturing process of cashew:

13
 Cutting Borma
Drying Boiling Cooling & Cooling Peeling Grading
Shelling Drying

STEP 1: DRYING

• The cashew nuts are exposed to sun for 2days. They keep them under sunlight till they
get dried. This process reduces moisture and oil content present in the cashew nuts.
• The sunlight changes the colour of the cashew nut to brown. The change in colour
indicates whether the cashew is dried or not.
• The dried cashew nuts are filled into bags and stored in warehouse.

STEP 2: BOILING

• In this step the cashew nuts kept into large steamers which leads to roasting of cashew
nuts, the process is called steam roasting. And uses firewood under the steamers to
generate stream.
• This roasting process is carried out for 20minutes at 90 Degree Celsius.

STEP 3: COOLING

• The roasted raw nuts are transferred to a separate room and spread them evenly on
the dry floor.
• Here they are kept for two to three days so that they are cooled.

STEP 4: CUTTING

• There are cutting machines which runs with no electricity and which runs on
electricity.
The one which don’t require electricity is the traditional way of cutting cashew nuts.
• The traditional machine is handled by 2 workers. These nuts are kept under the cutting
machine so that the other worker can operate to cut the cashew and separate the
cashew kernel from the shell.

14
 • The modern cutting machines cuts the cashew nut automatically once the cashew nuts
are poured into the machine. It is the fastest way to cut the cashew but traditional way
of cutting is more effective than modern way.
• The cutting process I handled by women workers only. Each worker works on cutting
around 8 to 10kg per day using traditional machines.
SHELLING
• Cashew nut splits and gets open in the middle and the cashew has to taken out from
the shell immediately using bare hands.
• Shelling is a technique that can easily learnt and not required any strength to break the
shall. Correct positioning of the nut and ability to hit the nut in the correct position.
• Quality control and inspection is required to ensure that shelling process produce
highest quality of cashew kernel.
• Workers use castrol oil in order to keep their hands safe.

STEP 4: BORMA DRYING PROCESS

• The cashew nuts which are separated from the shells are shifted to a hot chamber for
BORMA DRYING.
• BORMA looks like a rectangular box chamber consisting 8 stands. Each stand
consists 60 aluminium trays. And each tray is loaded with 4kg of cashew kernel (total
1920kg in a box). And door is closed and locked for 8hours which generates 81
degree Celsius heat inside the Borma box.

STEP 5: COOLING PROCESS

• After completion of Borma drying for 8hours the doors of the box are opened for
1hour and those trays are shifted to cooling room.
• This cooling room consists of huge fans to draw the heat inside and a steamer which
sprays water in the form of spray. So that peel on the cashew can be dried. This
process is done for whole day

STEP 6: PEELING PROCESS

• The majority of the employees will be working in this process. Here the workers remove
the husk from the cashew nuts with the help of small knife. Every worker peel 10 to
12kg of cashew on average in a day.

15
STEP 7: GRADING PROCESS

• This is the process where cashew nuts are categorized and they are given different
grades. Depending on grades the prices are to be set.
• In this process the kernel is passed through a grading machine where the dust is
removed.
• Once the cleaning process is completed these nuts are passed through a metal
detector, this removes unwanted particals and separates cashew into different grades.
After this process they weigh cashew and packs it.
TREATMENT
• About 150 cashew units in and around palasa were closed as they are burning them
instead of boiling using steam which caused a lot of air pollution.
• But now the process has been changed to boiling. Which requires a large quantity of
water to produce steam.
• The total water consumption is 4KLD (Kilo litres/day) of river water or ground
water.
Out of 4KLD, 2KLD is used for Boiling process and other 2KLD is domestic purpose.
• The total production produces 1KLD of effluent (As domestic sewage) and it is
treated by Septic Tank-Soak Pit system. And the treated effluent is used for irrigation
and sewage in farming in green belt. And most of the industries have 70% of their
area allotted to Green Belts.
Production Waste Management:
• A typical cashew unit uses around 3200kg of raw cashew nut per day. And the raw
material (3200kg cashew nut) produces 800kg of cashew kernel in a day as a final
product.
• The solid waste is 2400kg of cashew shell is produced in a day and it is sold to OIL
EXPELLER UNITS.
• The husk (RED SKIN) after peeling the cashew kernel is sold to hen farms, Tea
Making units, Tobacco makers for 30-100INR per kg based on the market rate and
demand.

Cashew Qualities and their Approximate prices (per KG):

The qualities are given based on weight. (Highest quality= less kernel, More weight) and
reverse for low quality. It is separated by grading machine

16
 Price: 660 Price: 610 Price: 580

Price: 550 Price: 610 Sortex Price: 540

VISION:
To be a globally recognized leader in cashew processing, delivering high-quality products
while promoting sustainable practices and enhancing the livelihoods of local communities.

MISSION:
Our mission is to consistently process and deliver premium cashew products, meeting the
diverse needs of our customers worldwide. We strive to achieve operational excellence
through advanced technology and stringent quality control measures. We are committed to
17
fostering a positive work environment, empowering our employees, and contributing to the
economic growth and social development of Palasa, Andhra Pradesh.

VALUES:
Quality: We are dedicated to maintaining the highest standards of quality in every aspect of
our operations, from sourcing raw materials to processing and packaging, ensuring our
customers receive superior products.
Sustainability: We believe in sustainable practices that minimize the environmental impact
of our operations. We promote responsible sourcing, energy efficiency, waste reduction, and
the conservation of natural resources.
Integrity: We uphold the highest ethical standards in our business practices. Honesty,
transparency, and fairness guide our interactions with customers, suppliers, employees, and
the community.
Customer Focus: Our customers are at the heart of everything we do. We strive to
understand their needs and exceed their expectations by offering reliable products,
exceptional service, and timely delivery.
Innovation: We embrace innovation and continuous improvement to stay at the forefront of
the cashew processing industry. We encourage creativity, invest in research and development,
and adapt to evolving market trends.
Teamwork: We foster a collaborative and inclusive work environment, valuing the
contributions of every individual. We promote teamwork, open communication, and mutual
respect, recognizing that our collective efforts lead to success.5

POLICY OF THE ORGANIZATION FOR INTERNS & EMPLOYEES:

1. Internship Duration: The policy may specify the duration of the internship, such as a
fixed number of weeks or months. It could also outline the start and end dates of the
internship.
2. Eligibility: The organization may outline the eligibility criteria for sales and distribution
interns. This may include requirements such as educational background, specific skills, or
prior experience in the field.
3. Roles and Responsibilities: The policy should clearly define the roles and
responsibilities of sales and distribution interns. It may include tasks such as assisting
18
 with order processing, inventory management, market research, preparing sales reports,
and supporting the sales team.
4. Supervision and Mentorship: The policy might state that interns will be assigned a
supervisor or mentor who will provide guidance, support, and feedback throughout the
internship period. It may specify the frequency of check-ins and evaluations.
5. Training and Development: The organization may provide training to sales and
distribution interns to enhance their knowledge and skills related to the cashew processing
industry, sales techniques, customer relationship management, and distribution strategies.
6. Confidentiality and Non-Disclosure: The policy may emphasize the importance of
maintaining confidentiality and protecting sensitive company information. Interns may be
required to sign non-disclosure agreements to safeguard proprietary information.
7. Ethical Conduct: The organization may have policies in place to ensure ethical conduct
in sales and distribution practices. Interns would be expected to adhere to these policies
and maintain high ethical standards in their interactions with customers, suppliers, and
other stakeholders.
8. Code of Conduct: The organization may have a code of conduct that applies to all
employees, including interns. Interns would be expected to comply with the organization's
code of conduct and follow its guidelines regarding professional behaviour, dress code,
punctuality, and attendance.

ORGANIZATIONAL STRUCTURE:

19
 Propretior

Finance Operations Marketing

Sales
Accountant Audior
Manager

Sales
person

Manpower of the Organization:

Siva rama agro products is a leading cashew processing industry in region of palasa.
Total Number of Workers: The organization currently employs a total of 105 workers.
(Men workers: 35, Women workers: 75)
Categorize Workers: The workers are distributed across various departments within the
organization. Here's a breakdown of the worker count by department:
Sales and Marketing: 10 workers
Operations and Support: 90 workers
Administration: 5 workers
Number of Employees: Out of the total workers, 75 individuals hold permanent positions and
are considered employees of the organization.

20
ROLES AND RESPONSIBILITIES OF THE EMPLOYEES IN WHICH
INTERN IS PLACED:

The roles and responsibilities of employees in the sales intern's placement within a cashew
processing factory can include the following:

1. Sales Planning and Strategy: Sales and distribution employees are responsible for
developing sales plans and strategies to achieve the company's sales targets. They analyze
market trends, customer demands, and competition to identify sales opportunities and
formulate effective sales plans.
2. Order Management: Sales and distribution employees handle the order management
process, including receiving and processing customer orders. They ensure accurate order
entry, coordinate with production and logistics teams for timely delivery, and maintain
proper documentation related to orders.
3. Distribution Management: Sales and distribution employees oversee the distribution of
cashew products to customers. They coordinate with logistics and warehouse teams to
ensure efficient and timely delivery. They may manage inventory levels, monitor product
availability, and optimize distribution routes to meet customer demands.
4. Market Analysis and Reporting: Monitoring market trends, competitor activities, and
customer feedback is crucial for sales and distribution employees. They analyze sales
data, generate sales reports, and provide insights and recommendations to management
for decision-making and continuous improvement.
5. Sales Training and Support: Sales and distribution employees may provide training and
support to sales interns or new hires. They share product knowledge, sales techniques, and
best practices, helping them develop the necessary skills to excel in sales roles.
6. Relationship Building with Retailers and Distributors: In addition to working directly
with customers, sales and distribution employees establish and maintain relationships
with retailers and distributors. They collaborate with these partners to ensure proper
placement and promotion of cashew products in retail stores or distribution channels.
7. Sales Forecasting and Budgeting: These employees contribute to sales forecasting and
budgeting processes by providing insights and data. They assess market demand,
customer behaviour, and sales trends to contribute to accurate sales forecasts and help
establish sales budgets.

PERFORMANCE OF THE ORGANIZATION IN TERMS OF TURNOVER,

PROFITS, MARKET REACH AND MARKET VALUE.
21
Turnover: Turnover refers to the total revenue generated by the organization from its sales
activities within a specific period
The turnover of the Siva Rama Agro Products from MARCH 22- MARCH 23 was around
7crore. This was a mile stone they were looking for in 2020 but due to the pandemic couldn't
achieve it but 2023 they reached their target.

Profits: Profits indicate the financial performance of the organization after deducting all
expenses, including the cost of goods sold, operating expenses, taxes, and other liabilities.
The profits of the Siva Rama Agro Products from MARCH 22 – MARCH 23 were around
50Lakh. The company is mainly suffering with its margin which is around 7% and they are
trying to increase the margin to 9% by the end of MARCH-24.

Market Reach: Market reach refers to the organization's presence and penetration in the
target market.
The company almost reached its saturation point in Srikakulam and delivered its product in
various regions of North and South India. And trying to capture the other areas in India. The
organization has succussed in reaching the targeted audience

Market Value: Market value represents the perceived worth or valuation of the organization
in the financial markets.
The total valuation of the Siva rama agro products is 25cr it's a medium enterprise.

FUTURE PLANS OF THE ORGANIZATION:

SIVA RAMA AGRO PRODUCTS, a prominent player in the cashew processing

industry in Palasa, has outlined its future plans to further enhance its operations and expand
its market presence. The following are the key future plans of the organization:
22
1. Expansion of Production Capacity: The organization aims to increase its production
capacity by investing in advanced machinery and equipment. The factory plans to install
state-of-the-art processing technology to streamline operations and improve efficiency.
This expansion will enable the factory to meet growing market demands and cater to a
larger customer base.
2. Diversification of Product Range: The organization intends to diversify its product
range by introducing value-added cashew products. These may include flavored cashew
nuts, cashew-based snacks, and cashew butter. By offering a wider variety of products,
the factory aims to target new customer segments and tap into emerging market trends.
3. Quality Assurance and Certifications: To maintain high-quality standards, The
organization plans to obtain relevant certifications such as ISO, HACCP, or organic
certifications. These certifications will validate the factory's commitment to quality
control and ensure compliance with international standards. Such certifications will not
only enhance the factory's reputation but also open up opportunities for export to global
markets.
4. Sustainability and Environmental Initiatives: The organization recognizes the
importance of sustainability and environmental stewardship. As part of its future plans,
the organization intends to implement eco-friendly practices, such as adopting
energyefficient technologies and reducing water consumption during processing.
Additionally, the factory may explore waste management solutions, such as recycling
cashew shells or using them for biomass energy generation.
5. Market Expansion and Export Opportunities: The organization aims to expand its
market reach beyond Palasa and explore domestic and international markets. By
establishing strategic partnerships with distributors and wholesalers, the factory plans to
increase its presence in major cities and regions. Additionally, the organization will
actively seek export opportunities by participating in trade shows and engaging in

international business collaborations

23
 CHAPTER 3

INTERNSHIP ACTIVITIES

DESCRIPTION OF THE ACTIVITIES / RESPONSIBILITIES IN THE

INTERN ORGANIZATION DURING INTERNSHIP:

During the internship at the SIVA RAMA AGRO PRODUCTS, as a marketing intern, The
intern was involved in a variety of activities and responsibilities that provided valuable
learning experiences. The working conditions were professional and collaborative, with a
focus on teamwork and open communication. The company provided a supportive and
inclusive work environment that fostered personal and professional growth.

24
Intern assisted in conducting market research to identify potential customers, analyze market
trends, and gather information on competitors. This could involve researching and compiling
data on cashew buyers, distributors, and retailers.

Intern provided support to the sales team by assisting with order processing, preparing sales
presentations, and generating sales reports. And also helped in maintaining customer
databases and ensuring accurate and up-to-date records and opportunity to interact with
customers, both existing and potential, to understand their requirements, address inquiries,
and provide product information. Building and maintaining good relationships with
customers is also a part of the responsibility.

Intern assisted in coordinating the logistics of product distribution, which includes ensuring
timely delivery of cashew products to customers. This could involve coordinating with
logistics providers, monitoring shipment status, and resolving any distribution-related issues
and also involved in monitoring sales performance and analyzing sales data. This could
include tracking sales targets, evaluating sales trends, and preparing reports or presentations
to assess the effectiveness of sales strategies.

And also participated in cross-functional projects with other departments such as marketing,
production, or quality control. This could involve working on initiatives to improve product
packaging, enhance customer satisfaction, or develop new market strategies. Intern had the
opportunity to attend training sessions or workshops to enhance my understanding of sales
techniques, customer relationship management, and industry-specific knowledge related to
cashew processing.
Through this intern enhanced my Personal and Technical skills. The overall internship gave
me a knowledge about the product, product processing, Market for cashew, and on the other
side intern developed skills like communication, using Tools like MS WORD, MS EXCEL,
and other INOVICE generating applications.

WEEKLY WORK SCHEDULE:

The weekly work schedule as a marketing intern is to visit the local super markets,
Departmental stores, Sweet shops and bakeries and other business entities who are in need of
cashew for their Business. The work is to Generate new leads and have interaction, product
explaination and negotiation about the business. The work is on Target based, on which intern
needed to convert at least 5leads as the distributors of the organization and have sale of

25
minimum 100kg of cashew for 1week, So this is totally a flexible internship, if you can
achieve the target.

Monday : Generating Leads from assigned region.

Tuesday : Generating Leads from assigned region / collecting orders.

Wednesday : Generating Leads from assigned region / collecting orders.

Thursday : Updating Leads data / Order data into sheets Friday

: Making Delivery, Feedback, Payments.

Saturday : Updating order status, Payment status of Sales made.

WORKING CONDITIONS:

The working conditions were professional and collaborative, with a focus on teamwork and
open communication. Intern had access to a workstation equipped with a computer, internet
connectivity, and relevant software applications such as Microsoft Office Suite and marketing
tools. The organization have dedicated rooms for each department and well maintained and
hygienic conditions. As a marketing intern, Intern need to give my presence in office to make
reports, collaborate production and logistics department.

But the ON-FIELD working conditions are quite different from IN-OFFICE conditions.
These are quite challenging, As I need to travel different places and meet different people to
have interaction and collect orders. Even though the organization provided travel allowance
and a dedicated delivery truck for delivering orders on time. Intern felt difficult at the
26
beginning of my internship as intern is not used to those earlier, Later I got used to those. ON
FIELD visits need a lot of patience, time punctuality and good communication skills.

EQUIPMENT USED:

Through the internship, the intern used equipment such as MS WORD, MS EXCEL,
KHATABOOK, and INVOICE generating software. these tools helped the intern to prepare
Sales data, Lead generated reports, and to maintain distributors data.

27
 CHAPTER 4

ACTIVITY LOGBOOK

28
 CHAPTER 5

LEARNINGS & OUTCOMES

WORK EXPERIENCE
People Interactions:

During the internship at Siva Rama Agro products, The intern had the opportunity to work in
a highly collaborative and friendly work environment. The interactions with my colleagues

58
were characterized by respect, open communication, and a strong sense of teamwork. People
at Siva Rama Agro products were approachable and supportive, creating a positive
atmosphere where everyone felt comfortable sharing ideas, seeking feedback, and working
together towards common goals.

The work environment fostered a culture of inclusivity and collaboration. Colleagues from
different departments and levels of seniority actively engaged with each other, promoting
cross-functional collaboration and knowledge sharing. There was a strong emphasis on
teamwork, with colleagues willingly offering their expertise and assistance whenever needed.
The work environment encouraged building professional relationships, and intern had the
opportunity to learn from experienced professionals who were generous with their time and
knowledge.

The organization also prioritized employee well-being and work-life balance. Management
and team leaders were considerate of employees' personal commitments and encouraged
maintaining a healthy work-life balance. This approach created a supportive work
environment where people felt valued and motivated to perform their best.

Furthermore, the organization provided opportunities for professional growth and

development. Regular team meetings, training sessions, and workshops were conducted to
enhance skills and knowledge. The work environment nurtured a learning culture, allowing
interns like myself to acquire new skills, broaden our understanding of the industry, and gain
practical experience in various aspects of the business.

In summary, the work environment at Siva Rama Agro Products was characterized by
positive people interactions, collaboration, and a focus on employee well-being. The
supportive and inclusive culture fostered teamwork, encouraged personal and professional
growth, and made the internship experience enjoyable and rewarding.

FACILITIES AVAILABLE AND OPPURTUNITIES:

During the internship at Siva Rama Agro Products, The intern had the opportunity to work in
a well- maintained and comfortable work environment. The company ensured that the
facilities provided to employees were of high quality and conducive to productivity.

The office space at the organization was clean, organized, and well-maintained. The
workstations were equipped with modern furniture and ergonomic chairs to ensure the

59
comfort of employees. The office layout was designed to promote collaboration and
communication, with designated areas for team discussions and meetings. The availability of
meeting rooms and conference facilities allowed for seamless coordination and effective
communication among team members.

In terms of technology, the organization invested in up-to-date equipment and software to

support day-to-day operations. Each employee was provided with a personal computer or
laptop, equipped with the necessary software and tools to perform their tasks efficiently. This
allowed for smooth workflow and minimized any technological hindrances. Additionally,
designated meeting rooms and conference facilities were readily available for team
discussions, client presentations, and brainstorming sessions, further enhancing collaboration
within the organization.

The company also prioritized employee well-being by providing amenities and facilities to
support their needs. The restrooms were well-maintained and stocked with necessary
supplies. The pantry area offered a comfortable space for employees to relax and have meals,
with facilities like a refrigerator, microwave, and coffee machine available for their
convenience. The organization also placed a strong emphasis on employee well-being by
providing a range of amenities and facilities. Restrooms were regularly cleaned and
wellstocked with necessary supplies, ensuring hygiene and convenience for all employees.

Overall, the work environment a Siva Rama Agro Products was characterized by
wellmaintained facilities that catered to the needs of employees. The company's commitment
to providing a comfortable and clean work environment contributed to a positive atmosphere
and enhanced employee satisfaction.

JOB ROLES
During the internship at Siva Rama Agro Products, Intern had the opportunity to work in a
well- structured and organized work environment that prioritized clarity of job roles,
protocols, procedures, processes, discipline, time management, harmonious relationships,
socialization, mutual support, teamwork, motivation, space, and ventilation.

60
PROTOCOLS & PROCEDURES
Clarity of job roles was a key aspect of the work environment at Siva Rama Agro Products.
Each employee had a clear understanding of their responsibilities and duties, which helped to
streamline work processes and avoid confusion. Clear job descriptions and well- defined
expectations contributed to a sense of purpose and accountability among the employees.

Protocols, procedures, and processes were established to ensure smooth operations and
consistency in work. Standard operating procedures (SOPs) were in place for various tasks
and functions, providing a step-by-step guide for employees to follow. These protocols
helped maintain efficiency, quality, and consistency in work delivery.

DISCIPLINE
Discipline was highly valued in the work environment at Siva Rama Agro Products.
Employees were expected to adhere to company policies, code of conduct, and professional
ethics. Punctuality, attendance, and adherence to deadlines were emphasized, promoting a
disciplined work culture that contributed to productivity and achievement of organizational
goals.

TIME MANAGEMENT
Time management was essential in the work environment, with employees encouraged to
prioritize tasks, set realistic deadlines, and manage their time effectively. This emphasis on
time management helped employees meet deadlines, maintain productivity, and achieve
work-life balance.

HARMONIOUS RELATIONSHIPS
Harmonious relationships and socialization were fostered in the work environment in the
organization. Colleagues were encouraged to build positive relationships through open
communication, respect, and collaboration. Regular team-building activities, social events,
and informal interactions created a sense of camaraderie and a supportive work atmosphere.

MUTUAL SUPPORT AND TEAMWORK

Mutual support and teamwork were integral to the work environment. Employees were
encouraged to help and support one another, fostering a culture of collaboration rather than

61
competition. Teamwork was emphasized, with cross-functional collaboration encouraged to
achieve common objectives.

MOTIVATION
The motivation was an important aspect of the work environment at Siva Rama Agro
Products. The company recognized and appreciated the efforts of its employees, providing
incentives, rewards, and recognition programs to motivate and inspire high performance.
Regular feedback, performance evaluations, and opportunities for growth and development
further enhanced employee motivation.

SPACE AND VENTILATION

Space and ventilation were given due consideration to ensure a comfortable work
environment. The office spaces were well-designed, providing adequate space for employees
to carry out their tasks efficiently. Ventilation systems were in place to ensure proper airflow
and a comfortable temperature throughout the workplace.

Overall, the work environment at Siva Rama Agro Products was characterized by clarity of
job roles, protocols, procedures, processes, discipline, time management, harmonious
relationships, socialization, mutual support, teamwork, motivation, and attention to space and
ventilation. These factors contributed to a positive and productive work environment where
employees could thrive and contribute to the overall success of the organization.

COMPANY CULTURE, SUPPORT, AND TEAM OF SIVA RAMA

AGRO PRODUCTS:
Safety and Quality Focus: The organization often prioritize safety measures to ensure the
well-being of employees and maintain high-quality standards. This may include providing
proper training, protective equipment, and implementing strict quality control processes to
deliver safe and premium products.

Teamwork and Collaboration: Given the nature of organization, teamwork and

collaboration are crucial. Employees often work together in various stages of processing,
from sorting and grading to roasting and packaging. A culture that encourages open
communication, cooperation, and mutual support can foster a positive work environment.

62
Efficiency and Productivity: The organization aim to maximize productivity and efficiency.
This can be achieved through streamlined processes, optimizing machinery and equipment,
and implementing effective production schedules. The company culture may emphasize
productivity, time management, and continuous improvement to enhance overall operational
efficiency.

Respect for Employees: A positive company culture in organization often emphasizes

respect and fair treatment of employees. This includes providing fair wages, adhering to
labour regulations, ensuring safe working conditions, and fostering an inclusive and
nondiscriminatory environment. Respectful communication, recognition of achievements,
and employee feedback mechanisms can contribute to a supportive culture.

Environmental Sustainability: Increasingly, companies in various industries, including

cashew processing, are focusing on environmental sustainability. A company culture that
values sustainability may include practices such as waste reduction, energy efficiency,
responsible sourcing of raw materials, and promoting eco-friendly practices throughout the
production process.

Women Empowerment: The organization developed and designed its company policies and
framed its work structure which benefits women. The organization is achieving its production
work with Women workers. And providing various benefits and flexible timings to women
workers

63
SKILLS ACQUIRED - REALTIME TECHNICAL SKILLS:
During the internship at the Siva Rama Agro Products, The intern had the opportunity to
acquire several real-time technical skills that are directly applicable to the job and provided
him with valuable hands-on experience. These skills enhanced my ability to perform tasks
effectively and contributed to my overall professional development in the field of marketing.
Order Packaging:
Learnt about proper packaging methods to ensure safe and efficient shipping and using
Inventory Management Systems to familiarize yourself with systems that help you track
inventory levels and manage stock. Devised new and sustainable packaging ways to improve
customer engagement.

B2B Lead Generation: The intern visited various Business entities which directly or in
directly need cashew in their business. The intern identified the possible leads that can be
converted as dealers and distributors and converted them, by generating new LEADS. This
enhanced lead generation skills of the intern.

Market Research and Analysis: The intern developed proficiency in conducting market
research and analysis. This involved utilizing online research tools, analyzing market trends,
studying competitor strategies, and identifying target demographics. I learned how to gather
relevant data, interpret insights, and apply them to develop effective marketing strategies.

Presentation Skills: The intern enhanced his presentation skills by preparing and delivering
presentations on marketing strategies, campaign results, and recommendations. And he also
learned how to structure presentations, convey information effectively, and engage the
audience with visual aids and persuasive storytelling.

These real-time technical skills not only provided the intern with practical knowledge but also
allowed me to contribute meaningfully to the marketing activities of the organization. They
enhanced intern ability to analyze data, make data-driven decisions, manage projects, and
effectively communicate marketing strategies. These skills are invaluable in the marketing
field and have prepared me to excel in future marketing roles
SKILLS ACQUIRED - MANAGERIAL SKILLS:
During the internship at Siva Rama Agro Products, The intern had the opportunity to acquire
valuable managerial skills that are essential for effective planning, leadership, and teamwork.

64
These skills not only contributed to my personal growth but also prepared me for future
managerial roles. Here is a description of the managerial skills that intern have acquired:

Planning: The intern learned how to develop and implement plans to achieve organizational
goals. And also gained experience in setting objectives, creating action plans, and
establishing timelines to ensure the successful execution of projects and tasks. He learned the
importance of aligning plans with the overall business strategy and adapting them as needed.

Leadership: Through various projects and team assignments, The intern developed his
leadership skills. And learned how to effectively communicate goals and expectations,
delegate tasks, and motivate team members to achieve their best performance. He also
gained experience in providing constructive feedback, resolving conflicts, and fostering a
positive and inclusive work environment.

Teamwork: Working collaboratively with colleagues and team members was a significant
aspect of his internship. The intern learned the importance of active listening, effective
communication, and building strong relationships to foster teamwork. Intern acquired skills in
coordinating and collaborating with diverse team members to achieve common objectives and
overcome challenges.

Decision-making: The intern had the opportunity to be involved in decision-making

processes during his internship. Intern learned how to gather and analyze relevant
information, considering different perspectives, and make informed decisions that align with
organizational goals and values. I also gained experience in assessing risks and evaluating the
potential impact of decisions.

Problem-solving: Throughout the internship, the intern encountered various challenges and
problems that required critical thinking and problem-solving skills. And learned how to
identify issues, gather necessary information, analyze alternatives, and propose effective
solutions. He also gained experience in working under pressure and adapting to changing
circumstances.

65
Time management: The fast-paced nature of the work environment at Siva Rama Agro
Products taught intern the importance of effective time management. He learned how to
prioritize tasks, allocate resources efficiently, and meet deadlines. And he also developed
skills in organizing my workload, managing multiple responsibilities, and maintaining
productivity.

Weekly improvement in competencies: Throughout the internship, the intern actively

sought opportunities to enhance my competencies and skills. And engaged in continuous
learning by seeking feedback from supervisors, attending training sessions, and self-reflecting
on my performance. Each week, the intern identified areas for improvement and set goals to
enhance my competencies, resulting in ongoing growth and development.

Goal setting: The intern gained experience in setting specific, measurable, achievable,
relevant, and time-bound (SMART) goals. And learned how to align my personal goals with
the organization's objectives and create action plans to achieve them. The intern also
developed skills in monitoring progress, adapting strategies as needed, and celebrating
milestones to stay motivated and focused.

IMPROVISING THE COMMUNICATION SKILLS:

During the internship at Siva Rama Agro Products, the intern recognized the importance of
effective communication in establishing strong relationships, conveying ideas, and achieving
successful outcomes. The intern actively sought opportunities to improve my communication
skills and implemented strategies to enhance different aspects. Here is how the intern worked
towards improving my communication skills:

Oral communication: To enhance intern oral communication skills, he engaged in regular

practice and sought feedback from colleagues and supervisors. He actively participated in

66
Business meetings, presentations, and discussions, focusing on clarity, articulation, and
confidence in conveying my thoughts and ideas. And also paid attention to non-verbal cues,
such as body language and eye contact, to enhance the effectiveness of my oral
communication.

Written communication: The intern recognized the significance of clear and concise written
communication in conveying information accurately. Intern actively worked on improving his
writing skills by practicing drafting emails, reports, and other professional documents. He
sought guidance from experienced team members to refine his writing style, ensuring that his
messages were well-structured, grammatically correct, and tailored to the intended audience.

Conversational abilities: The Intern aimed to develop strong conversational abilities by

actively listening to others, asking insightful questions, and engaging in meaningful
discussions with distributors. And practiced active listening techniques, such as paraphrasing
and summarizing, to ensure that the intern understood others' perspective and effectively
conveyed his own. He also worked on maintaining a positive and respectful tone during
conversations to foster open communication and build rapport with colleagues.

Confidence levels while communicating: Building confidence in intern communication

skills was essential for effective interaction. And gradually pushed myself out of his comfort
zone by taking on challenging communication tasks, such as presenting to larger groups or
engaging in negotiations. Through practice and positive reinforcement, And gained
confidence in expressing his thoughts and ideas, leading to more impactful communication.
Seeking feedback and continuous improvement: Throughout the internship, the intern
actively sought feedback from supervisors and colleagues to identify areas for improvement
in my communication skills. And he utilized their insights and suggestions to refine his
approach and address any weaknesses. Additionally, he engaged in selfreflection and self-
assessment, identifying his strengths and areas for growth and setting goals for further
improvement.

Anxiety management: Recognizing that anxiety can hinder effective communication, the
intern implemented strategies to manage and reduce anxiety levels. Techniques such as deep
breathing, positive self-talk, and visualization helped him stay calm and composed during

67
conversations or public speaking engagements, allowing him to communicate more
confidently and effectively.

Understanding others: Developing the ability to understand others is essential for effective
communication. He practiced active listening, paying attention to both verbal and non-verbal
cues to gain a deeper understanding of others' perspectives, needs, and concerns. This enabled
him to respond appropriately, ask relevant questions, and engage in meaningful dialogue.

Getting understood by others: To ensure his message is clearly understood by others, the
intern focused on clarity and precision in my communication. The intern organized his
thoughts before speaking or writing, ensuring that his key points were articulated succinctly
and logically. He also adjusted his communication style and language to suit the audience,
avoiding jargon or technical terms that might hinder understanding.

Extempore speech: Developing the ability to speak confidently and coherently without prior
preparation is valuable in professional settings. And he actively practiced impromptu
speaking by participating in group discussions, role-playing scenarios, and delivering short
speeches. This allowed him to think on my feet, articulate key points effectively, and engage
the audience in a compelling manner.

Closing the conversation and maintaining niceties: Ending a conversation professionally is

as important as initiating one. The intern focused on summarizing key discussion points,
expressing gratitude, and acknowledging the other person's contributions. He paid attention to
maintaining politeness, ensuring a positive tone, and following appropriate protocols, such as
shaking hands or offering a sincere farewell.

Greeting, thanking, and appreciating others: The intern understood the significance of
expressing gratitude and appreciation in building positive relationships. He made it a habit to
greet distributors, colleagues and superiors warmly, express sincere thanks for their assistance
or contributions, and acknowledge their efforts. This helped foster a supportive and
collaborative work environment.

68
By actively working on anxiety management, understanding others, being understood,
improving extempore speech, articulating key points effectively, closing conversations
professionally, and maintaining niceties and protocols, the intern noticed his communication
skills were quite good. These enhanced skills have not only improved his interactions within
the organization but also allowed him to engage more effectively with clients, stakeholders,
and other professionals.

ENHANCING THE ABILITIES IN GROUP DISCUSSIONS AS A TEAM

MEMBER:
Enhancing abilities in group discussions, team participation, and collaboration is essential for
effective teamwork and achieving collective goals. During the internship at Siva Rama Agro
Products, the intern actively worked on improving these areas and sought opportunities to
enhance his abilities. Here are some strategies I employed:

Active Listening: The intern recognized the importance of active listening in group
discussions and team interactions. To enhance his abilities in this area, He practiced attentive
listening by focusing on the speaker, maintaining eye contact, and avoiding distractions. He
made an effort to understand others' perspectives, ask and clarifying questions, and
acknowledge their contributions. By actively listening, He improved his understanding of the
discussions and effectively contributed to the team's goals.

69
Effective Communication: The intern understood the significance of clear and concise
communication in team settings. He worked on enhancing his verbal and written
communication skills to articulate his ideas effectively. The intern practiced organizing his
thoughts before speaking, using appropriate language, and structuring my written
communications logically. He also paid attention to non-verbal communication cues, such as
body language and facial expressions, to convey my messages more effectively.

Collaboration and Teamwork: The intern actively participated in team activities and
projects, recognizing the value of collaboration. He fostered a supportive and inclusive team
environment by encouraging open dialogue, respecting diverse perspectives, and valuing each
team member's contributions. By actively engaging in teamwork, and developed stronger
relationships with my colleagues and contributed to the team's success.

Active Engagement: As a team member, the intern understood the importance of active
engagement and contributing to the team's objectives. And consistently offered his ideas,
suggestions, and expertise to contribute to the team's discussions and decision-making
processes. The intern actively sought opportunities to take on additional responsibilities,
volunteered for tasks, and demonstrated a proactive approach to support the team's goals.

Accountability and Responsibility: the intern recognized the significance of taking

ownership of his work and delivering results. And he ensured that he met deadlines, fulfilled
my commitments, and followed through on his responsibilities. And took initiative in
identifying areas for improvement and suggested innovative solutions to enhance team
efficiency and productivity.

Collaboration and Cooperation: the intern actively fostered a collaborative and cooperative
environment within the team. He encouraged open communication, valued diverse
perspectives, and actively sought to leverage the strengths of team members. He willingly
shared knowledge, resources, and support to facilitate the team's progress. And also
recognized and appreciated the contributions of fellow team members, fostering a sense of
camaraderie and mutual respect.

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Leadership Development: To enhance the intern abilities in leading a team or activity, He
actively sought opportunities to develop my leadership skills. And volunteered to lead team
projects, organized team meetings, and coordinated efforts to ensure effective teamwork and
task completion. He also focused on inspiring and motivating team members, fostering a
positive work environment, and encouraging collaboration and creativity. The intern also
sought feedback from team members to continuously improve his leadership approach.

Continuous Learning and Growth: The intern embraced a growth mindset and actively
pursued learning opportunities to enhance his abilities as a team member and potential leader.
The intern attended workshops, webinars, and training sessions related to teamwork,
leadership, and project management. And also sought feedback from supervisors and
colleagues to identify areas for improvement and worked on developing those skills.

By employing these strategies, The intern enhanced his abilities in contributing as a team
member and developed foundational skills for leading a team or activity. He became more
proactive, accountable, and collaborative, and actively contributed to the team's success.
These enhanced abilities have not only impacted his own professional growth but also
positively influenced the team's dynamics and outcome.
SUMMARY OF LEARNING OUTCOMES:

By working as a sales intern, The intern gained insights into the cashew industry, including
its processes, supply chain, market dynamics, and customer segments. This knowledge helps
develop a comprehensive understanding of the industry and its challenges.

Working in sales allowed him to learn and apply various sales techniques and strategies. He
acquired skills in prospecting, lead generation, customer relationship management,
negotiation, and closing deals. Building and maintaining relationships with customers would
be a core focus.

The intern developed a deep understanding of the cashew products being processed in the
factory. This knowledge encompasses their features, quality attributes, packaging options,
and any unique selling points. This understanding is crucial for effective sales and customer
consultations.

As a sales intern, He was involved in conducting market research and analyzing market
trends, competitor analysis, and customer preferences. These activities provide insights into
market dynamics, demand patterns, and opportunities for the business.

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Working in sales requires effective communication and presentation skills. Through
interactions with customers, you would enhance your ability to convey product information,
handle objections, and present sales proposals. The intern developed proficiency in written
and verbal communication.

Cashew processing factories involve collaboration between sales teams, production teams,
and other departments. Working in such an environment allowed him to develop teamwork
skills, adaptability, and the ability to work cohesively with colleagues to achieve shared
goals.

Sales roles often involve managing multiple leads, tasks, and deadlines. As a sales intern, he
learnt to prioritize activities, manage time efficiently, and meet sales targets within given
timelines.

Sales can be challenging, and setbacks are common. Through the experience as a sales intern,
you would develop resilience, adaptability, and problem-solving skills to overcome obstacles,
handle objections, and find creative solutions to customer needs.

Engaging with customers and industry professionals provided him an opportunity to build a
professional network. Developing connections within the cashew industry can be beneficial
for future career prospects, accessing industry insights, and establishing relationships with
potential customers.

SUGESSTIONS:

Product Diversification: The organization has to diversify the product range beyond
cashews. Consider processing and packaging other nuts or related food products. This can
help maintain a revenue stream while utilizing existing processing equipment and
infrastructure.

Contract Manufacturing: Offer contract manufacturing services to other companies within

the food industry. This can involve processing, packaging, or private labeling products on
behalf of other brands. It allows for additional revenue without the need for extensive
marketing efforts.

Value-Added Products: Develop value-added cashew products that can fetch a higher price
in the market. This may include flavored cashews, cashew butter, cashew-based snacks, or

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cashew-based milk alternatives. Focus on creating unique and innovative products that cater
to specific dietary preferences or trends.

Export Market Development: Explore opportunities to expand into new export markets.
Invest in market research to identify countries with a growing demand for cashew products.
Develop relationships with international distributors, participate in trade shows, and obtain
necessary certifications to access new markets.

Contract Farming: Establish contracts with local farmers to ensure a steady supply of
highquality cashews. This can provide stability in sourcing raw materials while also
supporting local agriculture. Additionally, it can help develop a sustainable supply chain and
build stronger relationships with farmers.

Bulk Sales and Distribution: Explore opportunities to sell processed cashews in bulk to
wholesalers, retailers, or food manufacturers. This approach allows for higher volumes and
reduces the need for extensive marketing and packaging efforts. Establish relationships with
key players in the distribution chain to secure consistent orders.

Retail Expansion: Enhance marketing efforts, improve the store layout, and offer a wider
range of cashew-based products to attract more customers. Explore online sales platforms and
delivery options to reach a broader audience.

PHOTOS

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 CASHEW INVENTORY ROOM

CASHEW BAGS BORMA DRYING

MANUAL CUTTING OF CASHEW

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STEAMMERS AND BOILERS

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ELECTRICAL CUTTING MACHINE

GRADING MACHINE

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EVALUATION

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