BRAND
GUIDELINES
01. Introduction
02. Signature Logo
03. Signature Logo With Full Name
04. Logo Construction
05. Logo Spacing
06. Signature Logo on Single Colours
07. Logo Incorrect Use
TABLE OF 08. Logo Variants With Ambulance
CONTENT
09. Logo Variants With Stanplus Logo
10. Logo Variants Construction
12. Logo Variants on Single Background
14. Logo Variants Incorrect Use
16. Color Palette
17. Typography
18. Stationary
20. Vehicle Design
22. Uniform Design
Brand Guidelines
INTRODUCTION
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Brand Guidelines 01
SIGNATURE LOGO
The signature logo has three components: the orange circle defines globe with a symbol of kart and the GB logotype.
These three components are carefully drawn artwork and should never be redrawn or altered.
Arrow
Speed
RED Logotype
Brand Guidelines 02
SIGNATURE LOGO WITH FULL NAME
The signature logo has three components: the orange circle defines globe with a symbol of kart and the GB logotype.
These three components are carefully drawn artwork and should never be redrawn or altered.
Arrow
Speed
RED Logotype
Full Name
Brand Guidelines 03
LOGO CONSTRUCTION
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
HALF OF THE HEIGHT
Brand Guidelines 04
LOGO SPACING
The safety area around the logo is defined by the height of the circle.
By leaving sample space around the signature, we make sure that it stands out.
This defined area should always remain clear of any image or type. This is the minimum clear space that needs to be left around the logo - more space
is always preferred.
Avoid placing text or any other graphic object near the logo.
Brand Guidelines 05
SIGNATURE LOGO ON SINGLE COLORS
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
Preferred Signature Logo on Red BG
Logo on White BG Logo on Black BG
Brand Guidelines 06
LOGO INCORRECT USE
To preserve the integrity of our brand, we must use our signature correctly and consistently in every application.
Altering, distorting or redrawing the signature in any way weakens the power of the image and what it represents.
Never stretch the logo horizontally Never apply shadow to logo Never stretch the logo vertically
Never Skew or tilt the logo Never use watermark behind the logo
Never use gradient bg behind the logo
Brand Guidelines 07
LOGO VARIANTS WITH AMBULANCE
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
Brand Guidelines 08
LOGO VARIANTS WITH STANPLUS LOGO
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
POWERED BY
DRIVING CARE IN HEALTHCARE
Brand Guidelines 09
LOGO VARIANTS CONSTRUCTION
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
HALF OF THE HEIGHT
Brand Guidelines 10
LOGO VARIANTS CONSTRUCTION
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
POWERED BY
DRIVING CARE IN HEALTHCARE
HALF OF THE HEIGHT
Brand Guidelines 11
LOGO VARIANTS ON SINGLE BACKGROUND
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
Logo on Red BG
Logo on White BG Logo on Black BG
Brand Guidelines 12
LOGO VARIANTS ON SINGLE BACKGROUND
For greater flexibility, we have created a suite of signatures to meet various graphic needs. Refer to the Downloads section of the Brand Center.
Logo on Red BG
POWERED BY
DRIVING CARE IN HEALTHCARE
Logo on White BG Logo on Black BG
POWERED BY POWERED BY
DRIVING CARE IN HEALTHCARE DRIVING CARE IN HEALTHCARE
Brand Guidelines 13
LOGO VARIANTS INCORRECT USE
To preserve the integrity of our brand, we must use our signature correctly and consistently in every application.
Altering, distorting or redrawing the signature in any way weakens the power of the image and what it represents.
Never stretch the logo horizontally Never apply shadow to logo Never stretch the logo vertically
Never Skew or tilt the logo Never use watermark behind the logo Never use gradient bg behind the logo
Brand Guidelines 14
LOGO VARIANTS INCORRECT USE
To preserve the integrity of our brand, we must use our signature correctly and consistently in every application.
Altering, distorting or redrawing the signature in any way weakens the power of the image and what it represents.
POWERED BY POWERED BY
DRIVING CARE IN HEALTHCARE
DRIVING CARE IN HEALTHCARE
Never stretch the logo horizontally Never apply shadow to logo
POWERED BY
DRIVING CARE IN HEALTHCARE
POWERED BY
DRIVING CARE IN HEALTHCARE
Never Change the position of the logos Never use gradient bg behind the logo
Brand Guidelines 15
COLOR PALETTE
Color plays a prominent role in all of our communications and is one of the cornerstones of our graphic vocabulary. It is a visual element that quickly
identifies our design system.
Primary Color Primary Color
HEX #E31E25 R 227 C 0 HEX #5B5B5B R 91 C 0
G 30 M 100 G 91 M 0
B 36 Y 100 B 91 Y 0
K 0 K 80
Brand Guidelines 16
TYPOGRAPHY
To preserve the integrity of our brand, we must use our signature correctly and consistently in every application.
Altering, distorting or redrawing the signature in any way weakens the power of the image and what it represents.
Lato Font Family
Lato Light ABCDEFGHIJKLMNOPQRSTUVWXYZ Lato Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lato Light Italic abcdefghijklmnopqrstuvwxyz Lato Heavy Italic abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
Lato Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lato Normal italic abcdefghijklmnopqrstuvwxyz
1234567890
Lato Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lato Medium italic abcdefghijklmnopqrstuvwxyz
1234567890
Lato Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lato Bold Italic abcdefghijklmnopqrstuvwxyz
1234567890
Brand Guidelines 17
STATIONARY
Envelope and Visiting card
Font Size is 13pt
1.5 “in X 0.74 “in
Font Size is 9pt
Business Card
Size : 9.2 cm X 5.4 cm Name
Designation
24/7 Emergency Helpline
+91 00000 00000
Name of person 9 pts & Call 1800 121 911 911 name@red.com
www.red.com
Designation 7 pts
Address line will be in
Effra Regular 8 pts.
Business Envelope
Size: 24.13 cm X 11.43 cm
Address line will be in
Effra Regular 9 pts.
W 1 in X H 0.428 in
Base line height will be 1.5 cm
Address sample text +91 00000 00000
name@red.com www.red.com
Brand Guidelines 18
STATIONARY
Letterhead
W 1 in X H 0.428 in
Letter Head paper size will be
standard A4
Address line will be in
Effra Regular 9 pts
Base line height will be 1.5 cm
Paper used will be 100-110 gsm
smooth texture.
Address sample text +91 00000 00000 name@red.com www.red.com
Brand Guidelines 19
VEHICLE DESIGN
Force Tempo Travel
ADVANCED LIFE SUPPORT AMBULANCE
Ambulances
24/7 Emergency Helpline
Call 1800 121 911 911 ECNALUBMA
Ambulances
www.redambulances.com
POWERED BY
DRIVING CARE IN HEALTHCARE
ADVANCED LIFE SUPPORT AMBULANCE AMBULANCE
EMERGENCY
Ambulances
www.redambulances.com Ambulances
www.redambulances.com
24/7 Emergency Helpline Rapid. Emergency. Dispatch
Call 1800 121 911 911 15 Mins to Pickup 1800 121 911 911
Ambulances
www.redambulances.com
Paramedic Onboard
24/7 Emergency Helpline
POWERED BY
Ambulances
www.redambulances.com
Neuro + Cardiac Ready
DRIVING CARE IN HEALTHCARE
Call 1800 121 911 911
Brand Guidelines 20
VEHICLE DESIGN
Maruti Omni
ADVANCED LIFE SUPPORT AMBULANCE
24/7 Emergency Helpline Ambulances
www.redambulances.com
ECNALUBMA
Ambulances Call 1800 121 911 911
www.redambulances.com
POWERED BY
DRIVING CARE IN HEALTHCARE
ADVANCED LIFE SUPPORT AMBULANCE
EMERGENCY
15 Mins to Pickup
Paramedic Onboard
24/7 Emergency Helpline
Ambulances
www.redambulances.com
Neuro + Cardiac Ready
24/7 Emergency Helpline Call 1800 121 911 911
Call 1800 121 911 911 Ambulances
www.redambulances.com
POWERED BY
DRIVING CARE IN HEALTHCARE
Brand Guidelines 21
UNIFORM DESIGN
Brand Guidelines 22
THANK Y OU
Design by
Contact: +91 9820701169 I Email: info@zwa.co.in
www.zwa.co.in
