SM
Starry Matcha
STARRY MATCHA
BRAND STYLE GUIDE
Contents
Contents 02
Story and Our Mission 03
Primary Logo & Variations 04
Photo/Art Guidelines 05
Colour Palette 06
Typeface fonts 07
Products examples 08-09
Company Name – Brand style guide Page 2
Story and Our Mission
Energize the world to make it clean and healthy
Core values is to focus on locally, rich sourced matcha that is good quality and
not too expensive with easy access for all, all while being
sustainable for the earth as a primary focus. Reaching a level to help the earth
and help the world reach for sustainability while creating tasty, healthy drinks
that benefit the people. The vision we hope to acheive
further demonstrates the idea of great quality that can energize not only people
but the world.
Company Name – Brand style guide Page 3
Primary Logo: Variations/
Guidelines
Donts
Donts • cannot be rotated
• cannot
• the star be rotated
cannot be removed from the logo
• cannot change the font of the logo Donts
• the star cannot be removed from the logo
• cannot be rotated
• cannot
• the star change the font
cannot be removed of logo
from the the logo
Donts • cannot change the font of the log
Dos
• cannot be rotated
•• the
Can star change the color
cannot be removed from the logoas long as it fits the
• cannot change the font of the logo
Doscolour palette
•• Can
S andchangeM themust always
color as long stay
as it fits the inpalette
colour the position,
• S and M must always stay in the position
forstarthe
• the mustprimary logo into the logo
always be incorporated
PRIMARY LOGO • the star must always be incorporated into
the logo
STARRY MATCHA
SECONDARY LOGO
Company Name – Brand style guide Page 4
Photo Guidelines
We want to use images that
relate to nature so the pat-
terns are flowers, and we
want to represent the rich
vibrant green in the latte
and in the pattern
presented. In addition,
also having cute graphics to
targe our audience and add
a more cohesive aesthetic
to the rest of the designs.
Company Name – Brand style guide Page 5
Colour palette
Colour palette
Colour 1 Colour 2 Colour 03 Colour 04
RGB 91, 116, 77 RGB 127, 158, 108 RGB 128, 140, 108 RGB 146, 171, 128
Colour 1 Colour 2 Colour 03 Colour 04
CMYK 64, 34, 77, 17 CMYK 51, 20, 67, 2 CMYK 54, 31, 63, 7 CMYK 33, 14, 41, 0
RGB 91, 116, 77 RGB 127, 158, 108 RGB 128, 140, 108 RGB 146, 171, 128
HEX #5b744d HEX #7f9e6c HEX #808c6c HEX #92ab80
CMYK 64, 34, 77, 17 CMYK 51, 20, 67, 2 CMYK 54, 31, 63, 7 CMYK 33, 14, 41, 0
Pantone: 2406 C Pantone: 2264 C Pantone: 2263 C Pantone: 577 U
HEX #5b744d HEX #7f9e6c HEX #808c6c HEX #92ab80
Pantone: 2406 C Pantone: 2264 C Pantone: 2263 C Pantone: 577 U
Black White Colour 05 Colour 06
RGB 00, 00, 00 RGB 255, 255, 255 RGB 64, 36, 20 RGB 224, 212, 204
Black White Colour 05 Colour 06
CMYK 00, 00, 00, 100 CMYK 00, 00, 00, 00 CMYK 52, 70, 79, 70 CMYK 14, 12, 18, 0
RGB 00, 00, 00 RGB 255, 255, 255 RGB 64, 36, 20 RGB 224, 212, 204
HEX #000000 HEX #ffffff HEX #402414 HEX #e0d4cc
CMYK 00, 00, 00, 100 CMYK 00, 00, 00, 00 CMYK 52, 70, 79, 70 CMYK 14, 12, 18, 0
Pantone: Black C Pantone: 000 C Pantone: Black 4 C Pantone: 7527 C
HEX #000000 HEX #ffffff HEX #402414 HEX #e0d4cc
Pantone: Black C Pantone: 000 C Pantone: Black 4 C Pantone: 7527 C
Company Name – Brand style guide Page 6
Brand Typeface
APPL E C HANC ERY ( PRIM ARY )
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?
BASKERVIL L E: SEM I-B OL D ( SECONDARY )
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?
RAL EWAY: M EDIUM ( T ERT IARY )
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?
Company Name – Brand style guide Page 7
Packaging and Products
BUISNESS CARD
MATCHA FLAVORS
• VANILLA
• ORIGINAL
• CHOCOLATE
MATCHA LATTE
Company Name – Brand style guide Page 8
Merchandise
STICKER
NATURE STICKERS
TOTE BAG
Company Name – Brand style guide Page 9
