Email

Subject Lines

for the Win

How to Focus on the Long Game and Turn

Opens into Conversions

Mailmodo
What’s Inside
TABLE OF CONTENTS
Subject Line Best Practices 1

ABOUT THIS EBOOK

Why you should read this ebook

Laser-sharp focus on making email subject lines irresistibly

clickable leads to misuse of best practices, and inboxes full of
similar-looking, clickbait-y, best-practice-approved subject
lines. After all, if you found that info online, it means that your
competitors found it, too.

Up Next- Chapter 1
Subject Line
Best Practices
(Mis)use them at your own risk

CHAPTER 1
Subject Line Best Practices 3

Email subject lines best practices are

awesome. Until they aren’t.
A Google search for “email subject lines” will bring up 968,000,000 results,
including best practices, best subject lines to improve open rates, and tips for
creating the best subject lines.

Awesome!

Except for the information overload that’ll inevitably follow reading through all of
those posts and trying to figure out how they apply to your brand and your
audience.
Subject Line Best Practices 4

FOMO + Personalization = Winning Emails

(also, make it funny by using emojis )

Subject Line Best Practices 5

The dark side of subject line best practices

And this is what happens:

Subject Line Best Practices 6

Here’s a table that unpacks the pros and cons of following generic
best practices:

Light side of the

Dark side of the

(best practices) Force

(best practices) Force

Fear of missing out encourages Brand-centered FOMO that doesn’t appeal

recipients to open the email and act to the recipients (who’s afraid to miss out
on filling out a 10-minute brand awareness
survey?).

Not always relevant, easy to focus on the

CTA in the subject line = immediate
action you want your readers to take
clarity
(“Read this newsletter”) and forget to
focus on what matters to your audience
(“Learn how to fix boring subject lines”)

Short subject lines that are too mysterious,

Short subject lines that intrigue,
come across as spammy, or fail to interest
excite, and inspire

readers

Personalization makes recipients feel Fake personalization starts with a {{First

seen and heard, and leads them to Name}} tag and ends with a fake “Re:” in
trust your brand. the subject line (followed by a rapid
unsubscribe or getting tagged as Spam).

Questions that your readers are dying Questions that they kind of don’t care
to see answered about

Funny email subject lines that make Funny email subject lines that fall flat or
your readers snort coffee through worse come across as offensive or
their nose and love you forever

tone-deaf
Subject Line Best Practices 7

Email marketing specialists’ take on best

practices

Any generalities, like “Use personalization!” or “Use 45 characters!” or

“Use emojis!” Every audience is unique, and every individual is unique.
Jeff Clayton

Sr. Email Marketing Manager, FiveBelow

I don’t think any of them are wrong. But I think there isn’t enough
emphasis on testing and conducting analysis. Every list is different.
Some best practices don’t work well on certain audiences. Best
practices are a starting point.
Kristi Durham

Voice of Customer Specialist and Email Strategist

Avoiding “clickbait” subject lines. Nothing will get ignored more than
TL;DRs. It’s never clickbait if you deliver on your promise in the body
copy.

Cain Smith

Conversion Copywriter
Subject Line Best Practices 8

“The only point of a subject line is to get an open.” This best practice
is very misleading and wrong. The main objective of an email should
be for the recipient to take action — whether that is visiting your
website, downloading an eBook, watching a product demo, etc.
People take the suggestion, “The only point of a subject line is to get
an open” and write subject lines that hardly relate to the content inside
the email. Your recipients will immediately get frustrated if their
expectations for opening the email are not met — not a great feeling to
have associated with your brand.

Emily Carroll

Marketing Coordinator, Drive Research

“Ask yourself what would cause you to open this email. What value can
FRESH
you provide to the recipient that will encourage them to open the
email? Then, place that value front and center in the subject line.

Prioritize the recipient. Yes, you are the one writing and sending the
email, but it should be all about the recipient — not you. This is an
important pillar of all good copywriting. Emphasize the customer, user,
or recipient — whichever is applicable to your business. What are they
struggling with? What are they feeling? And how can you help them?
Address those points in your subject line every time."

Alex Lindley

Executive Editor, Law Firm Content Pros

Subject Line Best Practices 9

“The question that doesn’t get asked often enough is “What’s in it for
FRESH
my reader?”

It doesn’t have to be “lead with value” all the time; it can be an

intriguing question or something that will make them laugh (true for
100% of Woot! emails that I open). That would depend on the type of
email and its goal.

It’s pretty straightforward with newsletters and transactional emails –

they exist for a specific reason: newsletters are there to provide
information and keep your brand top-of-mind, transactional emails are
there to provide specific details in a clear, easy to follow way.

The fascinating gray area is the conversions-oriented emails – where

your goal is to get readers to do something, like buy a product, leave a
review, or take a specific action as they are learning to use the
product. In many cases, marketers focus on the internal goal and
forget that their readers are likely to care much more about their own
jobs to be done, goals, or even entertainment. So before you do
anything else – why are you sending out this email? And what are the
reasons for your reader to be looking forward to it?”

Ekaterina Howard

Email Copywriter

“I would start by brainstorming the main points of your email. What are
FRESH
you trying to get across? What are your goals? What are the benefits
of reading the email? What are the objections you expect the recipient
to have? After you have a list of points, you can start to write your
subject line. I would try to make it as specific as possible. For example,
"Email subject: How to write an email subject line" is a lot more
specific than "Email subject: Email subject line."

Krittin Kalra

Founder, Writecream
Subject Line Best Practices 10

“There are multiple ways to start when writing an email subject line.
FRESH
Firstly, think about what's in the email for your target audience. This is
a great place to start when writing a subject line. Another way is to put
yourself in the shoes of your audience when writing a subject line.
Would you be interested in opening the email if it had the subject line
that you are writing?

At Leena AI, we have received fruitful results from our experiments

with region-specific subject lines. For example, we use region-specific
languages like Arabic for our emails to the MEA region. We have also
seen great open rates with email subject lines that mention statistics
that reflect our success. We regularly A/B test our subject lines to
understand which is performing better with our audiences. This helps
us streamline and write better subject lines as well. We also add
personalization to the subject lines for a specific set of audiences.
This experiment has also received a good number of read rates.”

Chirayu Akotiya

Global Head of Marketing, Leena AI

“There are a few different email subject line formats that marketers
FRESH
can experiment with to see what works best for their audience. One
format that often works well for us is to include the recipient's name in
the subject line. This personalizes the message and can increase open
rates.

Another format that can be effective is to use questions in the subject

line. This can make the email more intriguing and encourage recipients
to open it to see what the answer is. Finally, using emojis in subject
lines can also be a great way to stand out in someone's inbox and grab
their attention.”

Rajesh Namase

Co-Founder, TechRT
Subject Line Best Practices 11

“I start by using the first name or personalising the subject line which
FRESH
makes it very catchy and the chances of opening the email increases.
Using emojis in subject lines helped us get better open rates, but this
is a long shot and depends on what kind of email campaign are you
sending.”

Saurabh Wani

Content Marketer, Writesonic

“When writing an email subject line, you should A/B test around three
FRESH
subject lines that vary depending on the content they mention. This
way, your email platform will divide the subject line among a
percentage of your audience (20% is the ideal), and then the most
popular one goes out to the rest of your audience, ensuring a higher
open rate. When writing the subject lines, don’t be afraid to try
something new, like adding an emoji, and make one broad and very
specific to see what your audience is more receptive to. If you learn
that broad ones never get clicked, do all of them specifically focus on
one aspect of your newsletter content next time. Without A/B testing,
you are just guessing what will work with no data to confirm or deny
your theories.

You need to focus on what you want your audience to know. If you are
trying to drum up excitement for an upcoming event, put that in your
subject line. Priorities change with each newsletter, so don’t be afraid
to shake it up. Look at the data of what your audience has responded
well to in the past and use that to inform future decisions.”

Jordan Figueredo

Senior Content Strategist, OnlineOptimism

Subject Line Best Practices 12

Should we throw all the best practices out

of the window?

Up Next- Chapter 2
 9

Our Subject Line

Experiment
The case for thinking bigger than “Will
they open the email?”

CHAPTER 2
Our Subject Line Experiment 14

We conducted a real-life test to grapple

with the factors that go into making a good
subject line. The experiment was designed
to help us get data and feedback on what
makes or breaks a subject line.

Tool used for the test: Mailmodo

Our Subject Line Experiment 15

What we already knew about our audience, and

why it matters
Here’s a summary of available information about our target audience
Expressed their interest in contributing to the survey beforehan
There’s no ongoing relationship with this audience, so we need to provide
context and give clear reasons why they should open the emai
Urgency: ideally, a response within 4 days

Based on the context, some of the best practices were ruled out
Humor (especially of the “Ceci n’est pas une email subject line” variety): In this
case, we don’t have an established relationship with the audience and need to
get to the point in the subject line
FOMO: “Don’t miss out on filling out a survey” just doesn’t have the same level of
desirability
Short and snappy subject lines: Even though there are ways to make short and
snappy work, this would not have given us enough space to differentiate
headlines
Emojis: Definitely out for this test, given that we don’t know the audience
makeup, and that emojis are not an integral part of Mailmodo’s brand voice
Freebies and offers: Not an e-commerce email, and we’re actually asking for
information, so this best practice is not applicable here.

Our Subject Line Experiment 16

The subject lines and approaches we ended up using are:

Curiosity-driven

Ask a question

Use a call to action

What are digital Ready to share your Share your biggest email
marketers’ biggest biggest email subject subject line pet peeves!
subject line pet peeves? line pet peeves?
Share yours!

Our Subject Line Experiment 17

And the winner is...

7.375 7.25 6.06

Share your biggest What are digital Ready to share your biggest
email subject line pet marketers’ biggest email subject line pet
peeves! subject line pet peeves?
peeves? Share yours!

Why are emails opened, and what readers notice

about email subject lines

What made you decide to open the email?

What stood out about the subject line (good, bad, ugly)?
Our Subject Line Experiment 18

What made you decide to open the email?

The invitation to share a pet peeve! Everyone likes to share their
opinion and especially if it's one of annoyance.
Tarah Darge,

Head of Marketing, Timetoreply

I believe it was the call-to-action and the question mark combo. I

wanted to click on the email to get more information and see what I
could do. Also, with the words "subject line" this especially pertained
to me since I work in digital PR and subject lines are something that is
constantly nitpicked over.
David Sides,

Director of Outreach, Second Eclipse

4 reasons:
I was expecting this email. So I'd say the timing was perfect.
It came at the right time. This is the time I wrap my day and check
my email.
The subject is intriguing. I'd have not clicked if it said, "please
suggest a good email subject"
It came from a human-looking email (Zeeshan) and not
sales/support/cs
Sandeepan Jindal

Founder, Bidfortune
Our Subject Line Experiment 19

And, we can see what respondents liked (or not) about the subject lines:
“What are digital marketers’ biggest subject line pet peeves? Share yours!”

Pros CONs

“I loved the fact that you used the idea of “The word “share” can bring up
pet peeves people always want to read connotations of other social platforms
about different kinds of pet peeves. Also, (looking at you Facebook). This could cue
I liked the fact that you had a an “auto-ignorance”, putting your email into
call-to-action that included the word the background of everybody’s
"yours."

consciousness. Facebook still send me

emails despite me not using it, and I get
Corina Leslie,
notifications like “blah blah shared a new
PR Manager, Zero Bounce photo”

Latiff

Co-founder, Night Owl SEO

“Mentioning a "pet peeve" really stood “This subject line was a little long. I tend to
out. Everyone likes to discuss things that keep my email tab open at 50% size, and many
bother them or make their lives more subject lines are still visible. Yours was cut off
difficult.”

before your CTA, and I almost deleted the

email because it looked like spam. Something
Andrea Loubier
like "Share Your Biggest Subject Line Pet
CEO and Founder, Mailbird

Peeves" would have gotten your point across
more succinctly.”

Yuvi Alpert

Founder, Creative Director & CEO, Noémie

“It stood out because of how weirdly

specific it was. This was the first time I
had received a subject line that asked for
a response. It had a clear call to action,
and it grabbed my attention.”

Abby Ha,

Head of Marketing, OurPCB

Our Subject Line Experiment 20

“Share your biggest email subject line pet peeves!”

ProS

CONs

“It was relevant to the work our “Not so good was that it didn't reference
agency offers and the goals we are emails, which was the reason we
trying to achieve. Reach is nice, but responded to this query in the first place.
relevance is key. The content and Digital marketing is a much broader
CTA were also clear without even sphere, so I didn't realize at first that this
opening the email.”

was what it was related to”

Michael Steele
Michael Steele

CEO, Flywheel Digital CEO, Flywheel Digital

“It was the clear intent that made me

open the email. People generally put
an unnecessary statement that looks
like bait and I avoid opening those
mails. However, this one caught my
attention right off, since it clearly
stated the object and was regarding
something I had a wish to engage
with.”

Miranda Yan

Founder, VinPit
Our Subject Line Experiment 21

“Ready to share your biggest email subject line pet peeves?”

Pros CONs

“First reason: I was expecting this “It does feel a little bit spammy and I'm not
email. So I'd say the timing was sure I would have opened it if I wasn't
perfect.
used to answering questions like this in my
Second: It came at the right time. This email. I did like the words "pet peeve" as
is the time I wrap my day and check that made it feel charming and fun to
my email.
open, rather than a chore.”

Third: The subject is intriguing. I'd

have not clicked if it said, "please Imani Francies

suggest a good email subject"

Marketing Manager, US InsuranceAgents

Fourth: It came from a human-looking

email (Zeeshan) and not
sales/support/cs”

Sandeepan Jindal

Founder, Bidfortune

“One of the things that stood out “I think the fact that it is a call to
about this subject line is its very warm action/question is good. On the other
tone. I personally like subject lines but hand, it definitely reads as an
I'd say that it does come with its risks. "advertisement".”

In order to use this type of subject

line to its potential, you need to have Devin Ahern

a good grasp of who you're sending it Marketing Manager, Mid Florida Material
to and how they'll perceive it once Handling
they open it.”

Simon Elkjær

Chief Marketing Officer, avXperten

Our Subject Line Experiment 22

The big reveal: the email subject line that got us

the most responses
Subject line Open rate Click rate Rating

What are digital marketers’

biggest subject line pet peeves? 77% 57% 7.25
Share yours!
Share your biggest email 67% 75% 7.375
subject line pet peeves!

Ready to share your biggest 80% 83% 6.06

email subject line pet peeves?

The least popular email subject line had the highest open rate — and the highest
response rate (click rate for our embedded survey).

What actually happened out there

Here’s our take on the results:
Curiosity-inducing subject line (“What are digital marketers’ …”) is missing the
mark because there’s a mismatch between the perceived goal of the email
(“Read more about things others hate”) and the actual goal of the email (“Tell
us what you hate about this subject line and subject line best practices”
The highest-rating email subject line (“Share your biggest…”) has a low open
rate because it feels like too much work. The response rate is high because
the email content matches the perceived email intent.
Our Subject Line Experiment 23

Finally, the ugly but functional email subject line (“Ready to share your
biggest…”) worked the best because it gives the reader a sense of autonomy
by asking a question that connects the intent to the content and creates a
pre-commitment to filling out the survey (“Am I ready? Yes!”).

Lessons learned (and how you can implement

them)

All the best practices in the world will only take you so far.

Without learning about your audience and what they care about or practicing the
art and science of finding subject lines that work for your audience, you’ll be
staying in the safe lane.

In the next chapter, we’ll walk you through a decision tree that’ll help you decide
which approach to take, and show how to use a worksheet to brainstorm your next
subject line.

You’ll also get tips from email marketing experts on how to set up your subject line
optimization process.

Up Next- Chapter 3
 9

How to Craft a
Winning Subject
Line
Framework, Pre-send Checklist and Tips
from Experts

CHAPTER 3
How to Craft a Winning Subject Line 25

At this point, you’re probably feeling

discouraged. If a low-scoring email subject line
is outperforming fancier ones, how can you
possibly turn best practices into email subject
lines that get emails opened and lead to email
recipients acting on that email?

Decision tree to determine the context

How to Craft a Winning Subject Line 26

Is this email going out to an Make the email appear more

YES relevant by referencing the
audience based on their
specific actions like an
action

opt in? Personalize and segment your

NO
audience, but don’t come off as
spammy

YES
Lead with the urgency

Is this email time-sensitive?

NO Don’t create false urgency

YES Benefits-first. Ensure it’s clear

why your reader should care

Is this email going out to a

cold audience?
NO Consider fun subject lines, esp.
if you’re a frequent sender

YES Consider leading with stories

Is this audience already
familiar with you or expects
Focus on readers’ pain points or
the email? NO
goals

Do you know what types of YES Add some humor

humor this audience

appreciates? NO Play it safe
Our Subject Line Experiment 27

Worksheet to generate
email subject line
variations

Write your subject lines following best practices

Variations Write down your

Curiosity Ask a
Use a call to
context here
-driven question action
Outcomes
Emotions
Humor
Urgency
Our Subject Line Experiment 28

Here’s how we used the worksheet to work through some subject

line options for our email experiment:
Write your subject lines following best practices
Variations Write down your
Curiosity Ask a
Use a call to
context here -driven question action
Outcomes
The audience Our quest for Ready to add Be featured
will be email subject your voice to in our
(Focus on featured in our line sages our guide? definitive
desired report or guide begins... guide on
outcomes) email subject
line best
practices

Emotions
There are W hat are Ready to share hare your
S

(Use things we love digital your biggest biggest email

emotions to to hate and — mar eters
k ’ email subject subject line
build a email subject biggest line pet pet peeves !

connection lines maybe subject line peeves ?

just one of pet peeves?

those things ! Share yours !

umor es P ossibly the s this email a e email

worst email
H Y , I M k

ound emailgee s subject line mar eting

subject line
(S # k k

witty funny li e a good good better one

in the history
, , k —

smart or jo e or witty enough email subject

of
k ?

prepared one line line at a time

human ind
) - r
k

Urgenc y
4 days notice S hare your W ant to see Reply by
(Focus on or deadlin e tips today — your quote June 5th and
urgency ) see your published be featured
quote ne t wee
x k? in our
published definitive
ne t wee
x k email subject
lines report
Our Subject Line Experiment 29

Pre-send checklist
To whittle down your list of email subject lines, run them through this checklist:

Does it show why your readers should care?

Does it provide enough context for the subject line to make sense?

Does it sound like it creates work for your readers?

Is the subject line connected to the email body?

Does the subject line tease the email body contents?

Does the subject line work within the context of your audience?

Does the subject line follow the character length best practices?

If you decide to make the subject line longer than the recommended character
length, does it break in a potentially cringe-y way (this has been known to
happen)?

Same for the preheader/preview text copy.

Below are some tips from email marketers and copywriters.

Our Subject Line Experiment 30

How do email marketers and copywriters

generate winning email subject lines?
I do the subject line last. I write around 10. I try to make them open a
curiosity loop. I come up with the basic idea then I try varieties. Add
question marks. Make them “your” based. Add quotation marks and
play with different ideas. In the long term, I analyze what works and
what the subscribers respond to and adjust from there.
Kristi Durham

Voice of Customer Specialist and Email Strategist

I A/B test to see what works; if I'm writing an email on a particular

problem or pain point, I will look in Reddit or Quora, and I will see how
people that have this problem refer to it, and I will make sure to use
the same verbiage in the headline.
Jamie Hickey

Founder, Coffee Semantics

1. Have a highly targeted and verified list

2. Write a subject line in sentence case, like you would to a friend

or colleague

3. Send emails from a non-generic email (not from info@ or

sales@)

4. Try to send emails without attachments, links, or images, these

don't pass the spam filters at some companies
Nikita Agarwal

Head of Growth, Milestone Localization

Our Subject Line Experiment 31

1. Focus on the purpose of your email (what is the main thing you
want your audience to do? Just read? Share? Buy? Click
Through? Remember your brand?)

2. Think about your audience (who are they, what are they likely
to want, what need are you filling)

3. Consider what keywords will most honestly portray what your

email will provide? Clarity and communication is key

4. Workshop a short, concise email subject that gets to the point

as swiftly as possible and that contains an invitation to read on or
interact.
Imani Francies

Marketing Manager, US InsuranceAgents

Write out the subject, delete several words.

Andrew Taylor

Net Lawman

Be very detailed in what you want from the person reading your email.
It's hard to be unique and enticing in a few words, so longer form
subject lines are more persuasive in my experience.

I am constantly tweaking my subject lines. I try different things across

all of my templates and track the open rates. if I notice that a certain
subject line has an exceptionally high open rate, then I will incorporate
what I think is good about those subject lines into my other templates.
David Sides

Director of Outreach, Second Eclipse

Our Subject Line Experiment 32

I write five to 10 subject lines (sometimes more) to try and

convey my message in several different ways. Eventually, one of
them just sparkles and that's when I know I've got the right
subject.

Then I take one last look at it and ask myself if I can say the same
thing in fewer words so that I don't get cut off in people's
inboxes. I also double-check for any words that may trigger spam
filters.”
Corina Leslie

PR Manager, ZeroBounce

I write the subject line after writing the content of the email.
Sometimes you start out with one idea but as your content is
taking on its transformation, that idea can morph into something
else. I write at least 3-5 subject lines to get the creativity flowing
and pick the best from that. Finally, I ask myself: Would I open
this email? If I probably would scroll past it, then I give it another
try.
Amilia Stehman

Copywriter & Email Marketer, Virtual Amilia

Brainstorm 10 different subject lines.

Edit them to be under 60 characters.

Pick out five.

Poll marketer buddies for the strongest two.

Split-test them on a small segment.

Run the winner.”

Victor Mutta

Lead Copywriter, UnfairCopy LLC

Up Next- Chapter 4
 29

MORE RESULTS,

LESS OVERWHELM
Key lessons to implement for crafting
email subject lines

CHAPTER 4
Getting more out of less 34

If there’s anything our small-scale testing experiment taught us, is that even for
email subject lines, sometimes less is more. Best practices are a starting point.

Up Next- Chapter 5
 29

Email PreHEADERS
FOR THE WIN

7 email preheader best practices

that boost open rates

CHAPTER 5
How to Increase Open Rates with Email Preheaders
36

Preheader text offers the perfect amount of

context needed to complement your subject line
and encourage swift action from your recipients.

To get the most out of preheader text, follow

these tips:

Avoid repeating yourself

To pique the reader's curiosity, you need to add value beyond what you've
written within the subject line. If you repeat yourself, you risk irritating the
reader and getting your email marked as spam. For higher open rates, use this
space to build curiosity, reveal an offer, or elaborate in ways which compound
the main message.

Tailor your big reveal

The goal of preheader text is to keep your email top-of-mind. Steady intrigue
almost always culminates in a click: either the reader opens it now, or thinks
about it until they do. That's why you don't have to give it all away at once.

How to Increase Open Rates with Email Preheaders

37

Build suspense
Strike a balance between offering new information and building upon what
the reader already knows. Perhaps you've written a holiday-themed subject
line. Rather than using predictable language like "Up to 50% off" or "Discounts
end this Friday", get your readers' minds wandering. Options like "Save the
date" or "Don't miss out" are just subtle enough to give readers a fear of
missing out, and this alone could encourage more clicks.

Use keywords wisely

Choose keywords wisely when writing your preheader text. You want to use
keywords that will grab the reader's attention and make them want to learn
more about what you have to offer.

Make it relevant
The preheader text should be relevant to the email's subject line and content.
This will help pique the reader's interest and encourage them to open the
email.

Be creative
Strike a balance between offering new information and building upon what
the reader already knows. Perhaps you've written a holiday-themed subject
line. Rather than using predictable language like "Up to 50% off" or
"Discounts end this Friday", get your readers' minds wandering. Options like
"Save the date" or "Don't miss out" are just subtle enough to give readers a
fear of missing out, and this alone could encourage more clicks.

How to Increase Open Rates with Email Preheaders

38

Use attention-grabbing language

Try to tease your way into getting the recipient to open your email. Use
meaningful, contextual and words that speak to your audience. For example,
don’t ask them to buy something on Black Friday, tell them what lucrative
offer awaits them on your app/website.
Emphasize time limits and deadlines to increase urgency. "Limited
time" and "today only" can be particularly effective. This will help grab
their attention and encourage them to open your email.

Don’t make your preheader text too specific; instead, make it generic
to engage with your audience in a way that differs from the subject
line. Great things to include are ICYMI, Have You Heard?, Click for the
Latest, and things of that nature.
Andrew Gonzales

Co-Founder & President

BusinessLoans

Despite the fact that subject lines and preheaders are usually written as
afterthoughts, they are more crucial than the email body itself. The best
email in the world is useless if it is never opened, after all.

So, as you write your emails, don’t leave them to chance.

Happy emailing!

Yours, 

Team Mailmodo
Our Contributors 39

You made this

ebook possible

Igor Avidon, CEO, AMG

Lianne Jones, Link Building and Outreach Manager, Niche Website Builders
Devin Ahern, Marketing Manager, Mid Florida Material Handling
Latiff, Co-founder, Night Owl SEO
Zachary Hanby, Communications Manager, Fisher Stone, P.C.
Michael Steele, CEO, Flywheel Digita
Sardar Azimov, CEO, Skief Lab
Victor Mutta, Lead Copywriter, UnfairCopy LL
Sandeepan Jindal, Founder, Bidfortun
Maxine Bremner, Head of Content & Outreach, Hive1
Amilia Stehman, Copywriter & Email Marketer, Virtual Amilia
Corina Leslie, PR Manager, ZeroBounce
Yuvi Alpert, Founder, Creative Director, and CEO, Noémie
Chloe Sisson, PR agency, Zen Media
Imani Francies , marketing manager, USInsuranceAgents.co
Saurabh Wani, Content Marketing Associate, Automate.io
Kate Williams, PhD, Founder and CEO, People First Content
Mindy Serin, CEO, Runwith.Digita
Janice Wald, Blogger, Mostly Blogging
Andrew Taylor, Net Lawman
 40
Alexandra Zamolo, Head of Content Marketing, Beekeeper
Andrea Loubier, CEO and Founder, Mailbird
Abby Ha, Head of Marketing, OurPCB
Nikita Agarwal, Head of Growth, Milestone Localization
Ronald Dsouza, Digital Marketer, FJacket
Hilda Wong, Founder, Content Dog
Miguel González, Digital marketing executive, Dealers League
Tarah Darge, Head of Marketing, timetoreply
Emily Carroll, Marketing Coordinator, Drive Research
Julian Goldie, CEO, Goldie Agency
David Sides, Director of Outreach, Second Eclips
Bill Glaser, CEO, Outstanding Food
Guna Kakulapati, Co-Founder & CEO, CureSkin
Jamie Hickey, Founder, Coffee semantics
Simon Elkjær, Chief Marketing Officer, avXperten
Miranda Yan, Founder, VinPi
Sharon Van Donkelaar, CMO, Expandi
Cain Smith Conversion Copywriter, Cain Smith Copywriter
Kristi Durham, Voice of Customer Specialist and Email Strategist, Kristi Durham
Jeff, Sr. Email Marketing Manager, Five Below
Sidhartha Sekhar Sahoo, Assistant Marketing Manager, Xoxoday
Vipul Kali
Abhinav Baldha, CRO specialist, Aureate Labs
Antriksh Chopra Manager, Digital Strategy, EY
Sharved Maganbeharie, CEO, eCenturyAgency
Sabqat Ruba, Content Writer, Vtiger CR
Krittin Kalra, Founder, Writecrea
Chirayu Akotiya, Global Head of Marketing, Leena A
Rajesh Namase, Co-Founder, TechR
Alex Lindley, Executive Editor, Law Firm Content Pro
Jordan Figueredo, Senior Content Strategist, OnlineOptimis
Saurabh Wani, Content Marketer, Writesonic
 41

ABOUT THE AUTHORS

EKATERINA HOWARD
Conversion Copywriter

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