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Your Instagram could become just like Advertisement
YouTube, Meta says 'testing formats'
By HT News Desk | Edited by Abhyjith K. Ashokan
Jun 05, 2024 02:54 PM IST
Instagram may get unskippable ads as Meta tests out such
a setup, which only a few users of the platform have
witnessed so far.
The Instagram app on a smartphone(REUTERS)
Meta is testing out unskippable ads for Instagram in a
strategy similar to YouTube, which requires non-paying users
to view ads before watching videos, Business Insider
reported.
“We're always testing formats that can drive value for
advertisers,” a Meta spokesperson con rmed in a statement to
Business Insider. “As we test and learn, we will provide
updates should this test result in any formal product changes.”
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Currently, only some users can see this feature, according to
posts on X and Reddit, but Meta said the feature could
become a permanent addition to the app, Business Insider
wrote.
Over the past few years, Instagram has experimented with
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social media giant may be taking a page out of YouTube's
book, with its new ad format.
According to social media posts from users who have been
served the new unskippable ads, they see a small counter at
the bottom of their screen that says “ad break.”
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Kangana Rana… Narendra Modi Rahul Gandhi Rahul Gandhi
Lok Sabha Election 2024 LIVE NDA INDIA OTH
Mandi Varanasi Wayanad Rae Bareli
543/543 293 233 17 WON WON WON WON
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Kangana Rana… Narendra Modi Rahul Gandhi Rahul Gandhi
Lok Sabha Election 2024 LIVE NDA INDIA OTH
Mandi Varanasi Wayanad Rae Bareli
543/543 293 233 17 WON WON WON WON
