Group Case Assignment
Problem Statement Worksheet
Basic question to be resolved
What initiatives should the City of London take to reduce congestion, traffic
accidents, environmental pollution and increase public health within 5 to 7
years within a budget of £10.3 billion?
Constraints within Criteria for success
Context
solution space
1. 4% annual increase in population 1.There are not enough spaces 1. Reducing travel time during
growth. to build new roads and peak hours from 60 minutes
2. 5.6% annual increase in the number bridges to 28 minutes
of cars registered for personal use. 2.How residents use parking 2. Reducing environmental
3. Avoid using public transportation due 3.Lack of good infrastructure pollution
to its inconvenience. for using bicycles and relying 3. Increase overall health
4. Lack of safe paths for walkers and on them for transportation 4. Achieving a large part of the
cyclists 4.Staying within the City of above within 5 to 7 years
5. Increased air pollution and carbon London's £10.3 billion budget
emissions due to the increase in 5. The initiative does not
vehicles using gasoline and diesel fuel include solutions that need
to be implemented for more
than 7 years
Stakeholders Scope of solution space Key sources of insight
1.London city Group case assignment workbook
Mayor of London 2.Encouragement to use public and FAQs
Residents of the City of London transportation
The official page of the Mayor of
Minister of Transportation 3.Encouragement to use bicycles
London
Owners of delivery and goods and walking
(https://www.london.gov.uk/)
companies 4.Eliminate vehicle parking
Employees https://www.smartcity.co.nz/
Public transportation companies
https://lyt.ai/
The Ministry of Environment
https://www.smartertransport.uk/
Group Case assignment
Template: Prioritization Matrix
Existing railway network Optimize traffic-light management
Impact
Improve cyclingHigh
infrastructure
Impact Use CCTV to monitor road conditions
Road pricing Enforce existing road traffic laws
Buses will be fully electric Improve perceptions of buses
Extend residents’ parking zones
Car parking at the workplace
Rationalize distribution and deliveries
Improve bus services
Low
Develop and refine Impact
park-and-ride Tickets are purchased before boarding
the tram, or payment is made
contactless.
Difficult to Implement Easier to Implement
Ease of Implementation
Group Case Assignment
Template: Recommendation
Reasoning behind your
Your recommendation
recommendation (Why)
To achieve a paradigm shift in London, we need to Long-term congestion reductions require people to
invest in improving sustainable modes of transport switch to more sustainable and space-efficient
while, at the same time, reducing the accessibility modes of transportation: walking, cycling, buses,
and suitability of urban road networks for trams and trains. Although some relief may come
motorized vehicles. This requires a revolution in from increasing the efficiency and capacity of the
transportation planning. We must design urban road network, this will always be short-lived: the
roads and streets to be attractive and convenient iron law of induced demand will take care of that.
places for walking, cycling, and using public People will simply adapt to the prevailing road
transportation. When leveling is necessary, due to conditions, choose which road is the fastest, and
lack of space or safety concerns, it is automated increase driving distances as road speeds increase.
vehicles that must give way: diverting them away
from sensitive streets or slowing down.
For this not to be portrayed as a “war on
motorists,” we must find ways to filter out
motorized vehicles in a way that prevents people
with alternatives from driving, but without
severely inconveniencing those who have no
alternative for personal or business reasons.
Transportation workers must adjust the way they
refer to people, not as “car drivers” or “cyclists,”
but as people who drive cars, ride bikes, walk, take
the bus, etc.
