Tra ining a nd
Human Resource            Developing
                             Huma n
 Management                Resources
 Training & Development
                                    9–1
    Special Topics in Training and Development
                      (cont’d)
   Orientation
     – A formal process of familiarizing new employees
       with the organization, their jobs, and their work
       units.
     – Benefits:
          1.   Lower turnover
          2.   Increased productivity
          3.   Improved employee morale
          4.   Lower recruiting and training costs
          5.   Facilitation of learning
          6.   Reduction of the new employee’s anxiety
                                                           9–2
               Purpose of Orientation
                 Orientation Helps New
                      Employees
                Understand     Know What Is    Begin the
Feel Welcome        the         Expected in   Socialization
 and At Ease    Organization     Work and       Process
                                 Behavior
                                                              9–3
     Orientation: Training for New Employees
                        Achievements of
                      Effective Orientation
 Favorable     Provides     Co-Worker    Socialization   Performance
Impression   Information    Acceptance        and            and
                                          Integration    Productivity
                                                                 9–4
               The Orientation Process
Employee Benefit                    Company Organization
  Information                          and Operations
   Personnel          Employee         Safety Measures
    Policies          Orientation      and Regulations
     Daily                                Facilities
    Routine                                 Tour
                                                           9–5
Effective New Employee Orientation
          Prepare New Employee
        Consider “buddy” mentors
        Use an orientation checklist
         Cover needed information
       Present information effectively
        Avoid information overload
         Evaluation and follow-up
                                         9–6
Highlights in HRM 9
                      9–7
  New Employee
  Departmental
   Orientation
    Checklist
Source: UCSD Healthcare. Used with permission.
                                          9–8
                   Nature of Training
   Training
    – A process whereby people acquire capabilities to
      aid in the achievement of organizational goals.
      • Includes both hard and soft skills
    – Poorly trained employees may perform poorly and
      make costly mistakes
   New Context of Training
    – Organization Competitiveness and Training
      • Training makes organizations more competitive
      • Training helps retain valuable employees
      • Training is no longer the first casualty of a business
        downturn.
                                                                 9–9
         Training vs. Development
              Training            Development
Focus         Current Job         Current and
                                  future job
Scope         Individual          Work group or
              employees           organization
Time Frame    Immediate           Long term
Goal          Fix current skill   Prepare for future
              deficit             work demands
                                                       10
9–11
                  Nature of Training
   Knowledge Management and Training
    – Identifying and leveraging organizational intellectual
      capital to create value and be competitive.
   Training as a Revenue Source
    – Marketing training with or alongside products can
      contribute significantly to a firm’s revenues.
   Integration of Performance and Training
    – Training is moving “closer to the job” to achieve
      “real time” learning.
    – Training is using more real-world problems to
      increase employee learning.
                                                          9–12
                            Figure 7–1                  Training Dollars Spent by Employee Type
Source: Holly Dolezalek, “2004 Industry Report,” Training (October 2004): 28.
                                                                                                  9–13
Performance Consulting
                         9–14
              Performance Consulting
   Performance Consulting
    – A process in which a trainer and the organizational
      client work together (“bundled solution”) to
      determine what needs to be done to improve
      results
    – Performance consulting approach:
      • Focusing on identifying and addressing root causes of
        performance problems.
      • Recognizing that the interaction of individual and
        organizational factors influences employee
        performance.
      • Documenting the actions and accomplishments of high
        performers and comparing them with actions of more
        typical performers.                                9–15
Linking Organizational Strategies and Training
Source: Based on ideas from Lisa A. Burke and Joseph V. Wilson III.
                                                                      9–16
           Benefits of Strategic Training
   HR and Training Professionals
    – Are more likely to get involved with the business,
      partner with operating managers to help solve
      problems, and to make significant contributions to
      organizational results.
    – Are less likely to chase fads or the hottest or latest
      type of training gimmick.
    – Are less likely to think that training alone can solve
      most employee or organizational performance
      problems.
                                                               9–17
          Training and Global Strategies
   Successful development of global strategies is
    inhibited primarily by training deficits such as:
    – Workforces with disparate competencies
    – A declining pool of U.S. employees willing to go
      overseas
    – Slow, expensive, and inflexible “on campus” training
      options
                                                        9–18
       Developing Strategic Training Plans
   A good training plan deals with the following
    questions:
    – Is there really a need for the training?
    – Who needs to be trained?
    – Who will do the training?
    – What form will the training take?
    – How will knowledge be transferred to the job?
    – How will the training be evaluated?
                                                      9–19
Systematic Training Process
                              9–20
Figure 7–2   Systems Model of Training
                                         9–21
Phase 1: Conducting the Needs Assessment
   Organization Analysis
    – An examination of the environment, strategies, and
      resources of the organization to determine where
      training emphasis should be placed.
   Task Analysis
    – The process of determining what the content of a
      training program should be on the basis of a study
      of the tasks and duties involved in the job.
   Person Analysis
    – A determination of the specific individuals who need
      training.
                                                           9–22
             Needs Assessment for Training
   Competency assessment
    – Analysis of the sets of skills and knowledge needed for decision-
      oriented and knowledge-intensive jobs.
     • ORGANIZATIONAL         …of environment, strategies, and resources to
       ANALYSIS               determine where to emphasize training
     TASK ANALYSIS
                              …of the activities to be performed in order to
                              determine the KSAs needed.
     • PERSON ANALYSIS
                              …of performance, knowledge, and skills in order
                              to determine who needs training.
                                                                                9–23
           Sources of the Information Used in
              Training Needs Assessment
Organizational Analyses   Job/Task Analyses   Individual Analyses
                                                                    9–24
     Assessing Current Employees’ Training
                    Needs
Assessment Center Results                 Performance Appraisals
    Individual Diaries      Methods for   Job-Related Performance
                            Identifying             Data
                             Training
                              Needs
    Attitude Surveys                           Observations
          Tests                                  Interviews
                                                               9–25
Phase 2: Designing the Training Program
Issues in training design
      Instructional objectives
      Trainee readiness and motivation
      Principles of learning
      Characteristics of successful trainers
                                               9–26
Elements of Training Design
                              9–27
    Phase 2: Designing the Training Program
   Instructional Objectives
    – Represent the desired outcomes of a training
      program
      • Performance-centered objectives
    – Provide a basis for choosing methods
      and materials and for selecting
      the means for assessing
      whether the instruction
      will be successful.
                                                     9–28
        Trainee Readiness and Motivation
   Strategies for Creating a Motivated Training
    Environment:
    – Use positive reinforcement.
    – Eliminate threats and punishment.
    – Be flexible.
    – Have participants set personal goals.
    – Design interesting instruction.
    – Break down physical and psychological obstacles to
      learning.
                                                       9–29
Figure 7–4   Principles of Learning
                                      9–30
        Principles of Learning
Focus on learning and transfer
       Goal setting - What’s the value?
       Meaningfulness of presentation
       Behavioral modeling
       Recognition of individual learning
       differences
                                            9–31
    Principles of Learning (cont’d)
Focus on method and process
       Active practice and repetition
       Whole versus-part learning
       Massed-vs-distributed learning
       Feedback and reinforcement
                                        9–32
    Characteristics of Successful Instructors
 Knowledge of the subject
 Adaptability
 Sincerity
 Sense of humor
 Interest
 Clear instructions
 Individual assistance
 Enthusiasm
                                                9–33
          Establishing Training Objectives
                   and Priorities
   Gap Analysis
    – The distance between where an organization is with its
      employee capabilities and where it needs to be.
   Types of Training Objectives
    – Knowledge: Impart cognitive information and details
      to trainees.
    – Skill: Develop behavior changes in how job and tasks
      are performed.
    – Attitude: Create interest and awareness of the
      training importance.
                                                         9–34
          Learning: The Focus of Training
   Learner Readiness
    – Ability to learn
      • Learners must possess basic skills (3Rs).
    – Motivation to learn
      • Learners must desire and value training.
    – Self-efficacy
      • Learners must believe that
        they can successfully learn
        the training content.
                                                    9–35
                  Learning Styles
Adult Learning Principles
      Have need to know why they are learning something.
      Have need to be self-directed.
      Bring more work-related experiences into the process.
      Employ a problem-solving approach in the experience.
      Are motivated by both extrinsic and intrinsic factors.
                                                               9–36
              Learning Styles (cont’d)
   Active Practice
    – The performance of job-related tasks and duties by
      trainees during training
   Spaced Practice
    – Several practice sessions spaced over a period of
      hours or days
   Massed practice
    – Performance of all the practice at once.
                                                          9–37
              Learning Styles (cont’d)
   Behavior Modeling
    – Copying someone else’s behavior by observing how
      another person deals with a problem.
   Reinforcement
    – Law of effect states that people tend to repeat
      behaviors that are rewarded and avoid behaviors
      that are punished.
   Immediate Confirmation
    – Reinforcement and feedback are most effective
      when given as soon as possible after training.
                                                        9–38
                Learning Styles (cont’d)
   Transfer of Training
    – Effective transfer occurs when trainees actually use
      on the job what they learned in training.
       • Trainees take what was learned in training and apply it
         to the job context in which they work.
       • Employees maintain use of the learned material over
         time.
    – Increasing the transfer of training
       • Offering trainees an overview of training content and
         process before the actual training helps with both
         short-term and longer-term training transfer.
       • Ensuring that the training mirrors the job context as
         much as possible.
                                                                 9–39
               Learning: Types of Training
  Required and                            Job/Technical
 Regular Training                           Training
                         Types of
                         Training
Developmental and                       Interpersonal and
Innovative Training                      Problem-Solving
                                             Training
                                                            9–40
Phase 3: Implementing the Training Program
  Choosing the instructional method
        Nature of training
        Type of trainees
        Organizational extent of training
        Importance of training outcomes
                                            9–41
       Training Methods for Nonmanagerial
                   Employees
   On-the-Job Training (OJT)
   Apprenticeship Training
   Cooperative Training,
    Internships, and
    Governmental Training
   Classroom Instruction
   Programmed Instruction
   Audiovisual Methods
   Computer-based Training
    and E-Learning
   Simulation Method
                                            9–42
         Training Delivery: Considerations
   Nature of training
   Subject matter
   Number of trainees
   Individual vs. team
   Self-paced vs. guided
   Training resources
   Costs
   Geographic locations
   Time allotted
   Completion timeline
                                             9–43
                Course Types and Training Expenditures
Source: Mark E. Van Buren, ASTD State of the Industry Report,
2001 (Alexandria, VA: ASTD, 2001), 13. Used with permission.
                                                                9–44
                     Internal Training
   Informal Training
    – Training that occurs through interactions and
      feedback among employees.
   On-the-Job Training (OJT)
    – Based on a guided form of training known as job
      instruction training (JIT)
    – Problems with OJT
      • Poorly-qualified or indifferent trainers
      • Disruption of regular work
      • Bad or incorrect habits are passed on
                                                        9–45
Stages for On-the-Job Training (OJT)
                                       9–46
                   External Training
   Reasons for External Training
    – May be less expensive to outsource training
    – Insufficient time to develop training
    – Lack of expertise
    – Advantages of interacting with outsiders
   Outsourcing of Training
    – Declining due to cost concerns, a greater emphasis
      on internal linking of training to organizational
      strategies, and other issues.
    – Training and certification by vendors is increasing in
      popularity.
                                                          9–47
     Sources of External Training
  Vendor Training
  and Certification
    Government-
   Supported Job           External Training
     Training
Educational Assistance
     Programs
                                               9–48
            E-Learning: Online Training
   E-Learning: Training Online
    – The using the Internet or an organizational intranet
      to conduct training online.
   Criteria for adopting e-learning:
    – Sufficient top management support and funding
    – Accepting the idea of decentralized and
      individualized training
    – Current training methods not meeting needs
    – Computer literacy and access to computers
    – Time and travel cost concerns for trainees
    – The number and self-motivation of trainees
                                                         9–49
 Advantages and Disadvantages of E-learning
                                                           Figure 9–7
Source: Developed by Lisa A. Burke and Robert L. Mathis.
                                                              9–50
Source: Holly Dolezalek, “2004 Industry Report,” Training (October 2004): 34.
                                                                                9–51
                    Training Approaches
                       Cooperative Training
     Distance              Training             Instructor-Led
                                                Classroom and
Training/Learning          Methods            Conference Training
                          Simulations
                          and Training
                                                            9–52
Phase 4: Evaluating the Training Program
 Measuring program effectiveness
       Criterion 1: Trainee reactions
       Criterion 2: Extent of learning
       Criterion 3: Learning transfer to job
       Criterion 4: Results assessment
                                               9–53
Levels of Training Evaluation
                                9–54
                Criterion 1: Reactions
   Participant Reactions.
    – The simplest and most common approach to
      training evaluation is assessing trainees.
    – Potential questions might include the following:
        What were your learning goals for this program?
        Did you achieve them?
        Did you like this program?
        Would you recommend it to others who have similar
        learning goals?
        What suggestions do you have for improving the
        program?
        Should the organization continue to offer it?
                                                            9–55
                Criterion 2: Learning
   Checking to see whether they actually learned
    anything.
    – Testing knowledge and skills before beginning a
      training program gives a baseline standard on
      trainees that can be measured again after training
      to determine improvement.
    – However, in addition to testing trainees, test
      employees who did not attend the training to
      estimate the differential effect of the training.
                                                           9–56
                Criterion 3: Behavior
   Transfer of Training
     – Effective application of principles learned to
       what is required on the job.
   Maximizing the Transfer of Training
     1.   Feature identical elements
     2.   Focus on general principles
     3.   Establish a climate for transfer.
     4.   Give employees transfer strategies
                                                        9–57
    Criterion 4: Results or Return on Investment
                        (ROI)
   Utility of Training Programs.
    – Calculating the benefits derived from training:
        How much did quality improve because of the training
        program?
        How much has it contributed to profits?
        What reduction in turnover and wasted materials did the
        company get after training?
        How much has productivity increased and by how much
        have costs been reduced?
                                                               9–58
    Criterion 4: Results or Return on Investment
                        (ROI)
   Return on Investment
    – Viewing training in terms of the extent to which it
      provides knowledge and skills that create a
      competitive advantage and a culture that is ready for
      continuous change.
    – ROI = Results/Training Costs
      • If the ROI ratio is >1, the benefits of the training exceed
        the cost of the program
      • If the ROI ratio is <1, the costs of the training exceed the
        benefits.
                                                                   9–59
                Highlights in HRM 7
Source: Richard J. Wagner and Robert J. Weigand, “Can the Value of Training Be Measured? A Simplified Approach to Evaluating
Training,” The Health Care Manager 23, no.1 (January–March 2004): 71–78.
                                                                                                                               9–60
              Training Evaluation (cont’d)
   Cost-Benefit Analyses
    – A comparison of costs and benefits
      associated with organizational training
      efforts
      • Measurement of both the costs and the
        benefits may be difficult.
    – Return on Investment (ROI) Analysis
    – Benchmarking
      • Comparison of internal training with
        training done in other organizations
                                                9–61
Some Typical Costs and Benefits of Training
                                          9–62