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ADITI MAHA VIDYDLAYA
(UNIVERSITY OF DELHD)
4NAME: BEAUTY KUMARI
4.COLLAGE ROLL NUMBER: 2105016
+ UNIVERSITY ROLL NUMBER:21002503010
+ COURSE: B COM (PROGRAM)
SEMESTER: 6th
4SUBJECT: ORGANISATIONAL BEHAVIOUR
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i r= rarMOTIVATIONWHAT IS MOTIVATION?
Motivation is an internal state that propels individuals to
engage in goal-directed behavior. It is often understood as a
force that explains why people or animals initiate, continue,
or terminate a certain behavior at a particular time. It is a
complex phenomenon and its precise definition is disputed.
It contrasts with a motivation, which is a state of apathy or
listlessness. Motivation is studied in fields like psychology,
motivation science, and philosophy.
Motivational states are characterized by their direction,
intensity, and persistence. The direction of a motivational
state is shaped by the goal it aims to achieve. Intensity is
the strength of the state and affects whether the state is
translated into action and how much effort is employed.
Persistence refers to how long an individual is willing to
engage in an activity. Motivation is often divided into two
phases: in the first phase, the individual establishes a goal,
while in the second phase, they attempt to reach this goal.CHARACTERISTICS OF MOTIVATION
1.Incentive
Motivation is the incentive of employees. It is a personal and
natural feeling of the mind of the employees. This feeling arises
in the mind of an individual. In fact, an individual is inspired to
make his efforts to satisfy the needs of his life.
2. Psychological Concept:
Motivation is a psychological concept. It develops the mental
and motivation power of an individual and motivates him to do
more and better.
3. Increase in Efficiency:
Motivation increases the efficiency of an individual. He uses his
ability and efficiency to the best possible extent which increase
his efficiency. Motivation increases the quantity and quality of
production.
4. Increase in Morale:
Morale is a group felling. Motivation motivates the employees
to work with the co-operation of others. Thus, motivation is
helpful in increasing the morale of the employees.Types of motivation
Intrinsic and extrinsic
The distinction between intrinsic and extrinsic motivation is
based on the source or origin of the motivation. Intrinsic
motivation comes from within the individual and is driven by
internal factors, like enjoyment, curiosity, or a sense of
fulfillment. It occurs when people pursue an activity for its own
sake. It can be due to affective factors, when the person engages
in the behavior because it feels good, or cognitive factors, when
they see it as something good or meaningful. An example of
intrinsic motivation is a person who plays basketball during
lunch break only because they enjoy it.
Extrinsic motivation arises from external factors, such as
rewards, punishments, or recognition from others. This occurs
when people engage in an activity because they are interested in
the effects or the outcome of the activity rather than in the
activity itself. For instance, if a student does their homework
because they are afraid of being punished by their parents then
extrinsic motivation is responsible.Conscious and unconscious
Conscious motivation involves motives of which the person is
aware. It includes the explicit recognition of goals and
underlying values. Conscious motivation is associated with the
formulation of a goal and a plan to realize it as well as its
controlled step-by-step execution. Some theorists emphasize the
role of the self in this process as the entity that plans, initiates,
regulates, and evaluates behavior. An example of conscious
motivation is a person in a clothing store who states that they
want to buy a shirt and then goes on to buy one.
Unconscious motivation involves motives of which the person is
not aware. It can be guided by deep-rooted beliefs, desires, and
feelings operating beneath the level of consciousness. Examples
include the unacknowledged influences of past experiences,
unresolved conflicts, hidden fears, and defense mechanisms.
These influences can affect decisions, impact behavior, and
shape habits. An example of unconscious motivation is a
scientist who believes that their research effort is a pure
expression of their altruistic desire to benefit science while their
true motive is an unacknowledged need for fame. External
circumstances can also impact the motivation underlying
unconscious behavior. An example is the effect of priming, in
which an earlier stimulus influences the response to a later
stimulus without the person's awareness of this influence.
Unconscious motivation is a central topic in Sigmund Freud'sTHEORIES OF MOTIVATION
Theories of motivation can broadly be divided into two
categories:
1. Content Theories,
2.Process Theories.
1. Content theories:
The content theory of motivation, also known as need theory
mainly focuses on the internal factors that energise and
direct human behaviour. In general, such theories regard
motivation as the product of internal drives that compel an
individual to act or move (hence, “motivate”) toward the
satisfaction of individual needs. Needs are deficiencies that
energise or trigger behaviours to satisfy those needs. At
some point in your life, you might have a strong need for
food and shelter. At other times, your social needs may be
unfulfilled. Unfulfilled needs create a tension that makes you
want to find ways to reduce or satisfy those needs. The
stronger your needs, the more motivated you are to satisfy
them. Conversely, a satisfied need does not motivate. Some
of the major content theories are:
o Maslow’s Need Hierarchy Theory
o ERG Theory
« Herzberg’s Two Factors Theoryegor’s two factor Theory
2.Process theories:
Process theories of motivation provide an opportunity to
understand the thought processes that influence behavior. It
explains how workers select behavioral actions to meet their
needs and determines their choices The major process theories of
motivation are:
¢ Equity theory
o Expectancy theory
o Goal-setting theory
« Reinforcement theory
I. Content Theories1.Theory of Maslow
Maslow’'s hierarchy of needs is a motivational theory in
psychology comprising a five-tier model of human needs, often
depicted as hierarchical levels within a pyramid. Needs lower
down in the hierarchy must be satisfied before individuals can
attend to needs higher up. From the bottom of the hierarchy
upwards, the needs are: physiological, safety, love and
belonging, esteem and self-actualization.
Self-fulfillment
needs
Psychological
needs2.ERG Theory
ERG Theory was introduced by Clayton Alderfer as an
extension to the famous Maslow's Hierarchy of Needs. In this
theory, the existence or physiological needs are at the base.
These include the needs for things such as food, drink, shelter,
and safety. Next come the Relatedness Needs, the need to feel
connected to other individuals or a group. These needs are
fulfilled by establishing and maintaining relationships.
At the top of the hierarchy are Growth Needs, the needs for
personal achievement and self-actualization. If a person is
continuously frustrated in trying to satisfy growth needs,
relatedness needs will re-emerge. This phenomenon is known as
the frustration-regression process.
ERG Theory
Relatedness
Existence3.Herzberg's two-factor theory
Frederick Herzberg felt that job satisfaction and
dissatisfaction do not exist on the same continuum,
but on dual scales. In other words, certain things,
which Herzberg called hygiene factors, could cause a
person to become unhappy with their job. These
things, including pay, job security, and physical work
environment, could never bring about job satisfaction.
Motivating factors, on the other hand, can increase
job satisfaction. Giving employees things such as a
sense of recognition, responsibility, or achievement
can bring satisfaction about.
4.McGregor's Theory X and
Theory Y
Douglas McGregor proposed two different motivational
theories. Managers tend to believe one or the other and
treat their employees accordingly. Theory X states that
employees dislike and try to avoid work, so they must
be coerced into doing it. Most workers do not want
responsibilities, lack ambition, and value job
security more than anything else.
McGregor personally held that the more optimistic
theory, Y, was more valid. This theory holds that
employees can view work as natural, are creative, can
be self-motivated, and appreciate responsibility. This
type of thinking is popular now, with people becoming
faa)more aware of the productivity of self-empowered work
teams.
IL.PROCESS THEORY
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3.GOAL-SETTING THEORY
Goal-setting theory is an organizational psychology
theory. (It's also sometimes called the goal setting theory
of motivation). According to this theory, goals that are
clear, specific, and challenging are more motivating than
vague goals or easy goals.Manager
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behaviorIn the above pages we have learned
a lot more about motivation and its
types also some theories on
motivation. So, now we are moving
towards some practical applications
Of motivation strategies by some
leading organizations.Google
How Does Google Motivate
Their Staff?
1. Flexibility:
At Google, staff are encouraged to dedicate 20% of their workweek to focus on a project of theit
choice. This gives staff the freedom to experimen and work flexibly in areas that interest them,
which ean be hugely motivating. Creativity can be explored and more new ideas formed while
ing on a project tailored to the employee specialities. A more structured approach to an
employee's workload can often lead to a lack of inspiration and a less stimulating workplace.
2. Free Perks:
Google aims to put in the same amount of time into keeping employees happy as it does to research
into its products. There are several perks available when working at Google that most companies do
not offer their employees, including things such as:
ree meals
Free haircuts
Gynt inemberships
Wellness programmes
‘Shuitles to and from work
‘New parents get extra time off and extra spending money to help them welcome their new addition to
the family
Hybrid working schemes
Health insurance
Google will also reimburse any classes or degree programmes employees take to help them progress
in their role!
3. Health and happiness:
+ Google doesn't stop searching for ways to improve the health and happiness for their
employees, including the addition of on-site physicians and nurses, convenient medical
services and comprehensive health care caverage to help keep staff healthy and happy.
(16)‘The company enjoys making the life of its employees easier and better. Google says it
all about removing barriers so that ‘Googlers’ can focus on the things they love both
inside and outside of work
4. 150 Feet from Food Rule:
When you walk into Google’s offices there is a big emphasis on food. In fact, there is a
tule that wherever “Googlers’ go they don’t have to go far to access food ~ less than 150
feet for Google's East Coast HQ!
Free food is an excellent way for Google to motivate their staff! Whether it be in one of
their micro-kitchens or a larger cafeteria, it is a convenient prospect for all employees
Google also encourages their employees to eat healthily, with unhealthy foods hidden
behind opaque glasses and jars with nutritional labels to avoid over consumption,
5.A People-first Approach
The emphasis on employee satisfaction has been a priority at Google since day one. The
main goal of founders Larry Page and Sergey Brin was to make Google a place where the
most talented people wanted to work. The idea was and is simple ~ creating a work
culture that keeps employees happy will motivate them to do their best and will keep
them loyal ta the company.
Managers at Google are encouraged to give as much feedback and praise to their
employees as possible. This helps to-foster a culture of excellence, empowering team
members with the ability to take on their work confidently. This attitude in the workpla
drives greatness and success, motivating employees to work hard to achieve personal and
company goals.BE Microsoft
How Does Microsoft
Motivate Their Staff?
‘Linsights for individuals
We use the personal insights feature in Microsoft Viva Insights to help our employees
individually prioritize wellbeing and improve personal productivity in the flow of work. The
statistics and insights that are generated from your data are for your eyes only. They give
you recommendations and opportunities throughout your day that you can choose to act.
on. For example:
The Microsoft Viva Insights Outlook add-in recommends that an employee book dedicated
preparation time for upcoming meetings on their calendar. It provides a similar reminder
after responding to a meeting invitation,
‘An employee can wrap up tasks during a virtual commute and log off for the day, silencing
mobile notifications from Outlook and Teams during their off-work hours.
2.Insights for managers and leaders
+ Leaders and managers use Microsoft Viva Insights to leverage data in making
informed decisions that promote employee wellbeing and business success. With
Viva Insights managers and leaders gain a more profound understanding of how
work impacts their teams and individuals, enabling them to evaluate their leadership
practices and pinpoint opportunities for development. They ean then take corrective
measures, like developing shared focus plans ta create positive changes in their
teams
Whether it's for our managers and leaders, or for our employees, we're very serious
about privacy.Privacy by design
Microsoft Viva Insights protects our users’ privacy by design. It analyzes data from
everyday work in Microsoft 365 and Microsoft Graph to surface objective metrics that
descrite how work gets done. Viva Insights uses de-identification, aggregation, and
differential privacy to offer a balance between providing useful information and
protecting individual privacy.
Differential privacy is an open platform for data differential privacy, developed in
collaboration between Microsoft and Harvard's Institute for Social Science.
Differential privacy uses sophisticated methods for data variation and randomization
to ensure that no individual activity or metric is visible to a manager or organization
leader.
Microsoft Viva insights also adheres to local regulations for data privacy, such as the
General Data Protection Regulation (GDPR).
Partnering for successful change
The journey to increased employee wellbeing and produetivity with Microsoft Viva
Insights involves our entire organization and the vision for a better understanding of
our organization requires intentional strategies for change management,
communication, and adoption.
Activating change in a large organization requires the correct stakeholders and
partnerships across the organization. Executive sponsors, program managers,
communications, 'T specialists, early adopters and others were all critical to the
successful deployment and adoption of Viva Insights within Microsoft.