Yes 2 GPRS
Yes 2 GPRS
White Paper
February 2001
www.mobileGPRS.com
Contents
The full GPRS report, “YES 2 GPRS” is divided into the following sections:
Preface 2
Issue History 2
Key Changes in the new edition 2
1. GPRS Latest Status Update 12
Aims 14
Audience 14
Authors 14
Part 1 –GPRS Features 16
2. Key User Features of GPRS 16
Speed 16
Immediacy 16
New Applications, Better Applications 17
Service Access 17
3. Key Network Features of GPRS 18
Packet Switching 18
Spectrum Efficiency 19
Internet Aware 20
4. Limitations of GPRS 20
No Direct GPRS Mobile Terminate Support by Terminals 20
Limited Cell Capacity for all Users 21
Speeds Much Lower in Reality 22
Suboptimal Modulation 22
Transit Delays 22
No Store and Forward 23
CDMA Comparison 23
5. Mobile Lifestreams’ Rules of Nonvoice Services 23
Nonvoice First Rule 23
Nonvoice Second Rule 24
Nonvoice Third Rule 24
6. Timescales for GPRS 24
7. The Standards for GPRS 25
ETSI 25
Competition and Cooperation 26
SPEED
Theoretical maximum speeds of up to 171.2 kilobits per second (kbps) are achievable with
GPRS using all eight timeslots at the same time. This is about three times as fast as the data
transmission speeds possible over today’s fixed telecommunications networks and ten times as
fast as current Circuit Switched Data services on GSM networks. By allowing information to be
transmitted more quickly, immediately and efficiently across the mobile network, GPRS may
well be a relatively less costly mobile data service compared to SMS and Circuit Switched Data.
IMMEDIACY
GPRS facilitates instant connections whereby information can be sent or received immediately as
the need arises, subject to radio coverage. No dial-up modem connection is necessary. This is
why GPRS users are sometimes referred to be as being “always connected”. Immediacy is one of
the advantages of GPRS (and SMS) when compared to Circuit Switched Data. High immediacy
is a very important feature for time critical applications such as remote credit card authorization
where it would be unacceptable to keep the customer waiting for even thirty extra seconds.
GPRS facilitates several new applications that have not previously been available over GSM
networks due to the limitations in speed of Circuit Switched Data (9.6 kbps) and message length
of the Short Message Service (160 characters). GPRS will fully enable the Internet applications
you are used to on your desktop from web browsing to chat over the mobile network. Other new
applications for GPRS, profiled later, include file transfer and home automation- the ability to
remotely access and control in-house appliances and machines.
SERVICE ACCESS
• use of GPRS must be enabled for that user. Automatic access to the GPRS may be
allowed by some mobile network operators, others will require a specific opt-in
• a destination to send or receive information through GPRS. Whereas with SMS this was
often another mobile phone, in the case of GPRS, it is likely to be an Internet address,
since GPRS is designed to make the Internet fully available to mobile users for the first
time. From day one, GPRS users can access any web page or other Internet applications-
providing an immediate critical mass of uses.
Having looked at the key user features of GPRS, lets look at the key features from a network
operator perspective.
GPRS involves overlaying a packet based air interface on the existing circuit switched GSM
network. This gives the user an option to use a packet-based data service. To supplement a
circuit switched network architecture with packet switching is quite a major upgrade. However,
as we shall see later, the GPRS standard is delivered in a very elegant manner- with network
operators needing only to add a couple of new infrastructure nodes and making a software
upgrade to some existing network elements.
With GPRS, the information is split into separate but related “packets” before being transmitted
and reassembled at the receiving end. Packet switching is similar to a jigsaw puzzle- the image
that the puzzle represents is divided into pieces at the manufacturing factory and put into a
plastic bag. During transportation of the now boxed jigsaw from the factory to the end user, the
pieces get jumbled up. When the recipient empties the bag with all the pieces, they are
reassembled to form the original image. All the pieces are all related and fit together, but the way
they are transported and assembled varies. The Internet itself is another example of a packet data
network, the most famous of many such network types.
SPECTRUM EFFICIENCY
Packet switching means that GPRS radio resources are used only when users are actually sending
or receiving data. Rather than dedicating a radio channel to a mobile data user for a fixed period
of time, the available radio resource can be concurrently shared between several users. This
efficient use of scarce radio resources means that large numbers of GPRS users can potentially
share the same bandwidth and be served from a single cell. The actual number of users supported
depends on the application being used and how much data is being transferred. Because of the
spectrum efficiency of GPRS, there is less need to build in idle capacity that is only used in peak
hours. GPRS therefore lets network operators maximize the use of their network resources in a
dynamic and flexible way, along with user access to resources and revenues.
• migrates traffic that was previously sent using Circuit Switched Data to GPRS instead, and
• reduces SMS Center and signalling channel loading by migrating some traffic that previously
was sent using SMS to GPRS instead using the GPRS/ SMS interconnect that is supported by
the GPRS standards.
INTERNET AWARE
For the first time, GPRS fully enables Mobile Internet functionality by allowing interworking
between the existing Internet and the new GPRS network. Any service that is used over the fixed
Internet today- File Transfer Protocol (FTP), web browsing, chat, email, telnet- will be as
available over the mobile network because of GPRS. In fact, many network operators are
considering the opportunity to use GPRS to help become wireless Internet Service Providers in
their own right.
The World Wide Web is becoming the primary communications interface- people access the
Internet for entertainment and information collection, the intranet for accessing company
information and connecting with colleagues and the extranet for accessing customers and
suppliers. These are all derivatives of the World Wide Web aimed at connecting different
communities of interest. There is a trend away from storing information locally in specific
software packages on PCs to remotely on the Internet. When you want to check your schedule or
contacts, instead of using something like “Act!”, you go onto the Internet site such as a portal.
Hence, web browsing is a very important application for GPRS.
Because it uses the same protocols, the GPRS network can be viewed as a sub-network of the
Internet with GPRS capable mobile phones being viewed as mobile hosts. This means that each
GPRS terminal can potentially have its own IP address and will be addressable as such.
It should be noted right that the General Packet Radio Service is not only a service designed to
be deployed on mobile networks that are based on the GSM digital mobile phone standard. The
IS-136 Time Division Multiple Access (TDMA) standard, popular in North and South America,
will also support GPRS. This follows an agreement to follow the same evolution path towards
third generation mobile phone networks concluded in early 1999 by the industry associations that
support these two network types.
GPRS does impact a network’s existing cell capacity. There are only limited radio resources that
can be deployed for different uses- use for one purpose precludes simultaneous use for another.
For example, voice and GPRS calls both use the same network resources. The extent of the
impact depends upon the number of timeslots, if any, that are reserved for exclusive use of
GPRS. However, GPRS does dynamically manage channel allocation and allow a reduction in
peak time signalling channel loading by sending short messages over GPRS channels instead.
RESULT: NEED FOR SMS as a complementary bearer that uses a different type of radio
resource.
Achieving the theoretical maximum GPRS data transmission speed of 172.2 kbps would require
a single user taking over all eight timeslots without any error protection. Clearly, it is unlikely
that a network operator will allow all timeslots to be used by a single GPRS user. Additionally,
the initial GPRS terminals are expected be severely limited- supporting only one, two or three
timeslots. The bandwidth available to a GPRS user will therefore be severely limited. As such,
the theoretical maximum GPRS speeds should be checked against the reality of constraints in the
networks and terminals. The reality is that mobile networks are always likely to have lower data
transmission speeds than fixed networks.
RESULT: Relatively high mobile data speeds may not be available to individual mobile users
until Enhanced Data rates for GSM Evolution (EDGE) or Universal Mobile Telephone System
(UMTS) are introduced.
SUBOPTIMAL MODULATION
GPRS packets are sent in all different directions to reach the same destination. This opens up the
potential for one or some of those packets to be lost or corrupted during the data transmission
over the radio link. The GPRS standards recognize this inherent feature of wireless packet
technologies and incorporate data integrity and retransmission strategies. However, the result is
that potential transit delays can occur.
Because of this, applications requiring broadcast quality video may well be implemented using
High Speed Circuit Switched Data (HSCSD). HSCSD is simply a Circuit Switched Data call in
which a single user can take over up to four separate channels at the same time. Because of its
characteristic of end to end connection between sender and recipient, transmission delays are less
likely.
Date Milestone
Throughout Network operators place trial and commercial contracts for GPRS
1999 infrastructure
2000 Incorporation of GPRS infrastructure into GSM networks
Summer of -First trial GPRS services become available. Typical single user
2000 throughput is likely to be 28 kbps.
BT Cellnet and T-Mobil both launched trial services
Start of 2001 Basic GPRS capable terminals begin to be available in commercial
quantities
Throughout -Network operators launch GPRS services commercially and roll out
2001 GPRS.
-Vertical market and executive GPRS early adopters begin using it
regularly for nonvoice mobile communications
2002 GPRS is routinely incorporated into GSM mobile phones and has
reached critical mass in terms of usage. (This is the equivalent to the
status of SMS in 1999)
2002/3 UMTS arrives commercially
Like the GSM standard itself, GPRS will be introduced in phases. Phase 1 is expected to be
available commercially in the year 2000/1. Point to Point GPRS (sending information to a single
GPRS user) will be supported, but not Point to Multipoint (sending the same information to
several GPRS users at the same time). GPRS Phase 2 is not yet fully defined, but is expected to
support higher data rates through the possible incorporation of techniques such as EDGE
(Enhanced Data rates for GSM Evolution), in addition to Point-to-Multipoint support.
CHAT
Chat can be distinguished from general information services because the source of the
information is a person with chat whereas it tends to be from an Internet site for information
services. The “information intensity”- the amount of information transferred per message tends
to be lower with chat, where people are more likely to state opinions than factual data. In the
same way as Internet chat groups have proven a very popular application of the Internet, groups
of likeminded people- so called communities of interest- have begun to use nonvoice mobile
services as a means to chat and communicate and discuss.
Because of its synergy with the Internet, GPRS would allow mobile users to participate fully in
existing Internet chat groups rather than needing to set up their own groups that are dedicated to
mobile users. Since the number of participants is an important factor determining the value of
participation in the newsgroup, the use of GPRS here would be advantageous. GPRS will not
however support point to multipoint services in its first phase, hindering the distribution of a
single message to a group of people. As such, given the installed base of SMS capable devices,
we would expect SMS to remain the primary bearer for chat applications in the foreseeable
future, although experimentation with using GPRS is likely to commence sooner rather than
later.
A wide range of content can be delivered to mobile phone users ranging from share prices, sports
scores, weather, flight information, news headlines, prayer reminders, lottery results, jokes,
horoscopes, traffic, location sensitive services and so on. This information need not necessarily
be textual- it may be maps or graphs or other types of visual information.
The length of a short message of 160 characters suffices for delivering information when it is
quantitative- such as a share price or a sports score or temperature. When the information is of a
qualitative nature however, such as a horoscope or news story, 160 characters is too short other
than to tantalize or annoy the information recipient since they receive the headline or forecast but
little else of substance. As such, GPRS will likely be used for qualitative information services
when end users have GPRS capable devices, but SMS will continue to be used for delivering
most quantitative information services. Interestingly, chat applications are a form of qualitative
information that may remain delivered using SMS, in order to limit people to brevity and reduce
the incidence of spurious and irrelevant posts to the mailing list that are a common occurrence on
Internet chat groups.
STILL IMAGES
Still images such as photographs, pictures, postcards, greeting cards and presentations, static web
pages can be sent and received over the mobile network as they are across fixed telephone
networks. It will be possible with GPRS to post images from a digital camera connected to a
GPRS radio device directly to an Internet site, allowing near real-time desktop publishing.
MOVING IMAGES
Over time, the nature and form of mobile communication is getting less textual and more visual.
The wireless industry is moving from text messages to icons and picture messages to
photographs and blueprints to video messages and movie previews being downloaded and on to
full blown movie watching via data streaming on a mobile device.
Sending moving images in a mobile environment has several vertical market applications
including monitoring parking lots or building sites for intruders or thieves, and sending images
of patients from an ambulance to a hospital. Videoconferencing applications, in which teams of
distributed sales people can have a regular sales meeting without having to go to a particular
physical location, is another application for moving images.
WEB BROWSING
Using Circuit Switched Data for web browsing has never been an enduring application for
mobile users. Because of the slow speed of Circuit Switched Data, it takes a long time for data to
arrive from the Internet server to the browser. Alternatively, users switch off the images and just
access the text on the web, and end up with difficult to read text layouts on screens that are
difficult to read from. As such, mobile Internet browsing is better suited to GPRS.
Mobile data facilitates document sharing and remote collaborative working. This lets different
people in different places work on the same document at the same time. Multimedia applications
combining voice, text, pictures and images can even be envisaged. These kinds of applications
could be useful in any problem solving exercise such as fire fighting, combat to plan the route of
attack, medical treatment, advertising copy setting, architecture, journalism and so on. Even
comments on which resort to book a holiday at could benefit from document sharing to save
everyone having to visit the travel agent to make a decision. Anywhere somebody can benefit
from having and being able to comment on a visual depiction of a situation or matter, such
collaborative working can be useful. By providing sufficient bandwidth, GPRS facilitates
multimedia applications such as document sharing.
AUDIO
Despite many improvements in the quality of voice calls on mobile networks such as Enhanced
Full Rate (EFR), they are still not broadcast quality. There are scenarios where journalists or
undercover police officers with portable professional broadcast quality microphones and
amplifiers capture interviews with people or radio reports dictated by themselves and need to
send this information back to their radio or police station. Leaving a mobile phone on, or
dictating to a mobile phone, would simply not give sufficient voice quality to allow that
transmission to be broadcast or analyzed for the purposes of background noise analysis or voice
printing, where the speech autograph is taken and matched against those in police storage. Since
even short voice clips occupy large file sizes, GPRS or other high speed mobile data services are
needed.
JOB DISPATCH
Nonvoice mobile services can be used to assign and communicate new jobs from office-based
staff to mobile field staff. Customers typically telephone a call center whose staff take the call
and categorize it. Those calls requiring a visit by field sales or service representative can then be
escalated to those mobile workers. Job dispatch applications can optionally be combined with
vehicle positioning applications- such that the nearest available suitable personnel can be
deployed to serve a customer. GSM nonvoice services can be used not only to send the job out,
but also as a means for the service engineer or sales person can keep the office informed of
progress towards meeting the customer’s requirement. The remote worker can send in a status
message such as “Job 1234 complete, on my way to 1235”.
The 160 characters of a short message are sufficient for communicating most delivery addresses
such as those needed for a sales, service or some other job dispatch application such as mobile
pizza delivery and courier package delivery. However, 160 characters does require manipulation
of the customer data such as the use of abbreviations such as “St” instead of “Street”. Neither
does 160 characters leave much space for giving the field representative any information about
the problem that has been reported or the customer profile. The field representative is able to
arrive at the customer premises but is not very well briefed beyond that. This is where GPRS will
come in to allow more information to be sent and received more easily. With GPRS, a
CORPORATE EMAIL
With up to half of employees typically away from their desks at any one time, it is important for
them to keep in touch with the office by extending the use of corporate email systems beyond an
employee’s office PC. Corporate email systems run on Local Area computer Networks (LAN)
and include Microsoft Mail, Outlook, Outlook Express, Microsoft Exchange, Lotus Notes and
Lotus cc:Mail.
Since GPRS capable devices will be more widespread in corporations than amongst the general
mobile phone user community, there are likely to be more corporate email applications using
GPRS than Internet email ones whose target market is more general.
INTERNET EMAIL
Internet email services come in the form of a gateway service where the messages are not stored,
or mailbox services in which messages are stored. In the case of gateway services, the wireless
email platform simply translates the message from SMTP, the Internet email protocol, into SMS
and sends to the SMS Center. In the case of mailbox email services, the emails are actually
stored and the user gets a notification on their mobile phone and can then retrieve the full email
by dialing in to collect it, forward it and so on.
Upon receiving a new email, most Internet email users do not currently get notified of this fact
on their mobile phone. When they are out of the office, they have to dial in speculatively and
periodically to check their mailbox contents. However, by linking Internet email with an alert
mechanism such as SMS or GPRS, users can be notified when a new email is received.
VEHICLE POSITIONING
This application integrates satellite positioning systems that tell people where they are with
nonvoice mobile services that let people tell others where they are. The Global Positioning
System (GPS) is a free-to-use global network of 24 satellites run by the US Department of
Defense. Anyone with a GPS receiver can receive their satellite position and thereby find out
where they are. Vehicle positioning applications can be used to deliver several services including
remote vehicle diagnostics, ad-hoc stolen vehicle tracking and new rental car fleet tariffs.
The Short Message Service is ideal for sending Global Positioning System (GPS) position
information such as longitude, latitude, bearing and altitude. GPS coordinates are typically about
60 characters in length. GPRS could alternatively be used.
When mobile workers are away from their desks, they clearly need to connect to the Local Area
Network in their office. Remote LAN applications encompasses access to any applications that
an employee would use when sitting at their desk, such as access to the intranet, their corporate
email services such as Microsoft Exchange or Lotus Notes and to database applications running
on Oracle or Sybase or whatever. The mobile terminal such as handheld or laptop computer has
the same software programs as the desktop on it, or cut down client versions of the applications
accessible through the corporate LAN. This application area is therefore likely to be a
conglomeration of remote access to several different information types- email, intranet,
databases. This information may all be accessible through web browsing tools, or require
proprietary software applications on the mobile device. The ideal bearer for Remote LAN Access
depends on the amount of data being transmitted, but the speed and latency of GPRS make it
ideal.
FILE TRANSFER
As this generic term suggests, file transfer applications encompass any form of downloading
sizeable data across the mobile network. This data could be a presentation document for a
traveling salesperson, an appliance manual for a service engineer or a software application such
as Adobe Acrobat Reader to read documents. The source of this information could be one of the
Internet communication methods such as FTP (File Transfer Protocol), telnet, http or Java- or
from a proprietary database or legacy platform. Irrespective of source and type of file being
transferred, this kind of application tends to be bandwidth intensive. It therefore requires a high
speed mobile data service such as GPRS, EDGE or UMTS to run satisfactorily across a mobile
network.
HOME AUTOMATION
Home automation applications combine remote security with remote control. Basically, you can
monitor your home from wherever you are- on the road, on holiday, or at the office. If your
burglar alarm goes off, not only do you get alerted, but you get to go live and see who are
perpetrators are and perhaps even lock them in. Not only can you see things at home, but you can
do things too. You can program your video, switch your oven on so that the preheating is
complete by the time you arrive home (traffic jams permitting) and so on. Your GPRS capable
mobile phone really does become like the remote control devices we use today for our television,
video, hi-fi and so on. As the Internet Protocol (IP) will soon be everywhere- not just in mobile
phones because of GPRS but all manner of household appliances and in every machine- these
devices can be addressed and instructed. A key enabler for home automation applications will be
Bluetooth, which allows disparate devices to interwork.
Whatever the application, the Internet will become the primary communications interface.
Previously, application developers wrote proprietary applications that worked with proprietary
host terminals and often proprietary rugged terminal operating systems. For example, instead of
corporate applications such as service engineering using platform and software specific
interfaces, the mobile workers such as service engineers will access an intranet page using their
GPRS capable terminal and fill in an electronic form. People increasingly use a web browser to
access publicly available data on the Internet itself, the extranet for access to the data of business
partners and other external collaborators and the intranet to access internal employee
information. As such, all work will be carried out through the web interface.
Often, by designing applications to minimize the effects of the limitations of existing mobile
services- such as the length of a short message or the speed of a Circuit Switched Data call-
existing nonvoice mobile services can be successfully used for mobile working. However, many
nonvoice applications are graphics intensive and the new faster data services will allow BETTER
VERSIONS of today’s existing nonvoice applications. For example, instead of occasional
information messages with SMS, information services via GPRS or UMTS will be more akin to
the “push” Internet channels we see on Active PC Desktops today. Instead of the slow
transmission of small video images, real-time broadcast quality images will be transmittable.
Instead of using SMS to notify Internet users of new email, the whole email will be sent, and
full-blown Internet access will be possible. The same applications will be more immediate and
convenient for users.
The use of SMS has prepared customers for nonvoice applications using GPRS and other
nonvoice services and most of the applications envisaged for GPRS already exist in some form
today. It is therefore an important question to consider what the preferred bearer for each
application will be- GPRS, Circuit Switched Data or SMS.
The first of the applications listed will be popular partly because they are widespread over fixed
telephone networks but have previously not been readily or fully available over GSM networks.
The Internet and email are already in place today- GPRS will allow them to be made fully
wirefree and available everywhere. The applications ranked further down the list lack current
popularity in the fixed communications world and lack widespread availability of specific
software solutions.
Whilst these applications are technically feasible or high speed mobile data services such as
GPRS, the volume of usage is dependent upon commercial factors such as pricing. It is expected
that GPRS will incorporate volume-based charging such that only the data sent will be charged
for, paving the way for widespread usage amongst customers with GPRS capable devices.
In addition to adding multiple GPRS nodes and a GPRS backbone, some other technical changes
that need to be added to a GSM network to implement a GPRS service. These include the
addition of Packet Control Units; often hosted in the Base Station Subsystems, mobility
management to locate the GPRS Mobile Station, a new air interface for packet traffic, new
security features such as ciphering and new GPRS specific signalling.
GPRS is a different kind of service from those typically available on today’s mobile networks.
GPRS is essentially a packet switching overlay on a circuit switching network. The GPRS
specifications stipulate the minimum charging information that must be collected in the Stage 1
service description. These include destination and source addresses, usage of radio interface,
usage of external Packet Data Networks, usage of the packet data protocol addresses, usage of
general GPRS resources and location of the Mobile Station. Since GPRS networks break the
information to be communicated down into packets, at a minimum, a GPRS network needs to be
able to count packets to charging customers for the volume of packets they send and receive.
Today’s billing systems have difficulties handling charging for today’s nonvoice services. It is
unlikely that circuit switched billing systems will be able to process a large number of new
variables created by GPRS.
GPRS call records are generated in the GPRS Service Nodes. The GGSN and SGSN may not be
able to store charging information but this charging information needs to be processed. The
incumbent billing systems are often not able to handle real time Call Detail Record flows. As
such, an intermediary charging platform is a good idea to perform billing mediation by collecting
the charging information from the GPRS nodes and preparing it for submission to the billing
system. Packet counts are passed to a Charging Gateway that generates Call Detail Records that
are sent to the billing system.
However, the crucial challenge of being able to bill for GPRS and therefore earn a return on
investment in GPRS is simplified by the fact that the major GPRS infrastructure vendors all
support charging functions as part of their GPRS solutions. Additionally, a wide range of other
existing non-GSM packet data networks such as X.25 and Cellular Digital Packet Data (CDPD)
are in place along with associated billing systems.
This is not to say that we will end up with the free Internet Service Provider model that has
become established on the fixed Internet in which users pay no fixed monthly charge and
network operators rely on advertising sales on mobile portal sites to make money. There is a
premium for mobility and there is frankly a shortage of mobile bandwidth that limits the extent
to which that bandwidth is viewed as a commodity. And given the additional customer care and
billing complexity associated with mobile Internet and nonvoice services, network operators
would be ill advised to reduce their prices in such a way as to devalue the perceived value of
mobility.
TARIFFING
Decisions on charging for GPRS by packet or simply a flat monthly fee are contentious but need
to be made. Charging different packets at different rates can make things complicated for the
user, whilst flat rates favor heavy users more than occasional ones.
We believe that the optimal GPRS pricing model will be based on two variables- time and
packet. Network operators should levy a nominal per packet charge during peak times plus a flat
rate, no per packet charge during non peak times. Time and packet related charging will
encourage applications such as remote monitoring, meter reading and chat to use GPRS
overnight when spare network capacity is available. Simultaneously, a nominal per packet charge
during the day will help to allocate scarce radio resources and charge radio heavy applications
such as file and image transfer more than applications with lower data intensity. It has the
advantage that it will automatically adjust customer charging according to their application
usage.
As such the optimal charging model could well be a flat rate charge during off-peak times along
with a per packet charge during peak times.
CUSTOMER SERVICE
Value-added network services such as mobile data, mobile Internet and unified messaging all
generate certain specific customer problems and requirements, thereby requiring customer
service personnel to be aware of these issues and know how to solve them.
Nonvoice services are surprisingly complex- involving unique configurations of phone types,
data cards, handheld computers, subscriptions, operating systems, Internet service providers and
In theory, the need for dedicated customer service for Circuit Switched Data, SMS and other
nonvoice mobile services will decrease in the future as terminals and services become easier to
use and as the services themselves are used more widely for customer service purposes.
The reality in the short and medium term is that the need for customer support for value-added
services will increase not decrease as awareness of services and their usage increases, and as new
services and terminals come onto the marketplace.
It is well worth incurring the cost to get the customer aware, educated and initially set up with
data services, because, for example, once the PC data card has been successfully connected to the
laptop to the Internet software and so on, the same configuration can be repeatedly used. The
one-off customer requirement leads to ongoing usage.
These parties are network operators, customers, IT/ mobile channels, terminal and infrastructure
vendors and application developers. All of these players in the value chain are essential to deliver
the overall success of the nonvoice services- if any one is underdeveloped or not present, the
entire value chain can break down. Each has a distinct role to play, which will now be discussed.
CUSTOMERS
Without customer interest in the nonvoice mobile services, there is little need for any of the other
players in the value chain to be present. If customers don’t see a compelling requirement for a
nonvoice service such as GPRS that can be delivered at a reasonable cost to them, there is little
point in network operators offering services, GPRS terminal vendors manufacturing product,
channels for product purchase being established or applications developed. Customer interest is
the business case that supports any investment in the nonvoice market, as in any other.
Customers tend to interface with network operators to buy service- either directly or indirectly
through designated channels depending on the size of the business and importance of the
Terminal and infrastructure vendors supply the equipment and technology that turns a service
such as GPRS that has been set down on paper as a standard in theory into something that can be
implemented in practice. Clearly, without network infrastructure to enable the service in a cost
effective way, it cannot be widely implemented in practice. Equally, availability of terminals in
commercial quantities at reasonable prices can hinder or halt market take up. There is little point
in a network supporting a service if the clients to connect to that network are not available.
Delays in widespread terminal availability have often hindered the successful deployment of new
technologies and initiatives- most recently with SIM Application Toolkit and the Wireless
Application Protocol.
Terminal and infrastructure vendors need to have links to the people who buy their products such
as network operators to buy the network infrastructure and mobile channels that distribute and
sell their terminals. Terminal and infrastructure vendors may well also have links to application
developers to encourage applications to be ported to their infrastructure and terminal solution
and interfaces and operating systems. The vendors may also have direct contact with large
corporate end users- helping enable the nonvoice mobile opportunity in a network independent
way.
APPLICATION DEVELOPERS
Application developers- software developers, systems integrators and the like- are an essential
part in the nonvoice mobile value chain. Customers are interested in what the nonvoice services
can be used for- GPRS and other such services are a means to an end and not and end in
themselves- they facilitate applications.
Applications are the end that will generate high usage of nonvoice services. They will generate
regular and ongoing use of the nonvoice mobile services. Even given standardized elements in
the other parts of the mobile value chain, some systems integration is likely to be necessary to
deploy the application, such as integration with the host systems. However, once deployed, these
applications will rapidly become an indispensable part of the daily life of the user that they will
be loath to give up and keen to use frequently. Because they will make that person’s life easier-
they will help that person get their job done well and keep in touch with their family, friends,
colleagues and customers.
Application developers may develop off the shelf shrink-wrapped nonvoice products such as a
chat software program designed for volume sales, customized products developed specifically to
meet one customer’s requirement, or a hybrid in which a generic product such as a database is
customized with application specific data. Some products or services have a “killer application”
that is overwhelmingly popular- such as spreadsheets for PCs or desktop publishing for the
Apple Macintosh- or a raft of different applications that all build on the underlying technology.
The channels have links to the customers that buy from them, the vendors who supply terminals
to them and the network operators who try to get them to sell equipment connected to their
particular network. The channels may also connect with application developers if their customers
require a specific software solution.
NETWORK OPERATORS
Clearly, the sum of activities that a network operator carries out is essential in determining the
success of nonvoice services. From fundamental prerequisites such as deciding to invest in
network infrastructure to support nonvoice services to investing resources in educating
customers about their availability and uses, network operators are an essential part of the process.
Network operators tend to have links with customers that are managed by account managers and
customer service staff, channels such as service providers and retailers, application developers
through business partner programs and network infrastructure and terminal suppliers who they
contract with for the underlying technology. As such, given its central role and relations with all
of the other players in the value chain, network operators are of central importance and need to
systematically and deliberately manage relations with these different groups through setting up
concrete programs and mechanisms to communicate with them.
11. Summary
GPRS will provide a massive boost to mobile data usage and usefulness. That much seems
assured from its flexible feature set- its latency and efficiency and speed. The only question is
how soon it takes off in earnest and how to ensure that the technical and commercial features do
not hinder its widespread use.
This guide is a cut down version of a book called “Yes 2 GPRS” which has over 200 pages and
contains detailed GPRS vendor profiles, application profiles, comparisons of GPRS to SMS,
Circuit Switched Data, HSCSD, EDGE, UMTS and so on, plus case studies from around the
world. The full “Yes 2 GPRS” report costs just 495 US dollars. The book contains full vendor
profiles, application profiles, case studies from Europe, the USA and Japan, explanations of
using GPRS with WAP and lots more important information. To order, contact Mobile
Lifestreams by any of the methods listed below:
Email: gprs@mobilelifestreams.com
“Success 4 SMS” is the third edition of Mobile Lifestreams’ renowned SMS report series, to
be published. The intention of this report is to show how to maximize the use of, and
therefore the revenue from, the Short Message Service. “Success 4 SMS” explains and
interprets both the existing and future aspects of SMS by providing both an explanation of
these developments and analysis to help interpret them. The idea is to identify the critical
success factors for Service – now and in the future.
This report shows how to make mobile data a success by maximizing the use of, and
therefore the revenue from, the General Packet Radio Service (GPRS). Education is the
principle means of achieving this objective- by providing the first and only single source for
accurate and comprehensive information about the development and deployment of GPRS
around the world. “YES 2 GPRS” explains and interprets both the existing and future aspects
of GPRS. It provides both an explanation of these developments, and analysis to help
interpret them. The idea is to identify the critical success factors for the General Packet
Radio Service- now and in the future
Written by Mobile Lifestreams’ Prepaid expert, Gerry Christensen, this 131 page report has
been designed to help product and service providers and those investing in
systems/solutions to make more informed business decisions.
The Wireless Application Protocol (WAP) is a hot topic that has been widely hyped in the
mobile industry and outside of it. Mobile Lifestreams originally produced its first WAP book,
“Data on WAP”, in July 1999. Due to rapid changes and developments this book was
reissued in December 1999 before being reissued as "Yes 2 WAP" in May 2000.
"Data on 3G" presents an optimistic look at tremendously exciting possibilities that Third
Generation/ UMTS technologies and applications enable. Timescales, profiles of all the major
infrastructure vendors including the Japanese vendors, every mobile multimedia application,
"At home with your futurephone"- mobile communications in the next few years, 3G Talking
Points, all the 3G contracts awarded, the standards, handset alliances and partnership
opportunities and much, much more are included in this report.
"Mobile Positioning" is a book about mobile positioning systems - in particular, the Global
Positioning System (GPS), non-GPS location techniques and Cell Broadcast. Although the
book focuses primarily on the Global Positioning System (GPS), appendixes cover other
non-GPS location schemes and Cell Broadcast in considerable detail.
NOTE: To order any of the above publications, please visit our secure online
ordering form at https://www.mobilesms.com/ordering.asp