Retail in Peru

Euromonitor International
March 2024
RETAIL IN PERU Passport i

LIST OF CONTENTS AND TABLES

EXECUTIVE SUMMARY .............................................................................................................. 1
Retail in 2023: The big picture .................................................................................................. 1
Retailers focus on enhancing the purchasing experience to drive sales................................... 1
E-commerce offers setbacks and successes for key players ................................................... 1
What next for retail?.................................................................................................................. 2
OPERATING ENVIRONMENT ..................................................................................................... 2
Informal retail ............................................................................................................................ 2
Opening hours for physical retail .............................................................................................. 2
Summary 1 Standard Opening Hours by Channel Type 2023 ......................................... 3
Seasonality ............................................................................................................................... 4
MARKET DATA ............................................................................................................................ 6
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-
2023 ............................................................................................................. 6
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value
Growth 2018-2023 ....................................................................................... 6
Table 3 Sales in Retail Offline by Channel: Value 2018-2023 ................................... 6
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023 .................. 6
Table 5 Retail Offline Outlets by Channel: Units 2018-2023 ..................................... 7
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023 ...................... 7
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023 ......................... 7
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023 ........ 7
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023 ....... 8
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth
2018-2023 .................................................................................................... 8
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023 ........................... 8
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023 ........... 8
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023 .............................. 9
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023 ............... 9
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-
2023 ............................................................................................................. 9
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: %
Growth 2018-2023 ..................................................................................... 10
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023 .................. 10
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-
2023 ........................................................................................................... 10
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023 .................... 11
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023 ..... 11
Table 21 Retail GBO Company Shares: % Value 2019-2023 ................................... 11
Table 22 Retail GBN Brand Shares: % Value 2020-2023 ......................................... 12
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023 ........................ 12
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023 .............................. 13
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023................................. 14
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023 ............. 14
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023 ................... 15
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023 ................ 15
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023 ...................... 16

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Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023 ......................... 16

Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023 ......... 17
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023 ............... 17
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023 ................. 18
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce:
Value 2023-2028 ........................................................................................ 18
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: %
Value Growth 2023-2028 ........................................................................... 19
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028 .................. 19
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-
2028 ........................................................................................................... 19
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028 .................... 19
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028 ..... 20
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028 ........ 20
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth
2023-2028 .................................................................................................. 20
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space
2023-2028 .................................................................................................. 21
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space:
% Growth 2023-2028 ................................................................................. 21
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028 .......... 21
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth
2023-2028 .................................................................................................. 21
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028 ............. 22
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-
2028 ........................................................................................................... 22
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling
Space 2023-2028 ....................................................................................... 22
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling
Space: % Growth 2023-2028 ..................................................................... 23
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-
2028 ........................................................................................................... 23
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value
Growth 2023-2028 ..................................................................................... 23
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028 ..... 24
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth
2023-2028 .................................................................................................. 24
DISCLAIMER ............................................................................................................................. 24
SOURCES.................................................................................................................................. 25
Summary 2 Research Sources ...................................................................................... 25

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RETAIL IN PERU
EXECUTIVE SUMMARY

Retail in 2023: The big picture

Retail in Peru has experienced a sustained increase in prices since 2021, but the situation
has worsened in recent years with inflation soaring and remaining high in 2023. Although local
brands are well established in Peru, many of the final products and supplies are imported.
Rising international logistical costs and supply shortages of some finished products, together
with the effects of the Russia-Ukraine war and the unstable political context in Peru, have
pushed up import prices. In agriculture, the El Niño phenomenon and lack of fertilisers have also
contributed to price increases. Even though the COVID-19 pandemic seems over its impact
lingers on Peruvians as it contributed to poorer employment conditions. Many credits, bonuses
and pension retirements given or allowed by the government during the pandemic are now
finishing, and this is leaving Peruvians with debts and lower income levels. Retail consumption
has contracted as Peruvians face higher costs of living and a weaker economy, with political
uncertainty also lowering consumer confidence. Retailers have been forced to make ongoing
promotions and develop a private label portfolio to attract consumers and preserve revenue.

Retailers focus on enhancing the purchasing experience to drive sales

In this adverse macroeconomic climate, retailers in Peru have focused on improving the
purchasing experience for shoppers. This has been done in different ways, one being the use of
self-service cashiers that allow retailers to make the purchasing process more agile, with the
added benefit of reducing operating costs. Another example is the creation of “experience”
outlets focused on making the client feel different when interacting with products in-store.
Retailers are allowing customers to explore products and see how they will feel with them, or
how they will fit, as well as having an in-store zone with resources to create social media
content. In e-commerce, retailers have been working on logistics to offer faster shipping,
together with live online advice from an assistant who can resolve all questions regarding the
product. In doing so, e-tailers are aiming to replicate the advice and guidance that is available to
shoppers in-store.

E-commerce offers setbacks and successes for key players

In 2022, Falabella Perú SAA launched its e-commerce platform (Falabella.com) aiming to
consolidate all of the retailer’s separate e-commerce brands into one online location.
Consumers can now access different retail brands sold by Tottus (modern grocery retailer),
Linio (e-commerce), Sodimac (Home improvement retailer) and Falabella (Department store) in
the same website. Smaller retailers also have a much wider reach and can target a bigger
audience through Falabella’s online marketplace. Whilst the overall aim was to generate better
sales, through allowing consumers access to a big product portfolio, the e-commerce initiative
has not proven as successful as the company had hoped. Conversely, Yape launched its Yape
Store selling technology but with plans to move into other product categories. Yape is a popular
digital wallet among Peruvians and was the first one to launch an e-commerce platform. Initial
results have been very positive reaching 1,000 daily transactions in its first week of opening.

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What next for retail?

Retail in Peru is expected to recover to growth in the second half of the forecast period, as the
economic crisis comes to an end and the El Niño phenomena settles. Although physical stores
are expected to continue growing at a steady pace, e-commerce will continue to grow and
develop. Physical stores are still preferred by many Peruvians that like to see the product or try
it on. Consumers like to have a physical location where they can change the product or
complain if necessary. There is another growing group of consumers that prefer e-commerce
due to its practicality to make quick purchases, and access offers that are unavailable in
physical stores. In this scenario, in order to attract consumers, companies will need to develop
omnichannel strategies that will help consumers to transition between physical and online
stores, building on the key features of each. Both channels have to be aligned so as to offer
shoppers a seamless experience, which will support the development of customer loyalty and
boost sales.

OPERATING ENVIRONMENT

Informal retail
The level of informality in Peru remains high in 2023, as according to INEI (National Institute
of Statistics and Informatics) estimates, 71.9% of the national population worked in the informal
sector between October 2022 and September 2023. On the one hand there are people who
work informally in formal organizations, which means that they are not officially on their payroll
and that does not allow them to receive social benefits like formal employees; and on the other
hand, there are people who work in an organisation that is not formally registered and operates
completely outside the legality. Despite the political uncertainty and economic slowdown in
2023, this number represents an improvement from the June 2022 estimate, which was around
76.1%, and an improvement on pre-pandemic levels.
When looking at economic sectors, the level of informality was also high in the commercial
sector, where retail has a large presence. INEI estimated that 72.9% of people working in the
commercial sector between October 2022 and September 2023 had an informal job, which also
represents a strong decrease from the 76.2% estimated in June 2022. This reduction has been
possible as mobility restrictions were eliminated, and people could return to workplaces.
However, many people are still unemployed, and continue to work in the independent and
informal sale, either as an informal vendor on the streets or as an informal employee of retailers.
Small companies may also be informal, or if formal they tend to hire staff informally, delivering
the salary in cash (negotiated by both) but not social benefits.
As for retailers, informality is present in small local grocers, since many of these stores were
opened during the pandemic due to the loss of work of people, who decided to open a small
grocery store in their own home to sell essential products to neighbours and many of them were
not formalized. Likewise, informal behaviour is also observed in formal businesses, especially in
small grocery stores and market stalls that, being formal, some of them market products without
proof of payment, generally products that they buy in wholesale markets that they also acquire
without proof of payment, with which avoid paying taxes on part of their merchandise, and in this
way they can offer their customers more competitive prices compared to the modern channel, or
achieve a better margin

Opening hours for physical retail

Opening hours have returned to normality after COVID-19 pandemic restrictions were
completely lifted in 2022. In 2022, the restrictions decreased substantially thanks to the

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significant advance in the vaccination of people and the decrease in the number of infections.
The hours of operation were back to normal for each type of retail, with the requirement of the
mandatory use of a mask and the presentation of a complete vaccination certificate to be able to
enter stores and any other public place. This last restriction was withdrawn in October 2022, and
therefore the use of a mask in retail is optional for people who want to use it, and a vaccination
certificate is no longer requested.
2021 was still a complicated year regarding opening hours because it was constantly
changing based on the status of COVID-19 infections. In January, the restrictions were less
severe because the severity of the pandemic had decreased and, therefore, opening hours were
longer. However, the second wave began strongly in mid-January and the government decreed
a new confinement for February, which was very strict for several cities, including Lima, so all
retail was completely closed again, affecting sales that had already begun to revive. In March,
the reopening of retail was authorised again, although it was not because the health emergency
had diminished - on the contrary, infections and deaths were still very high – but because of the
impact on the economy. Consequently, reopening required strict compliance with mandatory
sanitary protocols. Compliance with these protocols required significant effort and investment on
the part of the formal retail trade.
As of March 2021, there were no confinements, but there were changes in the start and end
times of the curfew, which in turn conditioned the retail service hours. These changed in
response to the changing severity of the pandemic, at first the curfew was from 6pm to 4am, but
in October 2021 it was only from 1am to 4am, which in practice allowed almost normal retail
business hours.

Summary 1 Standard Opening Hours by Channel Type 2023

Channel 24-hour Monday- Friday Saturday Sunday
opening Thursday

Supermarket No 08.00- 08.00- 08.00- 08.00-

s 22.00hrs 22.00hrs 22.00hrs 22.00hrs

Hypermarket No 07.00- 07.00- 07.00- 07.00-

s 22.00hrs 22.00hrs 22.00hrs 22.00hrs

Convenience Some outlets 07.00- 07.00- 07.00- 07.00-

Stores are 24 hours 20.30hrs 20.30hrs 20.30hrs 20.30hrs
service

Forecourt Yes
Retailers

Discounters No 07.00- 07.00- 07.00- 07.00-

22.00hrs 22.00hrs 22.00hrs 22.00hrs

Department No 11.00- 11.00- 11.00- 11.00-

stores 21.30hrs 22.00hrs 22.00hrs 21.30hrs

Home and No 07.00- 07.00- 07.00- 08.30-

garden 22.00hrs 22.00hrs 22.00hrs 21.00hrs
specialist
retailers

Pharmacies Some outlets 07.00- 07.00- 07.00- 07.00-

with 24 hours 19.00hrs 19.00hrs 19.00hrs 19.00hrs
service

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Apparel and No 10.00- 10.00- 10.00- 10.00-

footwear 22.00hrs 22.00hrs 22.00hrs 22.00hrs
specialist
retailers

Apparel and No 09:00- 09:00- 09:00- 09:00-

Footwear 21.00hrs 21.00hrs 21.00hrs 21.00hrs
Specialists

Beauty No 09:00- 09:00- 09:00- 09:00-

Specialist 21.00hrs 21.00hrs 21.00hrs 21.00hrs

Pets No 09:00- 09:00- 09:00- 09:00-

22.00hrs 22.00hrs 22.00hrs 22.00hrs

Homewares No 10.00- 10.00- 10.00- 10.00-

and Home 21.00hrs 21.00hrs 21.00hrs 21.00hrs
Furnishing
Stores

Source: Euromonitor International

Note: These reflect typical opening hours outside of lockdown

Seasonality

Christmas
▪ Date: 25 December.
▪ Shopping season: December.
▪ Primary products bought: Fresh food for family meals, toys for children, Christmas-themed
household items, clothing, accessories, perfume for gifts, electronic devices such as laptops
and video games, kitchen appliances
▪ Retailer strategy: Advertising through television, radio and social networks from November to
introduce offers and products for Christmas. Aimed at the entire population, no specific
demographic

Mother´s Day
▪ Date: Second Sunday in May.
▪ Shopping season: April to second Sunday in May.
▪ Primary products bought: Appliances for both kitchen and entertainment, furniture, decoration,
clothing and footwear, consumer electronics, home improvement products for renovating
floors, bathrooms, painting, etc. This season is important because formal workers usually
receive a bonus equivalent to 1 month's salary, and retail takes advantage of inviting families
to make repairs at home, renew appliances, buy new clothes, etc. All retailing benefits from
this season, especially in product categories that require greater investment and usually
makes these expenses infrequently.
▪ Retailer strategy: Advertising through television, radio, social networks, print media,
catalogues and mailing from July to introduce offers and products for family. Aimed at the
entire population, no specific demographic

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Father´s Day
▪ Date: Third Sunday in June.
▪ Shopping season: Last week in May to third Sunday in June.
▪ Primary products bought: Audio and video appliances, especially televisions and stereos,
fragrances, apparel and footwear, sportswear, consumer electronics, spirits. Department
stores and apparel and footwear specialist retailers benefit the most this season with their
wide variety of products geared towards men.
▪ Retailer strategy: Advertising through television, radio, social networks, print media,
catalogues and mailing from last week of May to introduce offers and products for Father´s
Day. Aimed at the entire population, no specific demographic

Children´s Day
▪ Date: Third Sunday in August.
▪ Shopping season: August.
▪ Primary products bought: Games and toys for children, including electronics such as video
games, apparel and footwear for children, books for children, draw and paint articles.
▪ Retailer strategy: Advertising through television, social networks and print media from first
week of August to introduce offers and products for children. Aimed to parents and children.

National Holidays of Peru

▪ Date: 28 July.
▪ Shopping season: July - August.
▪ Primary products bought: Games and toys for children, including electronics such as video
games, apparel and footwear for children, books for children, draw and paint articles.
▪ Retailer strategy: Advertising through television, social networks and print media from first
week of August to introduce offers and products for children. Aimed to parents and children.

Back to school
▪ Date: March.
▪ Shopping season: January to March.
▪ Primary products bought: School supplies for children of school age, personal accessories
and apparel for children and laptops and computers. The channel to benefit the most is
stationers/office supply stores, and this season can represent approximately 50% of the entire
year’s sales in normal times, but in pandemic this season was minimal.
▪ Retailer strategy: Through advertising on television, social media and print media, also
through school fairs. The campaigns are carried out by department stores, stationery / office
supply stores and supermarkets from January to March.

Valentine's Day
▪ Date: 14 February.
▪ Shopping season: Two first weeks of February.
▪ Primary products bought: Flowers, chocolates, apparel, jewellery, perfumes, stuffed animals
and other romantic gifts.
▪ Retailer strategy: Advertising through social networks and print media from the first week of
February to present offers and products for married couples and persons in love.

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MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023

PEN million
2018 2019 2020 2021 2022 2023

Retail 113,498.6 118,323.0 117,943.4 136,176.7 143,054.3 152,805.8

Retail Offline 111,364.3 115,452.9 107,666.3 121,942.8 128,313.9 136,542.5
Retail E-Commerce 2,134.3 2,870.1 10,277.1 14,233.8 14,740.5 16,263.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-
2023

% current value growth, retail value rsp excl sales tax

2022/23 2018-23 CAGR 2018/23 Total

Retail 6.8 6.1 34.6

Retail Offline 6.4 4.2 22.6
Retail E-Commerce 10.3 50.1 662.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 3 Sales in Retail Offline by Channel: Value 2018-2023

PEN million
2018 2019 2020 2021 2022 2023

Retail Offline 111,364.3 115,452.9 107,666.3 121,942.8 128,313.9 136,542.5

Grocery Retailers 59,606.7 61,920.0 62,917.3 67,128.3 67,942.1 71,459.9
Non-Grocery Retailers 46,725.5 48,483.0 40,524.6 49,792.9 55,174.9 59,252.6
Vending 40.4 44.0 21.4 39.2 39.5 42.9
Direct Selling 4,991.7 5,005.9 4,203.1 4,982.4 5,157.4 5,787.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023

% current value growth, retail value rsp excl sales tax

2022/23 2018-23 CAGR 2018/23 Total

Retail Offline 6.4 4.2 22.6

Grocery Retailers 5.2 3.7 19.9
Non-Grocery Retailers 7.4 4.9 26.8
Vending 8.7 1.2 6.3
Direct Selling 12.2 3.0 15.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

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Table 5 Retail Offline Outlets by Channel: Units 2018-2023

outlet
2018 2019 2020 2021 2022 2023

Retail Offline 416,450.0 417,608.0 422,796.0 433,388.0 435,562.0 437,745.0

Grocery Retailers 373,264.0 373,912.0 381,563.0 394,052.0 396,751.0 398,791.0
Non-Grocery Retailers 43,186.0 43,696.0 41,233.0 39,336.0 38,811.0 38,954.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023

% unit growth
2022/23 2018-23 CAGR 2018/23 Total

Retail Offline 0.5 1.0 5.1

Grocery Retailers 0.5 1.3 6.8
Non-Grocery Retailers 0.4 -2.0 -9.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023

PEN million
2018 2019 2020 2021 2022 2023

Retail E-Commerce by 2,134.3 2,870.1 10,277.1 14,233.8 14,740.5 16,263.3

Product
- Fashion E-Commerce 335.7 455.3 1,532.7 2,329.4 2,684.9 3,126.7
- Health and Beauty E- 164.0 186.5 366.4 377.7 385.0 422.2
Commerce
- Appliances and 627.9 874.0 4,154.5 6,521.1 7,181.5 8,266.7
Electronics E-Commerce
- Drinks and Tobacco E- 112.7 180.2 505.4 533.9 564.2 491.7
Commerce
- Foods E-Commerce 69.0 124.2 473.6 578.9 731.7 870.7
- Home Products E- 53.3 66.2 247.7 328.3 407.8 489.7
Commerce
- Other Products E- 771.8 983.8 2,996.8 3,564.5 2,785.3 2,595.7
Commerce
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note 1: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.

Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023

% current value growth, retail value rsp excl sales tax

2022/23 2018-23 CAGR 2018/23 Total

Retail E-Commerce by Product 10.3 50.1 662.0

- Fashion E-Commerce 16.5 56.3 831.4
- Health and Beauty E-Commerce 9.6 20.8 157.4

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- Appliances and Electronics E-Commerce 15.1 67.5 1,216.6

- Drinks and Tobacco E-Commerce -12.9 34.3 336.4
- Foods E-Commerce 19.0 66.1 1,162.6
- Home Products E-Commerce 20.1 55.8 818.5
- Other Products E-Commerce -6.8 27.5 236.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note 1: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.

Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023

2018 2019 2020 2021 2022 2023

Value sales PEN million 59,606.7 61,920.0 62,917.3 67,128.3 67,942.1 71,459.9
Outlets 373,264.0 373,912.0 381,563.0 394,052.0 396,751.0 398,791.0
Selling Space '000 sq m 7,661.4 7,780.1 7,934.7 8,155.8 8,265.7 8,279.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-
2023

% growth
2022/23 2018-23 CAGR 2018/23 Total

Value sales PEN million 5.2 3.7 19.9

Outlets 0.5 1.3 6.8
Selling Space '000 sq m 0.2 1.6 8.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023

PEN million
2018 2019 2020 2021 2022 2023

Grocery Retailers 59,606.7 61,920.0 62,917.3 67,128.3 67,942.1 71,459.9

- Convenience Retailers 1,083.0 1,259.0 1,033.5 979.2 1,105.2 1,104.5
-- Convenience Stores 386.2 527.4 466.6 504.0 570.3 610.6
-- Forecourt Retailers 696.7 731.6 567.0 475.2 534.9 493.9
- Supermarkets 4,831.0 4,916.4 5,555.8 6,092.9 5,225.6 4,909.4
- Hypermarkets 8,069.7 8,550.3 10,191.5 11,248.8 11,383.2 12,495.4
- Discounters 465.8 672.7 1,091.7 1,324.7 1,726.4 1,665.9
- Warehouse Clubs - - - - - -
- Food/Drink/Tobacco 3,832.3 3,949.3 3,832.5 4,037.2 4,130.8 4,383.2
Specialists
- Small Local Grocers 41,325.0 42,572.3 41,212.2 43,445.6 44,371.1 46,901.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

% current value growth, retail value rsp excl sales tax

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2022/23 2018-23 CAGR 2018/23 Total

Grocery Retailers 5.2 3.7 19.9

- Convenience Retailers -0.1 0.4 2.0
-- Convenience Stores 7.1 9.6 58.1
-- Forecourt Retailers -7.7 -6.7 -29.1
- Supermarkets -6.1 0.3 1.6
- Hypermarkets 9.8 9.1 54.8
- Discounters -3.5 29.0 257.7
- Warehouse Clubs - - -
- Food/Drink/Tobacco Specialists 6.1 2.7 14.4
- Small Local Grocers 5.7 2.6 13.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023

outlet
2018 2019 2020 2021 2022 2023

Grocery Retailers 373,264.0 373,912.0 381,563.0 394,052.0 396,751.0 398,791.0

- Convenience Retailers 859.0 996.0 907.0 905.0 937.0 960.0
-- Convenience Stores 359.0 507.0 446.0 440.0 484.0 494.0
-- Forecourt Retailers 500.0 489.0 461.0 465.0 453.0 466.0
- Supermarkets 193.0 203.0 205.0 200.0 207.0 213.0
- Hypermarkets 128.0 137.0 139.0 139.0 146.0 140.0
- Discounters 318.0 440.0 508.0 546.0 626.0 675.0
- Warehouse Clubs - - - - - -
- Food/Drink/Tobacco 9,834.0 9,854.0 10,134.0 10,443.0 10,571.0 10,618.0
Specialists
- Small Local Grocers 361,932.0 362,282.0 369,670.0 381,819.0 384,264.0 386,185.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

% unit growth
2022/23 2018-23 CAGR 2018/23 Total

Grocery Retailers 0.5 1.3 6.8

- Convenience Retailers 2.5 2.2 11.8
-- Convenience Stores 2.1 6.6 37.6
-- Forecourt Retailers 2.9 -1.4 -6.8
- Supermarkets 2.9 2.0 10.4
- Hypermarkets -4.1 1.8 9.4
- Discounters 7.8 16.2 112.3
- Warehouse Clubs - - -
- Food/Drink/Tobacco Specialists 0.4 1.5 8.0
- Small Local Grocers 0.5 1.3 6.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023

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2018 2019 2020 2021 2022 2023

Value sales PEN million 46,725.5 48,483.0 40,524.6 49,792.9 55,174.9 59,252.6
Outlets 43,186.0 43,696.0 41,233.0 39,336.0 38,811.0 38,954.0
Selling Space '000 sq m 6,309.2 6,416.9 5,755.8 5,384.2 5,318.5 5,360.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth
2018-2023

% growth
2022/23 2018-23 CAGR 2018/23 Total

Value sales PEN million 7.4 4.9 26.8

Outlets 0.4 -2.0 -9.8
Selling Space '000 sq m 0.8 -3.2 -15.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023

PEN million
2018 2019 2020 2021 2022 2023

Non-Grocery Retailers 46,725.5 48,483.0 40,524.6 49,792.9 55,174.9 59,252.6

- General Merchandise 6,304.4 6,036.3 3,709.0 4,877.9 5,616.7 6,321.0
Stores
- Apparel and Footwear 3,352.1 3,489.5 2,483.2 3,358.3 3,886.2 4,070.5
Specialists
- Appliances and 6,608.3 6,775.2 6,218.8 6,773.0 6,747.4 6,828.8
Electronics Specialists
- Home Products 18,874.8 19,998.1 16,418.3 22,260.0 25,012.4 27,240.0
Specialists
- Health and Beauty 8,782.2 9,214.0 9,528.3 9,950.0 11,071.5 11,653.6
Specialists
- Leisure and Personal 1,096.9 1,175.4 841.7 1,168.2 1,395.2 1,666.2
Goods Specialists
- Other Non-Grocery 1,706.8 1,794.6 1,325.4 1,405.6 1,445.4 1,472.6
Retailers
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023

% current value growth, retail value rsp excl sales tax

2022/23 2018-23 CAGR 2018/23 Total

Non-Grocery Retailers 7.4 4.9 26.8

- General Merchandise Stores 12.5 0.1 0.3
- Apparel and Footwear Specialists 4.7 4.0 21.4
- Appliances and Electronics Specialists 1.2 0.7 3.3
- Home Products Specialists 8.9 7.6 44.3
- Health and Beauty Specialists 5.3 5.8 32.7

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- Leisure and Personal Goods Specialists 19.4 8.7 51.9

- Other Non-Grocery Retailers 1.9 -2.9 -13.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023

outlet
2018 2019 2020 2021 2022 2023

Non-Grocery Retailers 43,186.0 43,696.0 41,233.0 39,336.0 38,811.0 38,954.0

- General Merchandise 193.0 203.0 183.0 204.0 213.0 215.0
Stores
- Apparel and Footwear 15,633.0 15,855.0 13,573.0 12,613.0 11,984.0 12,012.0
Specialists
- Appliances and 2,212.0 2,251.0 1,958.0 1,828.0 1,798.0 1,807.0
Electronics Specialists
- Home Products 6,673.0 6,729.0 5,897.0 5,484.0 5,397.0 5,420.0
Specialists
- Health and Beauty 12,953.0 13,063.0 15,508.0 14,882.0 15,065.0 15,178.0
Specialists
- Leisure and Personal 1,170.0 1,195.0 1,022.0 1,158.0 1,179.0 1,186.0
Goods Specialists
- Other Non-Grocery 4,352.0 4,400.0 3,092.0 3,167.0 3,175.0 3,136.0
Retailers
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

% unit growth
2022/23 2018-23 CAGR 2018/23 Total

Non-Grocery Retailers 0.4 -2.0 -9.8

- General Merchandise Stores 0.9 2.2 11.4
- Apparel and Footwear Specialists 0.2 -5.1 -23.2
- Appliances and Electronics Specialists 0.5 -4.0 -18.3
- Home Products Specialists 0.4 -4.1 -18.8
- Health and Beauty Specialists 0.8 3.2 17.2
- Leisure and Personal Goods Specialists 0.6 0.3 1.4
- Other Non-Grocery Retailers -1.2 -6.3 -27.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 21 Retail GBO Company Shares: % Value 2019-2023

% retail value rsp excl sales tax

Company 2019 2020 2021 2022 2023

InRetail Peru Corp 9.8 10.5 10.4 10.9 11.0

Falabella SACI 8.6 9.6 10.3 10.0 10.5
Cencosud SA 3.8 4.1 4.0 3.1 2.6
MercadoLibre SRL 0.2 1.4 1.9 2.0 2.1
Ripley Corp SA 1.8 1.3 1.5 1.6 1.6
Amazon.com Inc 0.3 1.4 1.5 1.6 1.6

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Corporación Belcorp 0.8 0.7 0.8 0.9 0.9

Importaciones Hiraoka SA 0.9 0.9 0.9 0.9 0.8
Grupo Unicomer 0.6 0.8 0.8 0.8 0.8
adidas Group 0.4 0.3 0.4 0.5 0.7
Supermercados Peruanos SA 0.3 0.6 0.6 0.7 0.7
Cassinelli SA 0.5 0.4 0.5 0.6 0.6
Unique-Yanbal Group 0.8 0.6 0.6 0.6 0.6
Topy Top SA 0.6 0.4 0.4 0.5 0.5
Natura&Co 0.4 0.5 0.6 0.6 0.5
Bata Corp 0.4 0.3 0.4 0.5 0.5
Tiendas Efe SA 0.4 0.5 0.4 0.5 0.4
Tai Loy SA 0.6 0.5 0.4 0.5 0.4
Lindley Corp 0.4 0.4 0.4 0.4 0.4
Comercial Mont SAC 0.1 0.2 0.3 0.3 0.3
Grupo Elektra SAB de CV 0.5 0.4 0.2 - -
Others 67.6 64.3 62.6 62.7 62.5
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 22 Retail GBN Brand Shares: % Value 2020-2023

% retail value rsp excl sales tax

Brand Company (GBO) 2020 2021 2022 2023

Plaza Vea InRetail Peru Corp 4.1 4.1 4.1 4.2

Tottus Falabella SACI 4.1 3.8 3.5 3.6
Saga Falabella Falabella SACI 2.1 2.4 2.5 2.9
Inkafarma InRetail Peru Corp 2.6 2.6 2.8 2.7
MercadoLibre MercadoLibre SRL 1.4 1.9 2.0 2.1
Marketplace
Mifarma InRetail Peru Corp 1.7 1.7 1.8 1.8
Sodimac Falabella SACI 1.3 1.6 1.7 1.7
Metro Cencosud SA 2.4 2.4 1.9 1.7
Ripley Ripley Corp SA 1.3 1.5 1.6 1.6
Amazon Marketplace Amazon.com Inc 1.2 1.3 1.4 1.4
Maestro Perú Falabella SACI 1.0 1.2 1.2 1.2
Saga Falabella Falabella SACI 1.2 1.2 1.1 1.1
Marketplace
Wong Cencosud SA 1.5 1.6 1.2 0.9
Promart InRetail Peru Corp 0.7 0.8 0.8 0.9
Hiraoka Importaciones Hiraoka SA 0.9 0.9 0.9 0.8
La Curacao Grupo Unicomer 0.8 0.8 0.8 0.8
adidas adidas Group 0.3 0.4 0.5 0.7
Plaza Vea Super InRetail Peru Corp 0.6 0.6 0.6 0.7
Mass Supermercados Peruanos SA 0.6 0.6 0.7 0.7
Cassinelli Cassinelli SA 0.4 0.5 0.6 0.6
Others 69.7 68.1 68.3 68.1
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 23 Retail Offline GBO Company Shares: % Value 2019-2023

% retail value rsp excl sales tax

Company 2019 2020 2021 2022 2023

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InRetail Peru Corp 10.0 11.3 11.4 11.8 12.0

Falabella SACI 8.3 8.5 9.3 9.2 9.8
Cencosud SA 3.8 4.3 4.3 3.3 2.7
Ripley Corp SA 1.5 0.9 1.0 1.1 1.1
Corporación Belcorp 0.8 0.7 0.9 0.9 1.0
Importaciones Hiraoka SA 0.9 1.0 1.0 1.0 0.9
Supermercados Peruanos SA 0.3 0.6 0.7 0.8 0.7
Grupo Unicomer 0.6 0.7 0.7 0.7 0.7
Cassinelli SA 0.5 0.4 0.6 0.6 0.7
adidas Group 0.4 0.3 0.4 0.5 0.7
Unique-Yanbal Group 0.8 0.7 0.7 0.7 0.6
Topy Top SA 0.6 0.4 0.5 0.6 0.6
Natura&Co 0.4 0.6 0.7 0.6 0.6
Bata Corp 0.4 0.3 0.4 0.5 0.5
Tiendas Efe SA 0.4 0.5 0.5 0.5 0.5
Tai Loy SA 0.6 0.5 0.5 0.5 0.5
Lindley Corp 0.4 0.4 0.4 0.4 0.4
Estilos Srl 0.4 0.3 0.3 0.3 0.3
Inditex, Industria de 0.2 0.2 0.3 0.3 0.3
Diseño Textil SA
Boticas y Salud SAC 0.3 0.4 0.3 0.3 0.3
Grupo Elektra SAB de CV 0.5 0.5 0.2 - -
Others 67.7 66.5 64.9 65.0 64.9
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023

% retail value rsp excl sales tax

Brand Company (GBO) 2020 2021 2022 2023

Plaza Vea InRetail Peru Corp 4.4 4.3 4.3 4.5

Tottus Falabella SACI 4.5 4.2 3.9 4.1
Inkafarma InRetail Peru Corp 2.8 2.9 3.0 3.0
Saga Falabella Falabella SACI 1.6 2.0 2.3 2.6
Mifarma InRetail Peru Corp 1.9 1.9 2.0 2.0
Metro Cencosud SA 2.6 2.7 2.2 1.9
Sodimac Falabella SACI 1.3 1.6 1.7 1.7
Maestro Perú Falabella SACI 1.1 1.4 1.4 1.4
Ripley Ripley Corp SA 0.9 1.0 1.1 1.1
Promart InRetail Peru Corp 0.8 0.8 0.9 1.0
Hiraoka Importaciones Hiraoka SA 1.0 1.0 1.0 0.9
Wong Cencosud SA 1.5 1.6 1.2 0.9
Plaza Vea Super InRetail Peru Corp 0.7 0.7 0.7 0.8
Mass Supermercados Peruanos SA 0.6 0.7 0.8 0.7
La Curacao Grupo Unicomer 0.7 0.7 0.7 0.7
Cassinelli Cassinelli SA 0.4 0.6 0.6 0.7
adidas adidas Group 0.3 0.4 0.5 0.7
Unique Unique-Yanbal Group 0.7 0.7 0.7 0.6
Oechsle InRetail Peru Corp 0.5 0.6 0.6 0.6
Topi Top Topy Top SA 0.4 0.5 0.6 0.6
Others 71.3 69.7 69.8 69.7
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

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Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023

sites/outlets
Brand (GBO) Company (NBO) 2020 2021 2022 2023

Inkafarma (InRetail Inretail Pharma SA 1,178 1,238 1,266 1,311

Peru Corp)
Mifarma (InRetail Inretail Pharma SA 987 1,014 1,024 1,049
Peru Corp)
Mass Supermercados Peruanos SA 472 506 579 625
Tambo+ (Lindley Corp) Great Retail SAC 360 365 385 395
Bata (Bata Corp) Empresas Comerciales SA 161 206 242 260
Listo! (Grupo Romero) Primax SA 169 183 168 176
Boticas y Salud Boticas y Salud SAC 147 105 138 142
Tiendas Efe (Tiendas Conecta Retail SA 88 99 117 121
Efe SA)
Opticas GMO Opticas GMO Perú SAC 155 129 122 119
(EssilorLuxottica SA)
Tai Loy Tai Loy SA 103 96 107 111
Coolbox Rash Perú SAC 109 102 111 110
La Curacao (Grupo Conecta Retail SA 85 98 107 110
Unicomer)
Tottus (Falabella SACI) Falabella Perú SAA 81 85 91 99
Topi Top Topy Top SA 60 53 70 78
RepShop Repsol SA 77 77 73 77
Platanitos Comercial Mont SAC 75 74 76 75
Metro (Cencosud SA) Cencosud Retail Peru SA 73 70 76 75
Plaza Vea (InRetail Supermercados Peruanos SA 70 70 70 61
Peru Corp)
Carsa Integra Retail SAC 62 50 47 54
adidas (adidas Group) adidas Peru SAC 53 53 45 45
Elektra (Grupo Elektra del Perú SA 60 15 - -
Elektra SAB de CV)
Others Others 418,171 428,700 430,648 432,652
Total Total 422,796 433,388 435,562 437,745
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023

% retail value rsp excl sales tax

Company 2019 2020 2021 2022 2023

MercadoLibre SRL 9.9 16.5 17.9 19.2 19.4

Falabella SACI 22.9 21.4 18.6 16.6 16.9
Amazon.com Inc 13.7 16.1 14.4 15.6 14.7
Ripley Corp SA 10.9 5.8 5.7 5.6 5.8
InRetail Peru Corp 3.4 1.8 2.1 2.4 2.4
Apple Inc 3.9 2.2 2.3 1.7 1.8
Grupo Unicomer 1.0 1.3 1.5 1.7 1.7
Cencosud SA 3.7 1.8 1.7 1.6 1.5
Comercial Mont SAC 1.0 1.0 1.1 1.2 1.4
eBay Inc 1.7 2.1 1.7 1.3 1.2
Quality Products SA 5.1 1.7 1.2 1.1 1.0
adidas Group 0.5 0.5 0.5 0.6 0.9
Grupo Americano de 0.6 0.5 0.5 0.5 0.5
Comercio SAC
Juntoz Perú SAC 0.2 0.3 0.2 0.2 0.2
Rocket Internet AG - - - - -

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Bazaya México S de RL de - - - - -
CV (Linio)
Others 21.5 27.0 30.6 30.7 30.7
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.

Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023

% retail value rsp excl sales tax

Brand Company (GBO) 2020 2021 2022 2023

MercadoLibre MercadoLibre SRL 16.5 17.9 19.2 19.4

Marketplace
Amazon Marketplace Amazon.com Inc 14.0 12.5 13.6 12.9
Saga Falabella Falabella SACI 13.6 11.6 10.3 10.0
Marketplace
Ripley Ripley Corp SA 5.8 5.7 5.6 5.8
Saga Falabella Falabella SACI 6.4 5.4 4.8 4.9
Plaza Vea InRetail Peru Corp 1.6 1.7 2.1 2.0
Sodimac Falabella SACI 1.4 1.5 1.5 2.0
Amazon Amazon.com Inc 2.1 1.9 2.0 1.8
App Store Apple Inc 2.2 2.3 1.7 1.8
La Curacao Grupo Unicomer 1.3 1.5 1.7 1.7
Wong Cencosud SA 1.8 1.7 1.6 1.5
Platanitos Comercial Mont SAC 1.0 1.1 1.2 1.4
eBay Marketplace eBay Inc 2.1 1.7 1.3 1.2
Quality Products Quality Products SA 1.7 1.2 1.1 1.0
adidas adidas Group 0.5 0.5 0.6 0.9
Rosatel Grupo Americano de 0.5 0.5 0.5 0.5
Comercio SAC
Juntoz Marketplace Juntoz Perú SAC 0.3 0.2 0.2 0.2
Inkafarma InRetail Peru Corp 0.1 0.2 0.2 0.2
Oechsle InRetail Peru Corp 0.1 0.1 0.1 0.1
Linio Rocket Internet AG - - - -
Others 27.0 30.6 30.7 30.7
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.

Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023

% retail value rsp excl sales tax

Company 2019 2020 2021 2022 2023

InRetail Peru Corp 8.1 9.1 9.6 10.0 10.4

Falabella SACI 6.2 7.7 7.7 7.3 7.8
Cencosud SA 6.3 7.1 7.8 6.3 5.3
Supermercados Peruanos SA 0.6 1.1 1.2 1.5 1.4
Lindley Corp 0.8 0.7 0.7 0.8 0.8
SMU SA 0.2 0.3 0.3 0.5 0.4
Grupo Romero 0.6 0.4 0.4 0.4 0.4
Repsol SA 0.2 0.2 0.1 0.2 0.1
Petroleos del Perú SA 0.2 0.1 0.1 0.1 0.1

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Corporación PECSA - - - - -
Others 76.8 73.3 72.1 73.0 73.3
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023

% retail value rsp excl sales tax

Brand Company (GBO) 2020 2021 2022 2023

Plaza Vea InRetail Peru Corp 7.5 7.9 8.2 8.5

Tottus Falabella SACI 7.7 7.7 7.3 7.8
Metro Cencosud SA 4.5 4.9 4.1 3.6
Wong Cencosud SA 2.6 2.9 2.2 1.6
Plaza Vea Super InRetail Peru Corp 1.1 1.2 1.4 1.4
Mass Supermercados Peruanos SA 1.1 1.2 1.5 1.4
Tambo+ Lindley Corp 0.7 0.7 0.8 0.8
Vivanda InRetail Peru Corp 0.4 0.5 0.5 0.5
Maxi Ahorro SMU SA 0.3 0.3 0.5 0.4
Listo! Grupo Romero 0.3 0.3 0.3 0.3
RepShop Repsol SA 0.2 0.1 0.2 0.1
Viva Grupo Romero 0.2 0.1 0.1 0.1
Petro Red Petroleos del Perú SA 0.1 0.1 0.1 0.1
PECSA Corporación PECSA - - - -
Others 73.3 72.1 73.0 73.3
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023

sites/outlets
Brand (GBO) Company (NBO) 2020 2021 2022 2023

Mass Supermercados Peruanos SA 472 506 579 625

Tambo+ (Lindley Corp) Great Retail SAC 360 365 385 395
Listo! (Grupo Romero) Primax SA 169 183 168 176
Tottus (Falabella SACI) Falabella Perú SAA 81 85 91 99
RepShop Repsol SA 77 77 73 77
Metro (Cencosud SA) Cencosud Retail Peru SA 73 70 76 75
Petro Red (Petroleos Petroperu SA 75 73 71 71
del Perú SA)
Plaza Vea (InRetail Supermercados Peruanos SA 70 70 70 61
Peru Corp)
Viva (Grupo Romero) Primax SA 55 40 36 34
Plaza Vea Super Supermercados Peruanos SA 31 31 33 34
(InRetail Peru Corp)
Maxi Ahorro (SMU SA) Mayorsa SA 17 19 23 24
Wong (Cencosud SA) E Wong SA 20 20 20 20
Vivanda (InRetail Supermercados Peruanos SA 8 8 8 8
Peru Corp)
PECSA (Corporación Peruana de Estaciones de - - - -
PECSA) Servicio SAC
Others Others 380,055 392,505 395,118 397,092
Total Total 381,563 394,052 396,751 398,791

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Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023

% retail value rsp excl sales tax

Company 2019 2020 2021 2022 2023

InRetail Peru Corp 13.4 15.9 15.1 15.2 15.0

Falabella SACI 11.7 10.7 12.4 12.4 13.2
Ripley Corp SA 3.6 2.3 2.6 2.7 2.5
Importaciones Hiraoka SA 2.2 2.6 2.5 2.4 2.2
Grupo Unicomer 1.5 1.9 1.7 1.7 1.6
Cassinelli SA 1.1 1.1 1.4 1.5 1.6
adidas Group 0.9 0.8 1.0 1.2 1.5
Topy Top SA 1.4 1.1 1.2 1.4 1.3
Bata Corp 1.0 0.9 1.1 1.3 1.2
Tiendas Efe SA 1.1 1.3 1.2 1.2 1.2
Tai Loy SA 1.5 1.4 1.2 1.2 1.1
Estilos Srl 0.9 0.8 0.8 0.8 0.7
Inditex, Industria de 0.5 0.4 0.7 0.7 0.7
Diseño Textil SA
Boticas y Salud SAC 0.8 0.9 0.8 0.8 0.7
H&M Hennes & Mauritz AB 0.7 0.6 0.8 0.8 0.7
PVH Corp 0.5 0.4 0.4 0.6 0.6
EssilorLuxottica SA 0.6 0.5 0.5 0.5 0.5
Integra Retail SAC - 0.7 0.6 0.5 0.5
Rash Perú SAC 0.5 0.6 0.5 0.5 0.5
Comercial Mont SAC 0.2 0.2 0.4 0.4 0.4
Grupo Elektra SAB de CV 1.3 1.2 0.4 - -
Cencosud SA 1.0 0.4 - - -
Peruana de Artefactos 0.6 - - - -
para el Hogar SAC
Others 53.0 53.1 52.7 52.4 52.2
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023

% retail value rsp excl sales tax

Brand Company (GBO) 2020 2021 2022 2023

Inkafarma InRetail Peru Corp 7.6 7.0 7.1 6.9

Saga Falabella Falabella SACI 4.4 5.0 5.3 6.0
Mifarma InRetail Peru Corp 5.1 4.6 4.6 4.5
Sodimac Falabella SACI 3.4 4.0 3.9 3.9
Maestro Perú Falabella SACI 3.0 3.4 3.2 3.2
Ripley Ripley Corp SA 2.3 2.6 2.7 2.5
Promart InRetail Peru Corp 2.0 2.1 2.1 2.2
Hiraoka Importaciones Hiraoka SA 2.6 2.5 2.4 2.2
La Curacao Grupo Unicomer 1.9 1.7 1.7 1.6
Cassinelli Cassinelli SA 1.1 1.4 1.5 1.6
adidas adidas Group 0.8 1.0 1.2 1.5
Oechsle InRetail Peru Corp 1.3 1.4 1.4 1.3
Topi Top Topy Top SA 1.1 1.2 1.4 1.3
Bata Bata Corp 0.9 1.1 1.3 1.2

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Tiendas Efe Tiendas Efe SA 1.3 1.2 1.2 1.2

Tai Loy Tai Loy SA 1.4 1.2 1.2 1.1
Estilos Estilos Srl 0.8 0.8 0.8 0.7
Boticas y Salud Boticas y Salud SAC 0.9 0.8 0.8 0.7
H&M H&M Hennes & Mauritz AB 0.6 0.8 0.8 0.7
Zara Inditex, Industria de 0.4 0.6 0.6 0.7
Diseño Textil SA
Elektra Grupo Elektra SAB de CV 1.2 0.4 - -
Others 55.9 55.1 55.0 54.8
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023

sites/outlets
Brand (GBO) Company (NBO) 2020 2021 2022 2023

Inkafarma (InRetail Inretail Pharma SA 1,178 1,238 1,266 1,311

Peru Corp)
Mifarma (InRetail Inretail Pharma SA 987 1,014 1,024 1,049
Peru Corp)
Bata (Bata Corp) Empresas Comerciales SA 161 206 242 260
Boticas y Salud Boticas y Salud SAC 147 105 138 142
Tiendas Efe (Tiendas Conecta Retail SA 88 99 117 121
Efe SA)
Opticas GMO Opticas GMO Perú SAC 155 129 122 119
(EssilorLuxottica SA)
Tai Loy Tai Loy SA 103 96 107 111
Coolbox Rash Perú SAC 109 102 111 110
La Curacao (Grupo Conecta Retail SA 85 98 107 110
Unicomer)
Topi Top Topy Top SA 60 53 70 78
Platanitos Comercial Mont SAC 75 74 76 75
Econolentes Topsa Productos Opticos SA 57 76 66 57
Carsa Integra Retail SAC 62 50 47 54
Aruma (Lindley Corp) Great Retail SAC 26 37 44 46
adidas (adidas Group) adidas Peru SAC 53 53 45 45
Triathlon Sport Triathlon SAC 45 45 45 44
(Grupo Triathlon)
Superpet Mascotas Latinas SAC 20 25 40 44
Crisol Librerias Crisol SAC 33 36 38 39
Promart (InRetail Homecenters Peruanos SA 32 32 34 37
Peru Corp)
Perfumerías Unidas Perfumerías Unidas SA 33 29 34 35
Elektra (Grupo Elektra del Perú SA 60 15 - -
Elektra SAB de CV)
Others Others 37,664 35,724 35,038 35,067
Total Total 41,233 39,336 38,811 38,954
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-
2028

PEN million
2023 2024 2025 2026 2027 2028

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Retail 152,805.8 155,614.8 159,628.1 164,087.9 168,583.8 173,320.3

Retail Offline 136,542.5 138,583.9 141,708.1 145,186.7 148,629.0 152,262.3
Retail E-Commerce 16,263.3 17,031.0 17,920.1 18,901.2 19,954.8 21,058.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.

Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value

Growth 2023-2028

% constant value growth, retail value rsp excl sales tax

2023/2024 2023-28 CAGR 2023/28 Total

Retail 1.8 2.6 13.4

Retail Offline 1.5 2.2 11.5
Retail E-Commerce 4.7 5.3 29.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028

PEN million
2023 2024 2025 2026 2027 2028

Retail Offline 136,542.5 138,583.9 141,708.1 145,186.7 148,629.0 152,262.3

Grocery Retailers 71,459.9 71,925.4 72,849.2 73,964.3 75,102.4 76,284.0
Non-Grocery Retailers 59,252.6 60,436.9 62,253.1 64,252.6 66,266.4 68,353.6
Vending 42.9 44.0 45.6 47.1 48.6 50.2
Direct Selling 5,787.0 6,177.6 6,560.2 6,922.7 7,211.5 7,574.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note 1: Forecast value data in constant terms.

Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028

% constant value growth, retail value rsp excl sales tax

2023/2024 2023-28 CAGR 2023/28 Total

Retail Offline 1.5 2.2 11.5

Grocery Retailers 0.7 1.3 6.8
Non-Grocery Retailers 2.0 2.9 15.4
Vending 2.5 3.2 17.0
Direct Selling 6.8 5.5 30.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028

outlet
2023 2024 2025 2026 2027 2028

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Retail Offline 437,745.0 438,919.0 440,105.0 441,232.0 442,343.0 443,451.0

Grocery Retailers 398,791.0 399,651.0 400,415.0 401,115.0 401,748.0 402,364.0
Non-Grocery Retailers 38,954.0 39,268.0 39,690.0 40,117.0 40,595.0 41,087.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028

% unit growth
2023/24 2023-28 CAGR 2023/28 Total

Retail Offline 0.3 0.3 1.3

Grocery Retailers 0.2 0.2 0.9
Non-Grocery Retailers 0.8 1.1 5.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028

PEN million
2023 2024 2025 2026 2027 2028

Retail E-Commerce by 16,263.3 17,031.0 17,920.1 18,901.2 19,954.8 21,058.1

Product
- Fashion E-Commerce 3,126.7 3,358.0 3,549.4 3,671.4 3,747.4 3,794.2
- Health and Beauty E- 422.2 469.1 519.2 560.1 608.5 631.5
Commerce
- Appliances and 8,266.7 8,698.3 8,971.0 9,139.9 9,243.1 9,305.8
Electronics E-Commerce
- Drinks and Tobacco E- 491.7 568.3 622.1 682.3 739.5 811.7
Commerce
- Foods E-Commerce 870.7 983.3 1,095.5 1,208.7 1,314.9 1,409.1
- Home Products E- 489.7 547.9 604.3 657.5 707.3 753.4
Commerce
- Other Products E- 2,595.7 2,406.2 2,558.7 2,981.3 3,594.1 4,352.4
Commerce
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note 1: Forecast value data in constant terms.
Note 2: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.

Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028

% constant value growth, retail value rsp excl sales tax

2023/2024 2023-28 CAGR 2023/28 Total

Retail E-Commerce by Product 4.7 5.3 29.5

- Fashion E-Commerce 7.4 3.9 21.3
- Health and Beauty E-Commerce 11.1 8.4 49.6
- Appliances and Electronics E-Commerce 5.2 2.4 12.6
- Drinks and Tobacco E-Commerce 15.6 10.5 65.1
- Foods E-Commerce 12.9 10.1 61.8
- Home Products E-Commerce 11.9 9.0 53.8
- Other Products E-Commerce -7.3 10.9 67.7

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Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.

Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028

2023 2024 2025 2026 2027 2028

Value sales PEN million 71,459.9 71,925.4 72,849.2 73,964.3 75,102.4 76,284.0
Outlets 398,791.0 399,651.0 400,415.0 401,115.0 401,748.0 402,364.0
Selling Space '000 sq m 8,279.0 8,316.8 8,350.6 8,386.2 8,414.9 8,447.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.

Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth
2023-2028

% growth
2023/24 2023-28 CAGR 2023/28 Total

Value sales PEN million 0.7 1.3 6.8

Outlets 0.2 0.2 0.9
Selling Space '000 sq m 0.5 0.4 2.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.

Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028

PEN million
2023 2024 2025 2026 2027 2028

Grocery Retailers 71,459.9 71,925.4 72,849.2 73,964.3 75,102.4 76,284.0

- Convenience Retailers 1,104.5 1,122.3 1,160.5 1,207.0 1,257.5 1,311.4
-- Convenience Stores 610.6 626.2 649.9 680.7 715.4 753.0
-- Forecourt Retailers 493.9 496.1 510.6 526.3 542.1 558.4
- Supermarkets 4,909.4 4,980.6 5,077.5 5,192.8 5,307.8 5,426.7
- Hypermarkets 12,495.4 12,715.3 12,982.8 13,283.2 13,582.8 13,906.5
- Discounters 1,665.9 1,803.3 2,078.1 2,414.2 2,779.2 3,171.5
- Warehouse Clubs - - - - - -
- Food/Drink/Tobacco 4,383.2 4,393.0 4,425.9 4,466.4 4,506.1 4,544.9
Specialists
- Small Local Grocers 46,901.6 46,910.9 47,124.4 47,400.7 47,669.0 47,923.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.

Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028

% constant value growth, retail value rsp excl sales tax

2023/2024 2023-28 CAGR 2023/28 Total

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Grocery Retailers 0.7 1.3 6.8

- Convenience Retailers 1.6 3.5 18.7
-- Convenience Stores 2.5 4.3 23.3
-- Forecourt Retailers 0.5 2.5 13.1
- Supermarkets 1.4 2.0 10.5
- Hypermarkets 1.8 2.2 11.3
- Discounters 8.2 13.7 90.4
- Warehouse Clubs - - -
- Food/Drink/Tobacco Specialists 0.2 0.7 3.7
- Small Local Grocers 0.0 0.4 2.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.

Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028

outlet
2023 2024 2025 2026 2027 2028

Grocery Retailers 398,791.0 399,651.0 400,415.0 401,115.0 401,748.0 402,364.0

- Convenience Retailers 960.0 999.0 1,039.0 1,079.0 1,117.0 1,157.0
-- Convenience Stores 494.0 530.0 566.0 602.0 636.0 673.0
-- Forecourt Retailers 466.0 469.0 473.0 477.0 481.0 484.0
- Supermarkets 213.0 216.0 219.0 222.0 225.0 228.0
- Hypermarkets 140.0 141.0 142.0 144.0 145.0 147.0
- Discounters 675.0 738.0 800.0 862.0 924.0 989.0
- Warehouse Clubs - - - - - -
- Food/Drink/Tobacco 10,618.0 10,659.0 10,701.0 10,738.0 10,772.0 10,807.0
Specialists
- Small Local Grocers 386,185.0 386,898.0 387,514.0 388,070.0 388,565.0 389,036.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

% unit growth
2023/24 2023-28 CAGR 2023/28 Total

Grocery Retailers 0.2 0.2 0.9

- Convenience Retailers 4.1 3.8 20.5
-- Convenience Stores 7.3 6.4 36.2
-- Forecourt Retailers 0.6 0.8 3.9
- Supermarkets 1.4 1.4 7.0
- Hypermarkets 0.7 1.0 5.0
- Discounters 9.3 7.9 46.5
- Warehouse Clubs - - -
- Food/Drink/Tobacco Specialists 0.4 0.4 1.8
- Small Local Grocers 0.2 0.1 0.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-
2028

2023 2024 2025 2026 2027 2028

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Value sales PEN million 59,252.6 60,436.9 62,253.1 64,252.6 66,266.4 68,353.6
Outlets 38,954.0 39,268.0 39,690.0 40,117.0 40,595.0 41,087.0
Selling Space '000 sq m 5,360.2 5,445.3 5,531.7 5,617.3 5,696.4 5,782.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note: Forecast value data in constant terms.

Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: %
Growth 2023-2028

% growth
2023/24 2023-28 CAGR 2023/28 Total

Value sales PEN million 2.0 2.9 15.4

Outlets 0.8 1.1 5.5
Selling Space '000 sq m 1.6 1.5 7.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note: Forecast value data in constant terms.

Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028

PEN million
2023 2024 2025 2026 2027 2028

Non-Grocery Retailers 59,252.6 60,436.9 62,253.1 64,252.6 66,266.4 68,353.6

- General Merchandise 6,321.0 6,509.4 6,801.5 7,112.4 7,404.9 7,716.5
Stores
- Apparel and Footwear 4,070.5 4,152.7 4,365.2 4,572.4 4,777.7 4,995.8
Specialists
- Appliances and 6,828.8 6,934.1 7,134.1 7,377.5 7,630.7 7,894.7
Electronics Specialists
- Home Products 27,240.0 27,854.8 28,661.9 29,555.1 30,467.8 31,393.5
Specialists
- Health and Beauty 11,653.6 11,787.4 12,002.9 12,242.5 12,482.7 12,731.8
Specialists
- Leisure and Personal 1,666.2 1,727.7 1,802.3 1,887.2 1,974.0 2,067.1
Goods Specialists
- Other Non-Grocery 1,472.6 1,470.7 1,485.1 1,505.4 1,528.7 1,554.2
Retailers
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.

Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-

2028

% constant value growth, retail value rsp excl sales tax

2023/2024 2023-28 CAGR 2023/28 Total

Non-Grocery Retailers 2.0 2.9 15.4

- General Merchandise Stores 3.0 4.1 22.1
- Apparel and Footwear Specialists 2.0 4.2 22.7
- Appliances and Electronics Specialists 1.5 2.9 15.6

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- Home Products Specialists 2.3 2.9 15.2

- Health and Beauty Specialists 1.1 1.8 9.3
- Leisure and Personal Goods Specialists 3.7 4.4 24.1
- Other Non-Grocery Retailers -0.1 1.1 5.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028

outlet
2023 2024 2025 2026 2027 2028

Non-Grocery Retailers 38,954.0 39,268.0 39,690.0 40,117.0 40,595.0 41,087.0

- General Merchandise 215.0 221.0 225.0 229.0 232.0 237.0
Stores
- Apparel and Footwear 12,012.0 12,009.0 12,073.0 12,136.0 12,199.0 12,262.0
Specialists
- Appliances and 1,807.0 1,835.0 1,863.0 1,891.0 1,917.0 1,943.0
Electronics Specialists
- Home Products 5,420.0 5,496.0 5,574.0 5,649.0 5,721.0 5,795.0
Specialists
- Health and Beauty 15,178.0 15,353.0 15,547.0 15,725.0 15,909.0 16,094.0
Specialists
- Leisure and Personal 1,186.0 1,203.0 1,221.0 1,238.0 1,254.0 1,273.0
Goods Specialists
- Other Non-Grocery 3,136.0 3,151.0 3,187.0 3,249.0 3,363.0 3,483.0
Retailers
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

% unit growth
2023/24 2023-28 CAGR 2023/28 Total

Non-Grocery Retailers 0.8 1.1 5.5

- General Merchandise Stores 2.8 2.0 10.2
- Apparel and Footwear Specialists 0.0 0.4 2.1
- Appliances and Electronics Specialists 1.5 1.5 7.5
- Home Products Specialists 1.4 1.3 6.9
- Health and Beauty Specialists 1.2 1.2 6.0
- Leisure and Personal Goods Specialists 1.4 1.4 7.3
- Other Non-Grocery Retailers 0.5 2.1 11.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

DISCLAIMER
Forecast closing date: 5 February 2024
Report closing date: 29 February 2024
Analysis and data in this report give full consideration to consumer behaviour and market
performance in 2023 and beyond as of the dates above. For the very latest insight on this
industry and consumer behaviour, at both global and national level, readers can access

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RETAIL IN PERU Passport 25

strategic analysis and updates on www.euromonitor.com and via the Passport system, where
new content is being added on a systematic basis.

SOURCES
Sources used during research include the following:

Summary 2 Research Sources

Official Sources DIGEMID

INEI

Ministerio de Energia & Minas

Ministerio de la Producción

Ministerio del Trabajo

SMV

Sunat - Aduanas

Trade Associations Asociación de Bodegueros del Perú

Capece - Camara Peruana de Comercio

Electronico

Trade Press Avance Económico

Correo

Diario Expreso

Diario Gestión

Ebiz Peru

Ecommerce News

El Comercio

Forbes

La República

Peru 21

Perú Retail

Revista America Economia

RPP

Source: Euromonitor International

© Euromonitor International