CONSUMER BEHAVIOR TOWARDS ONLINE SHOPPING OF

ELECTRONIC GOODS (WITH SPECIAL REFRENCE TO RAIPUR)

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT
FOR THEAWARD OF THE DEGREE OF BACHELOR OF COMMERCE

SUBMITTED BY
Pritesh Panigrahi
ENROLLMENT NO. :-
A80306421202
BBA
SEMESTER VI

AMITY UNIVERSITY
RAIPUR, CHATTISGARH

PROJECT GUIDE
Dr. Shantanu Bose

SUBMITTED TO
AMITY BUSINESS SCHOOL

2021-2024
 DECLARATION BY THE CANDIDATE

I the undersigned PRITESH PANIGRAHI hereby, declare that the work embodied
in this project work titled “CONSUMER BEHAVIOR TOWARDS ONLINE
SHOPPING OF ELECTRONIC GOODS (WITH SPECIAL REFRENCE TO
RAIPUR”, forms my own contribution to the research work carried out under the
guidance of Dr. SHANTANU BOSE is a result of my own research work and has
not been previously submitted to any other university for any other
Degree/Diploma to this or any other university.

Whenever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, hereby further declare that all information of this document has been obtained
and presented in accordance with academic rules and ethical conduct.

PRITESH PANIGRAHI
Name and Signature of the student

Date: May 2024

Place: Raipur
CERTIFICTE BY SUPERVISOR

This is to certify that this project report entitled “CONSUMER BEHAVIOR

TOWARDS ONLINE SHOPPING OF ELECTRONIC GOODS (WITH

SPECIAL REFRENCE TO RAIPUR” is a bonafide work carried out by

“PRITESH PANIGRAHI” of BBA of AMITY BUSINESS SCHOOL for

fulfilment of BBA degree course of AMITY UNIVERSITY RAIPUR.

Name of the Supervisor: Prof. (Dr.) Sumita Dave

Designation: Director, Amity Business School,

Raipur, Chhattisgarh

Date:-
CERTIFICATE BY THE EXAMINER

This is to certify that the project entitled “CONSUMER BEHAVIOR

TOWARDS ONLINE SHOPPING OF ELECTRONIC GOODS (WITH
SPECIAL
REFRENCE TO RAIPUR” submitted by “PRITESH PANIGRAHI” Enrollment
No.: A80306421202 has been examined by the undersigned as a part of the
examination for the award of Bachelors of Commerce degree of AMITY
UNIVERSITY, CHHATTISGARH (C.G.).

Name of the Examiner Signature of the Examiner

Date:
ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals and organizations. I would like to extend my sincere
thanks to all of them.

I am highly indebted DR.SHANTANU BOSE to for their guidance and constant supervision as
well as for providing necessary information regarding the project & also for their support in
completing the project.

I would like to express my gratitude towards my parents & member of AMITY UNIVERSITY
for their kind co-operation and encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to industry persons for giving me such
attention and time.

My thanks and appreciations also go to my colleague in developing the project and people
who have willingly helped me out with the abilities
EXECUTIVE SUMMARY

The reason why I choose this topic is because As said in the Introduction that because of
expanding globalization; the significance of online business is expanding and making it all
the more quick and helpful for customers. So the exploration question of this study is the way
that purchasers act while shopping on the web? On the foundation of examination question,
the reason for this exploration is to recognize and get knowledge into buyer conduct towards
internet shopping of electronic merchandise regarding Raipur economy, Identify factors
which impact web based shopping and shopper conduct to purchase the gadgets products in
Raipur; investigate the purpose for of less consideration of online customer towards web
based shopping of hardware products in Raipur. Moreover any sections can be laid out by
distinguishing the customers and how these fragments connect with recognized factors.

6
 TABLE OF CONTENTS
Sr. No Topics Page No.
1. Introduction 9
2. Literature review 10-13
3. Problems 14-15
4. Objective 16
5. Research methodology 17-18
6. Data analysis and interpretation 19-29
7. Conclusion 29-31
8. Recommendation and Limitations 32
9. Reference 33
10. Questionnaire 34-39

7
Abstract

Web based shopping gives a genuine illustration of the business transformation. Internet
business has simplified life and inventive of people and gathering; shopper conduct in web
based shopping is not the same as the physical market where he/she approaches see the item.
The reason for this examination was to concentrate on the buy conduct in web based
shopping of electronic products particularly in Raipur city of Chhattisgarh. Essential
information was gathered through the poll study .In this study Customer-situated factors
'efficient', 'item quality', 'item cost', 'comfort' ,'availability', 'shop anyplace and whenever' are
the vitally unambiguous elements impact clients perspectives towards electronic item web
based shopping. The innovation situated factors, 'dependable quality', 'cash on conveyance'
and 'limits and advancements' are the really unambiguous variables impact clients
perspectives toward electronic item web based shopping.

Keywords
Online shopping, Internet shopping, Trust, Shopping experience, Service Experience, Product
quality.

8
Introduction

The term Internet is as a business instrument for organizations and people. Web turned into
another arbiter among organizations and their clients. Today, the Internet is a public, helpful
and self-maintaining office open to a huge number of people around the world. These days;
Internet acknowledged as a huge compelling interchanges channel testing with conventional
ones, like Radio, Magazines also, TV. The Internet shop offers disparate methods of online
correspondences with correspondence contrasts instruments that need a superior choice of
their impact on client interchanges. Web innovation progression considers the extension of
web based shopping choices past conventional strategies, which might additional time
squander. With a developing number of people turning towards the web and the universe of
web based business to shop, venture, make installments and do internet banking, new
mechanical progressions should emerge to make these exchanges secure. The development of
people are floating towards more thorough utilization of the Internet as innovation comfort,
data accessibility and the capacity to interface through the Internet increment and create

9
LITERATURE REVIEW

Consumer Behavior

"Customer conduct is the investigation of people, gatherings, or associations and the

processes they use to choose, secure, and discard items, administrations, encounters, or
thoughts to fulfil needs and the effects that these cycles have on the purchaser and society.

With the reference of above refer to; Consumer conduct of each and every individual is
unique from other relying upon purchasing decisions which is impacted by purchasing
propensities and decisions that are turn altered by mental and social drivers that effect buy
choice interaction.

"We're not mindful of adjusting our perspectives in any event, when we really do alter our
perspectives. What's more, the vast majority, after they adjust their perspectives, recreate
their previous assessment — they accept they generally believed that."

As cited above, customer conduct about direction is challenging to characterize also, is an

arrangement of easy routes and dependable guideline which is flighty. The shortcuts in
independent direction change from one individual to another and zeroing in on the past
experience of purchasers; we can foresee the future patterns by bringing beneficial items and
administrations into the market. In this advanced world, the ubiquity of intelligent media like
the World Wide Web is expanding step by step with fast pace. Regarding it is persistently
understood that the principal two to showcase it factor observed because of WWW are

1) Most of the organizations are doing their business on the web and make their site as display
area of their item and administrations.

2) Fast augmentation of customer portions because of increment needs and request including
web based shopping too.

10
Internet business/Online Shopping

Web simplifies life and inventive. Individuals are carrying on with work on the web and
exchange has become all the more simple what's more, quick. Web gives better approaches to
advance business. Site turns into the fundamental piece of on the web business as to show
their administrations and items. Web assembles all contenders and customers in a single spot.
It carries new path to advance, promote items and administrations in market. Online
customers are continuously looking for new items, new appeal and the main thing being cost
similarity with their financial plan. The web is the most ideal way to set aside time and cash
through buying on the web with their scope of financial plan anyplace and whenever. Online
purchasers don't have cut off points to internet shopping. They additionally use web at
examination of costs of labour and products, news, visit social organizations and search data,
etc. Web simplifies life and creative. Individuals are carrying on with work on the web and
Exchange has become all the more simple and quick because of this. Web gives better
approaches to advance business. Site turns into the substance of online business as to show
their administrations and items. Web accumulates all contenders and customers in one place.
It carries new path to advance, publicize items and administrations in market Complete
worldwide E-trade deal in 2011 have developed to Euro 690 billion (USD 961 billion) and
recorded an increment of 20 % with an assessment of expansion in the Coming years and to
cross the 1 trillion Euro mark in 2013. Asia pacific district is driving as far as development
when contrasted with mature business sectors like US, UK, Japan and European nations. Asia
Pacific recorded 130 % development exceptionally China in 2011.

The web based retailing is turning into a fundamental piece of an economy and nation and
overall progressively seeing trust and trust in buying on the web.

"Web based business is profiting from a few positive patterns, including the proceeded
Rollout of broadband, expanding client solace shopping on the web and the downfall of
Certain physical retailers,". Online customers are continuously looking for new items, new
engaging quality and the most significant thing being cost similarity with their spending plan.
The web is the Most ideal way to set aside time and cash through buying on the web inside
their scope of

Financial plan at home or in anyplace. Online shoppers don't have cut off points to on the
web Shopping. They additionally use web at examination of costs of labour and products,
news, visit interpersonal organizations and search data, etc. The downturn has shopping
conduct
11
depends factors, web information and experience and last component is shopping Impetuses.
These are key determinants to impact the way of behaving of on the web Customers. Online
searchers are the principal wellsprings of online customers generally need to look for data
inside couple of snaps and reach to the most significant data as per their prerequisites like
cutthroat brands, best cost offers, item particular and customer word

1.1.3 Consumer Behavior over Internet

As per Consumer Behavior Report, " One of every four buyers demonstrated that

they invest more energy online on account of the extreme economy and 53 percent of
customers said they spend about the equivalent amount

Figure 1: Consumers Spend More Time on the web

As indicated by PriceGrabber review, shoppers are isolated by age wise and afterward
consider the web based shopping to obviously shown that more seasoned age online
consumers. Why is it that? The response is that more seasoned internet based purchasers have
such a lot of effect on internet based purchaser conduct On the web shopping conduct relies
upon four factors like Shopping thought processes, character factors, web information and
experience and last variable is shopping Motivations. These are key determinants to impact
the way of behaving of on the web Customers. Online searchers are the principal wellsprings
of web based shopping. On the web Customers generally need to look for data inside couple
of snaps and reach to the most Pertinent data as indicated by their necessities like serious
brands, Best cost offers, item determination and buyer verbal Consumer Behavior over
Internet As per Consumer behavior Report, “One out of four customers demonstrated that
they invest more energy online in light of the intense economy and 53 percent of purchasers
said they spend about a similar measure of time on the web". As per PriceGrabber review,
customers are separated by age wise and afterward consider the internet shopping to
investigation the situation. After surf more established matured internet based buyers are very
surprising from more youthful hy is it that? The response is that more established web-based
buyers have 10bsuch a lot of effect on internet based buyer conduct On the web four factors
like Shopping intentions, character factors, web information and experience and last element
is shopping motivators. These are key determinants to impact the way of behaving of on the
web e shopping. On the web customers generally need to look for data inside couple of snaps
and reach to the most significant information the sense of saving and purchasing while
younger onl experience and don’t have enough maturity to buy good.

12
Problems

There are billions of individuals on the web and every one of them is likely web-based
customer for an organization which offering on the web types of assistance and products.
Presently a day, there are quick and quick improvements in data innovations industry. As
indicated by Featured discussion, "Online retail contest is warming up as customer's way of
behaving savvier on the Web". Contest increments step by step because of increment
consideration of purchasers towards internet shopping. The best retailer depends on their
encounters on web. Online customers likewise increment their assumptions and they are set
by their involvement in web-based retailers across the Web. Earthy colored says in his
interview, "It is turning out to be progressively basic for retailers to give an unequivocally
positive web based shopping experience". It is vital to know that what sort of things and
systems help to increment deals in this savage rivalry in market with exclusive requirement of
online customers. "Our exploration shows that the locales that perform best in client
experience enjoy a critical benefit in driving on the web deals. “To upgrade and draw in web-
based client it is vital to be aware of their conduct and comprehend their expectation and
need. Since internet shopping is the new mode of shopping with new requests of customers.
All clients have their own longings and requests for items so it is extremely pivotal for all on
the Web based shopping and online buyer conduct rely upon these elements, for example Site
deceivability, online shops validity, data correlation, instalment security, protection, site
interface, helpful time, instruction level and experience of organization. Culture, social,
individual, mental way of behaving likewise influences the purchaser conduct in web based
shopping. Internet shopping depends on person to individual insights. Buyer conduct in
internet shopping and in customary shopping is totally different. Both incorporate social,
social, individual and brain science and so on factors however customary shopping is
considerably more impacted by these variables when contrasted with on the web shopping.
The explanation is that web-based customers are confining with social climate and mental
elements. Internet shopping fundamentally founded on individual reasoning perspective and
his own discernments. Web based shopping makes its own personality for its turn of events.
The issue is that the vast majority of the web-based dealers have hardly any insight into the
social and social standards about Raipur and Raipur shopper conduct as we have examined
over that buyer conduct depends on insights, its schooling, language, age, financial
component, pay dispersion, office accessible in the public arena also, other component too
which we will examine in the radiance of the poll.

13
Subsequently in this postulation, we will give answer for online dealers in Raipur to advance
their labour and products in the radiance of customer conduct hypotheses with the assistance
of overview. Online purchasing conduct Online shopping buyer conduct is likewise called
web based purchasing conduct and web shopping/purchasing conduct. Internet shopping
conduct has direct relationship with these five components, for example, e-stores, coordinated
factors support, item attributes, sites' innovative qualities, data trademark what's more,
landing page show. As per studies, those individuals who have wired ways of life and who
have time compelled, they invest less energy to purchase things on the web Various creators
characterize customer conduct qualities in an unexpected way. Investigates on internet based
customer conduct and attributes have been finished by so many economic scientists and
creators. The examination on internet based buyer conduct is significant in light of the fact
that it assists with understanding when and how on the web shopper sets themselves up for
buying. Turban has characterized a model on customer conduct on the web. In this model,
electronic climate comprise of three factors like autonomous variable (which is likewise
called individual attributes and climate qualities), mediating or directing factors ( it is
influenced quite a bit by) and the dynamic interaction (affected by autonomous and mediating
factors) Factors impact online customer conduct There are such countless elements include
that have impact on internet based buyer conduct while he would do internet shopping, in
basic word, it is a complex combinations of such countless factors like social, culture,
instruction, race, character, climate and assets accessibility. It include numerous factors some
are controllable and some are wild like climate and buyer character are wild factor which
generally win in each on the web exchange yet some are in our range of control like
mechanism of trade, mechanism of merchandise data, items or administrations qualities,
trader or stock attributes. There are different variables too like structure trust factor, certainty,
engaging site, appropriate and full data about merchandise and administrations by this buying
choice would be more energized.

14
Objectives

 To know the consumer behavior towards online shopping of electronic goods.

 To know which gender is satisfied more to do online shopping.

 To know the various factors which motivate a consumer towards online shopping?

 To find out what is majority of consumer’s level of education.

15
 RESEARCH METHODOLOGY

Research Design

A research design is a systematic approach that a researcher uses to conduct a scientific

study. It is the overall synchronization of identified components and data resulting in a
plausible outcome. To conclusively come up with an authentic and accurate result, the
Types of research design should follow a strategic methodology, in line with the type of
research chosen. A research design is made for the purpose of finding out consumer
behaviors towards online shopping of electronic goods in Raipur

Sample Size

Sample size is the size of sample drawn from the population which is the true
representative of the research. The number of respondents included in the study was 50 for
convenience in evaluating and analyzing the data and because of time constraint.

Data Collection Methods

The collection of the data is done through the help of a questionnaire. The questionnaire is
structured and formed meticulously. There are close-ended questions which are answered by
“Yes” “No”.

Method of Data Collection

The method involves collection of Data from answers obtained through

questionnaire. Sample type : Convenience Sampling in form of questionnaire.

Sample unit : 50 respondents were involved.

16
SOURCES OF DATA

Primary sources:

The primary data is collected through questionnaires. They were filled through personal
contact with the researcher.

Secondary sources

The secondary sources were used in the form of fact and figures the sources of secondary
data are:

 Magazines
 Articles
 Websites
 Papers

17
 DATA ANALYSIS AND INTERPRETATION

This part presents every one of the experimental discoveries from the review. It mostly
incorporates the discoveries from essential information which was gathered by directing in a
quantitative technique for a survey among 50 respondents .

The part is partitioned by the examination questions, in the interim it additionally make the
discoveries agreeing with the examination model of web based shopping conduct for
electronic item. The main segment represents the segment of respondents which give the
overall data about the respondents including their orientation, age and month to month pay.
The subsequent segment presents the discoveries for the inquiries "how client's disposition
towards internet shopping electronic items does impacts their aim of beginning/keep on
purchasing electronic item on the web".

18
Age Analysis
Age group Frequency Percentage
18-25 28 56
25-35 14 28
35-40 6 12
45-60 2 4
Grand Total 50 100

Age wise analysis

4%
12%
18-25
25-35
28% 56%
35-40
45-60

Age Analysis

From the above figure, it is clear that in this survey we have 28 people in the age of 18-25
with percentage. 56% which is the highest percentage among other age distribution. In the
age of 25-35 we have 28% and 3.36% fall in 35-40 age and rest 0.48% fall in more than 45
years old respondents.

19
Education Qualification

Education Background Frequency Percentage

Intermediate 15 30
Bachelors 13 44
Masters or above 22 26
Grand Total 50 100

Education Qualification

26% Intermediate
30%
Beachlors
Masters or above

44%

Educational Background of Respondents

The highest frequency 44% among the respondents fall under the category of intermediate or
above level followed by the 30% who has the Bachelors or above degree. A very nominal
percentage of almost 26% categorized in the Masters level of studies.

20
Income Distribution among respondents

Income Per Month Frequency Percentage

Less than Rs10,000 19 38%
Rs10000-30000 9 18%
Rs30000-50000 14 28%
More than Rs50000 8 16%
Grand Total 50 100%

Income Distribution

16%
Less than Rs 10,000
38% Rs 10000-30000

28% Rs 30000-50000
More than Rs 50000
18%

Income Distribution Among Respondents

From the above chart it was analyzed that the highest frequency 38% in income
distribution falls under less than 10000 pm and 18% fall under 10000-30000 and 28% fall
under 30000- 50000 pm and smallest frequency 16% falls under more than 50000.

21
Frequently shop online

How frequently do you Frequency Percentage

shop online?
Never 2 4%
At least once a week 14 28%
At least once a month 16 32%
At least once in six month 10 20%
At least once a year 8 16%
Grand Total 50 100

Analysis of frequency of shopping

online

Never
16% 4%
At least once a week
28%
20% At least once a month
At least once in six month
32% At least once a year

Analysis of frequently shop online

Majority of the 32% of respondents bought online at least once in month, 16% of respondents
have bought things online once a year, 10 respondents bought online things once in a six
months and 14 lies under the category of respondents who buy at least once a week and 4%
lies under the category who never shop online. It is clear from the data that majority of the
people in Raipur buying things at least once in once month.

22
On an average, how much time (per week) do you spend while surfing the net?

How much time do you spend while surfing the Frequency Percentage
Net?
0-2 hours 10 20%
6-10 hours 14 28%
10-15 hours 18 36%
More than 15 hours 8 16%
Grand Total 50 100%

Time spend (per week) while

surfing the net

16% 20% 0-2 hour

6-10 hour
10-15 hour
36% 28%
More than 15 hour

How much time (per week) do you spend while surfing the Net?

As per response, 20% people say that they spend 0-2 hours and 28% of respondents say that
they spend 6-10 hours per week and 36% spend 10-15 hours while 16% more than 15 hours,
it can be easily analyzed from sample of data that majority of the people spend 10-15 hours
(per week) on net surfing.

23
 What is the average amount that you spend per purchase while shopping
online?
Average amount that spend on per purchase while Frequency Percentage
shopping online?
Less than Rs 1000 13 26
Rs 1,000-Rs5000 12 24
Rs5,000-Rs10,000 03 6
Rs 10,000-Rs 15,000 22 44
Grand Total 50 100

Average amount that spend on per

purchase
while shopping online

26% Less than Rs 1000

44% Rs 1,000-Rs5000
Rs5000-10000
Rs 10000-Rs15000
24%
6%

Average amount that spend on per purchase while shopping online?

The above chart shows that 26% respondents spend less than Rs 1000 on per purchase. It is the highest
frequency followed by Rs10000-15000 and less Rs 1000-5000 spend by 68% of respondents. 6%
respondents spend Rs 5000 – 10000.

24
Satisfied with features of online shopping?

How Many are Frequency Percentage

satisfied with feature of
online shopping

Yes 35 70

No 15 30

Satisfied with features of online

shopping

30%
Yes
NO
70%

Satisfied with features of online shopping?

Majority of the 70% of responded that they are satisfied with features of online shopping and
30% people are not satisfied with feature of online shopping.

25
Effective price of online shopping of electronics goods.

Effective Price Frequency Percentage

Strongly agree 14 30%
Agree 22 48%
Neutral 7 15%
Disagree 3 7%
Total 50 100%

Effective price of online shopping of

electronics goods

7%
15% 30% Strongly agree
Agree
Neutral
disagree

48%

Effective price of online shopping of electronics goods.

The above chart shows that 48% respondents is for Agree,30% are strongly agree means they
are happy with price of electronics good which they buy from online sites 15% people
responded neutral and 7% are not happy with price.

26
Satisfied with the purchase of electronics through online?

Satisfied with purchase of Frequency Percentage

electronics through Online
Highly Satisfied 18 36%
Satisfied 14 28%
Neutral 8 16%
Dissatisfied 4 8%
Highly Dissatisfied 6 12%
Grand Total 50 100

Satisfied with the purchase of electronics

through online

12%
Highly Satisfied
8%
36% Satisfied
Neutral
16%
Dissatisfied
Highly DiSatisfied
28%

Satisfied with the purchase of electronics through online?

The above charts shows that 36% are highly satisfied while buying electronics products
online which is highest percent and lowest percent is 8% where people are dissatisfied.

27
How get idea of buying online electronics products?

From where people get idea of buying electronics Frequency Percentage

product online
Friends/Family 14 32
Online Advertisement 28 65
Offline Advertisement 8 3
Grand Total 50 100

Idea of buying online electronics

products

3%
Friends/Family
32%
Online Advertisement
Ofline Advertisement
65%

How get idea of buying online electronics products?

Majority of the 65% of respondents gets idea of buying electronics products through
online advertisement and 32% in Raipur get idea from their friends and family and rest 3%
people get idea from offline things like newspaper, hooding.

28
 CONCLUSION
Web based shopping has become incredibly famous over the course of the past 10 years. The
electronic items online market takes a high level of people shopping on it. From the above
research it is inferred that most of clients are keen on web based shopping of electronic
products. The mentality of buyers towards internet shopping is different in Raipur city.
Hence, this study is to research the customer conduct towards internet shopping of electronic
products in Raipur city.

29
 RECOMMENDATION AND LIMITATION

RECOMMEDATION

• Online shopping has brought an ease in everyone’s life.

• Purchase of electronic goods via E-shopping is more suitable and it also saves time.
• Item should be available to most of the pin code as electronic items are available at
limited pin code.
• More warranty of the product should be provided.
• Offer free shipping. Customers love free shipping.
• Best and convenient way of shopping.
• Online shopping should be encouraged amongst every class of the society.

Limitations of the Study

1. Due to the lack of interphase might have just ticked the options.
2. Sincere efforts have been made to collect authentic and reliable information
from respondents, however the report is subject to following limitations:

3. Some respondents were reluctant to give the information, so their responses may
be biased.
4. Time could be a major limitation as it may have affected the inferences drawn in
the study. Only 50 respondents have been contacted due to time constraint.
5. Sample may not be the true representative of the universe.
6. Study was conducted in Raipur only. So, the results of the study may not be
applicable in other areas.
7. Sample size is less to represent the whole population

30
 REFERENCE

1. www.academia.edu
2. http://www.scribd.com
3. https://www.slideshare.net
4. http://www.ijias.issr-journals.org/
5. https://blog.hubspot.com/service/customer-behavior-analysis
6. https://www.shipbob.com/blog/online-consumer-behavior/
7. https://extrudesign.com/a-study-on-consumer-behaviour-towards-online-shopping/
8. https://www.researchgate.net/publication/343161823_A_Study_of_Consumer_Attit

ude_Towards_Online_Shopping_in_India_and_Its_Impact

31
 QUESTIONNAIRE
Dear Online Shoppers, this survey is conducted to understand the Consumer behavior towards online
buying Electronics goods in Raipur. You are requested to devote some of your precious moments to
answer these questions. The data collected will be purely used for the academic purpose and will be
kept confidential.

32
Name:-

Q1.What is your age

 18-25
 25-35
 35-40
 45-60

Q2.What is Education qualification

 Intermediate
 Bachelors
 Master or above

33
Q3.Your Income Per Month?

 Less than Rs10,000

 Rs10000-30000
 Rs30000-50000
 More than Rs50000

Q4. How Frequently do you shop online

 Never
 At least once a week
 At least once a month
 At least once in six month

34
Q5.How much time do you spend while surfing the Net?

 0-2 hours
 6-10 hours
 10-15 hours
 More than 15 hours

Q6. Average amount that spend on per purchase while shopping online?

 Less than Rs 1000

 Rs 1,000-Rs5000
 Rs 1,000-Rs5000
 Rs5,000-Rs10,000
 Rs 10,000-Rs 15,000

35
Q7. Satisfied with features of online shopping?

 YES
 NO

Q8.Effective price of online shopping of electronics goods.

 Strongly agree
 Agree
 Neutral
 Disagree

36
Q9.Satisfied with the purchase of electronics through online?

 Highly Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly Dissatisfied

Q10. How get idea of buying online electronics products?

 Friends/ s/Family
 Online Advertisement
 Offline Advertisement

37
 ALL RIGHTS RESERVED

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY CHHATTISGARH, INDIA

38