SAN JOSE COMMUNITY COLLEGE

San Jose Malilipot Albay

College of Business Administration

Module 1

COLOR

Intended Learning Outcomes:

At the end of this module the students will be able to:
 Identify the different colors using color wheel.
 Explain the Harmony of color.

LET'S GET STARTED!!

Look at this picture. What colors do you see? List the three colors you think are most easily visible
in this painting.

How about this one? What colors do you see here? List the three colors you think the artist used
most in this painting.
 Have you ever noticed it is harder to see colors when the light is dim ?
 Color is the most important and most noticeable of all elements of visual arts.
 Color relies on light. In fact, color is what the eyes see when light is reflected off an
object.
 Color has three properties or traits . These are :
o HUE is the name of a color, such as red, blue, or yellow. Hues are arranged in a circular
format on a color wheel. Red, yellow and blue are the primary hues. They are equally
spaced on the color wheel.
o VALUE is the lightness or darkness of a hue. The value of a hue can be changed by adding
white or black.
o INTENSITY is the brightest or dullness of a hue. Pure hues are high-intensity colors.

Colors are also classified in several ways. Based on how they are produced, colors are classified
into PRIMARY, SECONDARY and INTERMEDIATE.
 PRIMARY COLORS are blue, red, and yellow ( BRY ).
 - they are described as primary colors because they are the first to be produced and the
rest of the colors are produced as a result of their combination
.

 SECONDARY COLORS are green, orange, violet ( GOV )

- they are produced by combining two primary colors.
Example : green is a product of combining blue and yellow.

 INTERMEDIATE COLORS are red-violet ( RV ), red- orange ( RO )

- they are produced by combining one primary colors and one secondary colors.

According to their position in the color wheel, they are ADJACENT, ANALOGOUS,
COMPLEMENTARY, SPLIT COMPLEMENTARY, OR TRIADIC.
 ADJACENT COLORS are those colors situated next to each other in the color wheel.
Example: are red and red- orange.
 ANALOGOUS COLORS are three or four neighboring colors with color in all mixtures.

 COMPLEMENTARY COLORS are those colors situated opposite each other in the color
wheel.
Ex. Red and green, blue and orange.

 SPLIT COMPLEMENTARY COLORS are any three colors forming a Y in the color wheel.
Double split complementary colors are two sets of three colors forming a Y in the color
wheel.
  TRIADIC COLORS are a set of three colors forming a triangle in the color wheel.

Based on their effect on the visual sense, they are either COOL or WARM.
 COOL COLORS, are those colors that are inconspicuous and not striking to the eyes.
- Also called receding colors , they suggest distance, tranquility, sobriety, and restfulness.

 WARM COLORS, are those colors that are conspicuous and striking to the eyes.
- also called advancing colors , they suggest warmth, vivacity, cheerfulness, exultation,
stimulation, instinctive action, and excitement.
According to value, they are either LIGHT or DARK.
 LIGHT COLORS/ TINTS are those colors with values lower than the normal value .
Ex. Pink or fuschia is a tint of red.
 DARK COLORS / SHADES are those colors with values higher than the normal value.
Ex. Maroon is a shade of red.

Based on intensity, they are either BRIGHT or DARK.

 RAINBOW or PRIMATIC COLORS are those colors that form a rainbow or a prism.
( ROYGBIV ).
 NEUTRAL COLORS are those which serve to balance colors
Ex. White gray, black, brown, peach, cream, gold, silver and bronze.

COLORS SYMBOLIZE
White Purity, Chastity, Holiness, Mourning, Surrender,
Meekness, and Goodness.
Black Death, Mourning, Darkness, Evil
Brown Earth, Spiritual death, Renunciation of the
world.
Blue Sky, Heaven, Sea, Serenity, Sadness, Peace,
Masculinity.
Green Life, Nature, Good health, Well-being.
Yellow Jealousy, Divinity, Deceit, Treason, Degradation,
lately Ninoy Aquino
Orange Food
Gray Old age, Gloom, Decay.
Pink Love, Femininity

ACTIVITY NO. ONE

1. " YES, YOU CAN PAINT! "
- Individual work.
a. You need only the primary colors, plus a lot of white and a little black. You can produce all the
colors of the rainbow and more in various hues and shades .
b. If you combine the 3 primary colors in equal proportion, you' ll get black.
c. Secondary colors lead you to tertiary colors.If you get lost, you can retrace your steps back to
the secondary colors.
d. White makes any color lighter.
e. Black darkens colors. It is used to make shadows. Learn to contrast . If there is too much black ,
your painting will become drab, even muddy.

* Make your on drawing, and put color on it . You can use oil pastel , acrylic, ink or paint to color
your drawings .

* Do it on a cardboard ( 1/4 ) only .

Activity No. Two

2. Check your understanding!!.

- Discuss the three properties of color. ( Write your answer on a short bond paper)

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NOTE : to be submitted on or before October 24, 2023 ..

THANK YOU 😊 !!!!

Prepared by :

JANICE B. MENDOZA
Instructor