V A L U I N G T R A D I T I O N , V A L U I N G H E A L T H
W H O A R E W E ?
A team of motivated professional with a combined experience of 50 + years accross 8 industries.
PRABHINDER SINGH VARUN SOMAIYA ARJUN VAIDYA SUMIT JASORIA
CO - FOUNDER CO - FOUNDER | CMO ADVISOR ADVISOR
REVENUE | OPERATIONS BRANDING | FINANCE Forbes 30 Under 30 | L Capital Angle Invester | Meero
Flipkart | OYO | Amazon | Nestle Asian Paints | OYO Dr. Vaidya | Verlinvest Rocket Internet | Alibaba
Alma Mater: N.I.T Jalandhar Alma Mater: UCLA Alma Mater: Brown University Alma Mater: University of Delhi
W H A T ’ S O U R S T O R Y ?
O F F E R H E A L T H Y , T A S T Y ,
S U G A R - F R E E A L T E R N A T I V E S
F O R B E T T E R H E A L T H O F
O U R C O N S U M E R
O U R G O A L S
B E A M O N G T H E T O P 3
S U G A R - F R E E A L T E R N A T I V E
B R A N D S W I T H 1 2 5 C R O R E
R E V E N U E B Y 2 0 2 5 - 2 6
M A R K E T S I Z E | I N C R O R E S
MARKET SIZE OF TRADITIONAL INDIAN SWEETS
HEALTH CONSCIOUS INDIVIDUALS
1.4 x YOY GROWTH
1,05,000
150 90,000 1,00,000
75,000
13 C
100 60,000
9C 45,000
50 30,000 45,000
15,000
0 0 3,500
2018 2022 Overall Sweet Traditional Packaged
& Namkeen Sweets Sweets
Source -https://smefutures.com/packaged-sweets-is-revolutionizing-packaged-food-industry/
Source -https://redseer.com/reports/indian-habit-of-being-healthy/
D I A B E T I C P A T I E N T S I N I N D I A
A N A L A R M I N G G R O W T H R A T E O F 7 . 4 C T O 1 0 C B Y 2 0 3 0
A T A G L A N C E 2 0 0 0 2 0 2 1 2 0 3 0
DIABETES ESTIMATES 20-79 Y
People with diabetes, in 1000s 3.2 C 7.4 C 10 C 140,000
120,000
Age-adjusted comparative
prevailance of diabetes, % - 9.6 10.4
100,000
80,000
People with undiagnosed
diabetes, in 1000s - 39,397.4 - 60,000
40,000
Proportion of people with
undiagnosed diabetes, % - 53.1 - 20,000
0
2000 2011 2021 2030 2045
Source - Impaired Glucose Tolerance (IGT) estimates (20-79 Y)
C H A L L E N G E | 1 5 / 1 0 0 A D U L T S I N I N D I A A R E U N H E A L T H Y
100%
Adults are aware
about the nutrition
of their food.
60%
54%
51%
40% 73%
Want to shift to
healthy food
31%
27%
20% 25%
18%
15% 14% 13% 15%
13%
11% 10% 10% 8%
7%
0
Male Obesity Female Obesity Male Anaemic Female Anaemic Male - High Female - High Male Female
Blood Sugar Blood Sugar Hypertension Hypertension 71%
Urban India
wants to change
diet without
compromising
on taste.
Source - http://rchiips.org/NFHS/NFHS-5_FCTS/NFHS-5%20State%20Factsheet%20Compendium_Phase-I.pdf https://timesofindia.indiatimes.com/life-style/food-news/70-indians-prioritise-dietary-changes-over-going-to-gym-survey/
articleshow/80322416.cms
P R E S E N T I N G
# F R E E D O M T O E A T
W H A T M A K E S U S D I F F E R E N T
D I A B E T I C - A S S U R E D
Mithai with no sugar added
Made using Natural Sweetener (stevia) with 0 Calories
Low Glycemic Index and fewer calories overall
P R E M I U M Q U A L I T Y
All our products are FSSAI and POLISH standard certified
Products have an average shelf life of 6 months without
any preservatives
W E H A V E A N E D G E O V E R O U R C O M P E T I T O R S
Organic and Stevia Based
Conventional Healthy and
Sweets Players Traditional; Sweets
Sugar Substitue Based
35 Ready to Launch Sweets Lowest Cost Producer Own Manufacturing Setup Negative Working Capital
and 3 other categories ready of Stevia based sweets in Mumbai in inventory
O U R C O M P E T I T I V E A D V A N T A G E
P R O D U C T O F F E R I N G
M I T H A I
Tin Packaging (With Stevia Syrup) Rasgulla & Gulab Jamun
Dry Fruit Mithai Kaju Katli, Almond Katli, Dry Fruit Ladoo
Milky Delight Milk Cake, Chocolate Barfi, Kesar Peda,
Mysore Pak
Premium Gift Box Baklava, Chocolate Mewa Bite, Almond
Halwa
Traditional Gift Box Gujiya, Petha, Moong Dal Halwa,
Mohanthal, Besan Ladoo
None of our products have any artificial sweeteners such as sucralose and maltodextin, or high GI sweeteners such
as dates, honey and jaggery.
Our products are diabetic assured as they are sweetened with Stevia, a low GI, zero calorie plant based sweetener.
T A R G E T G R O U P
D E M O G R A P H Y T Y P E %
Age: > 35 70%
Income > 7 Lacs Annual 96%
> 11 Lacs Annual 49%
House Ownership Owned House 65%
Key Buying Factors Age Group >35 - 90%
Diabetic / Diabetes Watch | 65%
Health Conscious | 35%
Source - Internal Consumer Survey 2021
G O T O M A R K E T
C H A N N E L
Website contribution to overall sales is 98% in Q4
U S P
24 - Hour Delivery in key markets using dark stores
C O N S U M E R A W A R E N E S S
M A R K E T T R A C T I O N | I N L A K H S 12L MRR online
growing at ~20%
monthly
42% Gross margin
– improvable to
100 55% on economies
of scale
80
74.7 L
60 ROAS of 2-2.25 on
average
ASP of 1040
40
31.8 L
20
16.9 L 13 different products
10 L with 4 new to be
1.9 L launched in March
0
Q4 Q1 Q2 Q3 Q4 2 new categories of
Jams and Sweetener
2020-2021 (2021-2022) (2021-2022) (2021-2022) (2021-2022)
to be introduced
G R O W T H R O A D M A P | I N C R O R E S
EBITDA
Positive in the
third year.
125
124 C
Repeatability
100 -23% currently,
projected to go
to 35%
91 C
75
35%
Steady state
50
CM1
25
Q1 FY 2023
Planned at 70 Lacs
19.5 C
1.2 C 7.5 C Actual Achieved
0 April 2022:
2021 - 2022 2022 - 2023 2023 - 2024 2024 - 2025 2025 - 2026 ~12 Lacs
Actuals Projected Top Down Aspiration Top Down Aspiration Top Down Aspiration
U N I T E C O N O M I C S O N W E B S I T E
1200
960
₹ 1037
720
₹ 600
480
₹ 437
240
WASP COGS GM
F U N D R E Q U I R E M E N T
Supply Chain
New Product
3.42%
1 . 8 8 C R O R E S
6.84%
T O D E L I V E R A
R E V E N U E O F Salary Cost Marketing
Spend
64.3%
7 . 5 C R O R E S 25.4%
B Y Q 4 O F F Y
2 0 2 2 - 2 3
T O T A L F U N D C O M M I T M E N T | I N C R O R E S
Equity diluted at 10 C Premoney Valuation
1
1
0.75
0.6
0.5
0.5
0.25
FAAD NETWORK ANGELS SHIPROCKET
O U R C O R E L E A D E R S H I P V A L U E S
CUSTOMER FIRST
MY PEOPLE
MY FAMILY
COMMITMENT
TO PROMISES
EXECUTION
EXCELLENCE
CONTINOUS
IMPROVEMENT
C O N T A C T U S
prabhinder.singh@healthymithai.co
+91 8427435872
T H A N K Y O U !
