Poppy Playtime

Poppy Playtime is a 2021 episodic survival horror video game

Poppy Playtime
developed and published by American indie developer Mob
Entertainment.[a] Set in the year 2005, a former employee of a toy-
making company named Playtime Co., who revisits its abandoned
toy factory after the company's staff mysteriously disappeared a
decade ago. The employee navigates through the factory and must
solve puzzles, some requiring a gadget named the GrabPack, to
progress while avoiding various enemies.
Developer(s) Mob
The first chapter was released on Steam for Microsoft Windows on Entertainment[a]
October 12, 2021, and later ported to Android and iOS on March Publisher(s) Mob
11, 2022, the PlayStation 4 and PlayStation 5 on December 20, Entertainment
2023, and the Nintendo Switch on December 25. The second
Director(s) Ben Pavlovits
chapter was released for Microsoft Windows, iOS and Android
2022, and the third chapter was released on Windows in January Isaac
2024; a fourth chapter is planned. All chapters after the first are Christopherson
premium downloadable content. Producer(s) Adam Uhlenbrock
Drake Vogl
The first three chapters of Poppy Playtime garnered positive
reviews for their horror, gameplay, story and animation, although Zach Belanger
they were criticized for their numerous bugs, in particular in the Programmer(s) Achebe Spencer
second chapter. The game faced several controversies, mainly due Ben Pavlovits
to its aesthetics and character design's similarities to that of
Artist(s) Nick Heltne
children-oriented media resulting in popularity among younger-
than-intended demographics. The announcement of in-game non- Writer(s) Micah Preciado
fungible token content in December 2021 received harsh criticism, Zachary Preciado
resulting in the developers reversing all profits from the tokens to Isaac
charity. Christopherson
Zach Belanger
Seth Belanger
Gameplay Andy Gill
Poppy Playtime is a horror video game where the player controls a Malakai
former employee of toy-making company named Playtime Co., Breckenridge
who returns to the company's abandoned toy factory after its staff Composer(s) Zachary Preciado
mysteriously disappeared 10 years earlier.[2] The employee (Chapters 1 and
discovers that the factory is filled with toys who are alive and 2)
malicious towards them,[3] and starts looking for a way to escape Blake Butler
the premises.[4] Various VHS tapes can be found throughout the (Chapter 3)
factory, each one giving a more in-depth explanation of the story.[5] Engine Unreal Engine 5
The employee navigates through a first-person perspective. The Platform(s) Microsoft
game features multiple puzzles throughout, which the employee Windows
must solve in order to progress further, with some requiring a Android
gadget named the GrabPack, a backpack that can be equipped with
iOS
two extendable hands which can be used to pull and reach objects
from a far distance, conduct electricity, and access certain PlayStation 4

doors.[6][7][8] In "Chapter 2", it can also be used to swing across PlayStation 5

gaps and, with a green hand obtained during gameplay, transfer Nintendo Switch
electricity between sources. In "Chapter 3", the employee obtains Release Chapter 1
an improved version of the GrabPack, the GrabPack 2.0, that
Microsoft
comes with longer wires, jet boosters to enable falling safely from
Windows
great heights, and the ability to switch the green hand with a purple
hand that allows them to jump long distances and an orange finger October 12, 2021

gun hand that doubles as a flare gun. They also acquire a gas mask Android, iOS
to help them navigate areas exposed to the dangerous "Red March 11, 2022
Smoke".[9] PS4, PS5
NA/AS:
Plot December 20,
2023
EU: January 15,
Chapter 1 – A Tight Squeeze 2024
In 2005, a former employee of a toy-production company named Switch
Playtime Co., receives a package containing a note and a VHS
NA/AS:
tape advertising the company's Poppy Playtime doll and tours of
December 25,
their toy factory before abruptly cutting to spliced-in footage of
2023
graffiti of a poppy and a letter from the missing staff, requesting
EU: January 15,
them to "find the flower". After watching the tape, the Employee
2024
complies and returns to the toy factory to do so.
Chapter 2
Arriving at the now-abandoned factory, the Employee acquires a Microsoft
one-handed GrabPack to access the lobby. There, they encounter Windows
Huggy Wuggy, a seemingly giant statue toy on display in the May 5, 2022
room's center. While trying to unlock another door, the power goes Android, iOS
out. Though the Employee restores it, they find that the Huggy
August 15, 2022
statue has disappeared. Upon obtaining a second hand for their
GrabPack, they use a conveyor belt to reach the factory's "Make-a- Chapter 3
Friend" section, where they manufacture a toy to progress further. Microsoft
Suddenly, a monstrous Huggy appears and chases them into the Windows
vents before they send him falling to his death to the bottom of the January 30,
factory. Soon enough, the employee finds the graffiti, which leads 2024[1]
to a room containing a Poppy Playtime doll inside a glass case. Genre(s) Puzzle · Horror
Upon unlocking the case, Poppy acknowledges them before the
Mode(s) Single-player
employee passes out.

Chapter 2 – Fly in a Web

Upon awakening, the employee finds Poppy gone and explores the factory's rear halls before eventually
locating Playtime founder Elliot Ludwig's office. There, they re-encounter Poppy, who thanks them for
freeing her and offers to help them escape by providing the activation code for the factory's train. However,
she is grabbed and pulled deeper into the factory. As they approach the Game Station and the train, they
encounter a giant spider-like monster called Mommy Long Legs, who steals a hand from their GrabPack,
reveals she is holding Poppy hostage, and challenges the employee to win three games in the Game Station
in exchange for the train's code, threatening to kill them if they break the rules. After locating and crafting a
new hand for their GrabPack, the protagonist proceeds through the Game Station.

They successfully complete the first two games, obtain two-thirds of the train code, and briefly encounter a
friendly version of Huggy called Kissy Missy before they are forced to escape into subterranean tunnels
during the third game upon realizing that Mommy intentionally rigged the third game by blocking the
ending with debris to ensure the protagonist's demise. An enraged Mommy accuses them of cheating and
pursues them back into the factory until they trap her in an industrial grinder and activate it, killing her. A
needle-fingered hand, later revealed to belong to an experiment called the "Prototype", subsequently
collects her body. The employee rescues Poppy, obtains the third part of the train code, and nearly escapes.
However, Poppy diverts the train, refusing to let them leave as she requires their help. Before she can
explain further, the train runs out of control, and derails near a sign pointing to "Playcare", causing the
Employee to become unconscious.

Chapter 3 – Deep Sleep

Following the train derailment, the employee reawakens as a giant cat-like monster called CatNap throws
them into a trash compactor, but they escape and head to Playtime's on-site orphanage, Playcare. Along the
way, they find a toy phone and receive advice from a voice referring to himself as "Ollie", who warns them
that CatNap, Playcare's guardian and a recalled member of Playtime's "Smiling Critters" line, will try and
kill them. On Ollie's instructions, the employee attempts to reroute power from Playcare's many facilities to
power the Gas Production Zone and divert a hallucinogenic gas called the "Red Smoke", which CatNap
can produce.

All throughout, they obtain the GrabPack 2.0, re-encounter Kissy, and reunite with Poppy, who explains
she needs their help to kill the Prototype and end his control over the factory. After killing a hostile teacher
named Miss Delight, the employee eventually encounters the last Smiling Critter, DogDay, who warns them
that CatNap worships the Prototype like a god and mutilated him for defying it before he is killed and
possessed by several Mini Smiling Critters, who mount a failed attempt at killing the employee. Following
an attack by CatNap, the employee experiences a hallucination wherein Poppy asks about their knowledge
of Playtime experimenting on children and turning them into the monsters they have encountered. The
employee eventually boss-battles CatNap and wins by electrocuting and burning him. Immediately
afterwards, the Prototype's hand appears. CatNap allows the Prototype to kill him and drag his body away.
After successfully redirecting the Red Smoke, Poppy reveals to the Employee footage of the "Hour of Joy",
wherein the Prototype ordered Playtime's monsters to kill the employees indiscriminately ten years prior.
Reiterating their mission to kill the Prototype, Poppy leads the Employee onto a lift to make their descent
towards the Prototype's lair, intending to send it back up for Kissy. On the way down however, Poppy hears
something attack Kissy and frantically attempts to send the lift back up, but the hatch closes on her and the
employee.

Characters
The Unnamed Protagonist: A former employee of Playtime Co. who returns to the
abandoned toy factory after the company's staff mysteriously disappeared a decade ago.
Poppy Playtime (voiced by Nola Klop): A sentient doll based on the first toy created by
Playtime Co. who seeks to uncover the truth of the company and defeat the Prototype.
Ollie (voiced by Reid Osiecki): An unseen ally of Poppy's who communicates with and
assists the Employee in Playtime Co.'s Playcare via a toy phone.
Experiment 1006 / The Prototype: A rogue experiment created by Playtime Co. scientists
capable of mimicking others' voices. A decade prior, he took control of the company's
monsters and enacted a massacre of their employees in an event that would later be dubbed
the "Hour of Joy" a decade prior. Amidst the Employee's journey through the company's toy
factory, the Prototype collects the corpses of Mommy Long Legs and CatNap to use their
parts.
Experiment 1170 / Huggy Wuggy: A monster based on Playtime Co.'s most successful and
memorable toy. Originally stationed in the lobby of the company's toy factory posing as a
statue, he stalks the employee in Chapter 1 - A Tight Squeeze until the latter sends him
falling to his apparent death within the factory's depths. Huggy also appears in Chapter 3 -
Deep Sleep with a more monstrous appearance, appearing in the protagonist's first
nightmare.
Experiment 1222 / Mommy Long Legs (voiced by Elsie Lovelock): A spider-like monster
with elastic limbs and an elastic neck that Playtime Co. created from an orphan named Marie
Payne. Stationed in the Game Station, she takes Poppy hostage and challenges the
employee to complete the station's games with the intent of killing them, only to be killed by
them via an industrial grinder.
Experiment 1188 / CatNap: A cat-like monster based on a recalled member of Playtime
Co.'s "Smiling Critters" line of scented plush animal dolls who can produce a hallucinogenic
gas called the "Red Smoke". Originally an orphan named Theodore Grambell, he was
electrocuted while attempting to escape Playtime Co.'s onsite orphanage, Playcare, but was
saved by the Prototype. Ever since, CatNap began to worship him like a god, which is likely
an amplified version of Theo's "friendship" with the Prototype before the former's
transformation into CatNap. After the employee stumbles onto Playcare, CatNap stalks and
attempts to kill them, only to be defeated by them. He then willingly offers himself to the
Prototype, who kills CatNap.
DogDay (voiced by Baldwin Williams Jr.): A dog-like monster missing half of his body based
on a member of Playtime Co.'s "Smiling Critters" line of scented plush animal dolls. DogDay
is the last member of the original Smiling Critters, as CatNap murdered the rest prior to the
Employee's return. However, after warning the employee about CatNap, he is killed by
CatNap's Mini Smiling Critters, who then proceed to use his body to chase the employee.
Miss Delight (voiced by Avalon Delaney): A humanoid teacher trapped in Playcare's on-site
school and the last of a series of Miss Delights, who she killed to survive. When the
employee enters the school to redirect power from the school, Delight warns them to leave
for their safety, but they ignore her. She then attempts to kill them, using a strategy where she
moves toward the employee when they aren't looking at her. At some point, she stops using
this strategy and charges at the employee, only for them to kill Delight by closing a door on
her.
Boxy Boo: A jack-in-the-box-like monster and the first successful Bigger Bodies Initiative
monster to have been created. He debuted in Project: Playtime. Although since he wasn't
 seen in the main game, however, in the Hour of Joy VHS that Poppy shows to the Employee,
Boxy was briefly seen attacking employees during the "Hour of Joy". His current
whereabouts and status are unknown but it’s presumably that he is still alive, or killed by the
other experiments since the food source had run out after the "Hour of Joy" that happened a
decade prior.

Development and release

Poppy Playtime release timeline

2021 Chapter 1 – A Tight Squeeze

Chapter 1 iOS and Android release
2022 Chapter 2 – Fly in a Web
Chapter 2 iOS and Android release
2023 Chapter 1 Console release
2024 Chapter 3 – Deep Sleep

Originally starting out as a Kickstarter campaign, the idea of Poppy Playtime was originally thought of by
game director Isaac Christopherson, stating that people called most indie horror games "walking
simulators", giving Mob Entertainment the idea to "create something with gameplay that doesn't feel quite
so run-of-the-mill, while still staying exciting, terrifying, and unique." A trailer for the game's first chapter
was uploaded in September 2021.[10][11]

In an interview with The New York Times, Zach Belanger stated that his idea behind Huggy Wuggy was to
"create something entirely new", and that his technique of making him terrifying was by making him larger
than everything on screen.[12]

The first chapter was released on Steam for Microsoft Windows on October 12, and later for Android and
iOS on March 11, 2022.[13] After the first chapter's release, official merchandise of the game began being
released, including T-shirts, posters and plush toys,[14][15][16] as well as official collectibles produced by
Youtooz.[17] The first chapter would later be released for the PlayStation 4 and PlayStation 5 on December
20, 2023, and for the Nintendo Switch on December 25.[18]

All chapters after the first will be released as premium downloadable content.[6] A trailer for Chapter 2,
named Fly in a Web, was released on February 22, 2022,[19] with several teasers later being posted to
Twitter,[20] including a teaser trailer on April 9.[21] In preparation of the second chapter's release, the first
chapter was made free.[22] The second chapter was then released on May 5, for Microsoft Windows[23] and
then on August 15, for iOS and Android[24] and is estimated to be thrice as long as the first chapter.[25] Two
teaser trailers for Chapter 3 were released on July 26, 2023, and August 6, 2022, respectively, with a slated
release date of winter 2023.[26] However, due to several developers being laid off due to "creative
differences", the chapter was delayed "several additional weeks into 2024".[1] Chapter 3 released on
January 30, 2024 on Steam.[27]

Reception

Critical response
Poppy Playtime was well-received upon its initial release, receiving praise for its atmosphere, story, and
character design,[28][29][30] as well as being compared to the Five Nights at Freddy's franchise,[20] with
Screen Rant's Austin Geiger calling Poppy Playtime "more engaging" than Security Breach.[31] However,
the first chapter has been criticized for its short length, claimed to being roughly 30–45 minutes long,[25][32]
and some initially regarded the game as a Five Nights at Freddy's clone.[33] The game also quickly gained
exposure on platforms such as YouTube and Twitch,[34][35] with videos on the former reaching millions of
views,[36] as well as games based on Poppy Playtime appearing on Roblox.[37] The game is widely
regarded as being part of the so-called "mascot horror" subgenre, which rose in popularity during 2014 with
the initial release of Five Nights at Freddy's.[38]

Chapter 2 received mixed reviews on Steam, receiving praise for its voice acting and ending,[39] but also
being criticized for its number of bugs and performance issues, including audio issues, crashes, lag, and the
so-called "Barry glitch" (in which Barry, a toy cart that is dragged around by the employee, gets stuck
under a gate). Mob Entertainment responded with an apology and began rolling out patches for the
aforementioned issues.[40]

Poppy Playtime was nominated for the "Most Stream-friendly Game" award at the 2022 Indie Live Expo
Awards in Japan.[41]

Controversies
In December 2021, on Twitter, the developers announced non-fungible tokens of the in-game posters,
which was quickly met with backlash and negative reviews from the community, as well as some users
requesting refunds, arguing that the developers put lore of the game behind a paywall. In response, the
developers deleted the announcement but were unable to remove the NFTs as well due to a contract they
had signed, stating that they have to wait for it to expire.[42][43][44] On May 3, 2022, Mob Entertainment's
CEO Zach Belanger posted a statement on Twitter where he confirms that all profits earned from the NFTs
would be going to the Clean Air Task Force organization.[45][46]

Around Poppy Playtime's release, developer Ekrcoaster claimed that Mob Entertainment plagiarized his
game Venge. In the aforementioned statement, Belanger denied the allegations, stating that there was no
intent to plagiarize.[45][46]

Dorset Police and Lafayette County Sheriff's Department both released a statement to parents regarding the
character Huggy Wuggy on March 22, 2022,[47] and April 7,[48] respectively, claiming that due to the
character's name, various videos were not being blocked by "firewalls"[37][47] and filtered by parental filters
on various platforms, including TikTok and YouTube Kids.[49] The former also claimed that various schools
in the United Kingdom reported children recreating a game where one child hugs another and then
whispers sinister things into the recipient's ear.[50] It was also reported that a child had attempted to jump
out of a window to mimic the character,[37] and that Luxemburg-Casco School District had received
complaints from students claiming they could not sleep due to the character.[51] Similarly, a primary school
in Adelaide also warned parents about the game, specifically adaptations of it and violent songs featuring
the character.[52] Fact-checking website Snopes confirmed that while there had been reports from parents
within the United Kingdom, the police had incorrectly claimed that the character sang songs, despite said
songs being fan-made and not appearing in-game (the most notable of which was the viral music video
"Free Hugs" by Igor "TryHardNinja" Gordienko). Snopes had also said that inappropriate videos involving
the character were not available for younger users on TikTok and YouTube Kids, with spokespersons for
each platform confirming so.[47] Belanger also commented on the situation, calling the warnings
"completely untrue and/or grossly exaggerated".[53]

In September 2022, El Observador reported that seven children at a school in Uruguay played a game
based on Poppy Playtime that instructed them to commit self-harm using pencil sharpeners, with two being
hospitalized as a result.[54] The president of the Institute of Children and Adolescents of Uruguay, Pablo
Abdala, states that the incident "confirms that technological development entails a very severe risk".[55]

Other games

Project: Playtime
On October 31, 2022, Project: Playtime, a free-to-play co-op horror spin-off, was announced and later
released as early access on Steam on December 12, 2022,[56][57] missing its original set date of December
6, due to "server backend issues".[58] Six players are assigned as Survivors while another player is given
the role of the Monster, which can either be Huggy Wuggy, Mommy Long Legs, or a new jack-in-the-box-
themed character named Boxy Boo. Players are tasked with retrieving toy parts in order to assemble a large
toy, while the Monster is tasked with finding the Players and killing them.[59]

Although primarily a spin-off, the game contained some additional reveals for the story of Poppy Playtime.
Most notably, the various monster toys were revealed to have been created by Dr. Harley Sawyer as part of
a proposition known as the Bigger Bodies Initiative, so they could be used to replace human workers in the
factory and increase its efficiency, with the phone that Ollie uses to talk to the employee in Chapter 3 also
making its first appearance in the spin-off. In addition, Sawyer can be heard via a tape in Chapter 3,
experimenting on the Prototype, while Boxy Boo is briefly seen attacking employees in the Hour of Joy
VHS that Poppy shows the employee.

Poppy Playtime: Forever

Poppy Playtime: Forever is a game developed by Mob Entertainment and Jazwares and was released on
February 29, 2024, on the Roblox platform. The game allows up to 10 players per server. Players can build
their own maps and stories in-game.[60]

Film adaptation
In April 2022, Mob Entertainment partnered with Studio71 to produce a film adaptation of the video
game.[61] They reportedly sought to bring Roy Lee into the project.[62]

The live-action feature will be co-produced and developed by Legendary Entertainment and Angry Films'
Don Murphy and Susan Montford, as announced in May 2024.[63]

Merchandise
In November 2022, the sale of the Huggy Wuggy plush toys was banned by the Turkish Ministry of Trade,
stating that the toys "do not meet the requirements of the Toy Safety Regulation." Ministry of Family and
Social Services also said it determined that the toy "had a negative effect on the psychosocial development
of children."[64]

In early 2023, Huggy Wuggy plush toys – both licensed and unlicensed – were highly in demand with toy
sellers worldwide. The toys' popularity was fueled by demand from children who encountered the character
on YouTube.[12]

Notes
a. Formerly known as MOB Games

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