A Report of
Company Analysis
On
RELIANCE SMART
NANDYAL
Submitted by
A. NABI RASOOL
23X51E0085
II sem, MBA
DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION
SANTHIRAM ENGINEERING COLLEGE :: NANDYAL
(AUTONOMOUS)
Approved by AICTE : New Delhi, 2(f) & 12(B) recognition by UGC Act, 1956
Accredited by NAAC (Grade-A), Accredited by NBA (ECE & CSE)
ISO 9001:2015 Certified Institution,
Permanently Affiliated to JNT University, Ananthapuramu.
NH-40, Nandyal Dist– 518501, A. P.
2023-25 Batch
CHAPTERS PAGE.NO REMARKS
1 INTRODUCTION
2 OBJECTIVES OF
STUDY
3 COMPANY
PROFILE
4 RESEARCH AND
METHODOLOG
Y
5 FINDING AND
SOLUTIONS
6 CONCLUSION
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CHAPTER 1
INTRODUCTION
Industry analysis is the process of evaluating an industry’s current state and future outlook. It
involves examining the industry’s characteristics, competition, growth trends, key success
factors, and overall attractiveness to understand profit potential. Key steps include defining
the industry and analyzing its structural characteristics like the life cycle stage, number, and
size of competitors, competitive dynamics, regulations, technological change, entry/exit
barriers, substitutes, and supplier/buyer power.
The analysis also evaluates size and growth trends, market share, profitability, and competitor
strengths and weaknesses. The end goal is to synthesize findings into an industry outlook that
highlights strategic opportunities and threats. Effective industry analysis provides fact-based
insights to guide strategic decisions and investments.2
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CHAPTER 2
OBJECTIVE OF STUDY
1. Studying in and out of the company in terms of its products and services.
2. Knowing competitors and their product/services features.
3. Knowing the internal factors and environmental factors affecting the business.
4. Knowing the business strategies. Study of IT adoption and automation. Possibility to
calculate the company’s future earning potential.
5. Studying the company’s intention and efforts on maintaining the clean & green
environment.
6. Knowing company’s ability and performance in maintaining sustainability in the
business.
7. Studying company’s preparedness to manage both business and environmental
oriented disasters.
8. Studying the stakeholder’s expectation and involvement in company’s business.
9. The critical analysis of company’s growth based on handling various issues
(favourable & unfavourable) provides the basis for further problem solving and
decision making by present managers. (2) Benefits of company analysis :
Understanding the company business.
10. International Journal of Case Studies in Business,
11. Help to suggest counter strategy for competition.
12. Helps to know financial health of the company.
13. Will give new insight on the performance of the company and to improve its
performance.
14. Learning new strategies if any.
15. Understanding the benefits of the IT adoption and automation.
16. By knowing future earning potential of the company the investors may get attracted
so that the share price may go up.
17. Experience sharing on crucial decisions made by managers in complicated situations
with budding managers who are studying business management subjects.
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CHAPTER 3
COMPANY PROFILE
Reliance SMART is the convenience store format which part of the retail business of
reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest
in excess Of Rs 25000 crores in the next 4 years in their retail division. The company
already has in excess of 560 reliance outlets across the country. These Stores sell fresh
fruits and vegetables. staples. Groceries, fresh juice bars and dairy products,
A typical reliance fresh store is approximately 3000-4000square. feet and caters to a
catchment area of 1-2 km
HISTORY:
Post launch, in a dramatic shift in its positioning and in its due circumstances to the
prevailing in UP. West Bengal and Orissa. it was mentioned recently in news dailies that,
Reliance Retail is moving out of stocking and vegetables. Reliance Retail has decided to
minimise its exposure in the fruit and vegetable business and position Reliance Fresh as
a pure play super fin-using on categories like FMCG. home. consumer durables. IT and
wellness, With food for the bulk of the business.
The company may not Stock fruit and vegetables in States. Through Reliance fresh is
not exiting the fruit and vegetable business altogether, it has decided not to compete
local vendors partly due to political reasons. and partly due to its inability to create a
robust supply chain, This is different from what the firm had originally planned.
When the first Reliance Fresh store opened in Hyderabad last October, only did the
company said the store's main focus would be fresh produce like fruits and vegetables at
a much lower price. spoke at length its “farm-to-fork” theory, The idea the Company
spoke about was to source from farmers and sell directly to the consumer removing
middlemen out Of the way.
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Growth through Value Creation
With a vision to generate inclusive growth and prosperity for farmers, Vendor partners,
small Mid consumers Reliance Retail Limited (RRL), a subsidiary Of RIL setup
to lead Reliance group's foray into organized retail.
With a 27% Share Of world GDP, retail is a significant contributor to overall economic
activity across the world, organized retailing contributes between 20% to 50% in various
developing markets. The Indian retail industry is pegged at $300 billion and growing at
over 13% per year. Of this presently, organized retailing is about 5%. This is expected to
grow to by 2011. RRL has embarked upon implementation plan to build state-of-the-art
retail infrastructure in India. which includes a multi store strategy of neighbourhood
convenience hypermarkets, specialty wholesale stores across
RRL launched its first Store in 2006 through its convenience store format ‘Reliance
Fresh’, Since then RRL has rapidly grown to operate 590 stores slates at the end of FY
2017 RRL launched its first 'Reliance Digital' store in April 2007 and its first and largest
hypermarket
‘Reliance Mart’ in Ahmedabad in August 2007.
Headquarters: Bombay area, India
Industry : Retail
Type : public company
Status : Operating Subsidiary
Company Size : 10,001 Or more employees
Founded : 2006
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Subsidiaries and Divisions
There are over 45 Subsidiaries & divisions Of Reliance Retail. Following is the list Of major
dvisions.
a) Reliance Fresh: Retail outlets of fruits, vegetables & groceries
b) Reliance Digital: Consumer Electronics retail stores. It had 9 stores in October 2014.
c) Reliance LYF: 4G mobile handset manufacturer based in Mumbai, founded in 2015
d) Reliance Jewels: Jewelary retail; it had revenues of approx. Rs. 8 billion in financial
year 2012-13.
e) Reliance Time Out: Lifestyle store of Books, Music, Movies, Toys, Gaming
Fragrances, Stationery.
f) Reliance Trends, Reliance Footprint and Reliance Living: Apparel and Clothing. It
had revenues of approx. Rs. 16 billion in financial year 2012-13 with a store count of
7. Reliance Market, Reliance market- Wholesale cash n Carry: It had revenues of
approx. Rs. 1.6 billion in financial year 2012-13.
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ORGANISATION STRUCTURE AT RELIANCE MART:
commercial
zonal manager supervisor
associate
customer
customer assitant store
service
manager manager
associate
area manager store manager
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Product mix at reliance mart
product mix of reliance smart
non-veg
fruits &vegetables
staples
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Future Plans:
The company’s flagship chain Reliance Fresh sells staples and food items under
Reliancemart and Select Nearly 30 months ago, Reliance Industries announced an
ambitious plans to invest RS 25,000 crore (Rs 250 billion) to expand its stores in the
country to take the advantage Of Organised retail in the country.
Initially, the company was planning to open 2,000 stores by 2008, and 5,000 stores by
2010. but due to a delay in delivery of properties, economic downturn and demand
slump the company had to scale back its expansion plans.
Reliance Retail runs over 850 stores. which include stores for food and grocery, consumer
durables. beauty and wellness, jewellery, footwear; among others.
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CHAPTER 4
RESEARCH AND METHODOLOGY
SAMPLE SIZE:
In this research, we have to interact with customer comes in the store. on the basis Of
particular questionnaire. We interacted with more than 50 customers due to unavailability
of all the responses we taken into consideration the responses of 30 respondent.
PRIMARY DATA:
I collected primary data as I collected responses through QUESTIONNAIRE so it was
the primary source of data collection. More over interacted with customer and
interviewed them. So this was the primary data that have collected.
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CHAPTER 5
FINDINGS AND CONCLUSION
Findings
My findings and observation were based on the following parameters:
Ambience of the store:
A retail store may offer the best of products at the best bargains, but it is all fruitless if
there are no people walking through the door. It is the first thing the customer sees
before entering your store; the storefront. It makes good sense to focus your creative
energies on how the signage and storefront look like. The business name should be clear
and well defined. Its look should be refreshed and spruced up once in a while; you
obviously don't want your customers to get the feel that your signage was made
sometime in the 90s when now it is almost 2023.
Different product categories in the store:
Companies always attempt to maximize the profit and revenues over the entire life cycle
of
product. In order to achieving the desired level of profit, the introduction of the new
product
at the proper time is crucial. If new product is appealing to consumer and no stiff
competition is out there, company can charge high prices and can high profits.
Prices of different products:
Well, anything that goes into the final unit of sale should be included. Then we'll add a
little bit for variable costs (to average things out).
Employees behaviour:
Contrast that with the store in which the sales associates rush around with their heads
down. conversing with each other, and having no interaction or communication with
customers. Their peripheral vision allows them to see you when you're approaching, and
then they quickly make a beeline for the stock room in a clear act of avoidance.
Additional services like home delivery or parking facilities:
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By providing various additional facilities like home delivery /parking facility how the
sales in the store increases.
Product availability:
Keeping products on the shelves and available to customers is a vital part of the retail
business. Increasing inventory or in-store labour isn't the only way to drive down out of
stocks: significant gains can be achieved at much lower cost by improving the way on-
shelf availability is measured and managed.
Freshness of products:
Despite inflationary heat impacting many of our wallets, fresh foods continue to maintain
healthy sales contributions at retail. In fact, fresh foods can comprise between 30-60
percent of total food, grocery and personal care expenses on average, depending on
country and type of fresh product. Let's face it, fresh foods are high-traffic volume
boosters. They are a staple to a healthy diet and we shop for fresh foods often.
Store's own brand popularity:
Store brands are a line of products strategically branded by a retailer within a single brand
identity. They bear a similarity to the concept of house brands, private label brands (PLBS). They
are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain
of store. The retailer will design the manufacturing. packaging and marketing of the goods in
order to build on the relationship between the products and the store's customer base. Store-
brand goods are generally cheaper than national-brand goods, because the retailer can optimize
the production to suit consumer demand and reduce advertising costs
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Chapter 6
Conclusion
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