MINI PROJECT-I (KMBN152) REPORT

ON

“Write your topic here”

For the partial fulfilment of the requirement

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

to

DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY LUCKNOW

SUBMITTED TO: SUBMITTED BY:

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 Certificate

I Suraj Singh Yadav Roll No. ______________________from MBA-I Sem, of Mangalmay Institute of
Management & Technology, U.P. hereby declare that the Mini Project-1 (KMBN 152) entitled
“Empowering Futures” submitted in partial fulfillment of Master of Business Administration (MBA)
to be awarded by Dr. A.P.J. Abdul Kalam Technical University Lucknow is an original work and the
same has not been submitted to any other Institute for the award of any other degree.

Date: Signature of the Student

Certified that the Mini Project-1 (KMBN 152) submitted in partial fulfillment of Master of Business
Administration (MBA) to be awarded by Dr. A.P.J. Abdul Kalam Technical University Lucknow by
______________________________Enrolment No. PREERN230031028 has been completed under
my guidance and is Satisfactory.

Date: Signature of the Faculty Guide

Name of the Faculty Guide

Signature & Name of the Project Coordinator

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 Preface

As a part of the MBA circular and in order to gain practical knowledge in the field of
management, we are
require to make an individual project on a new service, i.e, Empowering Futures and the basic
objective
behind doing this project report is to get knowledge of how to design the product and how its
implement.

In this project report I have included various concepts, feasibility and analysis.

Doing this project report helped me to enhance my knowledge regarding the work in the attitude
of consumer
towards the new services and know the marketing management strategies for promote my service
in the
society also undergo many experiences related with my topic concepts. Through this report I
come to know
about self –motivated and also how self –focused I’m with my work.

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 Table of Contents

Contents
.................................................................................................................................................................... 2
Summary.....................................................................................................................................................6
Chapter 1.....................................................................................................................................................7
Idea Generation.......................................................................................................................................7
Idea Screening.........................................................................................................................................8
Chapter 2.....................................................................................................................................................9
Innovative idea for product or service.....................................................................................................9
Importance and relevance of innovative idea for product or services......................................................9
Objective of the Innovation...................................................................................................................10
Uses of the innovation...........................................................................................................................11
How this Mentorship App works...........................................................................................................12
Chapter 3...................................................................................................................................................14
Feasibility Analysis.................................................................................................................................14
Commercial Feasibility:.....................................................................................................................14
Economic Feasibility:........................................................................................................................14
Technical Feasibility.............................................................................................................................15
Financial Feasibility................................................................................................................................16
Managerial Feasibility...........................................................................................................................17
Social Feasibility...................................................................................................................................19
Financial Analysis.................................................................................................................................22
Chapter 4...................................................................................................................................................24
SWOT Analysis.....................................................................................................................................24
References.................................................................................................................................................26
Annexures.................................................................................................................................................26

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 List of Figures/Table

Figure 1 Logo.............................................................................................................................................10
Figure 2 Literacy Rate................................................................................................................................11
Figure 3......................................................................................................................................................20
Figure 4......................................................................................................................................................20
Figure 5......................................................................................................................................................21
Figure 6......................................................................................................................................................21
Figure 7......................................................................................................................................................22
Figure 8 swot.............................................................................................................................................24

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 Summary

The project, "Empowering Futures," focuses on helping all the students by creating a
mentorship program. It starts by understanding what the students need through surveys and talks.
Then, it selects experienced mentors who are willing to help and trains them. Students register,
and a smart system matches them with the right mentors. The program kicks off with an event
setting goals and expectations. Regular mentorship sessions follow, guiding students in their
studies and personal growth. Feedback is collected to make the program better. There are also
special sessions where mentors or experts share useful information. Finally, the project
celebrates achievements, collects success stories, and puts together a report on how well
everything worked. The success is measured by how well mentors and students connect, how
engaged they are, and how much the students achieve during the program. The goal is to
empower students not just academically but in all aspects of their lives.

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 Chapter 1
The idea of mentorship often arises from recognizing the need for guidance and support,
especially in areas where individuals may lack experience or face challenges. The process of
developing a mentorship program involves both idea generation and screening:

Idea Generation
1. Identification of a Gap: Observation of students or professionals facing challenges in
their personal or career development.
· Realization that there is a gap in the support system, where individuals may benefit
from guidance and advice.
2. Personal Experience: Individuals who have personally experienced the positive impact of
mentorship may be inspired to create programs for others.
3. Feedback and Needs Assessment: Surveys, interviews, or feedback sessions with
students or professionals to understand their needs and challenges.
· Identification of a common desire for guidance and mentorship.
4. Industry Trends: Recognition of a growing trend in various industries where mentorship
is considered a valuable aspect of career development.
· Understanding that mentorship programs contribute to the overall success and well-
being of individuals.
5. Inspiration from Success Stories: Success stories of mentorship programs or individual,
mentor-mentee relationships in educational settings may have inspired the idea. Witnessing the
positive outcomes of mentorship can fuel the motivation to create a scalable and accessible
platform for mentorship.

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 Idea Screening
1. Feasibility: Assessment of whether implementing a mentorship program is practical and
feasible given available resources and support.
2. Market Potential: Evaluation of the demand for mentorship programs, especially if
there's a clear need within a particular community or educational institution.
3. Alignment with Goals: Ensuring that the mentorship idea aligns with the broader goals
of personal or professional development and community support.
4. Scalability: Consideration of whether the mentorship program can grow and adapt to
meet the evolving needs of its participants.
5. Resource Availability: Examination of whether there are enough mentors available and if
the necessary resources (training materials, technology) can be provided.
6. Legal and Ethical Considerations: Ensuring that the mentorship program adheres to
legal and ethical standards, protecting both mentors and mentees.
7. Customer Feedback: Obtaining feedback from potential participants to understand if the
mentorship program addresses their needs and expectations.
8. Cost-Benefit Analysis: Evaluating the costs associated with implementing and
maintaining the mentorship program against the expected benefits in terms of personal and
professional growth.

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 Chapter 2

Innovative idea for product or service

Tagline: - Student Mentorship and Guidance Program

Logo:-

Figure 1 Logo

Importance and relevance of innovative idea for product or services

The "Empowering Futures - Student Mentorship and Guidance Program" holds significant
importance and relevance in fostering the success of the students. By addressing the specific
needs and challenges these students face, the program promotes holistic development, providing
guidance in academic, personal, and professional spheres. The structured mentorship system
creates a supportive community within the academic environment, encouraging collaboration
and knowledge-sharing. This innovation aims to enhance academic success, improve graduation
and retention rates, and facilitate career growth by offering personalized insights and connections

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within chosen industries. Additionally, the program contributes to alumni engagement, building a
bridge between current students and graduates. Its measurable impact through feedback and
evaluations ensures continuous improvement, while its sustainable and scalable features allow it
to adapt to the evolving needs of the students, ultimately enhancing the institution's reputation
for fostering student success.

Objective of the Innovation

1. Holistic Development:
· Foster the holistic development of the students by providing guidance not only in
academics but also in personal and professional aspects.
2. Addressing Specific Needs:
· Identify and address the specific needs and challenges faced by the students through a
needs assessment process.
3. Creating a Supportive Community:
· Build a supportive community within the academic environment through mentor-
mentee relationships, encouraging collaboration, and knowledge-sharing.
4. Enhancing Academic Success:
· Improve academic success rates by offering personalized guidance, study strategies,
and resources tailored to individual student needs.
5. Facilitating Career Growth:
· Assist students in navigating their career paths by providing insights, advice, and
connections within their chosen industries.
6. Improving Graduation and Retention
Rates:
· Contribute to higher graduation and retention
rates by establishing strong mentorship
relationships that support students throughout their
academic journey.
7. Promoting Learning from Experience:

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Figure 2 Literacy Rate
 · Facilitate learning from real-world experiences by pairing students with mentors who
can share practical insights and perspectives gained from their professional journeys.
8. Alumni Engagement:
· Strengthen ties with alumni by involving them as mentors, creating a connection
between current students and graduates, and fostering a sense of community.
9. Measurable Impact:

10. Establish mechanisms for continuous improvement by collecting feedback, conducting

evaluations, and measuring the program's impact on students' personal and professional
development. Sustainability and Scalability:

11· Develop a sustainable mentorship model with scalable features, allowing the program to
adapt and expand over time to meet the evolving needs of incoming students.
12. Enhancing the Institution's Reputation: Contribute to the institution's reputation by
implementing an innovative mentorship program that demonstrates a commitment to the success
and well-being of its students.

Uses of the innovation

1. Academic guidance 9. Professional advice

2. Career development 10. Increased engagement

3. Skill enhancement 11. Resource sharing

4. Networking opportunities 12. Enhanced communication skills

5. Personal growth 13. Stress management

6. Goal setting and achievement 14. Building a supportive community

7. Problem-solving support 15. Time management assistance

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 How this Mentorship App works

1. User Registration:
· Mentors and mentees register on the app, providing necessary information such as
their background, expertise, goals (for mentors), and areas of interest (for mentees).
2. Profile Matching:
· The app uses algorithms to match mentors with mentees based on criteria such as
skills, industry, interests, and goals.
3. Communication Tools:
· The app provides communication tools such as messaging, video calls, or in-app chat
to facilitate interaction between mentors and mentees.
4. Scheduling and Reminders:
· The app may include scheduling features to help mentors and mentees plan and
organize their mentorship sessions. Automated reminders ensure that both parties are aware
of upcoming sessions.
5. Resource Sharing:
· Mentors can share resources, articles, documents, or other materials directly through
the app, aiding in knowledge transfer.
6. Goal Setting:
· Mentees can set goals and objectives within the app, and mentors can provide
guidance and track progress over time.
7. Feedback and Evaluation:
· Both mentors and mentees may have the ability to provide feedback after each session,
allowing for continuous improvement of the mentorship relationship and the app itself.
8. Community Features:
· Some apps include community features where multiple mentors and mentees can
engage in discussions, share experiences, and create a supportive network.
9. Analytics and Reporting:
· The app may offer analytics tools to track the progress of mentorship relationships,
providing insights into the impact and effectiveness of the program.
10. Security and Privacy:

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 · Ensures that the mentorship interactions are secure and private, protecting the
confidentiality of discussions and personal information.
11. Accessibility:
· The app should be accessible across various devices (desktop, tablets, smartphones)
and operating systems to accommodate the preferences and availability of mentors and
mentees.
12. Training and Resources for Mentors:
· If applicable, the app may offer training modules and resources for mentors to enhance
their mentoring skills and effectiveness.
13. Notification System:
· Alerts and notifications keep users informed about new messages, upcoming sessions,
or any relevant updates within the app.
14. Integration with Other Tools:
· Integration with other tools or platforms, such as calendars or project management
tools, to streamline scheduling and collaboration.
15. Scalability:
· The app should be designed to scale, accommodating a growing number of mentors
and mentees while maintaining usability and performance.

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 Chapter 3

Feasibility Analysis

Commercial Feasibility:
1. Market Demand: Assess the demand for mentorship solutions in various industries and
educational sectors.
2. Competitive Landscape: Analyze competitors in the mentorship app market, identifying
unique features or gaps that the app can capitalize on.
3. Monetization Strategies: Explore viable revenue streams, such as subscription models,
premium options, or partnerships with educational institutions and corporations.
4. User Acquisition and Retention: Develop strategies for acquiring and retaining users,
considering marketing, promotions, and user engagement features.
5. Scalability: Ensure the app is scalable to accommodate a growing user base without
compromising performance or user experience.
6. Partnerships and Collaborations: Explore potential partnerships with educational
institutions, corporations, or industry associations to enhance the app's credibility and reach.

Economic Feasibility:

1. Cost-Benefit Analysis: Conduct a thorough cost-benefit analysis to evaluate the financial

viability of developing, launching, and maintaining the mentorship app.
2. Development Costs: Estimate the costs associated with app development, including
software development, design, testing, and initial marketing.
3. Operational Costs: Consider ongoing operational costs, such as server maintenance,
customer support, and marketing campaigns.
4. Return on Investment (ROI): Assess the potential return on investment based on
projected user acquisition and revenue generation.
5. Time to Market: Evaluate the time required to bring the app to market and generate
revenue, considering factors such as development time, testing, and marketing efforts.

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 6. Funding Options: Explore funding options, including self-funding, angel investors,
venture capital, or government grants, to secure the necessary capital for development and
initial operations.
7. Economic Trends: Consider economic trends and conditions that may impact the app's
success, such as changes in user behavior, employment rates, or industry growth.
8. Regulatory Compliance: Ensure compliance with relevant regulations and industry
standards, minimizing legal and regulatory risks that could impact economic feasibility.
9. Market Expansion: Assess opportunities for market expansion, both geographically and
across different industries, to diversify and strengthen the economic sustainability of the app.
10. Long-Term Viability: Evaluate the app's potential for long-term viability, taking into
account evolving market trends, technological advancements, and user preferences.

Technical Feasibility

1. Platform Compatibility: Assess the compatibility of the app with various platforms (iOS,
Android, web browsers) to ensure a broad user reach.
2. Development Tools and Technologies: Choose appropriate development tools and
technologies that align with the app's requirements, ensuring scalability and efficiency.
3. Data Security: Implement robust security measures to protect user data, ensuring
compliance with data protection regulations and building user trust.
4. Scalability: Design the app architecture to be scalable, allowing for increased user load
and additional features without compromising performance.
5. Integration with Third-Party Systems: Evaluate the feasibility of integrating the app
with other systems or platforms, such as CRM software or educational databases, for
enhanced functionality.
6. User Interface (UI) and User Experience (UX): Prioritize a user-friendly interface and
seamless user experience, considering intuitive navigation and accessibility for all users.
7. Cross-Browser and Cross-Device Compatibility: Ensure the app functions consistently
across different web browsers and devices, maintaining a uniform experience for users.

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 8. Real-Time Communication: If applicable, implement real-time communication features
such as video conferencing or messaging, ensuring low latency and high-quality interactions.
9. Database Management: Choose an efficient database management system to handle user
data, mentor-mentee connections, and other relevant information securely.
10. Offline Functionality: Evaluate the feasibility of incorporating offline functionality,
allowing users to access certain features even when not connected to the internet.
11. Feedback and Analytics: Implement mechanisms for collecting user feedback and
analytics to continuously improve the app's performance, features, and user satisfaction.
12. Technical Support and Maintenance: Plan for ongoing technical support and
maintenance, including regular updates, bug fixes, and addressing technical issues promptly.
13. Load Testing: Conduct load testing to ensure the app can handle a significant number of
concurrent users without performance degradation.
14. Compliance with App Store Guidelines: Ensure the app complies with guidelines and
regulations set by app stores (e.g., Apple App Store, Google Play Store) for successful
deployment.
15. Development Team Expertise: Assess the expertise of the development team in
handling the chosen technologies, languages, and frameworks, ensuring a smooth
development process.

Financial Feasibility

1. Cost Estimation: Develop a comprehensive estimate of costs associated with app

development, including software development, design, testing, marketing, and ongoing
operational expenses.
2. Revenue Streams: Identify potential revenue streams, such as subscription fees, freemium
models, partnerships, or advertising, to ensure the app's financial sustainability.
3. User Acquisition Costs: Estimate the costs associated with acquiring users, including
marketing expenses, user acquisition campaigns, and promotional activities.
4. Monetization Strategy: Define a clear and effective monetization strategy, balancing user
value with revenue generation to attract and retain users.

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 5. Return on Investment (ROI): Evaluate the expected ROI by comparing the projected
revenue against the total investment, considering both short-term and long-term perspectives.
6. Funding Sources: Explore funding options, such as self-funding, angel investors, venture
capital, or government grants, to secure the necessary capital for development and initial
operations.
7. Break-Even Analysis: Conduct a break-even analysis to determine the point at which the
app's revenue equals its total costs, helping to establish financial milestones.
8. Financial Projections: Develop financial projections that include revenue forecasts,
expense breakdowns, and cash flow statements over the short and long term.
9. Risk Analysis: Identify financial risks associated with the project, such as market
volatility, regulatory changes, or unexpected development costs, and develop mitigation
strategies.
10. Cost-Benefit Analysis: Evaluate the benefits of the mentorship app against the costs
incurred, taking into account both tangible and intangible factors.
11. Market Trends and Demand Analysis: Analyze market trends, user demand, and
growth potential to make informed financial decisions and projections.
12. Operational Efficiency: Implement measures to enhance operational efficiency and
cost-effectiveness throughout the development, deployment, and maintenance phases.
13. Alternative Revenue Models: Explore alternative revenue models that align with the
app's goals, such as licensing, affiliate marketing, or premium features.
14. Regulatory Compliance Costs: Account for any costs associated with ensuring
regulatory compliance, including data protection measures, legal consultations, and
adherence to industry standards.
15. Contingency Planning: Develop contingency plans and allocate a budget for unforeseen
circumstances or changes in the market, ensuring financial stability during uncertainties.

Managerial Feasibility

1. Leadership and Management Team: Assess the leadership qualities and capabilities of
the management team responsible for overseeing the app's development, launch, and
ongoing operations.
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 2. Experience and Expertise: Evaluate the experience and expertise of key team members,
ensuring they possess the necessary skills in app development, marketing, user
acquisition, and project management.
3. Communication and Collaboration: Analyze the team's communication and
collaboration capabilities to ensure effective coordination among different departments and
stakeholders.
4. Project Management: Evaluate the effectiveness of project management processes,
including timelines, milestones, and resource allocation, to ensure the timely completion of
app development.
5. Stakeholder Engagement: Assess plans for engaging stakeholders, including mentors,
mentees, educational institutions, and potential partners, to foster collaboration and support.
6. Training and Development: Implement plans for training and developing the team to
adapt to emerging technologies, industry trends, and evolving user needs.
7. Change Management: Develop strategies for managing and communicating changes
within the organization, especially if the app impacts existing processes or workflows.
8. Conflict Resolution: Establish mechanisms for resolving conflicts, both within the team
and with external stakeholders, to maintain a positive and productive working environment.
9. User Support and Feedback Handling: Design and implement effective systems for
handling user support and feedback, ensuring prompt responses and continuous improvement
based on user insights.
10. Quality Control: Implement quality control measures throughout the development
process to ensure the app meets high standards in terms of functionality, security, and user
experience.
11. Regulatory Compliance: Ensure that the managerial team is well-versed in relevant
regulations and compliance requirements to avoid legal issues and reputational damage.
12. Risk Management: Develop a comprehensive risk management plan, identifying
potential risks and outlining strategies for mitigating or responding to them effectively.
13. Ethical Considerations: Establish ethical guidelines for the management team,
emphasizing transparency, fairness, and accountability in decision-making and operations.

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 14. User-Centric Approach: Encourage a user-centric approach within the managerial team,
emphasizing the importance of understanding and meeting the needs of both mentors and
mentees.
15. Continuous Improvement: Foster a culture of continuous improvement within the
management team, encouraging feedback loops, performance evaluations, and adaptive
strategies to enhance overall effectiveness.

Social Feasibility

For social feasibility or acceptability, I created Google form and asked various people regarding
my startup.

Figure 3

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 Figure 4

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 Figure 5

Figure 6

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 Figure 7

Financial Analysis
1. Development Costs:
· Software development: ₹100,000
· Design and user interface: ₹30,000
· Testing and quality assurance: ₹20,000
2. Operational Expenses (First Year):
· Marketing and user acquisition: ₹50,000
· Server maintenance and hosting: ₹20,000
· Administrative and support staff salaries: ₹60,000
· Miscellaneous expenses: ₹10,000
3. Contingency and Unexpected Costs:
· Contingency fund (10% of total development and operational costs): ₹22,000
4. Total Funding Requirement:
· Development costs: ₹150,000
· Operational expenses (First Year): ₹140,000
· Contingency: ₹22,000

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 5. Total Funding Needed: ₹312,000

Sources of Funding:

1. Self-Funding: The founding team contributes a portion of the required funds from
personal savings or resources.
2. Angel Investors: Seek investment from angel investors who are interested in supporting
innovative technology startups.
3. Venture Capital: Explore venture capital funding for scalable projects with high growth
potential.
4. Government Grants or Subsidies: Research and apply for government grants or
subsidies available for technology and educational initiatives.
5. Partnerships with Educational Institutions or Corporations: Form partnerships with
educational institutions or corporations that may be interested in supporting a mentorship
program for students.
6. Crowd funding Campaign: Launch a crowd funding campaign to involve the community
and potential users in supporting the project.

Allocation of Funds:

1. Development Costs: Allocate a significant portion of funds to software development,

ensuring a robust and feature-rich app.
2. Operational Expenses: Allocate funds for marketing and user acquisition to ensure a
successful launch and initial user base.
Allocate resources for ongoing operational expenses, including server maintenance and staff
salaries.
3. Contingency: Set aside funds for unforeseen circumstances or additional development
requirements.

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 Chapter 4

SWOT Analysis

Figure 8 swot

Strengths:

1. Expertise of Mentors: The program leverages the expertise of experienced mentors,

providing valuable guidance to students based on their real-world experiences.
2. Structured Mentorship Model: The program follows a well-defined and structured
mentorship model, ensuring clarity in roles, responsibilities, and expected outcomes.
3. Technology Integration: Utilizes a mentorship app that enhances communication,
resource sharing, and overall user experience for both mentors and mentees.
4. Alumni Involvement: Involves alumni as mentors, fostering a strong sense of community
and facilitating meaningful connections between current students and graduates.
5. Tailored Support: Provides personalized support to the students, addressing their specific
needs and challenges through needs assessment and individualized mentorship.

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Weaknesses:

1. Dependency on Technology: The success of the program is contingent on the effective

functioning of the mentorship app, which may face technical challenges or user adoption
issues.
2. Limited Mentorship Pool: The availability of experienced mentors may be limited,
potentially restricting the number of students who can participate in the program.
3. Resource Intensive: Implementation and maintenance of the mentorship program,
including mentor training, app development, and ongoing support, can be resource-intensive.
4. Potential Resistance to Change: Some students or faculty members may resist adopting a
new mentorship model, especially if it diverges significantly from existing practices.

Opportunities:

1. Market Expansion: The program can expand its reach by collaborating with other
departments, institutions, or even extending mentorship beyond the MBA level.
2. Partnerships with Corporations: Forge partnerships with corporations to provide
additional resources, networking opportunities, and potential employment prospects for
students.
3. Continuous Improvement: Act on feedback from participants to continuously improve
the mentorship program, ensuring its relevance and effectiveness over time.
4. Integration with Academic Curriculum: Explore opportunities to integrate the
mentorship program with the academic curriculum, enhancing its importance and impact on
students' overall education.

Threats:

1. Competitive Programs: Other mentorship programs or competing initiatives may emerge,

diverting potential mentors and mentees away from the Empower Mentor program.
2. Technological Challenges: Technical issues, cyber security threats, or challenges related
to the mentorship app may hinder the seamless operation of the program.

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 3. Limited Engagement: Low engagement or participation rates among students and
mentors may undermine the effectiveness of the program.
4. Economic Downturn: Economic downturns or external financial pressures may reduce
corporate sponsorships or limit available resources for the program.

References

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Annexures

1. Annexure A: Survey Questionnaire

· A copy of the survey questionnaire used to gather feedback from students and mentors.
2. Annexure B: Mentorship Program Timeline
· A detailed timeline outlining the key milestones and activities of the mentorship
program.
3. Annexure C: Mentorship App Usage
· Usage of the mentorship app, highlighting its user interface and key features.
4. Annexure D: Case Studies
· Detailed case studies showcasing successful mentorship stories and their impact on
student success.
5. Annexure E: Program Evaluation Metrics
· Metrics and key performance indicators used to evaluate the effectiveness of the
mentorship program.

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