Name(s):
ALIA AMIRA BT ASLI
NUR ZIANA BINTI RAHMAN
NURHAZIRAH BINTI MOHD FADLI
NUR HANA BINTI MOHD IZAD
Lecturer’s Name: Lab group/ Tutorial group/ Tutor
MR NAZRUL FADZLI BIN KHAIRULHALMI (If applicable)
Course and Course Code: Submission Date:
PRINCIPLES OF MANAGEMENT (MGT2323) 20 SEPTEMBER 2023
Assignment No./ Title: Extension & Late Submission:
TEALIVE Allowed/ Disallowed
Assignment Type: % Of Assignment Mark: Returning Date:
GROUP ASSIGNMENT
Penalties:
1. 10% of the original mark will be deducted for every one-week period after the
submission date.
2. No work will be accepted after two weeks of the deadline.
3. If you were unable to submit the coursework on time due to extenuating
circumstances, you may be eligible for an extension.
4. Extension will not exceed one week.
Declaration: I/ we the undersigned confirm that I/ we have read and agree to abide by this
regulation on plagiarism and cheating. I/ we confirm that this piece of work is my/ our own.
I/ we consent to appropriate storage of our work for checking to ensure that there is no
plagiarism/ academic cheating.
Signature(s):
This section may be used for feedback or other information.
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REPORT ON
TEALIVE
MGT2323
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TABLE OF CONTENTS
ACKNOWLEDGEMENT........................................................................................................................4
1.0 INTRODUCTION.............................................................................................................................. 5
1.1 Background of Tealive.................................................................................................................... 5
1.1.1 Vision...................................................................................................................................... 5
1.1.2 Mission.................................................................................................................................... 5
1.1.3 Tealive Core Values.................................................................................................................6
1.1.4 Objectives................................................................................................................................ 6
1.1.5 Organizational Structure..........................................................................................................7
Figure 1: Example image of Tealive Organisation Chart..................................................................7
1.2 Assignment objectives.................................................................................................................... 8
2.0 FINDINGS......................................................................................................................................... 8
2.1 Functions of Management.............................................................................................................. 8
2.1.1 Planning............................................................................................................................. 9-10
2.1.2 Organising............................................................................................................................. 10
2.1.3 Leading..................................................................................................................................11
2.1.4. Controlling...................................................................................................................... 12-13
3.0 CONCLUSION AND LIMITATION OF ASSIGNMENTS....................................................... 14-15
3.1 Conclusion....................................................................................................................................14
3.2 Limitation of Assignments...................................................................................................... 14-15
REFERENCES....................................................................................................................................... 16
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ACKNOWLEDGEMENT
First and foremost, praises and thanks to the almighty Allah, for enabling us to complete this
assignment Information for Technology Business subject to be completed successfully.
Also, we would like to convey our sincere gratitude to our lecturer, Mr Nazrul Fadzli who gave
us the opportunity to do this group project. We are thankful for your constant proper guidance
as well as for providing necessary information and the direction. Without him, this group
assignment would not have been possible.
Undoubtedly, successfully completion of any type of project certainly requires great teamwork
form number of persons. A special thanks too to all group members who are constantly to give
full commitment, cooperation, and willingness to share information and ideas to further
produce excellent work. Of course, we are very grateful to be able to complete this group
assignment and we have gained a lot of new knowledge about the topic regarding with this
assignment as well. Overall, thank you very much for those who are involved for gave us helped
(directly or indirectly) and support in finalizing this group assignment.
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1.0 INTRODUCTION
1.1 Background of Tealive
Tealive is a company that was first officially introduced and launched in 2017 that was
founded by a Malaysian entrepreneur, Bryan Loo. Prior to Tealive, Bryan Loo, Chief Executive
Officer (CEO) of Loob Holdings Sdn Bhd was already involved in the food and beverage
industry. He introduced Tealive that primarily specializes in a variety of milk tea’s such as
Signature Milk Tea, Roasted Milk Tea, Original Milk Tea and other special beverages such as
various tea-based drinks, fruit teas and smoothies not as a normal bubble milk tea franchise but
named it a “modern tea company” brand that takes tea drinks to a higher level. The brand of
Tealive is well-known for its monthly special menu which is called (LTO) Limited Time Only,
that occasionally collaborates with other brands to create a unique approach to customers.
Some hit monthly special drinks were with KitKat, Milo, Lotus Biscoff and more. Not only
that, tealive is known for its variety of customization options which allows customers to choose
their tea base, sweetness levels, and which toppings they desire. Tealive has already gone
internationally with their company by opening Tealive outlets in countries such as Australia,
Vietnam, Brunei and the Philippines. Now with over 70 different drinks on the menu, Tealive
has now become Malaysia’s favourite go to bubble milk tea brand. Tealive to this day has
grossed millions with the recent data that shows Tealive opening over 400 outlets across
Malaysia and over 800 outlets worldwide and still increasing to this day.
1.1.1 Vision
The vision of Tealive is to be the leading omni-channel beverage operator in South-East
Asia.
1.1.2 Mission
The mission of Tealive is to be part of everyone’s everyday food and beverage needs,
starting with beverage.
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1.1.3 Tealive’s Core Values
Passion
- It’s in their DNA to forge new cultures and create revolutionary innovative ideas to
transform the F&B industry. They set lofty goals and achieve them thus they lead the
change; They are the change.
Entrepreneurial
- They instil a strong entrepreneurial spirit in young and aspiring F&B professionals thus
empowering them to shake up the industry.
Honesty
- Personal and professional honesty is their hallmark. They strictly abide by all applicable
laws, regulations and official policies while adopting best practices. They conduct day-to-
day operations in a highly-ethical manner, with a strong productive purpose and we always
act in good faith.
1.1.4 Objectives
Tealive Malaysia’s leading modern lifestyle tea. The objective of putting the tea in
togetherness, Tealive’s mission is to create joyful experiences through their wide variety of tea
and beverages. With over 60 different varieties served, from their signature pearl milk tea to
coffee and smoothies, Tealive continues to brew new encounters in a cup at over 270 outlets
across the world, including Malaysia, Vietnam, China, Australia, and the UK. For all Tealive
worldwide, Tealive has put a significant amount of their own resources and assets into placing
it up, which additionally works as a retail technology development centre to keep business
operations in excellent condition. Besides partnering with food brands, an expected venture
Tealive’s made a slew of strategic partners. They completed a development effort with Loob
Holding as part of a Universityitea program that provides those who participate with chances,
satisfying Tealive's request for their campaigns and Monsta's request to provide opportunities
for university students.
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1.1.5 Organizational Structure
CEO
INTERNATIONAL
COO BUSINESS
DEVELOPMENT
THE ULTIMATE HEAD MANAGEMENT OPERATIONS
DREAM TEAM RESTAURANT MAESTROS (SHARED OVERLOAD
NINJAS SERVICES)
Figure 1: Example image of Tealive Organisation Chart
Tealive is a large company that needs a useful organizational structure. The position of Chief
Operating Officer (COO), Chee Leng Loo comes after the Chief Executive Officer (CEO),
Bryan Loo in the organizational corporate structure of Tealive Director of International
Business Development, Bryan Yeow is located next to the Chief Operating Officer (COO) and
below them are the Head Restaurant Ninjas Malcom Goh and Ryan Yeoh, Operation Overload
Tan Boon Keng, and Management Maestros (Shared Services), Jessica Lee and Dassy Chan. A
structure used to organize workers, Tealive's organizational structure is very practical. They are
divided into groups according to their unique knowledge and skills. Each department is
organized vertically, with positions ranging from the chief executive to the financial
management and sales divisions, to customer service, to employees working on a single product
or service. Specialized units within functional groups are subordinate to one authority,
commonly referred to as top management. Each unit of functionality manages a specific
component of the good or service offered, including promotion, improvement, and many other
things.
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1.2 ASSIGNMENT OBJECTIVE
The objective of our assignment is to gain understanding of the key concepts of the
course and to achieve the purpose of the questions given by providing all the information
regarding the title of our group assignment, Tealive. We hope that all the essential knowledge
we provide will expressing in this task and meet the course requirements and expectations of
the questions asked.
Furthermore, we would also like to explain the function of management in Tealive's in
terms of Planning, Leading, Organizing and Controlling. These functions of management are
very acquired for each organization because management is essential for an organized life and
necessary to run all types of organizations, whether they are business, government, etc.
2.0 FINDINGS
2.1 Functions of Management
The functions of management are the essentials for achieving goals and objectives of
the organization. Each function is interrelated and interdependent. They form a continuous
cycle that helps managers to plan, organize, staff, direct and control their organizations
effectively. And the applications of these principles in harnessing physical, financial, human
and informational resources efficiently and effectively to achieve organizational goals.
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2.1.1 Planning
Planning management is the first and foremost functions of management that lays the
foundation for other functions, such as organizing, leading and controlling. Furthermore,
planning management is essential for achieving organizational success and excellence. And it
is also requiring the manager to be aware of environmental conditions facing their organization
and forecast future conditions such as what Tealive are doing for their business planning right
now. Tealive has a mission to achieve the best of F&B products as well as we know.
Planning in Tealive Organisation
Planning is one of the managements that Tealive used to achieve its long-term strategic
goals and short-term operational objectives. Planning management is the process of setting
goals and deciding how to achieve them. Planning management involves analysing the current
situation, identifying opportunities and threats, evaluating alternatives and choosing the best
course of action. one of the planning methods used by Tealive is to establish a Global Product
R&D centre to innovate and improve their products and services to customers or more precisely
Tealive fans. This aims to focus on the process of creating new beverage flavours, both foreign
and local, to meet different markets and customer preferences. In addition, it also serves as a
retail technology research development to ensure business operations remain in good condition
in the long term. Tealive has also made strategic collaborations with various brands, such as
Horlicks, Wall's, Nestle, and others, to diversify the offering and creativity for its products and
increase market share to attract customers.
Tealive also collaborates with Grab Food, Food panda and other delivery platforms to
reach more customers and increase convenience to meet customer needs. Planning Tealive in
using a tactical planning approach to grow aggressively at the international level is one of the
systematic steps because this provides many benefits to them in terms of profit. Tealive also
set specific targets and timelines to open new branches in different countries, such as Vietnam,
Australia, China and others.
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Tealive also adapts its products and services to suit the local culture and taste of each country.
In addition, they also use the SWOT analysis tool to assess the strengths, weaknesses,
opportunities and threats in the market. This is for planning management because it helps
identify internal and external factors that affect their performance and development in the
business world. Tealive uses SWOT analysis to assess competitive advantages, identify areas
for improvement, explore new market opportunities and mitigate potential risks in the future.
2.1.2 Organising
Organizing is a method that starts the execution of strategies by defining roles,
collaborating with others, and efficiently allocating resources to achieve the targets and
objectives or goals. As a result, it refers to a procedure that combines resources with human
labour to create a unified entire that can be used to accomplish established objectives. An
organization is a type of management, and the technique of management refers to this function.
To arrange things is to combine, organize, or set up in a reasoned and systematic way.
The role of management is to rationally divide work into categories of tasks and connect
roles that symbolize groupings of activities for the achievement of desired goals. This role is
referred to as organizing. Tealive provides business opportunities to those who have an interest
in starting their own companies as a place to begin. As everyone is aware, Tealive offers two
different branch options: start smaller with a kiosk or remain large with a consistent shop. This
kind of chance can be useful for business owners seeking to launch a business. The business
owners are then referred to as LOOB Holding partners. The inexperienced new collaborators
will receive guidance from LOOB immediately.
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2.1.3 Leading
Leading is an increasingly important management function once the plan is formed, the
relationship structure within the organization is established, and capable employees are
recruited. Leading is not only done after the planning and organizing process. It is also
important to the success of these functions.
Leading means creating a shared cultures and values, channelling information about
goals to all members of the organization through the communication process and instilling in
employees the spirit of striving towards a high level of performance.
Leadership in Tealive Organization
What we can relate to leading in a Tealive organization is Bryan loo is a leader who
never give up on developing his company because he always finds a way and learns a little bit
about business to grow his business.
He also tries to influence the behaviour of employees so that they can carry out their
assigned tasks effectively and efficiently to achieve the organization’s goals. Because of this
difference, each individual in the organization is responsible for determining the success of this
organization. In addition, Bryan Loo also has the passion to guide future business talent and he
also takes great care of all his employees to still working with him.
Other than that, Bryan loo also explains how tealive’s leadership keeps track of and
manages a workforce of over 1,000 individuals but his have a plan to hire another 1,500 over
the next 2 years, his believe the importance of maintaining a good company culture. In addition
to thinking about the future of the company, Bryan Loo is also very thorough in finding
employees because “we must build our organization to be agile enough to deal with anyone
and bring them into inclusive training modules,” said Bryan Loo. As a leader Bryan also wants
to empower their staff on what to do to help the company grow faster and progress.
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2.1.4 Controlling
Controlling is one of the key functions in management when something happens the
way you want it to happen. In this case, it happens the way the company wants it to happen.
Controlling involves a series of activities and processes that ensures the organizational goals
match the plans effectively and efficiently. This means, controlling is the process of monitoring
the performance in various aspects in the organization to achieve intended goals set by the
company.
Controlling method used by the company
Controlling is a crucial function in Tealive’s company that ensures the quality and
efficiency aligns with the company’s business goals. Some ways of how Tealive Implement the
way they control in their company is monitoring their sales firstly. Tealive monitors their daily
and monthly sales for every one of their outlets. Each outlet has a target sale they have to
achieve which is implemented by the company that helps them track the revenue performance.
If a certain outlet shows a low performance, management will visit the outlet and investigate
the root of the problem and take action which includes adjusting the marketing efforts of the
outlet.
Tealive also is very persistent with maintaining their product quality. They have specific
procedures that strictly must be followed to established standards for the taste, appearance, and
preparation of Tealive’s drinks. Every new employee is trained beforehand to keep up to the
standards put by the company to ensure the drinks meet the desired criteria. Their inventory of
ingredients and supplies are also very systematically to prevent wastages and shortages. They
have rules that every supply that is used requires a date with the shelf life of the supply. Through
this method of inventory, they can monitor how much ingredient is used, whether it is used
excessively or normally and expiration dates.
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This is going to control the inventory levels and reduce costs that are unnecessary.
Tealive also ensures all outlets are complete with health and safety regulations. Inspections and
audits are done regularly to verify the food and beverage preparation areas met the sanitation
standards.
This ensures all the employees’ control and maintain a safe and healthy food
environment that prevents health violations. With all these controlling methods use in the
company Tealive, they get to maintain a consistent product quality, ensure all outlets align with
company standards and objectives. Controlling is crucial for managing and improving the
performance of a company and its staff as it continues to grow and expand.
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3.0 CONCLUSION AND LIMITATION OF ASSIGNMENTS
3.1 Conclusion
In conclusion, these four functions are very important in the management aspect of an
organization because with these functions it can help solve problems that occur in an
organization. Tealive is more than just an organization where you can not only show your skills
as a successful entrepreneur, but you can also learn and engage in the management of a highly
profitable food and beverage (F&B) business. Despite facing legal battles and challenges,
tealive continues to grow and develop to become a favourite brand among Malaysians and so
on. As tealive looks to the future it is clear that the company’s commitment to quality, unique
taste and customer satisfaction will continue to drive its success. In addition, what we can learn
from Bryan Loo is proven to be the power of hard work, perseverance, and a deep commitment
to building a brand that not only delivers high quality products but also fosters a sense of
community and belonging.
3.2 Limitation of Assignments
Time Constraints
Completing the assignment with a limited amount of time with multiple assignments
all at once made everyone in the group a bit hard to allocate the time to write, do research and
edit the assignment.
Resource Constraints
One of the main limitations we encountered on the assignment was the resource
constraints, mainly in the limited access to certain databases regarding the company such as
the absence of the organizational structure of the company.
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Internet
Due to the interruptions of network, it can make the student suffering from their study
assessment such as searching for their information and for academic research. It is also cannot
develop the relationship between teammate.
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REFERENCES
Dayangku, S., Sabrina, S., Khaw, P. P. | C., Sivakumar, Y., Teo, J., Khaw, C., & Salim, Z.
(2019, June 25). Bryan Loo spills the tea on maintaining & monitoring a workforce of
over 1,000 employees. Vulcan Post. https://vulcanpost.com/666480/bryan-loo-loob-
holding-tealive-company-culture-leadership-role/.
Malsam, W. (2023, August 18). Management Levels & the four functions of Management.
Project Manager. https://www.projectmanager.com/blog/four-functions-of-
management.
(R), M. Dr. P. J. (n.d.). These values made Bryan Loo an award-winning entrepreneur.
LinkedIn. https://www.linkedin.com/pulse/values-made-bryan-loo-award-winning-
entrepreneur-jayaraman-r-.
Pikri, E., Khaw, C., Sabrina, S., Sivakumar, Y., Khaw, P. P. | C., & Teo, J. (2017,
December 6). Tealive’s High Velocitea Growth-3 Strategies Straight From Bryan
Loo’s Playbook. Vulcan Post. https://vulcanpost.com/627681/tealive-strategy-
expansion-international/
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