Contact
Mohit Sinha
www.linkedin.com/in/mohitsinha1 Regional Sales Manager at Mars
(LinkedIn) Hyderabad, Telangana, India
Top Skills Summary
Pricing Strategy
Sales and Marketing professional, with proven record across
General Management
renowned FMCG companies. Hands on with Sales and Distribution
Sales & Marketing
management, Trade interventions,Sales force excellence,managing
Languages Key Accounts function in Modern Retail devising strategic and
tactical plans with Hyper, Super formats and Pharmacy channel.
English (Native or Bilingual)
Adept in Trade marketing, Sales Force automation and capability
Hindi (Native or Bilingual)
building.
Experience
Mars
4 years 6 months
Regional Sales Manager
April 2022 - Present (1 year 9 months)
Hyderabad, Telangana, India
National Category Development & Customer Marketing Head
July 2019 - March 2022 (2 years 9 months)
Hyderabad Area, India
Leading the Customer Marketing and Category development function for Pet
Nutrition - Mars India
- RTM, Channel development, RE strategy, GTM, POSM strategy
- Demand Planning, TE, Promotions
- Sales Automation (DMS, SFA, Merchandising)
- Sales capability development (Training & Development, Incentives, KPI's etc)
Abbott
Regional Sales Manager
January 2017 - June 2019 (2 years 6 months)
Hyderabad Area, India
- Handling the Modern Trade - Sales and Key Account Management for
the states of AP, Telangana & Karnataka through a team of Key Account
Development Managers & Executive
Page 1 of 3
- Execution of ANI's MT agenda in Pharmacy channel, Cash n Carry & Hyper
& Super formats
- Shopper engagement objectives driven through a team of Nutrition Advisors
and In store Promoters
- Best in class Retail Visibility execution and constant monitoring through
Merchandisers
WINIT Software
Senior Manager - Sales and Consulting
January 2015 - January 2017 (2 years 1 month)
*Devising Sales Strategy for India, APAC,Europe and Middle East markets for
Mobile Sales Force Automation.
* Managing FMCG/CPG clients - Sales Presentation, Scoping, Blue-printing,
Requirements gathering, Business logic testing , Kick-off and Implementation/
Roll-out.
* Providing a consulting led approach to CPG/FMCG companies to leverage
mobility so as to enhance the overall business value
* Driving the targeted campaigns strategy and execution
* Product development - Leveraging my FMCG experience in enhancing the
product capabilities and adding newer product lines. (Merchandising Solution,
Modern Trade - Executive Solution and Key Account Management
Abbott Nutrition
4 years 8 months
National Account Controller
April 2014 - January 2015 (10 months)
• Driving business operations with national accounts like Future Group, Aditya
Birla Retail, Hypercity, TESCO etc
• Signing different documents of Annual Terms of Trade, Promotion Planning,
Activation Support & Account Profitability
• Handling:
o Supply Chain Management
o Relationship Management (both internal & external stakeholders)
o Category Management (promotions, planogramming & advisory role)
Regional Customer Marketing Manager
December 2011 - March 2014 (2 years 4 months)
Mumbai Area, India
Responsible for regional level activations, trade promotions and interventions
in the Traditional trade and Modern Trade Channel in West region.
Page 2 of 3
Driving the on-ground implementation of sales support activities.
Co-ordinating with the brand team to equip the sales team with necessary
tools for best results in retail visibility and consumer engagement.
Ensuring the health and hygiene of trade business in the region, and also
tracking competition activities.
Single-handedly driving a Sales Force automation Project development and
implementation across Trade division in the country.
Area Sales Manager
June 2010 - January 2012 (1 year 8 months)
Responsible for setting up the entire channel, infrastructure and business in
Traditional trade, Mumbai area in Abbott Nutrition.
Started from scratch and established ANI's brands in the market, making
Pediasure a known player in the category in trade channel.
Setup systems and processes related to FMCG modus operandi in a pharma
company, venturing into trade for the first time.
Wipro Consumer Care and Lighting
Area Sales Manager
May 2008 - May 2010 (2 years 1 month)
Hubli, Karnataka
Managed Sales and Distribution for the Lighting division of Wipro for Karnataka
upcountry, handling 53 Distributors through 3 Territory Sales Officers.
Responsible for expanding the distribution reach and business by 28% (YOY),
inspite of language being a barrier.
Education
Bharathidasan Institute of Management Tiruchirapalli
Master of Business Administration (M.B.A.), Marketing/Marketing
Management, General · (2006 - 2008)
University of Lucknow
Bachelor of Science - BS, Geology/Earth Science, General · (2003 - 2006)
City Montessori School
· (1994 - 2002)
Page 3 of 3
