INDEX

INNOVATIONS OF
FRONT PAGE PRODUCT

INTRODUCTION PRESENCE IN COUNTRIES

PURPOSE ORGANIZATION CHART

CONTROVERSIES CONCLUSION

REFERENCES
ADVANTAGES

CHECKLIST
MARKETING
 INTRODUCTION

It is an American multinational company dedicated to the design, development,

manufacturing and marketing of sports equipment: balls, footwear, clothing,
equipment, accessories and other sporting goods.
Nike is a sponsor of
The company was founded on January 25 many tall athletes
from 1964 as "Blue Ribbons Sports" Regarding the 2018 edition, level and sports teams
by Phil Knight and Bill Bowerman and In the 2019 edition there is a of all the world
officially became Nike Inc., the general increase in the mean
May 30, 1971. of the reputation of the
companies when going from
65.4 to
69.6 rating points.

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 NIKE

PURPOSE: The mission and vision of Nike are focused on the needs of its customers. Nike is a
company that has made its products highly appreciated by its customers. Without a
doubt, the company maintains its efforts focused on achieving maximum satisfaction. Managing to exceed
expected requirements and offering products that are superior to the benefits offered by competing brands.

VISION:
“To be the best national company
MISSION: and
“Bring inspiration and innovation international, standing out for
for every athlete in the world. good quality, service and
Yeah comfort to our customers.
“You have a body, you are an We want our product
be sold and used in all s
Company dedicated the parts of the world.”
to
sell products

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 ADVANTAGES

“ WE CARE ABOUT OUR TEAM

BENEFITS PROVIDED BY NIKE ”
We continually invest in our employees, from their health to their financial well-being,
to help them achieve greatness, both at work and outside of it. Our goal at NIKE is to
help and enable our teammates to reach their full potential.

• NIKE WELL FOR • KEEP ON

EVERYONE MOVING
NIKE has exercise opportunities • HEALTH AND WELL-
Nike has a Nike Well BEING Nike ensures your
and discounts for all levels and well-being with a life and
program, this program will health insurance plan.
goals. give you the best options for
activation, rest, health and
nutrition.

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 ADVANTA
GES
• FINANCIAL STRENGTH
Nike offers a compensation
package above the market,
attractive benefits that
consolidate your future.

• CONTINUOUS LEARNING
They have several tools and
coaching sessions so you can
develop your career plan.

• GIVE BACK
Match donations and reward time

volunteering to help you support the

causes you are passionate about.
• BREAK AND
RECOVERY
Nike offers flexible hours, home office and vacations.

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 CONTROVERSIES

NIK
• Factory strike
E • Focus your attention
In football and other sports
it does not have such a • The production
from China wide repertoire conditions make the
perception not so
In April 2014, Yue Yuen positive.
paid less than 250
yuan.
• Exploitation factories
Nike has been criticized for
contracting factories like
• Work allegations China, Vietnam, Indonesia and
Mexico.
childish
During the 1990s, Nike was
subject to criticism for the use of
Child labor in Cambodia and
Pakistan

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 MARKETING

RAI
SE
YO ADVERTISEMENTS PROMOTE
M--¥
UR
THE BRAND AMONG
CUSTOMERS AND IMPROVE
AH CONSUMERS' PERCEPTION OF
U THE COMPANY AND ITS
PRODUCTS. USE OF HEQUALITY WINS
YOU
★★★ PROFESSIONAL ATHLETES. AND
SPSRT. CUSTOMER SERVICE.
★★
GRANDPRIX
FILM WINNER

NIKE

MAMBA

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 PRODUCT INNOVATIONS

Nike promotes the institutional motto “diversity, equality

and inclusion” with the purpose of minimizing the barriers
that employees may have.

PASSION, POTENTIAL AND OUR

SEARCH.
It is a philosophy that is expressed on the
playing fields, on the beach or in the streets,
because it is the pillar of all the brands in our
family: Nike, Converse and Jordan.

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 COMPANY STRATEGIES

VRD4/ Outsourcing

2
Positioning
Of the brand Diversification
Of the brand

3 Elaboration of
their own
indicators

Superiority in
designs

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 SALES DURING THE YEAR
NIKE'S REVENUE AT THE INTENTIONAL LEVEL FOR THE YEAR 2010-2019
YEAR INCOME

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 PRESENCE IN COUNTRIES

Nike has signed more than 1000 stores around the world
and has offices located in 45 countries outside the
USA. Most factories are located
in Asia, including Indonesia, China, Taiwan, India,
Thailand, Vietnam, Pakistan, Philippines and Malaysia.

Nike does not dare to reveal information about the

contracting companies it works with due to harsh criticism.

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 ORGANIZATION CHART

MARK PARKER:
CEO

ANN MILLER: LEGAL

VICE PRESIDENT
EXECUTIVE, DIRECTOR JOHN DONAHOE:
PRESIDENT AND DIRECTOR
EXECUTIVE

MATT FRIEND VP
EXECUTIVE VP, HEIDI O'NEILL:
EXECUTIVE AND ANDY CAMPION: DIRECTOR
DIRECTOR OF PRESIDENT,
FINANCIAL DIRECTOR OF
HUMAN RESOURCES CONSUMER AND
OPERATIONS
MONIQUE MATHESON: MARKET

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CONCLUSION

EACH COMPANY HAS ITS OBJECTIVES,

MISSION, VISION, MARKETING, WORK
AS A TEAM AND DEVELOP
DIFFERENT SKILLS.
EVERYONE IS CREATED WITH A
PURPOSE.
SOME AFFECT THE ENVIRONMENT
ENVIRONMENT AND OTHERS TAKE
CARE OF THEM.
NIKE SEEKS TO CARE AND GROW WITH
EACH.

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 REFERENCES

https://www.nike.com/mx/help/a/nikeinc-mision
https://mexico.corresponsables.com/actualidad/Nike-
empresa

https://es.wikipedia.org/wiki/Nike

https://jobs.nike.com/es