lOMoARcPSD|41998751

SIP Report RS

MBA Credit Pattern (Savitribai Phule Pune University)

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Project Report

On

Indian Equity Market

At

Ritika Securities
By

Miss. Samiksha Choudhary

Under The Guidance Of

Prof. Pralhad Joshi

Submitted to

Savitribai Phule Pune University

In partial fulfillment of the requirement for the award of the degree of

M.B.A

Batch (2021 – 2023)

Through

Trinity Institute of Engineering and Research Pune – 411048

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Annexure C

Company Certificate

Date: __/__/2021

To Whomsoever It May Concern

This is to certify that Samiksha R. Choudhary has completed his/her project

work on the topic "Indian Equity Market.” during the period from 6 September
2022 to 6 November 2022

He/she has been sincere, hardworking and punctual in his/her work.

We wish him/her success in future endeavors.

Authorized Signatory.

Designation.

Company Seal.

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ANNEXURE D

DECLARATION OF STUDENT

(CERTIFICATE OF ORIGINALITY/DECLARATION)

This is to declare that I have carried out this project work myself in partial

fulfillment of the MBA Program of Savitribai Phule Pune University.

The work is original, has not been copied from anywhere else and not

been submitted to any other University/Institute for an award of any

degree/diploma.

Date Signature
Place: Pune Name: Samiksha R. Choudhary

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Acknowledgment
I am very happy while expressing my sense of gratitude towards all those who
helped and guided me during this project.

I am overjoyed to acknowledge my sincere thanks to my faculty guide Prof.

Pralhad Joshi of Trinity Institute of Engineering and research for providing all
necessary guidance during my project.

I would like to thank Prof. Jadhav sir not only for guiding me in completing the
project but also for advising me as to how I can derive value from my project
and what extra efforts I have to put in to get an insight of the stock market.

I would also like to thank Dr. Priti Sharma (Director) of Trinity Institute of
Engineering and Research Pune, for giving me an opportunity to be part of this
institution and encouraging me to complete this Project.

I would also like to thank all those who have helped me directly and/or
indirectly in preparing this project report.

Samiksha R Choudhary
MBA (Finance)
(2021-2023)
EXECUTIVE SUMMARY

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An investment sector is one of the most prominent sectors in the Indian industry but
there may be certain reasons because of which a larger section of the society is
untapped. So to understand this behavior that what may be the reasons which effect
the buying behavior of the customers a survey was conducted in tier -2 cities to
understand the amount and quality of information that the consumers have
regarding the investments and it was also checked that if a customer has all the
information regarding benefits and conditions will he consider to investment.
Through survey it was also analyzed that what are the people perspective towards
which section of the society has a need for investment in equity. Apart from the
project, equity was the major part of the summer internship project wherein the
customers were tapped through interns of the Company. Each intern had to be
involved in equity of investment during the internship in their home city or city of
their choice by creating leads. I as an intern opted for referral program where each
client gets 5% of the leads provided and converted and by this I was able to give a
sale of around 16,000. I synced internship project with the time I could survey a real
potential client and through this I was able to interact with more than 70 clients. Our
job was also to extract data from different job portals about different candidates and
provide them with opportunities in different firms. My second profile was to
generate leads relating to educational professionals that may be required in the
Company. We also had to analyze the most prominent courses that are there in the
market so that our organization can incorporate that course in their curriculum.

TABLE OF CONTENT

Sr. Content Page

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no no.
1. CHAPTER1: INTRODUCTION TO THE TOPIC 10
Introduction 11
Objective of topic 18
Significance of study 23
Limitation of study 26
2. CHAPTER2: Research Methodology 34
Research Design 34
A. Sample size 36
B. Instrument to collect data(Primary & Secondary data) 37
3. CHAPTER3: DATA ANALYSIS & INTERPRETATION 38

4. CHAPTER4: FINDINGS, CONCLUSIONS & SUGGESTIONS 46

Findings 47
Conclusions 48
Suggestions 49
5. CHAPTER5: BIBLIOGRAPHY 51
6. CHAPTER6: QUESTIONNAIRE 52

Need/Purpose of Study

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The purpose behind the study of Share Market is to guide the young
or new investors about the investment in the Shares, Securities,
Bonds etc. and making aware about the certain basics of
investments before making an investment. The investor should
aware of working of Share Market and its technology changes.

The primary purpose of the Stock Market is to regulate the exchange

of stocks, as well as other financial assets. Such regulation ensures a
fair environment for not only investors, but also the corporations
whose stocks are traded in the market. A healthy, fair and
transparent stock market helps the economy grows, thereby
benefiting practically every member of the society.

Matching Buyers and Sellers

First and foremost, the stock market is essentially a modern grand

bazaar. The primary function of the stock market is to bring sellers
and buyers together and ensure easy, quick and fair transactions
between those who wish to buy shares and those who want to sell
them. If you wish to buy Microsoft stock, for instance, you—or
rather the broker who will execute the trade on your behalf – know

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exactly how to contact those who have Microsoft stock for sale and
access the sales prices these people and institutions have published
on the electronic boards in the stock exchange. In modern stock
markets, buyers and sellers are matched electronically, which makes
it possible to transact almost instantaneously. This sort of speed and
efficiency means low costs for the broker, which in return translates
to low brokerage commissions.

Fair Trades

Rules and regulations in the stock market have been designed to

ensure that both buyers and sellers get the best possible deal. To
accomplish this goal, stock exchange makes the detailed transaction
data available to the public free of charge. At what price a share
recently as well as historically changed hands, how many shares
have traded, and at what prices buyers and sellers are willing to buy
or sell at any given moment can be accessed within seconds. This
makes it easy for investors to make informed trading decisions. The
system also gives automatic priority to the buyer bidding the highest
price and to the sellers who offers shares at the lowest cost.

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CHAPTER1
INTRODUCTION TO THE TOPIC

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INTRODUCTION TO INDIAN EQUITY MARKET

Equity trading enables investors to become partial owners of the

organization. When a company issues shares to the investors in return for
money, these shares are called equities. The equity meaning in share market
is nothing but these shares which investors can buy or sell. The equity
market is also called a stock market where traders buy or sell shares. The
companies listed on exchanges offer a fraction of their equity to public
investors.

Understanding an Equity Market

The equity market is a marketplace for traders where they buy or sell stocks.
Investors can invest in public or private stocks. Public stocks are traded on
exchanges, unlike private stocks which are traded privately. Initially, when an
organization is set up it is private and later it goes on to launch its IPO. IPO
launch makes the private company available for public investors. Whereas
private stocks of a company are available to limited investors like employees
or other specific traders. Companies get listed on stock exchanges with a
motive to earn capital from public investors and use it for their growth or
expansion. On contrary to equity financing debt financing involves loans and
other borrowing methods to earn capital.

Now that you have understood the basic equity meaning let us discuss the
equity market in India.
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How is Equity Market in India?

In India, equities are traded on exchanges called as National Stock
Exchange, Bombay Stock Exchange, and Metropolitan Stock
Exchange. There are companies listed on these exchanges and
shares of these companies are bought or sold by the investors. In
India, the two forms of equity trading are the spot/cash market
and the futures market. In the spot/cash equity trading the stocks
is available for immediate delivery in the public financial market.
Whereas in the future market the stocks are traded later at a
scheduled date.

What is 'Growth' in Equity Market?

Traders look for investment opportunities in small companies which have

greater growth potential. Investors are generally attracted by such growth
stocks and make big bids in the live equity market. They invest in both Indian
stocks and global stocks with higher growth potential.

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How Do Equity Markets Work?

The equity market operates similarly to a house auction where buyers and
sellers bid different prices to the trade. In this case, the house is an equity
market and things are the shares of the companies listed on the stock
exchanges. Investors can buy these shares through IPO in the primary
market or the secondary market. The stock market is regulated and
maintained by stock exchanges and various other financial entities.

What Are the Timings of Equity Market?

Currently stock market does not operate for 24 hours. Investors are allowed
to trade from 9:15 am to 03:30 pm only on weekdays. You cannot trade on
Saturday or Sunday except for any special circumstances.

What Are Equity Trading Holidays?

As mentioned earlier stock market operates every day except for weekends.
Also, the stock market is closed for trading on certain public holidays you
can check out the list of trading holidays on our website

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What Is the Difference Between Stock and Equity?

Stock and equity do not have a different meaning, but both are used to refer
to shares. Stocks and equity are just synonyms.

What Is Equity meaning in NSE?

In NSE equity is referred to as the stock market. The stock market has two
sections the new issues (primary) market and the stock (secondary) market.
At present more than 1300 securities are available for trading on NSE.
Screen-based trading enables people across India to trade and invest. The
trading system of NSE is called National Exchange for Automated Trading or
“NEAT”.

Types of Equity Market

 Primary market

When a company wants to make its shares available to the public

for trading the company must launch its IPO. When the company
launches its IPO, it offers a fraction of its equity to the public
investors. Once the IPO is closed the company is listed on the
primary exchanges of India mainly NSE and BSE.
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 Secondary market

After the listing of the IPO shares on the exchanges, these shares
are traded on the secondary market. The secondary market allows
investors who failed to procure shares during the IPO. Even the
initial investors can exit their investments in the secondary market.
Investors in India commonly trade in the stock market with the
help of brokers. The brokerage firms act as intermediaries between
the stock exchanges and the investors.

Benefits of Equity

Following are the benefits of the equity market:

 Equity market investments offer more returns during inflation

as compared to other forms of assets. This makes it possible for
the investors to keep up with the lifestyle without cutting down on
any expenses even when the prices of goods are gradually
increasing.
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 Despite greater risks, investors can generate huge profits

from the returns. The returns earned from the equity market are
more as compared to a savings account or a fixed deposit.

 Trading in options market can minimize the risks and amplify

profits

 Investors with good knowledge and enough research can earn

huge profits in the longer run

 Investors can generate steady income in the form of

dividends. Dividends are paid to shareholders from the profits
earned by the company

Procedures of Equity market

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Read below procedures of the equity market and understand how

to trade in the equity market

 Trading

The stock exchanges in India offer an automated screen-based

trading platform that is well equipped, fully automated, and
computerized. Any trader can benefit from this open trade system,
they can buy or sell trades and place their orders which best suit
their requirements.

 Cleaning & Settlement

The exchanges of India clear and settle all the trades that are
executed during any trading day. These exchanges function using
well-defined settlement cycles which have no room for any
deviations and/or deferments. These exchanges operate in a way

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that ensures movements of the funds and shares are completed in

the right manner without any mismanagement. The exchanges of
the Indian stock market follow the settlement cycle of T+2. This
means that all securities and funds movements are completed two
days after Day 1 (Day 1 is the day on which trades are executed).
After the T+2 cycles, buyers receive credits of the shares in their
Demat account, and sellers receive the sale proceeds in the bank
accounts within two days.

Equity for a Shareholder

In addition to the value of equities, the shareholder must be aware

of the value of a personal share of the equity. This value is equal to
the difference between total liabilities owed from total assets
owned.

Equity = Value of Assets – Value of Liabilities

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Equity investment return

When it comes to long-term equity investment you must be aware

of the return on equity offered by the company. Return on equity
lets you identify the company’s ability to use investors’ funds to
expand and generate profit. If you are investing in a company for
the long run it is of utmost importance to keep an eye on this
factor and understand the benefits of investing in that particular
company.

To sum up, the equity market offers different benefits against

inflation and continues to offer decent returns despite the risk
factor. If you are well versed with the stock market and its basic
operation you can build a huge corpus with the help of different
types of equity investments.

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OBJECTIVES OF EQUITY MARKET

 To study the concept of Indian Equity Market.

 To understand the process of Equity Market at Ritika Securities.

 To get knowledge about the share market operations of different

companies and different sectors.

 To identify problem faced during Comparative Analysis of Equity Market.

 To know about online trading business.

 To know about the operations and services provided by a stock

brokerage firm.

Though the objective of all equity funds is generally capital appreciation, it is

the risk taken to achieve this objective that varies. This further depends upon
the types of stocks that the fund invests in. Some types of equity mutual funds
based on their investment objective are: Small-cap Equity Funds.

Equity funds are those mutual funds that primarily invest in stocks. You invest
your money in the fund via SIP or lump sum which then invests it in various
equity stocks on your behalf. The consequent gains or losses accrued in the
portfolio affect your fund’s Net Asset Value (NAV). Of course, there are
technicalities involved but this is the crux of investing in equity mutual fund

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schemes. However, being a prudent long-term investor helps know more

details about the functioning of an equity mutual fund.

Based on Investment Objective:

Though the objective of all equity funds is generally capital appreciation, it is
the risk taken to achieve this objective that varies. This further depends upon
the types of stocks that the fund invests in. Some types of equity mutual funds
based on their investment objective are:

1. Small-cap Equity Funds

These equity mutual fund schemes invest in companies that rank

above 250 in terms of their full market capitalization (as per SEBI
guidelines). These funds are considered to be riskier than mid- or
large-cap equity funds but can offer the relatively higher returns.
Their minimum exposure to such stocks is 65% of the total assets.

2. Mid-cap Equity Funds

These equity mutual fund schemes invest in companies who rank

between 101 and 250 by their full market capitalization. These funds
are considered to be less risky than small-cap funds, but more than
large-cap funds. Their minimum exposure to such stocks is 65% of
the total assets.

3. Large-cap Equity Funds

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These equity mutual fund schemes invest in companies who rank

between 1 and 100 in terms of full market capitalization. These
funds are considered to be the least risky as far as equity fund-
picking goes. Their minimum exposure to such stocks is 80% of the
total assets.

4. Large- & Mid-cap Equity Funds

These equity mutual funds equally divide the allocation between

large- and mid-cap equity and related instruments and have the
potential to offer high returns. The mandated minimum exposure to
both large-cap and mid-cap stocks is 35% each of the total assets .

5. Multi-cap funds

Multi-cap equity funds invest in stocks across large-, mid-, and,

small-cap companies. Depending on the market conditions, the
fund manager decides the predominant investments. Their
minimum exposure to such stocks is 65% of the total assets.

Based on Investment Strategy:

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As an investor, you also need to know the investment strategy

followed by the fund house, i.e. the methodology used to select the
stocks. The key investment strategies or styles include top-down
strategy, bottom-up strategy, value strategy, and growth strategy.

i) Top-down strategy - It means that the sector is chosen first and

then the stocks within that sector are purchased in the portfolio.

ii) Bottom-up strategy – It means that well-researched stocks are

bought irrespective of the sector.

iii) Growth strategy – It means that the fund will invest in companies
that have a consistent track record of profitability and growth and
are likely to sustain on this path.

iv) Value strategy – It means that the fund will invest in companies
that have the potential to grow exponentially in the future and are
currently available at a lower value.

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Significance of study of Equity Market

 To help the investors in getting out the most of their holding in

the stock market.

 To help the analyst to know the effectiveness of the stock ideas

provided by the organization.

 To increase the value proposition of the organization.

 This project is basically done to enhance the market share of

the company.

 To improve the efficiency of the staff and services of the

company.

Equity markets play an important role in a market-based economy. They

provide capital raising, liquidity, and investment options.

These important functions allow our economy to grow continuously, and they
are the hallmark of capitalism.

1. Capital Raising

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Equity markets facilitate the raising of equity capital. This is important for
entrepreneurs who have a business idea but do not have the capital on-hand to
start the business themselves.

Banks are debt investors who are unlikely to provide a loan to these businesses
without collateral or an abnormally high return. Therefore, it is effective for
these entrepreneurs to give up a stake in their business in exchange for the
capital provided.

Equity markets allow these businesses to access the deepest pools of capital
since they do not have to seek out individual investors – the investors are
brought to them through the network of investment banks and financial
exchanges.

2. Liquidity
Equity markets also provide liquidity for the markets. Liquidity refers to the
ease of which an asset can be turned into cash. For example, checking accounts
are the most liquid, and a painting will be illiquid.

Since equity markets are a centralized hub for buyers and sellers, it is easy to
find someone who is willing to buy or sell your equity securities, and you can
readily convert your securities to cash.

Equity markets are powerful pricing mechanisms since they reflect the
immediate underlying supply and demand from millions of buyers and sellers
across the globe. High demand and increased buying activity for stocks cause

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prices to rise, while low demand and increased selling activity for stocks cause
prices to decline.

3. Investment Options
Equity markets provide a slew of investment options for investors. Investors
can customize their risk profile and get exposure to different companies and
industries by having the option to pick different equity securities.

Equity markets also provide the main alternative to debt investments, which is
beneficial for investors with higher risk tolerance.

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OBJECTIVE OF TOPIC

1. To know about stock market.

2. To get knowledge about the share market operations of different

companies and different sectors.
3. To know about online stock trading business.
4. To know about the operation and services provided by a stock
brokerage firm.

SCOPE OF STUDY

 The online trade covers the investors from BSE (Bombay Stock
Exchange) and NSE (National Stock Exchange) for the period of
two months.
 Online trading is an internet based investment activity which
eliminates the association of a broker.
 The online trading firms allow users to invest in a number of
financial products and services like equities, mutual funds, life
insurance, loans and share trading.

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 The online stock firms not only acts as a portal, but also as a
broker and offers you to maximize your returns in the most
efficient manner.

Limitations of the study

1. People were not willing to answer the entire questionnaire due

to the less time available to them.
2. Some respondents might be hesitant to divulge personal and
financial information which can affect the validity of all
responses.
3. There is lack of awareness among people about investment in
stock market. So the people who are aware of such things
were found in specific areas for survey purposes.
4. The survey was done in some major part of Pune city and may
not truly express the opinion of whole country.

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ABOUT THE COMPANY

Established in the year 2010 it seems a new firm, but our experience of
Management and Analysts is of more than 8 years. We are a team of very
young and enthusiastic people, with ample experience and knowledge to
withstand the volatility of Financial Markets..

We have partnered with LKP Securities as sub-broker. Ritika Securities focused

on all segment of market. Based in Mumbai, we serve customers across the
country from various classes of mass. It is said that the stock markets are for
the Rich, but we say it is for one and all.

Vision

To collaborate with our partners in the relentless pursuit of meeting their business
results through an integrated capability that delivers on quality, value, cost efficiency
& speed to market.

MISSION

Strengthen Ritika's endeavors to enable client in achieving lifelong financial

independence & peace of mind. Vision -To collaborate with our partners in the
relentless pursuit of meeting their business results through an integrated capability
that delivers on quality, value, cost efficiency & speed to market.

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MEMBERS OF THE COMPANY

Managing Director & CEO - Mr Sushant Kumar Das.
Head of Research - Mr Biswajit Behera.

Head of Operation - Mr Rajesh Jambhale.

Front Office - Mr Sandeep.

Human Resource - Mrs Rekharani Das.

MAJOR STOCK EXCHANGE IN INDIA

1. Bombay Stock Exchange (BSE):

The Bombay Stock Exchange (BSE) is the first and largest securities
market in India and was established in 1875 as the Native Share and
Stock Brokers' Association. Based in Mumbai, India, the BSE lists close
to 6,000 companies and is one of the largest exchanges in the world,
along with the New York Stock Exchange (NYSE), Nasdaq , London
Stock Exchange Group, Japan Exchange Group, and Shanghai Stock
Exchange.

The BSE has helped develop India's capital markets, including the retail
debt market, and has helped grow the Indian corporate sector. The BSE
is Asia's first stock exchange and also includes an equities trading
platform for small-and-medium enterprises (SME). BSE has diversified

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into providing other capital market services including clearing,

settlement, and risk management.

2. NATIONAL STOCK EXCHANGE OF INDIA (NSE):

The National Stock Exchange (NSE) is the leading stock exchange in

India and the fourth largest in the world by equity trading volume in
2015, according to World Federation of Exchanges (WFE). NSE was the
first exchange in India to implement electronic or screen-based trading.
It began operations in 1994 and is ranked as the largest stock exchange
in India in terms of total and average daily turnover for equity shares
every year since 1995, [based on SEBI data].

NSE has a fully-integrated business model comprising our exchange

listings, trading services, clearing and settlement services, indices,
market data feeds, technology solutions and financial education
offerings. NSE also oversees compliance by trading and clearing
members with the rules and regulations of the exchange.

NSE is a pioneer in technology and ensures the reliability and

performance of its systems through a culture of innovation and
investment in technology. NSE believes that the scale and breadth of its
products and services, sustained leadership positions across multiple
asset classes in India and globally enable it to be highly reactive to
market demands and changes and deliver innovation in both trading and
non-trading businesses to provide high-quality data and services to
market participants and clients.

3. MULTI COMMODITY EXCHANGE OF INDIA (MCX):

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The Multi Commodity Exchange of India Limited (MCX), India’s first

listed exchange, is a state-of-the-art, commodity derivatives exchange
that facilitates online trading of commodity derivatives transactions,
thereby providing a platform for price discovery and risk management.
The Exchange, which started operations in November 2003, operates
under the regulatory framework of Securities and Exchange Board of
India (SEBI).

4. NATIONAL COMMODITY AND DERIVATIVE EXCHANGE (NCDEX):

National Commodity & Derivatives Exchange Limited (NCDEX/ the

Exchange) is a professionally managed on-line, multi commodity
exchange focusing on revolutionising India’s agricultural sector.
NCDEX is India’s largest agricultural derivatives exchange with a
market share of 75% in agricultural derivative contracts for the Financial
Year ending March 2021.

NCDEX was incorporated on April 23, 2003 as a public limited

company and commenced operations on December 15, 2003 as a
recognised association under The Forward Contracts (Regulation) Act,
1952. The Corporate Identity Number of the Exchange is
U51909MH2003PLC140116. Effective September 28, 2015, the
Exchange became a deemed recognized stock exchange under the
Securities Contracts (Regulation) Act, 1956 under the regulation of
Securities and Exchange Board of India (SEBI).

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LIST OF STOCK EXCHANGE IN INDIA:

Name of the Stock Exchange Headquarters Year of

Establishment
Bombay Stock Exchange(BSE) Mumbai 1875
National Stock Exchange Exchange(NSE) Mumbai 1992
Multi Commodity Exchange of India(MCX) Mumbai 2003
National Commodity and Derivatives Exchange(NCDEX) Mumbai 2003
Calcutta Stock Exchange(CSE) Kolkata 1908
Madras Stock Exchange Chennai 1937
Inter-connected Stock Exchange Ltd. Mumbai 1998
United Stock Exchange India Mumbai 2010
OTC Exchange of India Mumbai 1990
Bangalore Stock Exchange (BgSE.) Bangalore 1963
Ahmedabad Stock Exchange Ahmedabad 1894
Cochin Stock Exchange Kochi 1978
Madhya Pradesh Stock Exchange Indore 1919
Saurashtra Kutch stock Exchange Rajkot 1989
Mangalore Stock Exchange Mangalore 1984
Vadodara Stock Exchange Vadodara 1990
Bhubaneswar Stock Exchange Bhubaneswar 1989
Coimbatore Stock Exchange Coimbatore 1991
Delhi Stock Exchange Association New Delhi 1947
Guwahati Stock Exchange Guwahati 1983
Jaipur Stock Exchange Jaipur 1989
Lucknow City Stock Exchange Lucknow 1978

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Ludhiana Stock Exchange Association Ludhiana 1983

Meerut Stock Exchange Meerut 1956
Pune Stock Exchange Pune 1982

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STOCK BROKING SERVICE

It is an undisputed fact that the stock market is unpredictable and yet enjoys
a high success rate as a wealth management and wealth accumulation option.
The difference between unpredictability and safety anchor in the market is
provided by in-depth knowledge of market functioning and changing trend,
planning with foresight and choosing one’s option with care. This is what we
provide in our stock broking service.
We offer services that are beyond just a medium for buying and selling
stock and share instead we provide service which are multidimensional and
multi focused in their scope. There are several advantages in utilizing out stock
broking service, which are the reason it is best in country.
We offer training on vast platform NSE, BSE. More importantly we
make trading safer to the maximum possible extent, by accounting for several
risks and planning accordingly.
Investment firm services are widely networked across India, with no. of
our trading terminal providing retail stock broking facilities. Its service has
increasingly offered customer oriented convenience, which we provide to a
spectrum of investor, high net-worth or otherwise, with equal dedication and
competence.
But true to our spirit, this success it is not our final destination, but just a
platform to launch further enhanced quality service to provide you the latest in
convenient customer friendly stock management.
Over the years we have ensured that the trust of customer is our biggest
return.

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DEPOSITORY PARTICIPANT:

The onset of the technology revolution is financial service industry saw the
emergence of Investment firm as an electronic custodian registered with
National Securities Depository Ltd (NSDL) and Central securities Depository
Ltd (CSDL). Investment firm set standards ending further comfort to the
investor by promoting paperless trading across the country and emerged as the
top 3 Depository Participants in the country in terms of customer serviced.
Offering a wide trading platform with a dual membership at both NSDL
and CSDL, we are a powerful medium for trading and settlement of
dematerialized shares. We have established live DPMs, Internet access to
accounts and as easier transaction process in order to offer more convenience
to individual and corporate investors. A team of professionals and latest
technological enhancements like SPEED-e; make our response time quick and
our delivery impeccable. A wide national network makes our efficiencies
accessible to all.

ADVISORY SERVICES:
We deliver advisory services to a cross-section of investor through SMART
UPDATE magazine. The services are backed by a team of dedicated and expert
professionals with varied experience and background in handling investment
portfolios. They are continually engaged in designing the right investment for
each customer according to individual needs and budget consideration with a
comprehensive support system that focuses on trading investors’ portfolios and
providing valuable inputs, monitoring and managing the portfolio through

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varied technological initiatives. This is made possible by the expertise we have

gained in the business over the years. And it is the circulation of a month
covering the latest of market news, trends, investment schemes and reach-
based opinions from experts in various financial fields.

PRIVATE CLIENT GROUP SERVICE:

This specialized division was set up to cater to the High Net Worth
Individual (HNI) and institutional clients keeping in mind that they require a
different kind of financial planning and management that will augment not just
existing finances but their life-style as well. Here we follow a hard-nosed
business approach with the soft touch of dedicated customer care and
personalized attention.

For this purpose we offer a comprehensive and personalized service that

encompasses planning and protection of finances, planning of business needs
and retirement needs and a host of other services, all provided on a one-to-one-
basis.
Our research reports have been widely appreciated by this segment. The
delivery and support modules have been fine-tuned by giving our clients access
to online portfolio information, constant updates on their portfolios as well as
value-added advice on portfolio churning, sector switches etc. the investment
recommendations given by our research team in the cash market have enjoyed
a high success.

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CHAPTER 2:

RESEARCH METHGODOLOGY

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RESEARCH DESIGN

Research design is needed in every research because it facilitates the smooth

selling of various research operations there by making research as efficient as

possible yielding maximum information with minimum expenditure of efforts,

time and money.

SCOPE OF STUDY

o With respect to product coverage:

The study has been carried out on market mapping of investment firm

financial products. It caters the needs to small investors i.e. retail

investors as well as investors, spectacular included in BSE and NSE.

o With respect to Market Coverage:

The study has been carried out in area of Pune. The study has been

carried out on all types of investor’s weather they are trader.

AREA OF STUDY

The study has been carried out in the area of Pune.

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DATA COLLECTION

Every time the success of research depends upon the data collection, so it

becomes necessary to collect data which is appropriate and adequate.

1. Primary Sources:

- Questionnaire -for investors

- Personal Interviews of investors

2. Secondary Sources:

- Internet

- Pamphlets and brochures

- Magazines

- Newspapers

DATA COLLECTION TECHNIQUES

Questionnaire was prepared for data collection. The questionnaire type and

presented to respondents in an arranged manner. In this process if they faced

any problem while answering the questions and clarifying the meaning of the

question, they were provided the necessary assistance for the same. Personal

interviews were also carried out because they provide the researcher to extract

further information and explanation whenever required.

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Sampling Design:

The sample unit for this study is city of Pune.

Sample Size:

As sample size was pre planned but the study covers 100 investors.

Primary Data-

Primary data are original and first-hand information. The source of such

information is the individual and the incident around them generally.

Information collected from the various websites, newspaper and from day to

day online trading (www.bseindia.com)

Secondary Data-

Secondary data are those data which are available in the market i.e. indirectly

available. In my project the source of gathering secondary data are screen

based trading i.e. online trading which, I observed in the terminal and different

websites.

DATA TABULATION:

1. Bar Diagram- Use of line bar diagram were made of comprising the data.

2. Pie Charts-Use of pie charts was made to draw the sharing ratios.

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CHAPTER 3

DATA ANALYSIS

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Q1. How much percentage of income you save for investment?

o 0-24%

o 25-49%

o 50-74%

o 75-100%

Interpretation:-

Most of the respondent i.e. 50% replied they save income more than 50% for
investment purpose. 24% investors replied they invest income in range 25-
49%, 15% of the respondent save income for investment in range between 50-
74%. 9% of respondent save income for investment in range between 0-
24%.

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Q2. Which is your favorite sector?

o Chemicals
o Pharma
o FMCG
o Automobiles
o Banking and Finance
o Cement & Construction
o Retailing

Interpretation:-
Banking share the most sought of slot for investment in equity with 34%
share. The most preferred investment option is the Bank followed by auto and
then cement & construction. Least preferred sector is Chemical sector which is
7% of the total investment.

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Q3. In which of these financial instruments do you invest?

o Shares
o Bonds
o Gold
o Property
o Cash

Interpretation:-

As compared to other preferences 35% investors preferred received by

customers for shares. Along with gold for 15% and property 15% and 10%
preferred by customers for cash and 25% for bonds. Investment continues to
be in the share market.

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Q4. Are you aware of online share trading?

o Yes
o No

Interpretation:-
This pie chart diagram shows that only 30% of the investors are aware about

the online share trading account. So, it shows that there is a huge market for the

brokers who provide online share trading facility

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Q5. With which company do you have your Demat account?

o Share Khan
o ICICI Direct
o IL & FS
o India Bulls
o Others

Interpretation:-

The market share of the company is only 9% which is very low in comparison

of the competition. The above diagram show that the ICICI direct is the market

leader in this segment.

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Q6. Are you currently satisfied with your Investment firm?

o Yes

o No

Interpretation:-

This pie-chart accentuates the fact that strategic marketing today, has gone
beyond only meeting Sales targets and generating profile volumes. It shows
that all the competitors are striving hard not only to woo the investor but
also to make them Brand loyal by generating customer satisfaction.

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Q7. How often do you trade?

o Daily
o Weekly
o Monthly
o Yearly

Interpretation:-

From the diagram we found that only 15% investors trade on regular
basis. So, the industry should try to convert the investors who trade once
in a month to the investors who trade regularly or daily. Only than
market can maximize their turnover, which can also maximize the
turnover of the firm.

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CHAPTER 4
FINDINGS, CONCLUSION AND SUGGESTIONS

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FINDINGS:

After completing the project I found certain points about the

organization. Those are;

1. Investors mainly believe in classical trading i.e. they open an

account with a broker, goes to him and purchase shares
through him. They are not aware about online share trading
account.

2. There is friendly environment for the investors. They can

directly talk to branch manager or to the concerned persons.
There is any provision of prior appointment.

3. Investment firm mainly focus on customer satisfaction. That’s

why they are in race of the market in this area.

4. Investment firm provide simple, easy and fast online stock

trading. Buying and selling orders are executed very fast. So, an
investor can trade there share at the rate at which they want
to trade.

5. It offers single window access of almost all financial products.

Investment firm provide almost all type of financial products

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so, an investor can minimize their risk by diversification of their

investment.

6. The best thing of the organization I found that they provide

Demo for the online share trading to its investors. So, the
investors can easily trade with the online share trading
software’s and also can understand about the market.

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CONCLUSION:

In the conclusion we can say that the company is able to be a

leader in the market. It has sound presence in the market.
Investor knows about the company and its services. But it has
to be work on certain area to capture the market share.

 Company should invest a good % of its earning on the

advertisement to familiarize the investors about the
company and its services.
 In India most of the investors done trading once in a
month. So, company should focus on this type of
investors.
 Charges should be reduced to compete with the
competitors.
 Company is providing different platform for active
traders, serious investors and for the beginners.
 Investment firm provides almost all type of financial
products which is helpful for an investors to minimize
their risk.

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SUGGESTIONS:

1. Investment firm charge Rs. 750 while opening a Demat and

trading account. Whereas there are certain companies which
provide same facility at lesser cost. So, to compete in the market
investment firm should charge less or should give more benefits to
the investors. In nut shell investment firm should provide better
value proposition to its investors.
2. Investment firm is one of the leading companies in customer
satisfaction but, the customer base of investment firm is very less
in comparison of its competitors. This is because of the awareness
of the company. Investors are not aware about the company and
its services. So, investment firm should create awareness among
the investors to enhance the customer’s base.
3. To increase the market share it is necessary to provide the best
customer care services. And quick response is also required to
solve the customer’s problem.

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4. Investment firm charges 0.05% brokerage on delivery which is

equal to that the other companies are charging. So the investment
firm can reduce this brokerage to increase its customer base.
5. In India 70% of the investors invest only 10% of their income in
equities. Investment firm can maximize their profile by
encouraging these investors to invest in the equity.
6. Client advisors should be trained and qualified. So, they can
handle investors with more efficiency.

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BIBLIOGRAPHY

 WWW.ECONOMICTIMES.COM
 WWW.INVESTOR.COM
 MAGAZINES
 NEWSPAPERS
 PAMPLATES
 BROCHURE
 LIBRARY

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QUESTIONNAIRE

Q1. How much percentage income you save for investment?

o 0-24%

o 25-49%

o 50-74%

o 75-100%

Q2. How much percentage of savings you invest in share

market?
o 0-24%

o 25-49%

o 50-74%

o 75-100%

Q3. Which is your Favorite sector?

o Chemicals
o Pharma
o FMCG
o Automobiles
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o Banking and Finance

o Cement & Construction
o Retailing

Q4. In which of the financial instruments do you invest?

o Shares
o Bonds
o Gold
o Property
o Cash

Q5. Are you aware of online share trading?

o Yes
o No

Q6. Do you know about the facilities provided by investment

firm?
o Yes
o No

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Q7. With which company do you have your demat account?

o Share Khan
o ICICI Direct
o IL & FS
o India Bulls
o Others (please specify)

Q8. Are you currently satisfied with your Investment firm?

o Yes
o No

Q9. How often do you trade?

o Daily
o Weekly
o Monthly
o Yearly

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Q10. Are you happy with customer care services provided by

Investment firm?
o Excellent
o Best
o Average
o No rating

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