THE BUSINESS SUMMARY DOCUMENT
COMPANY:
NAME:
EMAIL:
CATEGORY:
DATE:
PROBLEM &SOLUTION
About Your Business-
Chides automobile service center will help vehicles stay safe on the road by the provision of a full diagnosis and
repair services. Another major contribution our services will add to society is the longevity of vehicles as a
result of increased access to routine checkups and maintenance.
Our diagnostic service offering will reduce the stress and anxiety level of vehicle owners. This will increase
their productivity and enable them to spend more time being efficient at their jobs, rather than imagining the
worst for their vehicles.
The auto workshop tests and run diagnosis of cars to determine their wellbeing state, and also offers routine
maintenance practices to avoid unpleasant surprises on the road.
Chides Auto offers a wide range of one-stop facility for all auto servicing needs, including brakes, transmission,
wheel alignment, etc In this way the company can offer greater perceived value for the customer than many other
shops which specialize in certain areas
BUSINESSPROCESS
Features & Functionalities-
We have some of the latest auto mechanic tools and equipment that can easily be moved from one point to another.
Our workers are going to be selected from a pool of certified and highly experienced auto repair mechanics and
technicians in and around Lagos also from any part of the NIGERIA as the business grows.
Our products and services are listed below:
Repairing and replacing automotive engines, Performing general automotive repairs, Power train repair services,
Brake repair services, Scheduled and preventative repair and maintenance services, Repairing trucks, Repairing and
replacing automotive exhaust systems, Repairing and replacing mufflers, Repairing automotive transmissions,
Repairing automotive brakes, Performing automotive electric repairs, Performing automotive wheel alignments,
Repairing automotive radiators, Wheel alignment and repair services, Other repair and maintenance services
Pricing
Chides Auto we will keep the prices of our services below the average market rate for all of our customers by
keeping our overhead low and by collecting payment in advance from corporate organizations who would steadily
hire our services for routine servicing, maintenance and repairs. In addition, we will also offer special discounted
rates to all our customers at regular intervals.
Profitability-
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be
any major economic meltdown and there won’t be any major competitor offering same auto maintenance, servicing
and repair services as we do within same location. Please note that the above projection might be lower and at the
same time it might be higher.
SALES FOR CAST YEAR1 YEAR2 YEAR3
Services And other repair 11,169,965 13,773,006 15,628,726
Cost of utility YEAR1 YEAR2 YEAR3
Services 1,467,804 1,699,165 1,966,996
Gross Margin 9,229,286 12,526,429 14,028,032
MARKETOPPORTUNITY
Target Audience/Customers-
Statistics has it that in the NIGERIA alone, there are about 254,970 registered and licensed (accredited) Auto
Mechanics garages (mobile inclusive) scattered all across the Nigeria responsible for employing about 562,530
people and the industry rakes in a whooping sum of $64 billion annually.
Our Target Market
Below is a list of the people and organizations that we have specifically market our products and services to;
Banks, Insurance Companies and other related Financial Institutions, Blue Chips Companies, Corporate
Organizations, Manufacturers and Distributors, Transport Companies, Haulage Companies, Individuals and
households, School with transportation system for students
Marketing & Sales- Your Marketing Plan
Chides is set to make use of the following marketing and sales strategies to attract clients;
Introduce our mobile mechanic maintenance, servicing and repair garage by sending introductory letters alongside
our brochure to transport companies, haulage companies, individuals who own automobiles, households, corporate
organizations, religious organizations and key stake holders. And online via facebook and whatsapp
BUSINESSANALYSIS
SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)-
Strength: Our core strength lies in the power of our team; our workforce. We have a team of certified and highly
trained and experience automobile maintenance and repair mechanics
Weakness: As a new mobile mechanic repair and maintenance business in Lagos, it might take some time for our
mobile mechanic repair and maintenance business to break into the market and gain
Opportunities: The opportunities in the auto maintenance and repair services industry is massive considering the
number of individuals and corporate organizations who owns automobile in the Lagos and who would really
appreciate home services.
Threat: Just like any other business, one of the major threats that we are likely going to face is economic downturn.
YOUR NEEDS
Resource Requirements-
We are seeking an long-term investment of N2,516,800 for purchase of new Diagnostic machine,
equipment is; Computer sets, machine, a Digital tool, a Digital diagnostic equipment and other smaller
tools, machines digital tools box and other start-up cost. This investment will assist with business
expansion and to ensure our operations efforts are consistent.
Building a Team
Accountant / Cashier: Responsible for preparing financial reports, budgets, and financial statements for the
organization, Provides managements with financial analyses, development budgets, and accounting reports
Mechanic Supervisor: Makes certain that the mobile auto repair and maintenance department perform efficiently,
coordinate employee efforts, and facilitate communications between management and computer repairs and
maintenance engineers and technicians
Chief Executive Officer – CEO: Increases management’s effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning
accountabilities; planning, monitoring, and appraising job results; developing incentives
YOUR PLANS
Business Forecasting and Planning-
We are at startup stage currently; we have secure Necessary business premises permits and relevant taxes and levies
to the states and local government.
We adopt a slim personnel plan and few equipment/machines at start-up. Some of the equipment is; Computer sets,
machine, a Digital tool, a Digital diagnostic equipment and other smaller tools/machines relevant to the business
operation or production/service delivery.
As the business grows and funds come into the business, more hands in tandem with the needs of the business will
be engaged and more new and sophisticated equipment/machines will be acquired
What are the next steps for your business?
Milestones Out put Time
Purchase and installation of equipment's 1st Quarter (year 1)
Recruitment of additional staffs Revenue/Growth 2nd Quarter (year 1)
Implementation of ( Getting Vendors and Stores) Revenue/Growth 3rd Quarter (year 1)
Reach a minimum of 2000 additional customer base Revenue/growth 4TH Quarter year 1
Triple sales of services Revenue/growth 1st Quarter (year 2)
Reach 20% of market shares in our local area Revenue/Growth 2nd Quarter (Year 2)
Reach at least 50 vendors on Revenue/ Growth 3rd Quarter (year 2)
Recruitment and purchase of additional equipment Revenue/ Growth Final Quarter of Year 2
