ESIGN

ART AND CRAFTS

Rejection of industry.
Back
manual dexterity and
beauty

ISTORY
Ruskin, Morris, Walker,
Goudy
(USA), Rogers ARTISTIC AVANTGUARDS
Kelmscott Printing Office: They question artistic traditions and the role of the
Morris and artist
Walker. went back to the They have a vision of the world in which they project
books themselves
signed and decorated

TIMELINEMEMORY
Cubism, Surrealism, Futurism, Expressionism,

ONE
Guild NOUVEAU
ART of the Century
Dadaism
Development(Image,
of French poster
Mackmurdo, They strongly influence the design of the 20th century.
art: “The Little
They break with the representative tradition of art

AID BASIC CONCEPTS

Horse Toulousse-
Chéret, Grasset,
Guild toy...")
Loutrec,
Steinlen, Mucha, Orazi RUSSIAN SUPREMATISM
VICTORIAN ERA English Art Nouveau: “The Malevich and Kandinsky
Rigid morals, ostentatious Studio”, They develop abstract language, they seek supreme
decoration, Beardsley, Ricketts, Beggars RUSSIAN CONSTRUCTIVISM
expression
religiosity, sentimentality brothers- of feeling. Rejection
It separated of the utilitarian
from Suprematism afterfunction of art
the Russian
Great aesthetic eclecticism taff develop collage Revolution, which
Children's book development: In the US: Bradley and Rhead questions the role of the artist. Constructivists believe
new Belgium: Van de Velde (pieces that
NEOCLASSISISM attitude towards children, loving. as an organic unit: form,
French Revolution: loss of values art has an important social role: communicating
Crane, Caldecott and Greenaway function and decoration
of the monarchy and the upper Development in Visual Communication and Industrial
classes.
impossible to
Design TSCHIC
Need for a new style, reflected CHROMOLITHOGRAPH pull apart)
The advances of the New Objectivity continue. Parts
Tschichold: rationa
in the return to Classicism Y communicational. Re
GLASGOW simple, concrete, with a clear communication objective Aft
Bodoni and Didot: main designers 1840: development of
Scottish Art Nouveau, El Lizzintsky: experiments in Graphic Design traveling to Switze
modern style typography, chromolithograph
related to geometric perfection geometric and Rodchenko: photomontages. political poster humanis
Allows greater freedom to the
Renaissance and Greco-Roman designer: modular. Van de Velde Inchuk Schools (assoc. of artists) and Vchutemas
link text and image, invent influences NEW TYPO
Mackintosh, McNair,
TYPES OF WOOD new fonts quickly,
Sisters Macdonald DE STIJL Emergence of new s
Industrial Revolution: need for new use more and new colors. Bit It takes place in Holland. Doesburg, Mondrian, Van der styl
communication way. They start to little by little it replaces and based on element
INCUNABLES typography. SEPARATISM Leck
Railway, for Lond
melt bigger and bolder guys Breakup with Assoc. of artists “De Stijl” Newspaper
1452: Gutenberg invents printing In France: the first emerge Eric Gill (Perpetua,
(Figgins and Thorne), but they are
press posters. Cooperation between Klimt, Hoffman, Moser Great cubist influence, they sought the essence of (Futu
expensive
Continuation of handwritten Emergence of wooden movable type: typographers Advance towards rationalism, reality Zapf (Palatino, Melio
ROYAL PRINTING PRESS allows you to make a greater variety and chromolithographs. geometry and modules that hides in the appearance of things (Tim
traditions
“Romain du Roi”: first transitional type of types by Experimentation magazine: New Ro
Gutenberg | Fust | Schoeffer
ILLUSTRATED GERMAN BOOK RENAISSANCE Fournier: printer and type designer. lower cost. Flowering of the BOSTON DESIGN “See BAUHAUS Isotype movem
Printed with wood block illustrations posters, printed only typographically, Sacrum Merger of School of Fine Arts and Arts and Crafts commun
FRENCH Establishes Chromolithograph: burst of
Ratdlot and Durer: main exponents without designer (in charge of official Vienna Workshops (Hoffman, Two main stages: Union of Art-Aresanía (Weimar) and clear through elem
first type measurement scale. creation
Designers: Tory, Garamond printing). Hundreds of fonts appear Development of a
The first 100% printed books appear (Ratdlot) Posters, postcards, cards and Moser) Union of Art-Technique (Dessau)
Imp: Simon de Colines, ROCOCO new and modern: Egyptian, Ionian, Zwart, Schuitema, S
“fragments” (figurines) Stage in Weimar (1919-1925): Workshops according to photomontages), B
Estienne Development of copper foil engraving, which Tuscan, san-serif (not used)
Bufford and Prang: main JUDGENSTIL materials, with
Development of a greater allows Rococo style strokes. masters, officers and apprentices. Kandinsky's
chromolithographs, in Boston German Art Nouveau.
ITALIAN RENAISSANCE text-image harmony Development of transitional Romans: Caslon PRINTING contribution in ART D
Development of book design: text-image harmony Garamond Roman type,
NO SIGNIFICANT PROGRESS (England, famous and widely used types)
Rise of editorial design: Synthesize
Expression of general
RIPT MECHANIZATION the first publications appear. traditional values with floral art understanding of shape and color. Entry course: Itten
Griffo, Jenson and Manutius: main exponents initials PRINTING CLASSICS and
Harper's: Illustrated Bible, Weekly Stage in Dessau (1925-1931): it evolves towards aerodynamic geomet
Baskerville (England, more harmonious 1800: first iron printing press “Jugend” Magazine expre
OKS “The Dream of Poliphili” (Manutius and Griffo), Tory engravings 1609: first newspaper (Asburg) types, of visual arts. Nast (illustrator) rationalism and functionalism. Design for industry.
modern machin
great harmony 1803: first steam paper machine Moholy-Nagy in charge of the entrance course,
“Polophili's Dream” (Kerver), works in magazines. NEW OBJECT.
develops a new technique for glossy paper) 1811: first steam printing press Great cubis
much more harmonious addresses materials
1814: The Times printed by steam Developed from Behrens: Color planes, furth
version “AEG” and innovative techniques. Experiments with techni
PRINTING: PROGRESS typography and photography
1450 1550 1600 1680 1770 1 1840 1886: linotype 1880
Bernhard, Erdt, Gipkens, 1910 varied, use o
Klinger: Bayer: student and teacher of typography. Create Cassandre, Carlu. C
1887: monotype typography
development of the modern
poster, universal, removes capital letters. dynamic
simplified. It anticipates compositions,
constructivism geometric, increasingly cleaner.
Nazi persecution closes the school.