Building Materials Business Plan
Building Materials Business Plan
PRESENTED BY:
INDEX NO
CENTER:COURSE:
SUPERVISOREXAM SERIES:
1
2
3
CONTENTS
Declaration. .................................................i
DEDICATION.................................................ii
ACKNOWLEDGEMENT..................................iii
CHAPTER ONE.............................................. 1
CHAPTER TWO….........................................3
CHAPTER THREE
3.2 competition…......................................7
CHAPTER FOUR….....................................10
5
4.0 ORGANIZATION PLAN…......................11
CHAPTER FIVE
CHAPTER SIX…..........................................25
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CHAPTER 1
1.0 EXECUTIVE SUMMARY.
The executive summary is a brief of the chapter entailed in business it summarize the marketing, organization, operational plan financial plan of this proposed
enterprise.
My name is Jenipher okumu age 21 years old.I was born in Nairobi county. I attended primary education and also joined High school.currently am taking my studies
at Machakos Technical institute for the blind.
The prosed business will be JUST BUILD IT.It will be located Mamboleo market near Kisumu town.It will be a sole proprietorship form of business.The major activity
in the business is supply building materials to the construction area The business intends to gain enough and reliable experience in running business enterprise .The
owner wants to be creative and accountable to her own action.At jUST BUILD IT fabricators ltd health and safety will not be compromised.
The company will sell it's services client in the area commercial construction.
JUST BUILD IT Enterprise intends to have potential customers from Mamboleo sub-county and the entire Kisumu county in the most of these hardware the Kisumu
municipality.
The potential customers will be construction site activities are intense they will be hiring the products and other purchasing age group of customers will range
between twenty five to forty years for head of the institution.
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Competition threats come from other and scaffolding enterprise and companies in the scaffolding enterprise and companies in the areas that supplies and for hire
service within Kisumu city.
Due to the increasing construction and development project around the city we want to take advantage of the demand as well as population to ensure they are able
to get the service that we offer.
The business is categories according to organizational structure,key management personnel and supporting.
The business will be managed by manager.This being the top position in the organization structure, I will be the manager my duties and responsibilities as owner
manager are as managing safety of transport of formwork suppliers.
The recruitment of staff will be based on their personal experiences skills and competency and how they related with clients.The business will need support services,
banking services electricity services and security etc
Operational plan will guide on how the enterprise will be operating on duty base general objective being achieve of the set goals of the business .
Repair and maintenance of the machinery will be done either in advance of failure this will involve regular servicing of equipment, route check.
We will be getting the materials from the various supplies within the location of the business.
The business will seek government approval of the business.They include license permits, local tax payable and insurance.
All the Financial plan requirements will be determined in this chapter by showing all transparency on how funds are used.This will help the owner to reali the
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strength and weakness in the business.
The total investment for the business is KSHS (10000000) the amount of which the owner will raise it from the personal saving volume at the level to the best of
management judgement of the expected conditions.
Revenue will be delivered from sales of supply of the hiring services of Formwork and Scaffolding JUST BUILD IT Enterprise ltd plan to bid and receive contractors for
commerical contractor projects at all level throat and services directly into the business.
Like any other business JUST BUILD IT anticipated moderate risk which could be as a result of the technology, economy, industry, location of the business,
management and security.The business intends to introduce methods of countering them in order to allow for the smooth running of its Operational activities.
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CHAPTER 2
2.0BUSINESS DESCRIPTION.
I was born in Nairobi county.i attended primary education and also joined High School.
The store will sell hardware of all kinds quality tools,paint and housewares.The business will make revenue and a profit by service it's customers satisfaction.
. PRODUCTS OR SERVICES
These products include electrical, supplies, automotive, hardware store, garden building supplies paint, plumbing tools and rental.
. ENTRY STRATEGY
Direct exporting will be done so that customers may acquire my products easily.
. GROWTH STRATEGY
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It will offer additional services to growth the building and hardware business.lnvest in your staff you need to have the knowledge your business inside out and also
invest in your people.
During holidays l have been working in Hardware and I have gained some skills how to handle the hardware.iwill require one hundred thousand Kenya shillings
(100000) to start and run the business ventures smoothly.
Amount to be borrowed will be sixty thousand Kenya shilling(60000) from the bank and also help from family members so to reach the target set to start and run the
business.
The address is 247305-00, Kisumu and telephone number is 0112186565.The business is located in Kisumu near mamboleo.mamboleo is located west of central
business district and is know for it's business prowess.its email Is okumujenipher17@gmail.com.
.FORMS OF OWNERSHIP.
The nature of the business is sole proprietorship.This is due to the fact the business does not require large amount of capital and it's not necessary to obtain a
special permission form the government to run business.The business only require a normal working license from Kisumu municipal council.The owner will be the
overall owner of the business with an aim of being a full beneficiary of the profits made from the business.The decides to run this business as a sole proprietorship
because of the following reasons.
1 The business intends to gain enough and reliable experience in running business enterprise.
2The owner looks forward to being the sole beneficiary of the profit generated from the business.
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3 The owner wants to be independent in her decision making concerning all activities of business.
. ADVANTAGES .
. DISADVANTAGES .
. Unlimited liability.
. TYPE OF OWNERSHIP.
It is a star type of business and the service to be provide are supply an hire service of formwork , supplies paint plumbing tools and scaffolds.it's start up business
due to the following justification.
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The company's experts staff will have capability to design and manufacture any accessory items that may be require to complete the formwork package.
Owner developers construction managers general contractors and concrete subcontractor have realized substantial saving in labour and materials costs by using
structural.
. Education project.
. Reaction project.
. Civil project.
Formwork will offer major advance,compled adaptability,and high strength to weigh ratio and all at cost effective prices.Assembly will be quick and easy.During form
use maintenance will be minimal.The company will recommend as a safety precaution, occasional inspection for bolts and nut that may have loosened from
handling.
The require formwork drawing that the company will furnish to the construction eliminate all guess work.The company will specify the order of assembly and
erection including the location of the strong backs and joist.the location and actual loading of the forties, location of all accessories and advice clients of the
maximum allowable rate of concrete placement.
Accident prevention is the cornerstone Just Build It safety commitment.the company will strive to eliminate foreseeable hazards which could result in personal injury
or illness.
At Just Build It fabricators ltd, health and safety will not be compromised.The company will sell it's services clients in the area commercial construction.
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2.4 ENTRY STRATEGY.
We will be able to work with our consultants to helps us map our publicity and advertising strategies that will help us walk our way into the heart of our target
market.first and foremost we want our brand to be visible, which is why our publicity start has been well crafted to help us achieve our aim and business objectives.
All our publicity materials and jingles will be done by some of the best hands in the industry.
Below are the plat forms we intend to leverage on to promote and advertise our form work business.
.place our flex banners with our company's logo and contacts in every property put up for sale.
. sponsor relevant Tv show so as to be able to communicate our brand and what we do.
. ENTRY PLAN.
After carrying our a comprehensive research this type of business the owner has all reasons to believe that the will succeed.most people living in Mamboleo where
the business is strategies located will be in a position to easily located the business are located.
To make Just Build It Enterprise ltd know to the customers,the owner will embark on serious, intensive, marketing and promotion campaign.The owner will use
poster that will be strategically placed to attract the eye of people about the business and it's services.
The owner also intend to provide customers with high quality products that will fully sat high quality products that will fully sat their needs attracts them to come
again.
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.Trends which signal business growth.
JUST BUILD IT Enterprise ltd will be expected to stabilize after five months of introducing it's products to the market.
The project realized during the period will be used to enhance products.After a period of three years there will be a consideration of operating new braches in
various parts of the country.
.plan to take advantage of the opportunities The owner hops to counteract competitive by offering products at a reasonable and attract price to attract customers.
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CHAPTER 3
3.0 MARKETING PLAN.
JUST BUILD IT Enterprise intends to have potential customers from Mamboleo sub-county and the entire Kisumu county.in the most of these hardware the Kisumu
municipality they have specialized in formwork for these customers to be reached the business intends lay down the following marketing strategies.
. Developing an advertising campaign strategy and increasing the advertising budget over year by 8%.
The following will be potential customers JUST BUILD IT Enterprise ltd are.
They are the main customers target in the industry and are many within Mamboleo area and Kisumu at large construction activities are intense .they will be hiring
the products and others purchasing.
They are also among the customers who will purchase and hire the products for construction activities within their premise and within Kisumu area for example
private parasites and private hospitals.
These are the people who purchases the plots within the city they will require to develop the land hence requiring our service and products mostly for hire.
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The government carry out intensive infrastructure development i.e road and housing hence our service important for example affordable housing road construction
etc.
Foreign investment who are interested in owing properties in the country and many others customers.
Age of group of the customers will range between twenty five to forty years for the head of the institution companies and construction to enable the contractors to
easily access them.i will also offer services to people aged between eighteen years to forty eight years who will be working in industries are institution so that may
be able to use internet to build trust with their.
Therefore the income will tend to be high as we will formwork and scaffold work are attractive to many engineers.
Our penitential customers will be both with penitential customers will be both with professional job occupation and Non -professional job occupation are Engineers,
manager and former.
The potential customers will have beliefs and values they cherish towards our business.they will have a belief in being a good stewards of resources in exercising
frugality. They will have values such as loyal, trust reliable and respectful.
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Purchasing pattern of our customers is anticipated to high as business and institution are growing daily and owner to gain popularity.
There more clients will frequently need our formwork more scaffold service to successfully and easily run their and construction site.
The approximate number of our customers is one hundred per day.Also customers in the range between one hundred and two hundred per day Wii need our
formwork in the construction work.
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3.2 COMPETITION
Competitive threats come from other formwork and scaffolding enterprise and companies in the areas that supplies and for hire services within Kisumu city.
The company will be located in Kisumu town at enterprise road opposite morning star supermarket as companies industries and construction site.
Business people around the location will also need our services.
The size of the competitors will not be much bigger we will be analysing any failure by our competition.
I will evaluate the competitors strategies and determine their strength and weakness.
. strength.
They have at least 15 years experience in the market.They offer credit facilities to their customers.They have a good public image.They have transport facilities.
. weakness.
They don't offer credit facilities to them customers. They rarely advertise and promote their products.They provide hire and supply service for formwork alone
without scaffold.
The company plan to rapidly develop marketing alliance with industry leaders and pursue new sales it's services to residential and commercial building.The market
strategy is to capitalize on JUST BUILD IT Enterprise by security city and government contracts.
The company's overall strategy is based on a continuous improvement process of setting objective measuring results and providing feed back to facilities further
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growth an of progress.
From the customers point of view this strategies translates into these benefits.
The fact that we are going to be billing in the industry does not in any way affect the affect the quality of our project.
Credit are offered for regular customers and discount will be issued to regular customers over 50000 of 2% of the total cash in the product.the company will also
provide free transport within Kisumu area after purchase of good.
Also discounts will be offered for our product by T.shirts hat,and calenders bearing our names being distributed.
3.5.SALES TACTICS.
The business will employ two channel,namely.
Direct there is where the customers comes to the business premises and by and hire their products directly.
Indirect channel the customers will place their order through calls,sms and order on our internet platform and the contact and goods will be delivery on time.
To ensure that sales force is retained good and healthy relationship between the customers and the workers will be require.
Recruitment will be done on an ongoing basis I will ensure that I have enough time to carefully review application.
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I will also select a distributor who has work in a sales position before and able to distribute knowledge resource I will motivate them by giving them a challenging but
realistic target and rewarding them for it listening to their need and arming them with the right sales materials.
The geographic area intent to service is Kisumu county.This is suitable because it contains many because individual construction site who are likely to purchase our
products and services.
The image I will portray about our products and services is a photo.we will use the photos to demonstrate the formwork and scaffolding.
A logo will be used as a key element of the company and it's symbol representation.
The business will be advertised weekly.if people will be linking and engaging with the post the company will begin to more often.
The cost of advertising on google Ads will be one thousand shillings for click on search network.in YouTube Ads it will be ten thousand per click.in
facebook.instagram and WhatsApp the average cost will be five thousand shillings.
We will assess how an campaign affect sales effect test.This will help us in measuring the fifteen thousand shillings.
To deliver our services and we will use various means these are road transport,rail transport.
The transport cost per month will be between fifty thousand shillings and sixty thousand shillings.This is because our service and product may be needed by clients
outside our country.
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The anticipated distribution problems are customer expectations , customers may expect everything faster, cheaper and better.In this case,the solution is to meet
their expectations with e-commerce website solutions that may simplify both browsing and purchase.
Employee retention speaking of personnel.finding and keeping qualified state is the most challenging task.This problem will be overcome by being user friendly and
allowing the staff to work on the go.changing relationship between the suppliers and the clients is also expected.
We intend to distribute our service and products in time and safe so as we can overcome the problem and get new customers ,retain current customers and manage
our reputation.
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CHAPTER 4
4.0 ORGANIZATION PLAN.
The organization plan of the business bis categories according to organizational structure,key management personnel,and other personnel and supporting.
Responsibility.
Monitoring market and competitors new activities to ensure opportunity for new customers acquisition.
MANAGING DIRECTOR
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ASSISTANT DIRECTOR
HUMAN RESOURCE
MANAGER
ACCOUNTANT SECRETARY
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4.2 key management personnel.
Name of members in the proposed management team are as follows.
1. JENIPHER Okumu.
2. PHELIX Omondi.
3. BRIDGIT CLAUDIA.
4. PETER CHEGE.
5. WENDY MICHAEL.
The following table indicates the positions, duties, responsibilities and proposed salaries of each member of the management team.
PHELIX Omondi Assistant director 35000 Assistance the Carrying out all the
manager in some manager duties in
area absence of the
manager
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The members in the management team will be provided with various incentives so as to keep them highly motivated to perform well and meet certain company
goals.
The employers will be recognized and rewarded in their works.this will make the employees think about the actions that got them the rewarded whenever they sees
it.i will also ensure
profit sharing where employees would receive a direct share of profit, typically one per year.we will also provide fun gifts to employees as an incentive.
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Chapter 5
5.0 OPERATIONS PLAN.
Operational plan will the guide on how the enterprise will be be operating on duty bases general objective being achievement of the set goals of the business and
more so to satisfy customers needs. For these procedure to succeed various types of machinery and equipment will be required.
(Ksh)
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The machinery and the equipment listed above will be acquired through purchasing and others will be hired.
For machines and equipment to be hired there will be lease agreement between the owner and us as a company.
Repair and maintenance of the machinery will be done either in advance of failure.this will involve regular servicing of equipment.route check repair work and
placement of worn or no functional part.it will ensure steady and proper supply of products and services.
We will ensure that we have important spares in our company to be used to replace the machine and equipment when they wear out.The availability of spare parts
will save cost of importing
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Manager Accountant
Office
I will have plans for future expansion on workshop factory space.They include selling more products and services to our existing customers, expand into new
territories and adding new products and services.
For machines and equipment to be hired there will be lease agreement between the owner and us as a company.
Repair and maintenance of the machinery will be done either in advance of failure.this will involve regular servicing of equipment.route check repair work and
placement of worn or no functional part.it will ensure steady and proper supply of products and services.
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We will ensure that we have important spares in our company to be used to replace the machine and equipment when they wear out.The availability of spare parts
will save cost of importing .
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We will be getting the materials from the various suppliers within the location of the business. This will enable us to ensure and us to en
sure, and provide constant supply and products and services to our customers. We will ensure good relationship with our potential so that they may supply high
quality products.
Transportation.
The supplier will manage all suppliers related matters regarding negotiations and supplier
Quality. They will provide the transportation of those materials. The suppliers will provide a company with the services it uses in providing goods and services to our
customers. I will also provide transportation when the need arises.
Various direct and indirect production workers will be required to ensure success in the business. The direct worker will be involved in the hands-on production of
goods and services. The estimated number of the direct workers is 15 people. Indirect workers t will be involved in any labor which is default. The indirect workers
will also be 15 people.
The workers should have high level of skills which are on how to maintain formwork and artistic.
The total production cost per month includes the cost of the of buying the products the salary payable to the workers the cost of buying the production machine and
equipment.
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5.3 Production Process
material
Milling machine
Extraction
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In this step the company analyzes what the customer want at that particular period and makes some orders from the main supplier to do some deliveries on time.
Step4 Distribution.
This is final step of production after ordering, sorting, recording the company will do the delivery to their respective customers as per their orders.
External factors
Poor infrastructure it delays the arrival of raw materials thus delay the production and minimize production volume.
Ways to minimize.
The transporters will choose the road with good infrastructure.
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Raw materials will be transported prior the day of production
Ways to minimize.
Iwill make sure there are reliable engineers for repairing machines as always available when needed even in emergency.
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CHAPTER SIX.
6.0 FINANCIAL PLAN.
This chapter describes the finances that will be used in the proposed business. It include preoperational costs, working capital requirement, pro-form income
statement pro-form balance sheet, projected cash flow statement,break-even level desired financing proposed capitalization and expected profitability ratios.
Timber 5000
plywood 5000
Steel 5000
Aluminum 30000
Plastics 10000
Magnesium 150000
Fabric 25000
TOTAL 23OOOO
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6.2 WORKING CAPITAL REQUIREMENTS.
These are current assent or resoures required by business on daily basis in order to run.
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6.3 PRO-FORMA INCOME STATEMENT.
This is a statement used by the business to calculate the profit or loss in a given period of a year.
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6.4 PRO-FORMA BALANCE SHEET.
It is a statement used to calculate the total value of the business.
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6.5 PROJECTED CASHFLOW STATEMENT.
This statement is used to show the cash flow in the business on a monthly basis for the first three month of operation.
ITMES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Cash/flow
Cash sales 45,00 4,000, 500, 6,000, 7,500, 8,000, 9,500, 10,000, 11,000 1,2500 13,000 10,000
,000 000 000 000 000 000 000 000 ,000 ,000 ,000 ,000
Collection 2000, 3,000, 4,00 5,000, 6,000, 7,000, 8,000, 9,000,0 10,000 11,000 12,000 15,000
from debtors 000 000 0,00 000 000 000 000 00 ,000 ,000 ,000 ,000
0
Total cash 6500, 7,000, 9,00 11,000 13,500 15,000 17,500 19,000, 21,000 23,500 25,000 25,000
inflow 000 000 0,00 ,000 ,000 ,000 ,000 000 ,000 ,000 ,000 ,000
0
Cash out
flows
Cash 100,0 130,00 140, 180,00 200,00 250,00 300,00 330,000 370,00 410,00 450,00 500,00
purchase 00 0 000 0 0 0 0 0 0 0
Payment to 50,00 60,000 75,0 45,000 70,000 100,00 90,000 140,000 120,00 160,00 130,00 180,00
creditors 0 00 0 0 0 0 0
Wages/salari 8,796 8,796, 8,79 8,796, 8,796, 8,796, 8,796, 8,796,0 8,796, 8796,0 8,796, 8,796,
es ,000 000 6,00 000 000 000 000 00 000 00 000 000
0
Telephone 1,500 2000 2,50 1,800 1,500 1,800 1,400 1,900 1,700 2100 1,850 2,200
0
Electricity 4,000 4500 5,00 4,550 4300 4,700 4,600 4,800 4,900 4200 4,500 4800
0
Taxes 14,05 18,000 27,7 30,000 20,000 22000 25,000 24,500 30,000 25,500 24,000 19,000
0 00
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Total cash 1,240 1,285, 1,32 1,332, 1,366, 1,449, 1,492, 1,572,2 1,597, 1672,8 1,681, 1,777,
outflow ,550 500 1,20 350 800 500 000 00 600 00 350 000
0
Net cash for 5,259 5,714, 7678 9667,6 12,133 13,550 16,008 17,427, 19,402 21,827 23,318 23,223
month ,450 500 ,800 50 ,200 ,500 ,000 800 ,400 ,200 ,650 ,000
Accumulatio 175,21
n 1,150
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6.6 Break-even level.
Step 1
Total contribution on margin.
Total contribution=sales_variable.
Contribution 700,000-200,000=500,000
Contribution cost=800,000-250,000=550,000
Contribution 950,000-300,000=650,000
Step2
Contribution margin percentage. 2nd year 550,000*100/800,00
Contribution margin*100/sales
Rent. 60,000
Water. 5,000
Telephone. 1,500
Electricity. 5,000
Advertisement. 43,000
Transport. 20,000
Total. 1145,500
Step 4
Break _even level of sale
71.4%
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2nd month=1,14500=16,64971
68.8%
3rd month=1,145,500=1674,708
68.4%
Pre-operating. 463,300
31000000
33000,000
35,0000,000
2. Return on equity
Net profits/Owners equity ×100
50,000
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2nd year 10073475×100=10.073%
100,000
3rd 11816,550×100=7.877%
130000
3 Return of investments.
Net profit after tax+ investment × 100
Total investment
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