Lancaster House
Hampshire Court
Newcastle upon Tyne
NE4 7YH
T +44 (0) 300 123 1032
POCompliance@marinemanagement.org
www.gov.uk/mmo
Production and Marketing Plan
Completing this Production and Marketing Plan template
Report deadline: xx xxx 2021
Dates that the report relates to: Insert timeframe, please note Production and
Marketing Plan report shall cover no less than 2-years with a maximum of 4 years.
Instructions for completion:
This is the Producer Organisation (PO) Production and Marketing Plan (PMP) template.
POs are to complete all sections and return the completed PMP to the Fisheries
Management Team at POCompliance@marinemanagement.org.uk, no later than the xx xxx
2021.
Items highlighted in yellow are to be populated by the Fisheries Management Team prior to
the report being sent to the PO.
Guidance on how to complete each section is provided in bold italics and should be deleted
after completion.
Any queries shall be directed to the above mailbox in advance of the submission date.
Page 1 of 14
Contents
1. Section 1 – General information........................................................................................3
1.1. Turnover and volume of catch ....................................................................... 3
2. Section 2 - Production and Marketing strategy ................................................................ 3
2.1. Production programme .................................................................................. 3
2.1.1. Planning of production activities .......................................................................... 3
2.1.2. Coordination of activities with other producer organisations .............................. 3
2.1.3. Management of fishing opportunities (e.g. quota allocation or management of
effort) between PO members, depending on production planning, and based on
management rules in force for the different stocks, fisheries and fishing areas ............ 4
2.2. Marketing strategy .......................................................................................... 4
2.2.1. Indicative supply schedule ...................................................................................4
2.2.2. Identification of market requirements (quality, quantity, and presentation) ....... 4
2.2.3. Identification of new outlets and other commercial opportunities ...................... 4
2.2.4. Dialogue and coordination with other operators in the supply chain. ................ 4
2.3. Production and Marketing summary ............................................................. 4
3. Section 3 - Article 7 Objectives .........................................................................................5
4. Section 4 – Measures to adjust supply ........................................................................... 12
5. Section 5 – Penalties and control measures .................................................................. 13
5.1. Control measures ......................................................................................... 13
Contents of Tables
Table 1: Producer Organisation (PO) information................................................................. 3
Table 2: Turnover and volume of PO catch [Month/Year]-[ Month/Year] ............................ 3
Table 3: Indicative supply schedule [Month/Year]-[ Month/Year]......................................... 4
Table 4: Objective 1 – Promoting sustainable fishing activities .............................................. 5
Table 5: Objective 2 – Avoiding and reducing unwanted catches .......................................... 6
Table 6: Objective 3 – Traceability ...........................................................................................7
Table 7: Objective 4 – IUU elimination .....................................................................................8
Table 8: Objective 5,6,7,8,9 Delete as applicable ................................................................... 9
Table 9: Objective 5,6,7,8,9 Delete as applicable ................................................................. 10
Table 10: PO measures to monitor compliance of members (delete if not applicable) ....... 13
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1. Section 1 – General information
Table 1: Producer Organisation (PO) information
PO: [full name]
Type of PO: [e.g. Fishery or aquaculture]
Identification [e.g. GBR ---]
code:
Address: [official registered address]
Members: Insert the number of members registered under the PO as of 1st
of January of the present year or date of recognition if later.
1.1. Turnover and volume of catch
Insert into the table below the volume and value of all quota and non-quota species
caught by the PO for the reporting year [Month/Year]-[ Month/Year]. List species in
order of Value highest to lowest.
Table 2: Turnover and volume of PO catch [Month/Year]-[ Month/Year]
Species Catch Volume (live weight Catch Value (£)
tonnes)
Add additional rows as
needed
2. Section 2 - Production and Marketing strategy
2.1. Production programme
Detail the processes/steps/measures the PO undertakes, either as a day-to-day
activity or over the course of the year, to meet the following subheadings:
2.1.1. Planning of production activities
Enter text here
2.1.2. Coordination of activities with other producer organisations
Enter text here
Page 3 of 14
2.1.3. Management of fishing opportunities (e.g. quota allocation or
management of effort) between PO members, depending on
production planning, and based on management rules in force for
the different stocks, fisheries and fishing areas
Enter text here
2.2. Marketing strategy
2.2.1. Indicative supply schedule
Table 3: Indicative supply schedule [Month/Year]-[ Month/Year]
Main Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
marketed
species
Detail the processes/steps/measures the PO undertakes, either as a day-to-day
activity or over the course of the year, to meet the following: -
2.2.2. Identification of market requirements (quality, quantity, and
presentation)
Enter text here
2.2.3. Identification of new outlets and other commercial opportunities
Enter text here
2.2.4. Dialogue and coordination with other operators in the supply chain.
Enter text here
2.3. Production and Marketing summary
Describe the links between the production programme and the marketing strategy
you’ve described above and how this will achieve the POs overall vision and mission.
If the strategies described link into your article 7 objectives (see section 3 below)
explain how.
Enter text here
Page 4 of 14
Lancaster House
Hampshire Court
Newcastle upon Tyne
NE4 7YH
T +44 (0) 300 123 1032
POCompliance@marinemanagement.org
www.gov.uk/mmo
3. Section 3 - Article 7 Objectives
Table 4: Objective 1 – Promoting sustainable fishing activities
Objective
Promoting the viable and sustainable fishing activities of their members in full compliance with the conservation policy, as laid down,
in particular, in Regulation (EU) No 1380/2013 and in environmental law, while respecting social policy and, where the Member State
concerned so provides, participating in the management of marine biological resources
Elected measure (The PO shall select one measure from the drop-down list below to pursue, the measure will facilitate the
PO in meeting the Objective)
Choose a measure
Goals How Who Evidence
Identify year/period and goal
to be achieved. PMPs shall
For each action identify the
cover a at least a 2-year Identify the evidence that will
Enter the actions the PO will person, group or
period up a maximum of 4. be presented to the MMO to
implement to meet the yearly organisation (e.g. CEFAS)
Actions should be realistic demonstrate the interim year
goal. responsible for completing
for the timeframe and goal has been met
the action.
achievable by the PO within
the reporting time.
Page 5 of 14
Completing these actions will
help the PO meet the overall
objective. The following evidence
will be provided to evidence
outcomes: -
Table 5: Objective 2 – Avoiding and reducing unwanted catches
Objective
Avoiding and reducing as far as possible unwanted catches of commercial stocks and, where necessary, making the best use of
such catches, without creating a market for those that are below the minimum conservation reference size, in accordance with Article
15 of Regulation (EU) No 1380/2013
Elected measure (The PO shall select one measure from the drop-down list below to pursue, the measure will facilitate the
PO in meeting the Objective)
Choose a measure
Goals How Who Evidence
Identify year/period and goal For each action identify the
to be achieved. PMPs shall Identify the evidence that will
Enter the actions the PO will person, group or
cover a at least a 2-year be presented to the MMO to
implement to meet the yearly organisation (e.g. CEFAS)
period up a maximum of 4. demonstrate the interim year
goal. responsible for completing
Actions should be realistic goal has been met
the action.
for the timeframe and
Page 6 of 14
achievable by the PO within
the reporting time.
Completing these actions will
help the PO meet the overall
objective. The following evidence
will be provided to evidence
outcomes: -
Table 6: Objective 3 – Traceability
Objective
Contributing to the traceability of fishery products and access to clear and comprehensive information for consumers.
Elected measure (The PO shall select one measure from the drop-down list below to pursue, the measure will facilitate the
PO in meeting the Objective)
Choose a measure
Goals How Who Evidence
Identify year/period and For each action identify the
Identify the evidence that will be
goal to be achieved. PMPs Enter the actions the PO will person, group or
presented to the MMO to
shall cover a at least a 2- implement to meet the organisation (e.g. CEFAS)
demonstrate the interim year goal
year period up a maximum yearly goal. responsible for completing
has been met
of 4. Actions should be the action.
Page 7 of 14
realistic for the timeframe
and achievable by the PO
within the reporting time.
Completing these actions will help the
PO meet the overall objective. The
following evidence will be provided to
evidence outcomes: -
Table 7: Objective 4 – IUU elimination
Objective
Contributing to the elimination of illegal, unreported, and unregulated fishing.
Elected measure (The PO shall select one measure from the drop-down list below to pursue, the measure will facilitate the
PO in meeting the Objective)
Choose a measure
Goals How Who Evidence
Identify year/period and For each action identify the
Identify the evidence that will be
goal to be achieved. PMPs Enter the actions the PO will person, group or
presented to the MMO to
shall cover a at least a 2- implement to meet the organisation (e.g. CEFAS)
demonstrate the interim year goal
year period up a maximum yearly goal. responsible for completing
has been met
of 4. Actions should be the action.
Page 8 of 14
realistic for the timeframe
and achievable by the PO
within the reporting time.
Completing these actions will help the
PO meet the overall objective. The
following evidence will be provided to
evidence outcomes: -
Table 8: Objective 5,6,7,8,9 Delete as applicable
Objective (The PO shall select one objective from the drop-down list below to pursue)
Choose a objective
Elected measure (The PO shall select one measure from the drop-down list below to pursue, the measure will facilitate the
PO in meeting the Objective)
Objective (5) measures
Objective (6) measures
Objective (7) measures
Objective (8) measures
Objective (9) measures
Goals How Who Evidence
Page 9 of 14
Identify year/period and
goal to be achieved. PMPs
For each action identify the
shall cover a at least a 2- Identify the evidence that will be
Enter the actions the PO will person, group or
year period up a maximum presented to the MMO to
implement to meet the organisation (e.g. CEFAS)
of 4. Actions should be demonstrate the interim year goal
yearly goal. responsible for completing
realistic for the timeframe has been met
the action.
and achievable by the PO
within the reporting time.
Completing these actions will help the
PO meet the overall objective. The
following evidence will be provided to
evidence outcomes: -
Table 9: Objective 5,6,7,8,9 Delete as applicable
Objective (The PO shall select one objective from the drop-down list below to pursue)
Choose a objective
Elected measure (The PO shall select one measure from the drop-down list below to pursue, the measure will facilitate the
PO in meeting the Objective)
Objective (5) measures
Objective (6) measures
Page 10 of 14
Objective (7) measures
Objective (8) measures
Objective (9) measures
Goals How Who Evidence
Identify year/period and
goal to be achieved. PMPs
For each action identify the
shall cover a at least a 2- Identify the evidence that will be
Enter the actions the PO will person, group or
year period up a maximum presented to the MMO to
implement to meet the organisation (e.g. CEFAS)
of 4. Actions should be demonstrate the interim year goal
yearly goal. responsible for completing
realistic for the timeframe has been met
the action.
and achievable by the PO
within the reporting time.
Completing these actions will help the
PO meet the overall objective. The
following evidence will be provided to
evidence outcomes: -
Page 11 of 14
Lancaster House
Hampshire Court
Newcastle upon Tyne
NE4 7YH
T +44 (0) 300 123 1032
POCompliance@marinemanagement.org
www.gov.uk/mmo
4. Section 4 – Measures to adjust supply
Detail the processes/steps/measures the PO undertakes, either as a day-to-day
activity or over the course of the year, that you would follow if you had a problem with
supply or marketing.
Building on the strategies presented in Section 2 - Production and Marketing strategy, [PO
name] will follow the measures detailed below to adjust the supply of species which present
marketing difficulties:
• Enter text
• …..
• …..
• …..
Page 12 of 14
Lancaster House
Hampshire Court
Newcastle upon Tyne
NE4 7YH
T +44 (0) 300 123 1032
POCompliance@marinemanagement.org
www.gov.uk/mmo
5. Section 5 – Penalties and control measures
On submission of the PMP a copy of the current PO rules shall be submitted to FMT for review. The PO rules will be reviewed
to ensure they include a description of the penalties applicable to the different types of infringements that could occur.
5.1. Control measures
Detail the processes/steps/measures the PO undertakes, either as a day-to-day activity or over the course of the year, that the
PO follows to monitor PO member compliance with the rules adopted by the PO in regard to fishery exploitation, production
and marketing.
• Enter text here
• ….
• ….
• ….
If the PO does not currently monitor PO compliance with their internal rules, please complete the compliance measures table
presented below.
Table 10: PO measures to monitor compliance of members (delete if not applicable)
Elected measure (The PO shall select a measure form the drop-down list below)
Choose a measure
Goals How Who Evidence
Page 13 of 14
Identify year/period and goal
to be achieved. PMPs shall
cover a at least a 2-year For each action identify the Identify the evidence that will be
Enter the actions the PO will
period up a maximum of 4. person, group or organisation presented to the MMO to
implement to meet the yearly
Actions should be realistic (e.g. MMO) responsible for demonstrate the interim year
goal.
for the timeframe and completing the action. goal has been met
achievable by the PO within
the reporting time.
Completing these actions will help
the PO meet the overall objective.
The following evidence will be
provided to evidence outcomes: -
Page 14 of 14
