PROJECT REPORT

ON
“A Comparative Analysis of Apple vs. Samsung Smartphones”

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Sr.no. CONTENTS PAGE
NUMBER

1. Introduction & Research Methodology

1.1 Problem Statement

1.2 Aims & Objectives

1.3 Research design

1.4 Sample Size

1.5 Scope of the Study

2. Company profiles

3. Analysis and Interpretation of Data

4. Findings
5. Conclusion
6. Suggestions
7. Annexure

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 INTRODUCTION

Mobile phones aren't just a rich person's fashion today. It is transforming the way thousands
of people do business in a country where even landline phones were a luxury a decade ago.
As an essential element of daily life, the purchase of a mobile phone is an important decision
with a variety of mobile phone brands available to choose from. Smartphones are a class of
mobile phones and of multi-purpose mobile computing devices. They are distinguished from
feature phones by their stronger hardware capabilities and extensive mobile operating
systems, which facilitate wider software, internet (including web browsing over mobile
broadband), and multimedia functionality (including music, video, cameras, and gaming),
alongside core phone functions such as voice calls and text messaging. Smartphones typically
include various sensors that can be leveraged by their software, such as a magnetometer,
proximity sensors, barometer, gyroscope and accelerometer, and support wireless
communications protocols such as Bluetooth, WI-Fi, and satellite navigation.

Early smartphones were marketed primarily towards the enterprise market, attempting to
bridge the functionality of standalone personal digital assistant (PDA) devices with support
for cellular telephony, but were limited by their battery life, bulky form, and the
immaturity of wireless data services. The description of a modern smartphone sounds just
like a
computer, with multi-core processors, gigabytes of memory, and a real operating system. So,
a smartphone is a mobile device that behaves in many ways like a portable computer that's
always connected to the internet and a GSM/3G/4G phone network too.

Each mobile phone manufacturer consistently updates their offerings with the latest
technological updates and many customers have a preferred brand that suits them or a brand
they have become familiar with. Across the globe, even people with low incomes are now
adopting cellular phones as tools for enhancing their business. Presently, Apple and Samsung
are seen as the largest manufactures of Smartphones across the world. Earlier, the mobile
phone market was ruled by companies like Nokia and Motorola, Apple took over the market
when it launched ‘iPhone’ in 2007. The product became actually popular among users,
having large and multi-touch user interface.

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What Is a Mobile Phone?

A mobile phone is more frequently called a cellular phone or cellphone. These

communication devices connect to a wireless communications network through radio waves
or satellite transmissions. Most mobile phones provide voice communications, Short Message
Service (SMS), Multimedia Message Service (MMS), and newer phones may also provide
Internet services such as Web browsing, instant messaging capabilities and e-mail. Short for
personal digital assistant, this is the name given to small handheld devices that combine
computing, telephone/fax, Internet and networking features. A typical PDA can function as a
8 cellular phone, fax sender, Web browser and personal organizer. These devices are usually
penbased, which requires the use of a stylus rather than a keyboard for input. PDAs today are
available in either a stylus or keyboard version. Traditionally, PDAs have not had phone or
fax services.

What Is a Smartphone?

A smartphone is considered to be the combination of the traditional PDA and cellular phone,
with a bigger focus on the cellular phone part. These handheld devices integrates mobile
phone capabilities with the more common features of a handheld computer or PDA.
Smartphones allow users to store information, e-mail, and install programs, along with using
a mobile phone in one device. A smartphone's features is usually more oriented towards
mobile phone options than the PDA-like features. There is no industry standard for what
defines a smartphone, so any mobile device that has more than basic cellphone capabilities
can actually be filed under the smartphone category of devices.

It's definitely a lack of standardization that makes the category of mobile devices so
confusing to the consumer. As technology changes, so do the functions that these different
devices perform. Years ago, many people differentiated PDA and smartphone simply by
looking for touch-screen capabilities. If it had a touch screen it was a PDA, if it didn't, it was
a smartphone.

Even if you can now decide for yourself if a mobile device is simply a cellular phone, a
smartphone, a PDA or PDA phone, the fine lines between these types of mobile devices are
about to get blurred again as we add in new terms to the mix like Pocket PC, and Smartphone
(with a capital letter).

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Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits
between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet
computers; between them, the companies made more than half of smartphones sold
worldwide as of July 2012. In the spring of 2011, Apple began litigating against Samsung in
patent infringement suits, while Apple and Motorola Mobility were already engaged in a
patent war on several fronts. Apple's multinational litigation over technology patents became
known as part of the mobile device "smartphone patent wars": extensive litigation in fierce
competition in the global market for consumer mobile communications. By August 2011,
Apple and Samsung were litigating 19 ongoing cases in nine countries; by October, the legal
disputes expanded to ten countries. By July 2012, the two companies were still embroiled in
more than 50 lawsuits around the globe, with billions of dollars in damages claimed between
them. While Apple won a ruling in its favor in the U.S., Samsung won rulings in South
Korea, Japan, and the UK. On June 4, 2013, Samsung won a limited ban from the U.S.
International Trade Commission on sales of certain Apple products after the commission
found Apple had violated a Samsung patent, but this was vetoed by U.S. Trade representative
Michael Froman.

1.1 PROBLEM STATEMENT

In present context, mobile phone has a huge impact in lives of people daily. In our country
the mobile phone industry is still in its growth stage, as compared to the industrially
advanced countries. It is for the fact that the economy of our country has been in the
developing stage. Now-a-days, the customers are more dynamic. Their taste, needs and
preference are changing with the advancement in technology and communication with the
outside world.

1.2 AIMS AND OBJECTIVES

The main objective of this study is to understand mobile brand preference and the various
factors affecting the choice of brand. The objectives of the study are as follows:

To understand the trend in mobile phone usage by customers.

To get knowledge about APPLE mobiles and SAMSUNG mobiles.
To know about the consumer preference level associated with APPLE & SAMSUNG
To find out the customer satisfaction towards APPLE & SAMSUNG

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1.3 RESEARCH DESIGN

Descriptive Research is being used because a large number of respondents are to be studied
based upon the various factors. This research is adopted so as to know what is happening
in the market with respect to product, the customer and their attitudes. Sources of Data: -
1).Primary Data: Primary data are those, which were collected afresh and for the first
time and thus happen to be original in character. However, there are many methods of
collecting the primary data; all have not been used for the purpose of this project. The once
that has
been used is:-

•Questionnaire.

2).Secondary Data: Secondary data is collected from previous resources and literature to fill
in the respective project. The secondary data was collected through:-

•Text Book.
•News Papers.
•Articles. 12
•Journal
• Website.

1.4 SAMPLE SIZE

A sample size of 50 respondents was used for this study.

1.5 SCOPE OF THE STUDY

The present study is conducted in Bhimavaram Town and it is decided to consider different
between Samsung and iPhone mobile phones.

 This study helps to know the factors which influence the consumer to purchase Mobile
Phones between Samsung and iPhone.
 A Study on Customer Purchase Behavior towards Mobile Phone with Special Reference.
 This study helps to know the marketing strategy of Samsung and iPhone.
 This study also helps to know the consumers satisfaction level towards iPhone and
Samsung branded mobile.

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 2. COMPANY PROFILES
APPLE

Apple Inc. is an American multinational technology company headquartered in

Cupertino, California, that designs, develops and sells consumer electronics, computer
software, and online services. It is considered one of the Big Four of technology along
with Amazon, Google, and Facebook.
The company's hardware products include the iPhone smartphone, the iPad tablet
computer, the Mac personal computer, the iPod portable media player, the Apple Watch
smartwatch, the Apple TV digital media player, and the Home Pod smart speaker. Apple's
software includes the macOS and iOS operating systems, the iTunes media player, the
Safari web browser, and the iLife and iWork creativity and productivity suites, as well as
professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services
include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and
iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to
develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple
Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew
quickly. In August 2018, 16 Apple became the first public U.S. company to be valued at
over US$1 trillion. The company employs 123,000 full-time employees and maintains
504 retail stores in 24 countries as of 2018. It operates the iTunes Store, which is the
world's largest music retailer. As of January 2018, more than 1.3 billion Apple products
are actively in use worldwide. The company also has a high level of brand loyalty and is
ranked as the world's most valuable brand.

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However, Apple receives significant criticism regarding the labor practices of its
contractors, its environmental practices and unethical business practices, including anti-
competitive behavior, as well as the origins of source materials. Apple has been in the
business for quite some time now and they have indeed reported great success. It is
currently one of the leading companies in the technological world and their products are
growing in popularity with each passing day.
Apple’s success was not automatic; work was put into achieving it. Proper measures
were put in place and high quality and effective delivery of both products and services
was ensured. The history of iPhone began with a request from Apple Inc. CEO Steve
Jobs to the company's engineers, asking them to investigate the use of touchscreen
devices and tablet computers (which later came to fruition with the iPad). Many have
noted the device's similarities to Apple's previous touch-screen portable device, the
Newton Message Pad. Like the Newton, the iPhone is nearly all screen. In April 2003, at
the "All Things Digital" executive conference, Jobs expressed his belief that tablet PCs
and traditional PDAs were not good choices as high-demand markets for Apple to enter,
despite receiving many requests for Apple to create another PDA. He believed that cell
phones were going to become important devices for portable information access, and that
mobile phones needed to have excellent synchronization software.
At that time, instead of focusing on a follow-up to their Newton PDA, Jobs had Apple
focus on the iPod. Jobs also had Apple develop the iTunes software, which can be used
to synchronize content with iPod devices. iTunes was released in January 2001. On
September 7, 2005, Apple and Motorola released the ROKR E1, the first mobile phone
to use iTunes. Jobs was unhappy with the ROKR, feeling that having to compromise
with a non-Apple designer (Motorola) prevented Apple from designing the phone they
wanted to make.

In September 2006, Apple discontinued support for the ROKR, and released a version of
iTunes that included references to an as-yet unknown mobile phone that could display
pictures and video.

On January 9, 2007, Steve Jobs announced iPhone at the Macworld convention,

receiving substantial media attention. Jobs announced that the first iPhone would be
released later that year. On June 29, 2007, the first iPhone was released.

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Corporate identity

Logo

According to Steve Jobs, the company's name was inspired by his visit to an apple farm
while on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not
intimidating.”

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an
apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-
familiar rainbowcolored silhouette of an apple with a bite taken out of it. Jobs insisted that
the logo be colorized to humanize the company. The logo was designed with a bite so that
it would not be confused with a cherry. The colored stripes were conceived to make the
logo more accessible, and to represent the fact the Apple II could generate graphics in
color.

Stores:

The first Apple Stores were originally opened as two locations in May 2001 by then-CEO
Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a
need for improved retail presentation of the company's products, he began an effort in

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1997 to revamp the retail program to get an improved relationship to consumers. 18 Over
the years, Apple has expanded the number of retail locations and its geographical
coverage, with 499 stores across 22 countries worldwide as of December 2017. Strong
product sales have placed Apple among the top-tier retail stores, with sales over $16
billion globally in 2011.

Corporate culture

Apple was one of several highly successful companies founded in the 1970s that bucked
the traditional notions of corporate culture. Jobs often walked around the office barefoot
even after Apple became a Fortune 500 company. As the company has grown and been led
by a series of differently opinionated chief executives, it has arguably lost some of its
original character. Nonetheless, it has maintained a reputation for fostering individuality
and excellence that reliably attracts talented workers, particularly after Jobs returned to the
company. Numerous Apple employees have stated that projects without Jobs's
involvement often took longer than projects with it. At Apple, employees are specialists
who are not exposed to functions outside their area of expertise. Jobs saw this as a means
of having "best-in-class" employees in every role. In 2015, Apple had 110,000 full-time
employees. In September 2017, Apple announced that it had over 123,000 full-time
employees. Apple has a strong culture of corporate secrecy, and has an anti-leak Global
Security team that recruits from the National Security Agency, the Federal Bureau of
Investigation and the United States Secret Service

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SAMSUNG

Samsung Mobile Division is one of five divisions within Samsung Electronics, belonging
to the Samsung Group. Samsung is a South Korean multinational conglomerate
headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most
of them united under the Samsung brand, and is the largest South Korean chaebol
(business conglomerate).

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the
next three decades, the group diversified into areas including food processing, textiles,
insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s
and the construction and shipbuilding industries in the mid-1970s; these areas would drive
its subsequent growth. Following Lee's death in 1987, Samsung was separated into four
business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since
1990, Samsung has increasingly globalised its activities and electronics; in particular, its
mobile phones and semiconductors have become its most important source of income.

As of 2017, Samsung has the 6th highest global brand value. Samsung has a powerful
influence on South Korea's economic development, politics, media and culture and has
been a major driving force behind the "Miracle on the Han River". Its affiliate companies
produce around a fifth of South Korea's total exports. Samsung's revenue was equal to
17% of South Korea's $1,082 billion GDP. Samsung Electronics commenced its
operations in India in December 1995 and is today a leading provider of Consumer
Electronics, IT and Telecom products in the Indian market.

Samsung India is the Regional Headquarters for Samsung’s Southwest Asia operations,
which provides employment to over 45,000 employees with around 11,500 employees
being involved in R&D. Samsung began operations in India through its manufacturing

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 complex located at Noida (UP), which today houses facilities for Colour Televisions
(including 3D, LED and LCD Televisions), 20 Mobile Phones, Refrigerators, Washing
Machines and Split Air Conditioners categories. Samsung commenced operations of its
second state-of-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in
November 2007.

Today, the Sriperumbudur facility manufactures Colour Televisions, Fully Automatic Front
Loading Washing Machines, Refrigerators and Split Air Conditioners. Samsung India has
three R&D Centres in India–two in NCR and one in Bangalore. While the Noida R&D
Centres develops software solutions for high-end televisions such as Plasma TVs, LCD
TVs and Digital Media Products, the other Centre is engaged in R&D solutions for
product hardware. The Bangalore R&D Centre works on major projects for Samsung
Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC
(System on Chip) Digital Printing and other multimedia/digital media as well as
application software.

Apart from development of innovative technology, Samsung places great importance on

acting as a responsible corporate citizen in the communities where it operates. Its CSR
programs respond to the social and environmental needs and seek to give back to
communities that support the company. In 2009, Samsung launched the company’s
Corporate Social Responsibility initiative ‘Samsung Hope Project’ with projects in the
areas of education, culture, sports, social welfare and community development. Each
programme, under the Hope Project, uniquely addresses the needs of individual
communities while emphasizing on innovations for development of the community
including education, technology, engineering and IT technical training.

Corporate identity

Logo

The logo almost resembles a postage stamp, with its fonts, colors, and format looking like
something the government would have involved themselves in. Framed by white hieroglyphs,
there was a circle on a black shield, and you can see the three stars in the center of the frame
along with a branch and a strand of wheat, which represents the company’s agricultural
roots.

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The word Samsung translates to ‘three stars’ in Korean, hence the inclusion of them here in
the original logo.

The company’s founder, Lee Byung-Chul, has never explicitly stated the exact meaning
behind the three stars of the loo means, but perhaps it was about his three sons who were
always going to inherit the company and help it become the global phenomenon it is today.
Maybe the stars symbolized the success that was destined to follow his three boys. Whatever
the reason was, the three stars logo became a staple site in Korean life and viewed as a lucky
and prophetic symbol.

The blue oval and the white letters appear for the first time. For the first time, the three
stars are missing from the logo, but the connection with space and the stars remains with
the shape of the oval surrounding the fonts, symbolizing the form of our universe.

Audio Logo

Samsung has an audio logo, which consists of the notes E♭, A♭, D♭, and E♭; after the
initial E♭ tone, it is up a perfect fourth to A♭, down an ideal fifth to D♭, then up a major
second to return to the initial E♭ tone.

The audio logo was produced by Musikvergnuegen and written by Walter Werzowa This
audio logo is discontinued as of 2015.

Font

In July 2016, Samsung unveiled its SamsungOne font, a typeface that hopes to give a
consistent and universal visual identity to the wide range of Samsung products.

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SamsungOne was designed to be used across Samsung's diverse device portfolio, focusing
on legibility for everything from smaller devices like smartphones to larger connected TVs
or refrigerators, as well as Samsung marketing and advertisements. The font family
supports 400 different languages through over 25,000 characters.

Corporate culture

The Company’s CSR initiatives such as Samsung Smart Class and Samsung Technical
Schools have been recognized by several reputed organizations, and the Company has
won accolades from these projects aimed at giving back to society. Samsung donates
around US$100 million per annum to the Samsung Medical Center, a non-profit
healthcare
provider founded by the group in 1994. Samsung Medical Center incorporates Samsung
Seoul Hospital, Kangbook Samsung Hospital, Samsung Changwon Hospital, Samsung
Cancer Center and Samsung Life Sciences Research Center. The Samsung Cancer Center,
located in Seoul, is the largest cancer center in Asia. Samsung Medical Center and
pharmaceutical multinational Pfizer have agreed to collaborate on research to identify the
genomic mechanisms responsible for clinical outcomes in hepatocellular carcinoma.

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 THE GREAT SMARTPHONE WAR
APPLE V/S SAMSUNG; WHERE IT ALL BEGAN.

For three years, Apple and Samsung have clashed on a scale almost unprecedented in
business history, their legal war costing more than a billion dollars and spanning four
continents. Beginning with the super-secret project that created the iPhone and the late Steve
Jobs’s fury when Samsung—an Apple supplier!—brought out a shockingly similar device,
Kurt Eichenwald explores the Korean company’s record of patent infringement, among other
ruthless business tactics, and explains why Apple might win the battles but still lose the war.

The battle between technological giants; the US owned Apple and Korean owned
Samsung results in more innovative products for mobile phone users around the world. It
is affecting everything from the price we pay for our phones, to what they are capable of
doing and
whether we have the freedom to choose between the rival brands. The rivalry on
innovative technology in phones between Apple and Samsung started when Samsung
unveiled its first
Galaxy Smartphone; Galaxy S at the 2010 Las Vegas trade show, the Galaxy SII in
Barcelona and the Galaxy SIII at a London exhibition centre. With the launching of Galaxy
S4 on a
chilly night in March 2013, broadcasting “live” in Times Square, in New York City, Samsung
opened a competition against Apple on Apple’s own turf. The consumer and media buzz
generated by the launch, and the hype that preceded it, cemented Samsung’s position as
Apple’s most serious Smartphone competitor.
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The New York Times called the launch “a challenge in iPhone’s backyard”. But with Apple
as the largest technology company in the world by revenue and profit, more than Google and
Microsoft combined and with legions of devoted fans, who queue for hours, sometimes days,
to be the first 33 to get their hands on new Apple products, Apple has set about intimidating
anyone who tries to come close to their innovative skills. Apple’s founder, Steve Jobs, holds
a mythical status among technology aficionados and the company still upholds superiority
even after his death. Apple is widely regarded as a great innovator in the consumer
electronics industry. It is famous for beautiful designs and new applications. In contrast,
Samsung has
always been regarded as a follower for a long time. But since the launch of Galaxy S4,
Samsung has regarded Apple’s revolutionary design of the iPhone as “not so earthshaking”
and continued to be rivals. They have battled in the marketplace and in the courts worldwide.
While it is without a doubt that Apple still leads in innovative skills. Marketing seemed to
have been overtaken by Samsung, which can be understood by going through their rivalry
and fights over Patent, Copyright, Intellectual Property Rights and Marketing techniques.
Regarded as the fiercest fights in global business today, both the companies have poured
millions of dollars in lawsuits and ads attacking each other and looking for a way to gain
ground.

Apple has always been very protective over its copyright and intellectual property. The
founder Steve Jobs even talked about “go[ing] to thermonuclear war on Google” for allegedly
copying Apple’s technology. Job’s successor, Tim Cook, also vowed to “use whatever
weapons we have at our disposal” to protect Apple’s intellectual property. In such a situation,
Samsung has found itself in a place where many of their own innovative values have been
undermined by Apple as violating property rights. Apple does not acquire intellectual
property rights just for the sake of having them; the company vigorously enforces and
defends those rights through litigation.

iPhone 14 OR SAMSUNG GALAXY S23:

Apple’s iPhone 14 now has a new rival: the Samsung Galaxy 23. Announced during the
company’s recent Unpacked events alongside a slate of new galaxy book, the S23 series is
available for preorder starting this week with a street date of February 17th. The new phones
arrive with faster performance, bigger batteries, and updated selfie cameras, with the Ultra
offering an even higher resolution camera than its predecessor.

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But before you throw down upwards of $799 on a preorder, you may want to know how
Samsung’s forthcoming smartphones measure up to Apple’s latest and greatest handsets. While
both lineups include phones with impressive specs, there are a couple of key differences to
be aware of.

The most obvious, perhaps, is the fact that Apple's iPhone 14 lineup consists of four phones:
the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. In comparison,
Samsung only offers three: the Galaxy S23, the Galaxy S23 Plus, and Galaxy S23 Ultra. Each
model varies in price and offers something a little different from their respective rivals. The
iPhone 14 and Galaxy S23 both start at around $799, but Samsung's higher-end phones are
more expensive.

The S23 Plus costs $999.99, which is $100 more than Apple's iPhone 14 Plus, while the S23
Ultra has an MSRP of $1,199.99 - $200 more than the iPhone 14 Pro and $100 more than the
iPhone 14 Pro Max.

Those are just a few of the surface differences, though. The phones become even more
distinct when you dive deeper into their respective displays, design, and camera arrays. To
make choosing between both lineups a bit easier, we've compared some of the more relevant
features to show you how they stack up against one another on paper.

At first glance, the differences between the two lineups appear minor. Each model in Apple's
iPhone 14 lineup and its corresponding Samsung rival measures roughly the same in
dimensions and display size. Generally, however, Samsung's phones weigh slightly less, even
if the Galaxy S23 Ultra is taller and heavier than the iPhone 14 Pro.

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 Design-wise, the iPhone 14 lineup notably lacks the Galaxy S23's physical SIM card tray.
That's because Apple's new phones rely on eSIM technology (at least in the US), which
theoretically is supposed to make it easier to switch between devices and plans. In practice,
however, we found it's complicated if you're switching between Android and iOS, and while
most major US cell phone networks support eSIM, not all do.

Samsung Samsung Galaxy

Specification Galaxy S23 iPhone 14 S23 Ultra iPhone 14 Pro Max

OS Android 13 iOS 16 Android 13 iOS 16

Display 6.1-inch OLED 6.1-inch OLED 6.8-inch OLED 6.7-inch OLED

5.92 ounces (168 6.07 ounces (172 8.25 ounces (234

Weight 8.47 ounces (240 grams)
grams) grams) grams)

Battery 3,900mAh 3,279mAh 5,000mAh 4,323mAh

Snapdragon 8
Processor A15 Snapdragon 8 Gen 2 A16
Gen 2

128GB, 256GB, 128GB, 256GB, 512GB,

Storage 128GB, 256GB 256GB, 512GB, 1TB
512GB 1TB

Ports USB-C Lightning port USB-C Lightning port

200MP (OIS), Laser

50MP (OIS),
Auto Focus (LAF),
f1.8 wide, Advanced dual- Pro camera system / 48MP
f1.7 wide, 12MP, f2.2
12MP, f2.2 camera system / main camera, 12MP
Rear camera ultrawide, 10MP (OIS)
ultrawide, 12 MP main ultrawide camera, 12MP
2PD, f2.4 / 10MP
10MP(OIS), f2.4 camera, 12 MP telephoto camera
(OIS) 2PD, f4.9
telephoto ultrawide
telephoto

12MP TrueDepth
12 MP (2PD 12MP TrueDepth front
Front camera front camera with 12 MP (2PD AF), f2.2
AF), f2.2 camera with autofocus
autofocus

Front video 4K @ 60FPS 4K @ 60FPS 4K @ 60FPS 4K @ 60FPS

8K @ 30FPS,
4K @ 60FPS, 8K @ 30FPS, 4K @
FHD @120fps 60FPS, FHD @120fps
Rear video 4K @ 60FPS 4K @ 60FPS
and 960fps and 960fps (Super
(Super Slow- Slow- Mo)
Mo)

eSIM
No Yes No Yes
technology?

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 Samsung Samsung Galaxy
Specification Galaxy S23 iPhone 14 S23 Ultra iPhone 14 Pro Max

Light blue, red,

Black, cream, starlight/cream- Black, cream, green,
Colors Gold, silver, black
green, lavender colored white, lavender
midnight/navy blue

Starting price $800 $799 $1,990 $1,099

Display technology is another area where the iPhone 14 and Galaxy S23 phones differ. While
both share OLED panels, each S23 device features a 120Hz refresh rate, which allows for
smoother scrolling and more immersive graphics. In contrast, only the higher-end iPhone 14
Pro models offer a maximum refresh rate of 120Hz, while the rest of the lineup caps out at
60Hz.

Both Samsung and Apple also make devices with always-on displays; however, only the
iPhone 14 Pro and Pro Max feature the technology. That's not a feature new to Android
phones, though, so it's no surprise that every phone in the S23 lineup offers an always-on
display. The S23 Ultra is also the only phone in either lineup that offers stylus support and
comes with a built-in S Pen.

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 3. ANALYSIS AND INTERPRETATION OF DATA:

TABLE 1

Gender Respondents
Male 15
Female 35

GRAPH 1

Gender

30%

male
70% female

FINDINGS:

According to the survey,

1. Out of 50 people, 15 are Male.

2. Out of 50 people, 35 are Female.

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 TABLE 2

Age Respondents
15-25 30
26-35 12
36-46 8

GRAPH 2

Age

16%

15-25
24%
60%
26-35
36-46

FINDINGS:

According to the survey,

1. Out of 50 people, 30 are aged between 15-25.

2. Out of 50 people, 12 are aged between 26-35.

3. Out of 50 people, 8 are aged between 36-46.

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 TABLE 3

Occupation Respondents
Business 6
Student 25
Professional 6
Not working 9
Service 4

GRAPH 3

Occupation

10% 12%
Business
17%
Student

12% Professional
49%
Not working
Service

FINDINGS:

According to the survey

1. Out of 50 people, 5 are business people.

2. Out of 50 people, 25 are students.

3. Out of 50 people, 6 are professionals.

4. Out of 50 people, 9 are not working.

5. Out of 50 people, 5 are in the service sector.

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 TABLE 4

Monthly Income Respondents

Not earning 33
10,000 & below 4
10,000 – 30,000 3
30,000 – 50,000 6
50,000 – 1,00,000 4

GRAPH 4

Income

8%
12%
Not earning
6%
10,000 & below
8%
66% 10,000-30,000
30,000-50,000
50,000-1,00,000

FINDINGS:

According to the survey,

1. Out of 50 people, 33 are not earning.

2. Out of 50 people, 4 are earning 10,000 & below.

3. Out of 50 people, 3 earn between 10,000-30,000.

4. Out of 50 people, 6 earn between 30,000-50,000.

5. Out of 50 people, 4 earn between 50,000-1,00,000.

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 TABLE 5

Company Respondents
Apple 21
Samsung 10
Others 19

GRAPH 5

Mobile they are using

25

20

15

10 21
19

5 10

0
APPLE SAMSUNG OTHERS

FINDINGS:

According to the survey, majority of the people uses Apple

1. Out of 50 people, 21 use Apple.

2. Out of 50 people, 10 use Samsung.

3. Out of 50 people, 19 use other than Samsung and Apple like Oppo,1+, Iqoo, etc

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 TABLE 6

Specification Respondents
Best Features 22
Best quality 24
Best looks 2
Best price 2

GRAPH 6

Specification
30

25

20

15

24
22
10

2 2
0
BEST FEATURES CATEGORY 2 BEST LOOKS BEST PRICE

FINDINGS:

According to the survey,

1. Out of 50 people, 22 choose the best features.

2. Out of 50 people, 24 choose the best quality.

3. Out of 50 people, 2 choose the best looks.

4. Out of 50 people, 2 choose the best price.

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 TABLE 7

Better features Respondents

Apple 20
Samsung 30

GRAPH 7

Better Features
35

30

25

20

15 30

10 20

0
APPLE SAMSUNG

FINDINGS:

According to the survey, the majority of people marked Samsung phones has the best
features.

1. Out of 50 people, 20 say Apple has the best features.

2. Out of 50 people, 30 say Samsung has the best features.

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 TABLE 8

Satisfied with their current mobile Respondents

Yes 43
No 7

GRAPH 8

50

45

40

35

30

25
43
20

15

10

5
7
0
YES NO

FINDINGS:

According to the survey

1. Out of 50 people, 43 are satisfied,

2. Out of 50 people, 7 are not satisfied with their current mobile.

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 TABLE 9

Better after-sales service Respondents

Apple 22
Samsung 28

GRAPH 9

30

25

20

15
28

22
10

0
APPLE SAMSUNG

FINDINGS:

According to the survey, Samsung provides better after-sale service

1. Out of 50 people, 22 said Apple

2. Out of 50 people, 28 said that Samsung provides better after-sales service.

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 TABLE 10

Long life Respondents

Apple 30
Samsung 20

GRAPH 10

35

30

25

20

15 30

10 20

0
APPLE SAMSUNG

FINDINGS:

According to the survey, Apple phones have a longer life than Samsung phones

1. Out of 50 people, 30 said Apple has a long life.

2. Out of 50 people, 20 said Samsung has a long life.

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 GRAPH 11

Which mobile has the best features?

STORAGE 25
MODEL & DESIGN 40
COMPANY SERVICES 24
FASHIONABLE 39
5G TECHNOLOGY 34
SLIM 25
WEIGHT 27 Samsung
SOUND QUALITY 34 Apple
CAMERA CLARITY 41
RAM 24
BATTERY LIFE 15
SCREEN DISPLAY 30
STYLE 41
PRICE 20
0 5 10 15 20 25 30 35 40 45

GRAPH 12

Rating

49% 51%
Apple
Samsung

30
 TABLE 13

Preferred more in the future Respondents

Apple 32
Samsung 18

GRAPH 13

35

30

25

20

32
15

10
18

0
APPLE SAMSUNG

FINDINGS:

According to the survey, Apple phones are more preferred in the future

1. Out of 50 people, 32 said Apple is more preferred.

2. Out of 50 people, 18 said Samsung is more preferred.

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 4. FINDINGS
The study of the above charts and table discloses that the people in Bhimavaram Town are
more biased towards Apple’s iPhone than Samsung’s smartphones. There is no denying that
Apple is at its best. Apple has received a very wide recognition for being a premium brand
that both earns and demands a price premium. Though the price of the iPhone is generally
higher than that of Samsung, users are ready to give up their money on the iPhone as the
features, quality and display of iPhone has attracted and benefited the customers in many
ways.

Sometimes after sale service of a smartphone is of more importance than specifications when
buying a new phone. Here Samsung has a commanding position as it is show how the
customers should be treated even after the products are sold to them. Apple’s features has
attracted customers more and their continuous innovation has made them the leader in
the smartphone world. This reveals that Consumers prefer to use Apple Smartphones
more as compared to Samsung.

A few years back mobile phones were not common among the consumer. But with the
mobile revolution now we can find almost every consumer with mobile and smartphones.

Most consumer prefers APPLE to SAMSUNG and the least prefer the other. Most consumers
are satisfied with the services the different mobile companies provide. Maximum
respondents were attracted to the price & battery and the least like the style and memory.

The maximum number of consumer are loyal to their particular service providers and they
have been using that particular brand for a long time. Due to the ever-changing tastes of
consumers in the technology industry, companies had to follow the pace and offer
progressive and evolving gadgets to their customers.

As per the data from the primary research conducted by the researchers, Apple phones in the
market have a higher market share.

Hence, looking at the overall data, the researchers conclude that Apple currently has a better
market share and a better brand image than its competitor, Samsung.

While attempting to learn more about the future scope of the industry concerning these two
leading players, the researchers have found that Apple has a better scope for the future than

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Samsung. This is because of the strong product range the brand image and the popularity that
Apple has built.

5. CONCLUSION
1. Customers get attracted towards the brand value of the mobile phone and they want
a mobile phone to be a status symbol for them in the society.

2. Apple mobiles contain higher level of security as compared to Samsung mobiles. Samsung
mobiles contain better battery backup as compared to Apple mobile phones.

3. Customers are highly satisfied with the brand they use, they are generally loyal with the
services provided by their mobile brand and use the same for a long period.

4. Consumer prefer apple more in Bhimavaram as compared to Samsung mobiles.

Apple and Samsung keep on experimenting bringing various competitiveness strategies, such
as new product launches, major innovations, mock ups of the rival’s offer, product line
extensions, aggressive advertising campaigns as well as lawsuits.

There are differences between these two brands as they adopt several techniques to reach
the audience in their market effectively. Apple is a leader in innovation and Samsung is a
strong competitor to it.

Simply put, Apple gives customers what they want and they do not take any time to play
games like many other companies do. Samsung uses prompting strategies by lowering the
prices, making it more affordable for customers. Thus, to keep up with their existing
positions and to become a declared leader, both of the brands need to have effective
marketing
strategies.

There is no denying that over the years, there have been quite several companies that have
been taken to be the primary competitors of Apple. In the phone market, Apple has had to
compete with HTC, Palm, Nokia, and Rim. The marketing strategy that Apple uses
mainly
depends on developing products that they can use. For instance, the iPhone was developed for
Apple employees who were not satisfied with what they were getting from their mobile
phones. They went out to create exactly what they would like to use. So Samsung also had to
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change to gain the upper hand in the market and the new Samsung marketing strategy was the

34
key to the revolution. Furthermore, Samsung is the largest tech business by revenue and the
seventh most valuable brand today. The Samsung marketing strategy was one of the most
effective strategies ever created because it helped a cost-driven company to change its
structure and become an authority manufacturer.

6. SUGGESTIONS
From the result inferred by the data collected and little secondary information the following
suggestions are given to improve consumer buying behaviour.

 To explore the market, mobile industry have to concentrate more on youth segment
by giving more advanced features.

 Compared to urban and suburban the mobile phone usage in rural is low so the
mobile companies have to go for campaigns to create awareness among the rural
people.

Today, Samsung has sparked in terms of innovation and instead of satisfying the needs of
society, they have started to create the need for people.

Regardless of what different opinions say, the fact remains that Apple is a very successful
company. One that has been able to put in place effective marketing and branding strategies
that have taken it to the top. It is one company that businesses can learn a lot from. This is
what set Apple apart from Samsung in the entire world and this is also what has contributed
to its huge success.

What differentiated Steve Jobs from all other marketers the world over is the fact that it was
clear to him that as a marketer his primary role was not just to increase sales and make more
money. He also made this fact clear in the way he chose to present his products. Critics might
argue that both have the same core features. While we cannot deny that this is so, this is not
the point to be made here. The main point here is that Apple is the top layer of the design and
technology world and their customers are gladly willing to pay whatever it will cost them to
get that Apple product. Therefore to be competitive and survive in the market Samsung needs
to grow and outshine.

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 7. ANNEXURE

APPLE vs SAMSUNG
Kindly fill out the form.

1) Name

Your answer

2) Gender

 Female
 Male
 Prefer not to say

3) Age

 15-25
 26-35
 36-46
 47-60 and above

4) Occupation

 Business
 Student
 Professional
 Not Working
 Service

5) Income (Monthly)

 Not Earning
 10,000 and below
 10,000-30,000
 30,000-50,000
 50,000-1,00,000
 Above 1,00,000

6) Which mobile phone are you using?

 Apple
 Samsung
 Other:

7) Why do you prefer Apple or Samsung?

 Best Features
 Best looks
 Best quality
 Price
 Other:

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8) Which brand has better Features

 Apple
 Samsung

9) Are you satisfied with the price of your present mobile?

 Yes
 No

10) Which among these provide you better after sale service?

 Apple
 Samsung

11) Which product has long life?

 Apple
 Samsung

12) Which Mobile Phone provides better features?(Please Tick)

APPLE SAMSUNG
Price
Style
Screen Display
Battery life
RAM(memory)
Camera clarity
Sound Quality
Weight
Slim
5G Technology
Fashionable
Company Services
Model & Design
Storage
Price
Style
Screen Display
Battery life
RAM(memory)
Camera clarity
Sound Quality
Weight
Slim
5G Technology
Fashionable
Company Services
Model & Design
Storage

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13) Considering the whole product range, which company do you think will be preferred more in
the future?
 Apple
 Samsung

14) Out of 10, how much do you rate APPLE products

1 2 3 4 5 6 7 8 9 10

15) Out of 10, how much do you rate SAMSUNG products

1 2 3 4 5 6 7 8 9 10

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