PSYCHOLOGY
OF
CREATIVITY
Psychology
of
creativity
What is CREATIVITY?
CREATIVITY CANNOT BE DEFINED WITH A SINGLE DEFINITION
In general, CREATIVITY is the ABILITY to solve
problems or create new things in new ways.
In other words, The tendency to generate or
recognize ideas, alternatives, or possibilities that
may be useful in solving problems, communicating
with others, entertaining ourselves and others, etc.
How unique the
The 2 primary ORIGINALITY
components
idea is?
creativity
includes are: How useful the
FUNCTIONALITY
created thing is?
The greater originality & functionality a creation has, the
more creative it is. However, if a creation is lacking in one
of these dept it is not considered that creative. For example,
if someone comes up with an idea that is completely
unique from anything in existence, but has near to no
usefulness, the idea is always dismissed.
Emotional
creativity
Emotional creativity is a critical component in
the creative process. It is the ability to
create something new through the influence of
emotions evoked from the personal or
experiences of others. Creative works inspired
by emotions are often original and greeted
with Euphoria. Several studies in psychology
have demonstrated that positive emotions
enhance creativity because they broaden our
mindset by encouraging us to try new things or
look at situations from different perspectives.
In contrast, negative emotions narrow our
vision and constrict our thinking.
For example;
when a
composer Whenever creativity
composes is influenced by
songs, he/she
needs emotions and it has an
inspiration and impact on the creation
there he/she
uses his so as to make it
emotions to unique and useful it is
speak his/her
mind. known as
‘Emotional creativity.’
Creativity
in business
**Creativity Based Skills Businesses
Look For:
1. Complex problem solving
2. People management
3. Coordinating with others
4. Critical thinking
5. Emotional intelligence
✓ Creativity is a pivotal skill for
business.
✓ From presenting an idea in a
meeting to executing it in a proper
and reliable manner – everything
requires creativity.
ENCOURAGES INNOVATION: For something to be
innovative, there are two requirements: it must be novel and
useful. Innovative solutions can’t exist, however, without a Encourages
component of creativity.
innovation
FOSTERS GROWTH: One of the major hindrances to
business’s growth is cognitive fixedness or the idea that there’s
only one way to interpret or approach a situation or challenge.
Creative thinking helps with understanding different Fosters growth
approaches to solve the problem, hereby helping growth.
ALLOWS FOR ADAPTABILITY: Sometimes, events-
both internal and external- can disrupt an organization’s Allows for
structure. Eg; COVID-19 pandemic. In such instances, adaptability
imaginative thinking and innovation are critical to maintain
business operations efficiently.
BOOSTS PRODUCTIVITY: Creativity gives you the space
to work smarter instead of harder, which can increase Boosts productivity
productivity and combat stagnation in the workplace.
CREATIVITY IN RELATION TO
DECISION MAKING:
Creativity is crucial in problem solving and decision
making.
Einstein once said, “IF I HAD AN HOUR TO SOLVE A
PROBLEM, I WOULD SPEND THE FIRST 55 MINS
THINKING ABOUT THE PROBLEM AND FIVE
MINUTES THINKING ABOUT SOLUTIONS”
PHIL DOBSON (a hypnotherapist) speaks about the
psychology of creativity with the aspect of decision
making where he focuses on the important process of
decision making.
He emphasizes on the idea of asking questions and
having a nexus with the problem. He states different
steps to solve a problem in his thesis.
STEP 2: START STEP 3: GENERATE
REFRAMING IDEAS BASED ON
STEP 4: USE
STEP 1 : TO THE PROBLEM CREATIVE INSIGHTS
THE ASSUMPTIONS
INTERPRET SO AS TO MAKE TO MAKE THE PLAN
YOU HAVE MADE
OF ACTION SO AS TO
WHAT THE IT LESS AND FOCUS ON THE
DIMINISH THE RISKS
PROBLEM COMPLICATED KEY ASPECTS WHICH
AND ESCALATE THE
EXACTLY IS BY MAKING ARE CLOSER TO THE
ACCURACY OF THE
CHALLENGING GOAL YOU HAVE TO
SOLUTION.
ASSUMPTIONS. ACHIEVE.
people get creative ideas through different things
like for eg. on a walk, in A shower, 1am thoughts, etc.
these creative insights are very subjective.
LETS SEE AN EXAMPLE TO UNDERSTAND IT BETTER!!!
THE DOORS OF A HOTEL IN NEW YORK WERE CLOSED FOR A
VERY LONG TIME DUE TO ITS RENOVATION AND RECONTRUCTION
TO A MULTISTORY OF ALMOST 40 FLOORS. WHEN THE HOTEL
WAS WELCOMING GUESTS, IT HAD A GREAT PUBLIC RESPONSE
AND FEEDBACKS WERE ALSO VERY POSITIVE. THE NEGATIVE
FEEDBACKS WERE SOLELY ABOUT THEIR LIFTS BEING SLOW. THE
MANAGEMENT NOTICED THAT THE SPEED OF THE LIFTS CANNOT
BE CHANGED AS PER THE SAFETY MEASURES. WHAT CREATIVE
SOLUTION CAN YOU THINK OF SO AS TO REDUCE THE NUMBER
OF NEGATIVE FEEDBACKS?
THE IDEA WHICH THE MANAGEMENT USED FOR THIS
SITUATION WAS:
THE PROBLEM : PEOPLE HAD TO WAIT
SOLUTION : THEY PUT MIRRORS EVERYWHERE
AROUND THE LIFT
WHY ?
CAUSE PEOPLE DON’T MIND WAITING OR CAN’T SEEM
TO KEEP A CHECK ON TIME WHEN THEY ARE IN FRONT
OF A MIRROR LOOKING AT THEMSELVES. THIS WAS THE
CREATIVE IDEA WHICH REDUCED THE NEGATIVE
COMMENTS AND WAS BUDGET FRIENDLY AS WELL.
Thank you
