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Примерни ръководни
Равнище Планове,които се разработват
длъжности
Изпълнителен директор • Петгодишен стратегически план за развитие
на организацията
• Тригодишен стратегически план за придобива
не на други бизнеси;
• Тригодишен стратегически план за създаване
и задържане на конкурентни предимства
. • Тригодишен бюджет за закупуване на техниче
„ ско оборудване
”
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Висше бизнеси
. • Тригодишен маркетингов план
„ ”
. • Тригодишен план за необходимостта от ново
„ ” оборудване за удовлетворяване нуждите на
производството
. • Тригодишен план за развитие на персонала
„ ”
. • Тригодишен план на финансовите потоци
„ ”
• Едногодишен бюджет на финансовите сред
ства
„ ” • Едногодишен план за продажбите
• Едногодишен финансов план за строежа на
производствена сграда и купуване на оборуд
ване
„ • Едногодишен план за наемане на нови служи
” тели
132
• Едногодишен план за продажбите в региона,
„ ” конкретизиран по тримесечия.
• Едногодишен план за постигане на 20% въз
„
връщаемост на инвестициите, конкретизиран
”
по тримесечия
• Едногодишен план за вътрешнофирмено
„
обучение на всички ръководители по „Бизнес
”
етика“, конкретизиран по тримесечия
: Higgins, J. The Management Challenge. An Introduction to Management.
Macmillan publishing company. 1991, p. 144
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2002 .
S- : W- :
■ Водещ производител на цигари в Европа ■ Непоследователен мениджмънт
■ Традиции в производството на тютюн в ■ Силна социална зависимост на отрасъла
България ■ Затруднено финансово състояние на зад
■ Монополни позиции при изкупуването, граничните дружества
преработката и износа на български тю ■ Загуба на имидж и позиции на традицион
тюни ни пазари (най-вече Русия)
■ Монополни позиции на вътрешния пазар ■ Непоследователна дистрибуционна поли
на цигари - 95% пазарен дял тика на вътрешния пазар
■ Висока професионална квалификация на
персонала
■ Добро познаване на марките цигари, про
извеждани от холдинга
6, 1 65
0 - : - :
Предприети мерки в световен мащаб за
, намаляване на тютюнопушенето
Значителен спад в износа на цигари и за
силване значението на вътрешния пазар
Успешното приключване на приватизаци- като основен за холдинга
онната сделка за 80% от капитала на БТ Тенденция за намаляване на дела на
холдинг и последващо преструктуриране ориенталските тютюни в цигарите тип
на системата ще оптимизира финансови „американски бленд“ поради по-високото
те резултати им съдържание на катран
Привеждане на цените на продуктите на Нулеви мита за главните конкуренти на
БТ холдинг в съответствие с по-високите България на пазара на ориенталски тютю
цени в световен мащаб ни в ЕС - Турция и Гърция
: „ “, 20.11.2002. www.pari.bg
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рлава 6, С р е да на о р га н и за ц и я та 171
:
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. , .. . , , 2000
11. , . . , , 1998
12. , . . . . , , 1997
13. Bowman, Cl., D. Asch. Managing Strategy. Macmillan Press. 1996
14. Dafît, R. Management. Sixth Ed. Thomson South-Western, 2002
15. Higgins, J. The Management Challenge. An Introduction to Management. Macmillan
publishing company. 1991
16. Hill, Ch., G. Yones. Stratégie Management. An Integrated Approach. Second Ed. Houghton
Mifflin Company, 1992
17. Johnson, G. K. Scholes. Exploring Corporate Strategy. Text and Cases. Prentice Hall.
1989
18. Kefalas, A., Global Business Strategy. A System Approach. South-Westem Publishing Co.
1990
19. Miles, R., H. Coleman. Organizational Strategy, Structure and Process. Academy of
Management Review. 1978. July, p. 546
17 2
20. Napuk, K. The Strategy led Business. Step-by-step Stratégie Planning For Your Company’s
Future. McGraw-Hill, 1993
21. Pearce, J., R. Robinson. Strategy Formulation and Implementation. Second Ed. IRWIN
1985
22. Porter, M. Compétitive Strategy: Techniques for Analyzing Industries and Competitors.
The Free Press, Macmillan, 1980
23. Porter, M. The Compétitive Advantages of Nations, 1990.
24. Steiner, G. A. et al. Business, Government, and Society: A Managerial Perspective. Text
and cases. 5 ed. New York, Random House, 1988
25. Thompson, A., A. Stricland. Stratégie Management. Concepts & Cases. Sixth Ed. IR W IN
1992
173
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15. Aldag, R., T. Stearns. Management. South-Western Publishing . 1987
16. Bowman, Cl., D. Asch. Managing Strategy. Macmillan Press. 1996
17. Clarkson, M., M. Deck Stakeholder theory // The Blackwell Encyclopédie Dictionary of
Business Ethics. Ed. By Patricia H. Werhane and R. Edward Freeman. Blackwell, 1997
18. Cole, G.A., Personnel Management. Theory and Practice. Second Ed. D. P. Publications
Ltd. 1988
204
19. Epstein, Ed. M. The Field of Business Ethics in the United States: Past, Present and Future
// Journal of General Management, 28, 2002, 2, c. 1-21.
20. Foster, T. 101 Great Mission Statements. How the World’s Leading Company Run Their
Businesses. Kogan Page, London, 1993
21. Griffin, R. Management. Third édition. Houghton Mifflin Company. 1990
22. Higgins, J. The Management Challenge. An Introduction to Management. Macmillan
publishing company. 1991
23. Hill, Ch., G. Yones. Stratégie Management. An Integrated Approach. Second Ed. Houghton
Mifflin Company, 1992
24. Humphrey, J. et ail. An introduction to Business Décision Making. Text and Cases. Third
ed. Nelson. 1988
25. Johnson, G. K. Scholes. Exploring Corporate Strategy. Text and Cases. Prentice Hall.
1989
26. Shrivastava, P. Stratégie Management. Concepts & Practices. South-Western Publishing.
1994
27. The Blackwell Encyclopédie Dictionary of Business Ethics. Ed. By Patricia H. Werhane
and R. Edward Freeman. Blackwell, 1997
28. Thompson, A., A. Stricland. Stratégie Management. Concepts & Cases. Sixth Ed. IRWIN,
1992
29. Wheeler, D. et al. Focusing on Value: Reconciling Corporate Social Responsibility,
Sustainability and a Stakeholder Approach in a Network World // Journal o f General
Management, 28, 2003, Spring, 3, c. 1-28
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15. Bowman, Cl., D. Asch. Managing Strategy. Macmillan Press. 1996
16. Chase R. B, Aquilamo J. N. Production and Opérations Management: a life cycle approach.
IRWIN, Boston, MA 1992
8. 237
17. Daft, R. Management. Sixth Ed. Thomson South-Westem, 2002
18. David, Fr. Concepts of Stratégie Management. Macmillan Publishing Company. 1991
19. Friedrich K., L. Seiwert. Basics of a successful business strategy. Kogan Page. London,
1992
20. Hill, Ch., G. Yones. Stratégie Management. An Integrated Approach. Second Ed. Houghton
Mifflin Company, 1992
21. Janch, L. W. Gluck. Business policy and Stratégie Management. Fifth Ed. McGraw-Hill,
1988
22. Johnson, G. K. Scholes. Exploring Corporate Strategy. Text and Cases. Prentice Hall.
1989
23. Kefalas, A., Global Business Strategy. A System Approach. South-Westem Publishing Co.
1990
24. Miles, R., H. Coleman. Organizational Strategy, Structure and Process. Academy of
Management Review. 1978. July, p. 546
25. Mintzberg, H. Five Ps for Strategy. CMR. The Strategy Process. Prentice Hall. 1987
26. Napuk, K. The Strategy led Business. Step-by-step Stratégie Planning For Your Company’s
Future. McGraw-Hill, 1993
27. Pearce, J., R. Robinson. Strategy Formulation and Implementation. Second Ed. IRWIN.
1985
28. Porter, M. Compétitive Strategy: Techniques for Analyzing Industries and Competitors.
N.Y., The Free Press, Macmillan, 1980, pp. 11-16.
29. Shrivastava, P. Stratégie Management. Concepts & Practices. South-Western Publishing.
1994
30. Simon, A. B. Crisis Management Strategy: Compétition and Change in Modem Enterprises.
Routledge, 1993
31. Steiner, G. A. et al. Business, Government, and Society: A Managerial Perspective. Text
and cases. 5 ed. New York, Random House, 1988
32. Thompson, A., A. Stricland. Stratégie Management. Concepts & Cases. Sixth Ed. IRWIN,
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33. Write, P. Ch. Pringle, M. Kroll. Stratégie Management. Text and Cases. Allyn and Bacon.
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238
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7. Bartol, ., D. Martin. Management. McGraw Hill, Inc. 1991
8. Cole, G. A. Management: Theory and Practice. Fourth édition. DP Publications. London,
1993
9. Daft, R. Management. Sixth Ed. Thomson South-Western, 2002
. Griffin, R. Management. Third édition. Houghton Mifflin Company. 1990
11. Higgins, J. The Management Challenge. An Introduction to Management. Macmillan
publishing company. 1991, 508
12. Kinard, J. Management. D. C. Heath and Co. Toronto, 1988
13. Kotter, J. A force for change. How Leadership Differs from Management, 1990
14. Kreitner, R. Management. Fifth ed. Houghton Mifflin Company, 1992
15. Mondy, R., A. Sharplin, Sh. Premeaux, Management. Concepts, Practices, and Skills. Fifth
ed. Allyn and Bacon.1991
16. Robbins, St., D. De Cenzo. Fundamentals of Management: Essential concepts and
applications. Prentice-Hall.1995
17. Rue, L., L. Byars. Management. Skills and application. Sixth ed. IRWIN. 1993
18. Stoner, A., R. Freeman. Management. Annotated Instructor’s Edition. Fifth Ed. Prentice
Hall, 1992
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24. Aldag, R., T. Stearns. Management. South-Western Publishing . 1987
25. Bartol, K., D. Martin. Management. McGraw Hill, Inc. 1991
26. Cole, G. A. Management: Theory and Practice. Fourth édition. DP Publications. London,
1993
27. Cooper, R., R. Kaplan. The Design of Cost Management Systems. Text and Cases. Prentice
Hall, New Jersey, 1999
28. Daft, R. Management. Sixth Ed. Thomson South-Western, 2002
29. Drury, Colin. Management and Cost Accounting. 3-rd édition, Chapman & Hall, 1996
30. Hansen, D., M. Mowen. Cost Management: Accounting and Control. South-Western
College Publishing, Cincinnati, Ohio, 1995
12. 327
31. Higgins, J. The Management Challenge. An Introduction to Management. Macmillan
publishing company. 1991
32. Hiromoto, T. Another hidden-Japanese Management Accounting. Harvard Business Re
view, 1988, July-August, pp.4-7.
33. Imai, Maasaki. Kaizen: The Key to Japan’s Compétitive Success. MacGraw-Hill, New
York, 1986
34. Kreitner, R. Management. Fifth ed. Houghton Mifflin Company, 1992
35. Robbins, St., D. De Cenzo. Fundamentals of Management: Essential concepts and
applications. Prentice-Hall.1995
36. Stoner, A., R. Freeman. Management. Annotated Instructor’s Edition. Fifth Ed. Prentice
Hall, 1992
,
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, , . . 333
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