Introduction
Hero MotoCorp Ltd., based in New Delhi, India, is the world’s largest manufacturer of two-
wheelers. Founded in 1984 as Hero Honda, the company rebranded to Hero MotoCorp in 2011
after ending its partnership with Honda. Renowned for its reliable, fuel-efficient motorcycles and
scooters, Hero MotoCorp operates globally, serving over 40 countries. The company emphasizes
innovation, sustainability, and corporate social responsibility, maintaining a strong market
presence under the leadership of Chairman and CEO Pawan Munjal.
Overview: Hero MotoCorp is renowned for its wide range of motorcycles and scooters, known
for their fuel efficiency, affordability, and reliability. With a significant presence in over 40
countries, the company operates through an extensive network of dealerships, service centers,
and parts distributors.
History
Early Beginnings
- 1956: Hero Group was founded by Dr. Brijmohan Lall Munjal, originally focusing on
manufacturing bicycle components. The company quickly grew and diversified into
various sectors, becoming a significant player in the Indian manufacturing industry.
1975:Hero Cycles became the largest manufacturer of bicycles in India and eventually
the world. This achievement laid the foundation for the group’s future ventures into the
two-wheeler segment.
Formation and Growth as Hero Honda
- 1983:Hero Group entered into a joint venture with Honda Motor Company, Japan, to
form Hero Honda Motors Ltd. This partnership brought together Hero’s manufacturing
expertise and Honda’s advanced technology.
- 1985: Hero Honda launched its first motorcycle, the CD 100, which was a game-changer
in the Indian market due to its fuel efficiency, reliability, and affordability. This model
established Hero Honda as a household name in India.
- 1990s:The company continued to launch successful models like the Splendor and
Passion. These models became extremely popular due to their performance, mileage, and
durability, further solidifying Hero Honda’s market position.
- 2001: Hero Honda became the world’s largest manufacturer of two-wheelers, a title it has
retained ever since. This achievement was marked by continuous product innovation,
aggressive marketing, and an extensive dealer network.
Separation and Rebranding
- 2010:The Hero Group and Honda Motor Company announced the end of their joint
venture. The decision was strategic, allowing Hero to pursue independent growth and
global expansion without the constraints of the partnership.
- 2011: Hero Honda was rebranded as Hero MotoCorp Ltd. The new brand identity
represented Hero’s ambitions to expand globally and innovate independently. The
rebranding was accompanied by a new logo and a corporate philosophy focusing on
sustainability and technological advancement.
Expansion and Milestones
- 2012Hero MotoCorp inaugurated its first international manufacturing facility in Villa
Rica, Colombia. This move marked the beginning of Hero’s aggressive global expansion
strategy.
- 2013:The company expanded its operations to Africa and Latin America, entering
markets like Kenya, Tanzania, and Guatemala. This global push was supported by
strategic alliances and localized product offerings.
- 2014: Hero MotoCorp reached the significant milestone of producing 50 million two-
wheelers. This achievement highlighted the company’s production capabilities and
market leadership.
- 2015: The company inaugurated its state-of-the-art Global Centre of Innovation and
Technology (CIT) in Jaipur, India. The CIT focuses on research and development,
enabling Hero to design and develop cutting-edge products.
Innovation and New Ventures
- 2016:Hero MotoCorp introduced new models in the premium motorcycle segment, such
as the Xtreme 200R and Xpulse 200, catering to the growing demand for performance
bikes in India and abroad.
- 2017: The company made significant investments in electric and hybrid vehicle
technology, signaling its commitment to sustainability and the future of mobility. Hero
also acquired a stake in Ather Energy, an Indian electric vehicle startup.
- 2020 Hero MotoCorp entered the electric vehicle market with plans to launch its own line
of electric two-wheelers. This move aligned with the global shift towards cleaner and
more sustainable transportation options.
- 2021: The company launched its first electric scooter, under the brand name ‘Vida,’
marking its entry into the rapidly growing electric vehicle market. This launch was part of
Hero’s broader strategy to lead in both traditional and electric two-wheelers.
Leadership and Achievements
Pawan Munjal:Serving as the Chairman and CEO, Pawan Munjal has been instrumental
in driving Hero MotoCorp’s growth and innovation. Under his leadership, the company
has achieved numerous milestones and expanded its global footprint.
- Awards and Recognition: Hero MotoCorp has received numerous awards for its
excellence in manufacturing, innovation, marketing, and corporate social responsibility.
These accolades reflect the company’s commitment to quality and customer satisfaction.
Mission Vision & Values
Mission
Hero MotoCorp’s mission is to create and sustain a leadership position in the global two-wheeler
industry through cutting-edge technology, superior product quality, and exceptional customer
service. The company aims to provide innovative and reliable mobility solutions that enhance the
quality of life for people worldwide.
Vision
Hero MotoCorp envisions itself as a globally admired company that is recognized for delivering
excellent products and services. The vision includes:
- Leadership in Mobility: To lead the industry by developing and providing advanced, efficient,
and eco-friendly transportation solutions.
- Global Expansion: To expand the company’s footprint across the globe, making Hero
MotoCorp a trusted and preferred brand in international markets.
- Sustainability: To commit to sustainable practices in all aspects of its business, ensuring a
positive impact on the environment and society.
Values
Hero MotoCorp’s core values are integral to its corporate philosophy and guide its business
operations and interactions:
- Customer First: Prioritizing customer satisfaction by delivering high-quality products and
services that exceed expectations.
- Innovation: Continuously striving for innovation in product development, technology, and
processes to stay ahead in the industry.
- Integrity: Conducting business with the highest ethical standards, transparency, and.
- Excellenc: Pursuing excellence in every aspect of the business, from manufacturing to customer
service.
- Teamwork: Fostering a collaborative work environment that encourages teamwork, mutual
respect, and the sharing of knowledge.
- Respect for People: Valuing and respecting all stakeholders, including employees, customers,
partners, and the community.
- Sustainability: Commitment to environmental sustainability through eco-friendly practices and
the development of green technologies.
These mission, vision, and values guide Hero MotoCorp in its journey to remain a global leader
in the two-wheeler industry while contributing positively to society and the environment.
Product profile
The Hero Duet:- is a versatile and stylish scooter introduced by Hero MotoCorp Ltd., one of
the leading two-wheeler manufacturers in India. Launched in 2015, the Hero Duet has been
designed to cater to the diverse needs of urban commuters, offering a perfect blend of
practicality, performance, and modern features. Built with a robust metal body, the Duet stands
out for its durability and contemporary design, making it a popular choice among scooter
enthusiasts.
1. Overview:
- Manufacturer: Hero MotoCorp Ltd.
- Detailed Introduction to the Hero Duet Scooter
- Category: Scooter
- Production Year: Launched in 2015
2. Design and Aesthetics:
- Body Type: The Hero Duet features a metal body, ensuring enhanced durability and a premium
feel.
- Design: The scooter boasts a sleek and contemporary design with stylish graphics, appealing to
both young and mature riders.
- Color Options: The Duet comes in a variety of colors, including red, white, silver, black, and
blue, allowing customers to choose according to their preference.
3. Engine and Performance:
- Engine Type: The Hero Duet is powered by a single-cylinder, 4-stroke, air-cooled engine.
- Displacement: It has an engine displacement of 110.9 cc.
- Power: The engine produces a maximum power of 8.31 PS at 8000 rpm.
- Torque: It delivers a peak torque of 8.7 Nm at 6500 rpm.
- Fuel System: The scooter is equipped with a carburetor for fuel delivery.
- Transmission: The power is transmitted through a Continuous Variable Transmission (CVT).
- Fuel Capacity: The fuel tank has a capacity of 5.5 liters.
- Mileage: The Duet offers an impressive mileage of approximately 63 km/l, making it an
economical choice for daily commuting.
4. Features:
- Braking System: The scooter comes with an Integrated Braking System (IBS) for enhanced
safety.
- Front Brake: Drum brake with a diameter of 130 mm.
- Rear Brake: Drum brake with a diameter of 130 mm.
- Front: Telescopic hydraulic shock absorbers for a comfortable ride.
- Rear: Spring-loaded hydraulic type suspension.
- Wheels: The Duet rides on 10-inch steel wheels.
- Tyres: Equipped with tubeless tyres for better stability and reduced risk of sudden deflation.
5. Dimensions and Weight:
- Length: 1830 mm
- Width: 726 mm
- Height:1142 mm
- Wheelbase: 1245 mm
- Ground Clearance: 155 mm
- Kerb Weight: 116 kg
6. Technology and Convenience:
- Digital-Analog Combo Meter Console: Features a service due indicator and side-stand indicator
for convenience.
- Mobile Charging Port: An under-seat USB charger allows riders to charge their mobile devices
on the go.
- Boot Light: Provides illumination in the under-seat storage compartment.
- External Fuel Filling: Enables easy refueling without the need to open the seat.
- Maintenance-Free Battery: Reduces maintenance costs and enhances reliability.
- Integrated Braking System (IBS): Ensures safer and more efficient braking.
7. Additional Features:
- Tubeless Tyres: Offer better stability and safety by reducing the risk of sudden deflation.
- Large Under-Seat Storage Provides ample space for storing a helmet and other items.
- Stylish Rear Tail Lamp: Adds to the aesthetic appeal of the scooter.
8. Safety and Security:
- Central Locking System: Enhances convenience and security by allowing the rider to lock the
scooter with a single key.
- Combi Braking System (CBS): Ensures better control during braking, contributing to safer
rides.
9. Pricing and Availability:
- Price Range:The Hero Duet is priced approximately between INR 48,000 and INR 54,000,
depending on the variant and location.
- Availability: It is widely available across Hero MotoCorp dealerships in India.
10. Competitors:
- Honda Activa
- TVS Jupiter
- Yamaha Fascino
- Suzuki Access
The Hero Duet offers a reliable, stylish, and feature-packed option in the 110cc scooter segment,
appealing to a broad range of customers, especially urban commuters looking for an affordable
and practical vehicle. With its combination of performance, technology, and convenience, the
Hero Duet stands out as a versatile and dependable scooter for everyday use.
Consumer Perception
What is customer perception?
Customer percetion refers to how a customer feels about a company.This includes their
throughts,emotions,and opinions realated to a brand and its product or services.Customer
percetion can be positive or negative.
The customer perception process ouccurs when customer interact with your brand ,products or
services. This process includes:
Sensing:the sensing stage involves customer’s physical senses, meaning what they see, touch,
taste ,hear and feel related to your product or services, such as the music playing in the
background at a retail store or restaurant.
Organising:after customer have a sensory experience,their minds organise this information based
on their own values and beliefs.for example,a customer may consider where to eat for dinner by
comparing menu prices, distance from their house and the sustainability practicies of different
restaurants.
What influences customer perception?
Customer perception is influenced by both direct and indirect interactions with your business.
Factors such as social media, online reviews, pricing, quality, influencers, and CX all affect
consumer perception. You can control certain elements, including the quality of your product or
service, the prices, and the customer experience. But you can’t control others like reviews and
social media posts.
Why is customer perception important?
Customer perception is important because it impacts a business’s bottom line. Say a customer
becomes so frustrated with your brand that they decide to end their subscription with your
business. You might think it’s a small loss—just a single subscription—but that churn represents
much more value. That buyer might have gone for an upsell or cross-sell, or they may have
remained a loyal customer and told their friends to buy your product.Once you realize how much
impact a single customer can have on your bottom line, their perception of your company will
seem like anything but a small matter.
