INTRODUCTION To SocioLacy ITU-BBA-2019] “ial capi, ants Whi il 148 a lon, Pease imagination as “the vivid awareness of the a a and the wider society." It is an » to stron, ‘i thought towards particular social issue by 8 the research questions of why and how it is beng happened ike ‘normative interpretation. It is a critical inquiry to know new ist the major features/characteristies of sociology. ITU-BBA-2007/2015/ 2018] Sociology is the systematic (or planned and organized) study of human groups and social i the youngest branch of social scienc s of sociclogy are: * Sociology is an independent science. = Sociology is a social science, and not a physical science. logy is a categorical and nota normative d a ere Si pure -¢ and not an applied science. Ws + Sociology is relatively an abstract science and not a concrete science. t For) 37 gute any four factors contributing to emergence of sociology. : Wg [TU-BBA-2011/2012/ 2014/2018 Make up] ‘The four factors contributing to emergence of = European renaissance = Age = Advancement in s ay [TU-BBA-2017] is y sted in << Socialization refers to the way in which individuals are 28s yhinson becoming members of one ot more social groups. Hany a Jo a defines socialization as “the learning that enabies the learner He i is the influencing agent social roles”. Family, peer group, school RT Taproduct of economi What is sociology Sociology of organ society and consi approach as a set other subsystems process in an orga the people's view The sociology of translation of a sm [it) Enlist four poin = Science is a bod tru-peaome whereby body: tematic (or planned and organized) study of hum eres + Thereliabi ife in modem socielies, It is the youngest branch off + The organi = Major Mé deductive Time dim enterprises. Th + Theoretic © Applied + Rural so + Urbans = Political 13, Mention thet private sectok Cultural dive racial or eth diversity is y community. economics. ITU-BBA-20 r of economics and sociology has an escalailsupport sociology as a scientific disciple. [TU-BBA-2010] body of knowledge knowledge organization is and approaches of research: Inductive and [TU-BBA-2008] areas with deep research nes eT ay, Soe of | 4 [TU-BBA-2008] because of their ns, Cultural 13, ¢ backgrounds, s when population differences are wel . The types of cultural diversity are:Sociology for Business [BBA 5" Semester, TU] | Population Social bonds and | law Example 18. Define sc 4 The importance of knowledge of social sciences in busines administra mn is: + Grabbing market opportunities ~ Sociolog * Public relations groups ¢ z science | 16. What is the contribution of Auguste Comte to the development eee ~ Sociology? in or Zt effects." = Auguse Comt f f so y is contr Auguse Comte is the founding father of sociology and his contrib fee erm sociology and positivism,Basis Meaning Population Social bonds and | a Bample | 18. ibe its emergence. ITU-BBA-2016/2015/ 2018/2019] Define sociology and d t of, ions ‘on reason. The major sociology are: larger avenues to think i the historical events that were the reasons of emergence es | @ * Age of positivism = ance ntEmergence of research base scholars int hard core science and s sciences Hence, the above mentioned are the major social contexts for emergence of sociology, BH desrte the general features of sociology. a (TU-BBA-2014/ 2017/2019 make %= Sociology is a systematic study of the origin and constitution of hur society, in particular of social order and social change, social conflict ant ; social problems. According to Max Weber, "Sociology is the sci which attempts the interpretative understanding of social action in ord thereby to arrive at a casual explanation of its course and effects.” The general features of sociology are sy * Sociology is an independent science: Since, Auguste Com = ey separated the subject matter of sociology from other sciences 1838, it has been developed as in independent field of study if a science. Now it has its own perspective. Sociology is a social science, and not a physical science: gy is one of the most with the stucties concemé ial activities and social life: duals. * Sociology is a categorical, and not a normative discipl Sociology, as a dis cannot deal with problems of good afi bad, right and wrong, or moral and immoral. It confines itself statements about what is, but not what should be or ought to be. + Sociology is a pure science and not an applied science: Soci a pure science because the aim of sociology is the acqui knowledge about human society, not the use of that knowledge: ”Introductions to Sociology 25 ly an abstract science and not a concrete is not directly concemed with concrete ions of hun With the formis of hu + Sociology is relati: science: of izing and not a_ partic ITU-BBA-2011] mmned and organized) study of h -¢ including crime, suicide social change. gist takes a problem for into a researchable proposition /among them, and finally * Like natural s reach | ‘Thus, these are the subject matters of sociology, errBY Pie ee ag ali i knowledge can be further explained below: Sociology for Business [DBA 5" Semester, TU] Define sociology and discuss its relationship with busi i [TU-BBA-2008/ (or planned and organized) study of attempts the in order thereby to arrive at a casual explanation of its course nked to social sciences like Sociolo, ropology which deal with origin, development and amies of human soc and human beings respectively. Anyti rs deal with people, they have to know how they work, to Keep their mind focused on the job, and how to deal with probl The business administrators or the managers have to know where business will take off, like selling surfboards or cotton cloth-shops at # foot of Mt. Everest won't work, but owing restaurants of woolen-cloths shop will be a rational choice there. Similarly, choosing a business to sel ly thread which Hindus wear) in an area which mostly tie populated by Muslims or Christians, will not be a good choice. Thus) business requires an understanding of people, large populations i particular. heir employees and: customers. Business leaders # y are able to anticipate customer needs and respond ms in ways other cannot, The importance sociological Analytical process: Knowledge of sociology helps business gers or administrators to develop their analytical thinking and capabilitis Sociologists analyze qualitative and quantitative) data to determine the effects of phenomena on a population. Handling employees: Sociological knowledge gives busines leaders and with employe man resource managers an advantage when deali the workplace. It makes them aware of # social aspect ienating employees or hurting company loyalty will be avoided: | Grabbing market opportunities: Sociologists understand tht certain phenomena create conditions which influence groups people. For example: if birth rates drop within a country, country’s population will eventually contain more aged people certain time in the future, and require increased services for cultural and such factors + Public rela establish an ‘Therefore, busin sociology and ai the dynamics of How does soci Sociology is cri society is rarely societies develo appear. The mo internally vari are cultural di outside world, Two concepts culture in a gi culture is the e it is not the 0 culture of a sc other hand ar differ from th to interact frec Sociology stig abstract thou consider in ur * > Langua; becomit the ca Unders assump = Norms: a giver howevs behaveExplain. ITU-BBA-2007/ 2009] tion, and imposition of cultural complexity of tures, Dominant is understood. ect the reality nguage is seen to re behave and | = Beliefs: They are shared ideas people hol 3 are also the28 Sociology for Business [BBA 5 Semester, TU] norms and values, For example: In USA there is'a widespread) theoretical mentation provides different insights into significance of b {3 for human society. Values: They are abstract standards in a society or group defines the ideal principles of what is desirable and mogy correct. For example: In USA equality and freedom are impo values which provide a: general outline for behavior. Valy To conclude, v experimental r provide values for behavior, but can also be the sources of cont sociology and like the political conflict over abortion. characteristics Understanding the four elements of sociology enables proper integra Fifteenth cent any society, Integration into the society is achieved by respecting Theological d diverse cultures that are found in a society. Sociology studies culture like Galileo, N philosopher, questions ag prosperity an larger avenue 23. Why sociology is a scientific discipline? Explain the factors contributi historical eve to the emergence of sociology. variety of ways, asking numerous questions about the relationship culture to other social institutions and the role of culture in modern life aed = Europe is % Sociology is the systematic (or planned and organized) study of hum bene aa groups and social life in modern societies, It is the youngest branch eck / le : + Indust social science; therefore, there is a hot debate about the nature ae sociology ‘as a science’. The following criteria give sociology to judge Deel a science: cat + The reliability of its body of knowledge: Sociological studies @ - Seah population, the family, institutions, group behavior, and * | Migra process of social change ete. are significantly reliable. Althoughi indus difficult to control social variables, socialogists have tried = Chan; ablish universal generalization like other scientists. For ex + Emer is a sociological generalization that societies always ¥é scient + Emer scien Hence, the emergence 24, What do existing knowledge should be used for the discovery of ft knowledge. In this regard, sociology is not disappoint sociology, there are many inter- relationship about society knowledge.Introductions to Sociology 29 » Method: It is true that I scien’ sociology is not as accurate as nati because they’ verify their variables and draw conclusions through laboratory experimental method. ‘However, in sociology, we can measure’ relationships of two variables by using various other methods like statistical method, historical method, case. study method and social survey method. To conchide, we can say that ‘sociology is a growing science’. Besides experimental method, there are many other methods and techniques in sociology and if these are properly applied, sociology will have the characteristics of a genuine science. eenth century onward there was period of European renaissance. al doctrine could no longer rule all over the world scientists ke Galileo, Newton, James Watt and other renowned ural scientists, poets and leamed social scientis s wage of raising the stions against’ status quo. People were seeking freedom, justice, prosperity and equal It was the time of enlightment whieh provided es to think independently grounded on reason. The major storical events that were the reasons of emergence of sociology are: pean Renaissance : ¢ of positivism = ancement in science and technology rialization and the expansion of capitalism ty, fraternity and freedom, * Political revolutions for justice, equal - OR jonary development in print capitalism means of munications and means of transportation + Establishment in knowledge production industries i srbanization and emergence of complex, modern and, tion, ndustrialized society complex, modem and industrialized society = Change in socio cultural production = Emergence of new social problems which could be addresses scientifically = Emergence of research base scholars in hard core science and social Hence, the above mentioned ate the major social contexts for the emergence of sociology What do you mean by social science? Discuss the relationship of sociology with other social sciences {human society and social Social science is the scientific study of It deals with social institutions, group behavior, social relationships.sociology of ar nd more making use of studies etc. the study of economic problems like pov 25. Define sociolo nent, overpopulation ete, Hence, they are related. of sociology t > According to phenomena s which is the and rational : address the P urban society The founding Karl Marx, E father of soci ip between sociology and history: History is the record of past political events in particular and other social events i 7 = 3 general. Sociology is concerned with the studies of the historica development of the s . History supplies historical facts fq sociology in a sequential order. Sociology does the research in th present society. In order to’ understand the present we need i understand the past. Hence, they are interrelated Relationship between sociology and psychology: Psychology is Auguste Cor social philos sociology w’ social issues + He g knowl its var 1D Se provides the ogy that helps to x, factors of personality shaping and olhd behavioral patterns, Thus, psychological knowledge help group beh: = Heha people, their culturtl ues society and multinat knowledge provides the qualitative business, Besides, carrying out financial activities in business ” import out and sociological knowledge helps to convert our hol i jight into financial activities.landscape of the ideas regarding how society1 for Business [BBA Tul Herbert Spencer: British Herbert Spencer was a .prominent thinker,- brilliant intellect, famous evolutionist and prolific writer mode times. He was born in 1820 in a middle class family in Engh His major contributions are = He coined the ‘term Socio-Darwinism and introduced in the field sociology. He established the hypothesis that society is like a biologi organism and then proceed to defend it against all objection wi great social force. : e has given two major types of society © Militant society + Industriali 2. AVhat {ence, these are the contribution of founding fathers in the developmet 3 ot aorialons ae 4G given femin Gend ande both.