FOR RELEASE AT 8:30 AM EDT, TUESDAY, JULY 16, 2024
ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES, JUNE 2024
Release Number: CB24-110
July 16, 2024 — The U.S. Census Bureau announced the following advance estimates of U.S. retail and
food services sales for June 2024:
                                                                                                Percent Change in Retail and Food Services Sales from
                          ADVANCE MONTHLY SALES
                                                                                                                   Previous Month
                                                                                             Data adjusted for seasonal variation and holiday and trading-day differences but not for
                                                                                                                                 price changes.
                                                                                              3
                 June 2024                   $704.3 billion               0.0%*
                                                                                              2
                                                                                              1
                  May 2024
                                             $704.5 billion                0.3%
                                                                                              0
                   (revised)
                                                                                             -1
                                                                                             -2
                             Next release: August 15, 2024
                                                                                             -3
     * The 90 percent confidence interval includes zero. There is insufficient statistical                   April                        May                       June
             evidence to conclude that the actual change is different from zero.                          Total             Ex Auto               Auto             Gen Mer
     Data adjusted for seasonal variation and holiday and trading-day differences but               Source: U.S. Census Bureau, Advanced Monthly Retail Trade Survey,
        not for price changes. Source: U.S. Census Bureau, Advanced Monthly Retail                                            July 16, 2024
                                 Trade Survey, July 16, 2024
Advance Estimates of U.S. Retail and Food Services
Advance estimates of U.S. retail and food services sales for June 2024, adjusted for seasonal variation and
holiday and trading-day differences, but not for price changes, were $704.3 billion, virtually unchanged
(±0.5 percent)* from the previous month, but up 2.3 percent (±0.5 percent) above June 2023. Total sales
for the April 2024 through June 2024 period were up 2.5 percent (±0.5 percent) from the same period a
year ago. The April 2024 to May 2024 percent change was revised from up 0.1 percent (±0.4 percent)* to
up 0.3 percent (±0.2 percent).
Retail trade sales were down 0.1 percent (±0.5 percent)* from May 2024, but up 2.0 percent (±0.5
percent) above last year. Nonstore retailers were up 8.9 percent (±1.4 percent) from last year, while food
services and drinking places were up 4.4 percent (±2.1 percent) from June 2023.
General Information
The July 2024 Advance Monthly Retail report is scheduled for release on August 15, 2024 at 8:30 a.m. EDT.
View the full schedule in the Economic Briefing Room: <https://www.census.gov/economic-indicators/>.
The full text and tables of this release can be found at <www.census.gov/retail/>.
Data Inquiries                                                                                                                                                      Media Inquiries
Economic Indicators Division, Retail Indicator Branch                                                                                                     Public Information Office
301-763-2713                                                                                                                                                          301-763-3030
eid.retail.indicator.branch@census.gov                                                                                                                             pio@census.gov
EXPLANATORY NOTES
The advance estimates are based on a subsample of the Census Bureau’s full retail and food services
sample. A stratified random sampling method is used to select approximately 4,800 retail and food
services firms whose sales are then weighted and benchmarked to represent the complete universe of
over three million retail and food services firms. For more information on how data is collected for the
Advance Monthly Retail Trade Survey, see our methodology page at:
<https://www.census.gov/retail/marts/how_surveys_are_collected.html>.
Survey Description
The U.S. Census Bureau conducts the Advance Monthly Retail Trade and Food Services Survey to provide
an early estimate of monthly sales by kind of business for retail and food service firms located in the
United States. Each month, questionnaires are mailed to a probability sample of approximately 4,800
employer firms selected from the larger Monthly Retail Trade Survey. Advance sales estimates are
computed using a link relative estimator. For each detailed industry, we compute a ratio of current-to-
previous month weighted sales using data from units for which we have obtained usable responses for
both the current and previous month. For each detailed industry, the advance total sales estimates for the
current month is computed by multiplying this ratio by the preliminary sales estimate for the previous
month (derived from the larger MRTS) at the appropriate industry level. Total estimates for broader
industries are computed as the sum of the detailed industry estimates. The link relative estimate is used
because imputation is not performed for most nonrespondents in MARTS. For a limited number of
nonresponding companies that have influential effects on the estimates, sales may be estimated based on
historical performance of that company. The monthly estimates are benchmarked to the annual survey
estimates from the Annual Retail Trade Survey once available. The estimates are adjusted for seasonal
variation and holiday and trading day differences. Additional information on MARTS and MRTS can be
found on the Census Bureau website at: <www.census.gov/retail>.
The Census Bureau has reviewed this data product to ensure appropriate access, use, and disclosure
avoidance protection of the confidential source data (Project No. P-7504206, Disclosure Review Board
(DRB) approval number: CBDRB-FY24-0003).
Reliability of Estimates
Because the estimates presented in this report are based on a sample survey, they contain sampling error
and nonsampling error.
Sampling error is the difference between the estimate and the result that would be obtained from a
complete enumeration of the sampling frame conducted under the same survey conditions. This error
Data Inquiries                                                                                        Media Inquiries
Economic Indicators Division, Retail Indicator Branch                                       Public Information Office
301-763-2713                                                                                            301-763-3030
eid.retail.indicator.branch@census.gov                                                               pio@census.gov
occurs because only a subset of the entire sampling frame is measured in a sample survey. Standard errors
and coefficients of variation (CV), as given in Table 3 of this report, are estimated measures of sampling
variation.
The margin of sampling error, as used on page 1, gives a range about the estimate which is a 90-percent
confidence interval. If, for example, the percent change estimate is +1.2 percent and its estimated
standard error is 0.9 percent, then the margin of sampling error is ±1.753 x 0.9 percent or ±1.6 percent,
and the 90 percent confidence interval is –0.4 percent to +2.8 percent. If the interval contains 0, then one
does not have sufficient evidence to conclude at the 90 percent confidence level that the change is
different from zero and therefore the change is not statistically significant. Estimated changes shown in
the text are statistically significant unless otherwise noted. For a monthly total, the median estimated
coefficient of variation is given. The resulting confidence interval is the estimated value ±1.753 x CV x (the
estimated monthly total). The Census Bureau recommends that individuals using estimates in this report
incorporate this information into their analyses, as sampling error could affect the conclusions drawn from
the estimates.
Nonsampling error encompasses all other factors that contribute to the total error of a sample survey
estimate. This type of error can occur because of nonresponse, insufficient coverage of the universe of
retail businesses, mistakes in the recording and coding of data, and other errors of collection, response,
coverage, or processing. Although nonsampling error is not measured directly, the Census Bureau employs
quality control procedures throughout the process to minimize this type of error.
Weather Information
For information on the impact of weather events on the compilation of this report, please see the
Frequently Asked Questions (FAQs) on our website at:
<www.census.gov/retail/marts_weather_faqs.html>
RESOURCES
The Rest of the Consumer Spending Story
Retail and services together represent what’s commonly referred to as consumer spending. Quarterly
Services Survey (QSS) revenue comprises roughly 2/3 of the personal consumption expenditures
component of the U.S. Gross Domestic Product (GDP) measured by the Bureau of Economic Analysis (BEA).
The first quarter 2024 Quarterly Services Report was released on June 11, 2024 at 10:00 AM. Learn about
historical revenue trends for certain industries going back 15 years and other data, such as in-patient days
and discharges for hospitals, by visiting <https://www.census.gov/services/index.html>
Data Inquiries                                                                                         Media Inquiries
Economic Indicators Division, Retail Indicator Branch                                        Public Information Office
301-763-2713                                                                                             301-763-3030
eid.retail.indicator.branch@census.gov                                                                pio@census.gov
API
The Census Bureau’s application programming interface lets developers create custom apps to reach new
users and makes key demographic, socio-economic and housing statistics more accessible than ever
before. <www.census.gov/developers/>
FRED Mobile App
                      Receive the latest updates on the nation’s key economic indicators by downloading
                      the FRED App <https://fred.stlouisfed.org/fred-mobile/> for both Apple and
                      Android devices. FRED, the signature database of the Federal Reserve Bank of St.
Louis, now incorporates the Census Bureau’s 13 economic indicators.
                                                  ###
* The 90 percent confidence interval includes zero. There is insufficient statistical evidence to conclude that the actual change is different from zero.
Data Inquiries                                                                                                                                      Media Inquiries
Economic Indicators Division, Retail Indicator Branch                                                                                     Public Information Office
301-763-2713                                                                                                                                          301-763-3030
eid.retail.indicator.branch@census.gov                                                                                                             pio@census.gov
Table 1. Estimated Monthly Sales for Retail and Food Services, by Kind of Business
(Total sales estimates are shown in millions of dollars and are based on data from the Advance Monthly Retail Trade Survey, Monthly Retail Trade Survey,
 and administrative records.)
                                                                                                      Not Adjusted                                                               Adjusted2
           1
   NAICS                                                              6 Month Total                        2024                            2023                         2024                         2023
                              Kind of Business
    code                                                                       % Chg.         Jun.3        May         Apr.         Jun.          May          Jun.3    May        Apr.       Jun.          May
                                                                      2024      2023           (a)         (p)          (r)                                     (a)     (p)         (r)        (r)          (r)
                Retail & food services,
                 total ……………………………….………..……… 4,138,967                           2.8        703,632       745,229 700,302 702,231 722,019 704,324 704,483 702,681 688,630                              686,672
                 Total (excl. motor vehicle & parts) … 3,338,181                 3.2        571,141       600,414 561,592 563,062 579,809 573,593 571,095 570,577 554,922                              554,719
                 Total (excl. gasoline stations) ………………3,824,542                 3.1        648,859       687,329 645,366 646,294 665,570 652,406 650,971 648,018 636,499                              634,112
                 Total (excl. motor vehicle & parts &
                   gasoline stations) ……………………….           3,023,756             3.6        516,368       542,514 506,656 507,125 523,360 521,675 517,583 515,914 502,791                              502,159
                   Retail …..…………………………….……….. 3,573,219                         2.3        606,051       644,318 605,419 608,430 627,266 609,493 609,908 608,458 597,826                              596,688
                GAFO4………………………....……...……...…………..………..………    (*)                (*)          (*)         134,697 121,802 127,859 130,729   (*)   130,975 130,367 128,802                              128,712
441             Motor vehicle & parts dealers …….……… 800,786                     1.3        132,491       144,815 138,710 139,169 142,210 130,731 133,388 132,104 133,708                              131,953
4411, 4412        Auto & other motor veh. dealers .  732,495                     0.9        120,763       132,598 126,921 127,343 130,540 119,096 121,873 120,647 122,445                              120,870
44111                New car dealers ……………….………..      (*)                       (*)          (*)         108,397 103,876 102,861 104,507  (NA)    (NA)    (NA)    (NA)                                 (NA)
4413              Auto parts, acc. & tire stores…………… (*)                        (*)          (*)          12,217  11,789  11,826 11,670    (*)   11,515  11,457  11,263                               11,083
442             Furniture & home furn. stores …………… 64,392                       ‐7.0        10,940       11,420      10,635      11,689       11,732      11,084      11,013     10,941     11,550     11,446
4421               Furniture stores …………………..……….     (*)                         (*)          (*)        5,988       5,562       6,448        6,198        (NA)        (NA)       (NA)       (NA)       (NA)
4422               Home furnishings stores ………..………   (*)                         (*)          (*)          (S)         (S)         (S)          (S)        (NA)        (NA)       (NA)       (NA)       (NA)
443             Electronics & appliance stores …………… 43,559                      0.8         7,454         7,462       6,974       7,359       7,279           7,863   7,830      7,810      7,658      7,711
444             Building material & garden eq. &
                 supplies dealers…………………….………..… 242,376                         ‐3.5        43,741       48,457      44,866      46,360       50,535      40,675      40,112     40,402     41,034     41,919
4441                Building mat. & sup. dealers …………… (*)                        (*)          (*)        41,313      38,192      39,816       42,641        (*)       34,863     35,071     35,329     36,106
445             Food & beverage stores…………….………. 487,444                         1.9         82,661       85,921      78,846      81,316       83,500      82,674      82,626     82,825     81,107     81,288
4451               Grocery stores …………………..………..… 438,194                        1.7         73,847       76,844      70,765      72,659       74,846      73,921      73,888     74,099     72,659     72,807
4453               Beer, wine & liquor stores ……………… (*)                         (*)           (*)         6,391       5,646       6,157        6,184        (*)       6,092      6,071      5,960      6,021
446             Health & personal care stores …….……… 214,904                     1.4         35,484       36,733      35,467      36,375       36,924      36,544      36,226     36,117     36,302     36,414
44611              Pharmacies & drug stores ………………     (*)                       (*)           (*)        30,618      29,687      30,324       30,906        (*)       30,077     30,139     30,385     30,389
447             Gasoline stations ……………………………..… 314,425                         ‐0.9        54,773       57,900      54,936      55,937       56,449      51,918      53,512     54,663     52,131     52,560
448             Clothing & clothing accessories
                 stores …………………………….…..………..…… 142,997                           2.9         25,282       27,543      23,993      24,364       26,096      26,363      26,210     25,893     25,277     25,195
44811                Men's clothing stores ……………………                   (*)         (*)          (*)          (S)         (S)         (S)          (S)            (*)     (S)        (S)        (S)        (S)
44812                Women's clothing stores ………..………                 (*)         (*)          (*)         3,411       3,052       2,915        3,398           (*)    3,090      3,089      3,033      3,109
44814                Family clothing stores ……………………                  (*)         (*)          (*)        11,541      10,067      10,010       10,305          (NA)    (NA)       (NA)       (NA)       (NA)
4482                 Shoe stores ………………………………..…                      (*)         (*)          (*)        3,206       2,902       3,146        3,327            (*)    3,156      3,175      3,354      3,337
451             Sporting goods, hobby, musical
                 instrument, & book stores ………………… 45,476                        ‐3.2        8,141         8,033       7,332       8,590       8,291           8,257   8,264      8,129      8,547      8,574
452             General merchandise stores……….……… 433,773                        3.3         76,084       77,816      70,741      73,294       74,795      75,619      75,283     75,189     73,238     73,235
4521               Department stores ………………….……… 60,350                          ‐1.4        10,543       11,054       9,871      10,398       10,975      10,976      10,934     10,931     10,795     11,106
4529               Other general merch. stores…. ..…… (*)                         (*)          (*)        66,762      60,870      62,896       63,820        (*)       64,349     64,258     62,443     62,129
45291                Warehouse clubs &
                      supercenters………………….………..… (*)                              (*)          (*)        57,041      52,046      54,040       54,622           (*)    55,272     55,133     53,718     53,394
45299                All oth. gen. merch. stores…………… (*)                         (*)          (*)         9,721       8,824       8,856        9,198           (*)    9,077      9,125      8,725      8,735
453             Miscellaneous store retailers ……..……… 88,837                     5.3         15,440       16,651      15,387      15,572       15,761      15,055      15,008     15,201     14,643     14,338
454             Nonstore retailers …………………..………..… 694,250                       8.5        113,560       121,567 117,532 108,405 113,694 122,710 120,436 119,184 112,631                              112,055
4541               Elect. shopping & m/o houses ….…… (*)                         (*)          (*)         112,929 108,547 98,994 104,270    (*)   111,590 109,865 102,478                              102,326
722             Food services & drinking places ………..             565,748        6.0         97,581       100,911     94,883      93,801       94,753      94,831      94,575     94,223     90,804     89,984
 (*) Advance estimates are not available for this kind of business.             (NA) Not available     (a) Advance estimate    (p) Preliminary estimate   (r) Revised estimate
 (S) Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%), poor response quality
     (total quantity response rate is less than 50%), or other concerns about the estimate's quality.
 (1) For a full description of the NAICS codes used in this table, see <https://www.census.gov/naics/>.
 (2) Estimates are concurrently adjusted for seasonal variation and for holiday and trading day differences, but not for price changes. Concurrent seasonal adjustment
     uses all available unadjusted estimates as input to the X‐13ARIMA‐SEATS program. The factors derived from the program are used in calculating all seasonally
     adjusted estimates shown in this table. Year‐to‐date seasonally adjusted sales estimates are not tabulated. Adjustment factors and explanatory material can be found
     on the Internet at <http://www.census.gov/retail>.
 (3) Advance estimates are based on early reports obtained from a small sample of firms selected from the larger Monthly Retail Trade Survey (MRTS) sample.
     All other estimates are from the MRTS sample.
 (4) GAFO represents firms which specialize in department store types of merchandise and is comprised of furniture & home furnishings (442), electronics & appliances (443),
     clothing & accessories (448), sporting goods, hobby, musical instrument, and book (451), general merchandise (452), office supply, stationery, and gift stores (4532).
 Source: U.S. Census Bureau, Advance Monthly Retail Trade Survey, July 16, 2024. (Project No. P‐7504206 / Approval CBDRB‐FY24‐0003), Table 3 provides estimated measures
       of sampling variability. Additional information on confidentiality protection, sampling error, nonsampling error, sample design, and definitions may be found at
       <www.census.gov/retail/how_surveys_are_collected.html>.
Table 2. Estimated Change in Monthly Sales for Retail and Food Services, by Kind of Business
(Estimates are shown as percents and are based on data from the Advance Monthly Retail Trade Survey, Monthly Retail Trade Survey,
 and administrative records.)
                                                                                                                     Percent Change1
                                                                                                                                                          Apr. 2024
                                                                           Jun. 2024 Advance                     May 2024 Preliminary                     through
      NAICS                     Kind of Business                                  from ‐‐                                  from ‐‐                   Jun. 2024 from ‐‐
      code                                                                                                                                      Jan. 2024        Apr. 2023
                                                                      May 2024              Jun. 2023          Apr. 2024             May 2023    through          through
                                                                        (p)                    (r)                (r)                  (r)      Mar. 2024        Jun. 2023
                  Retail & food services,
                   total ………………………………..…………..……                           0.0                  2.3                 0.3                 2.6         0.6                2.5
                   Total (excl. motor vehicle & parts) …..                0.4                  3.4                 0.1                 3.0         0.8                3.2
                   Total (excl. gasoline stations) ………………                 0.2                  2.5                 0.5                 2.7         0.6                2.7
                   Total (excl. motor vehicle & parts &
                     gasoline stations) ……………………….……                      0.8                  3.8                 0.3                 3.1         0.8                3.4
                     Retail ………………………..………..…………..                        ‐0.1                 2.0                 0.2                 2.2         0.5                2.1
441               Motor vehicle & parts dealers ………………                   ‐2.0                 ‐2.2                 1.0                 1.1         ‐0.4               ‐0.1
4411, 4412          Auto & other motor veh. dealers …                    ‐2.3                 ‐2.7                 1.0                 0.8         ‐0.6               ‐0.5
442               Furniture & home furn. stores ………………                    0.6                 ‐4.0                 0.7                 ‐3.8        0.4                ‐4.4
443               Electronics & appliance stores …….………                   0.4                  2.7                 0.3                 1.5         2.1                2.2
444               Building material & garden eq. &
                   supplies dealers…………………………………                          1.4                 ‐0.9                ‐0.7                 ‐4.3        1.1                ‐2.3
445               Food & beverage stores…………………………                        0.1                  1.9                ‐0.2                 1.6         0.8                1.9
4451                 Grocery stores …………………….…………                         0.0                  1.7                ‐0.3                 1.5         0.7                1.6
446               Health & personal care stores ………………                    0.9                  0.7                 0.3                 ‐0.5        0.3                0.1
447               Gasoline stations ……………………..…………                       ‐3.0                 ‐0.4                ‐2.1                 1.8         0.3                0.9
448               Clothing & clothing accessories
                   stores ……………………….……………………..…                           0.6                  4.3                 1.2                 4.0         1.6                3.8
451               Sporting goods, hobby, musical
                   instrument, & book stores …………………                     ‐0.1                 ‐3.4                 1.7                 ‐3.6        ‐1.8               ‐4.2
452               General merchandise stores…………………                       0.4                  3.3                 0.1                 2.8         0.1                2.9
4521                 Department stores ……………………….                         0.4                  1.7                 0.0                 ‐1.5        ‐0.6               ‐0.6
453               Miscellaneous store retailers ……….………                   0.3                  2.8                ‐1.3                 4.7         ‐0.3               4.3
454               Nonstore retailers …………………….…………                        1.9                  8.9                 1.1                 7.5         1.4                7.9
722               Food services & drinking places ………….                   0.3                  4.4                 0.4                 5.1         0.9                5.2
(p) Preliminary estimate     (r) Revised estimate
(1) Estimates shown in this table are derived from adjusted estimates provided in Table 1 of this report.
Source: U.S. Census Bureau, Advance Monthly Retail Trade Survey, July 16, 2024. (Project No. P‐7504206 / Approval CBDRB‐FY24‐0003),
        Table 3 provides estimated measures of sampling variability. Additional information on confidentiality protection, sampling error,
        nonsampling error, sample design, and definitions may be found at <www.census.gov/retail/how_surveys_are_collected.html>.
Table 3. Estimated Measures of Sampling Variability and Revision to Advance Estimates Jun. 2024
(Estimates are shown as percents and are based on data from the Advance Monthly Retail Trade Survey and Monthly Retail Trade Survey)
                                                                                                       Median standard error                                 Revision for month‐
                                                                          Median                            Percent change                                   to‐month change
   NAICS Code                      Kind of Business                       CV               Previous Mo.        Previous Qtr.       Current Mo.                            Median
                                                                       Current Mo.              to                  to               to same              Average         absolute
                                                                           (%)             Current Mo.         Current Qtr.        Mo. Last Yr.           revision        revision
                     Retail & food services,
                      total ………………..…………………………………                            0.9                 0.3                 0.1                 0.3                 0.0             0.2
                      Total (excl. motor vehicle & parts) ………                1.1                 0.2                 0.2                 0.3                 0.0             0.2
                      Total (excl. gasoline stations) ………………                 0.9                 0.3                 0.2                 0.3                 0.0             0.2
                      Total (excl. motor vehicle & parts &
                        gasoline stations) ………………………………                      1.2                 0.3                 0.2                 0.4                 0.0             0.2
                      Retail, total …..……………………………………                        0.8                 0.3                 0.2                 0.3                 0.0             0.2
441                  Motor vehicle & parts dealers ………………                    1.5                 0.8                 0.4                 1.0                 0.1             0.3
4411, 4412             Auto & other motor veh. dealers ………                   1.6                 0.8                 0.5                 1.1                 0.1             0.3
442                  Furniture & home furn. stores………………                     3.0                 1.8                 0.8                 1.7                 0.2             0.9
443                  Electronics & appliance stores ………………                   2.1                 0.9                 0.5                 1.1                 0.3             0.6
444                  Building material & garden eq. &
                      supplies dealers…………………………………                          2.9                 0.7                 0.6                 1.2                0.0              0.2
445                  Food & beverage stores…………………………                        0.7                 0.2                 0.2                 0.4                ‐0.1             0.1
4451                     Grocery stores ……………………………….                        0.8                 0.1                 0.2                 0.5                ‐0.1             0.1
446                  Health & personal care stores ………………                    3.2                 0.4                 0.3                 0.8                ‐0.1             0.3
447                  Gasoline stations …………………………………                         1.4                 0.5                 0.2                 0.5                0.0              0.5
448                  Clothing & clothing accessories
                      stores …………………………………………………                             3.1                 0.9                 0.6                 1.2                 0.0             0.2
451                  Sporting goods, hobby, musical
                      instrument, & book stores ………………..                     2.6                 1.1                 0.9                 1.4                ‐0.2             0.4
452                  General merchandise stores…………………                       1.5                 0.2                 0.1                 0.3                0.0              0.1
4521                     Department stores …………………………                        0.0                 0.0                 0.0                 0.0                 0.0             0.2
453                  Miscellaneous store retailers ………………                    5.0                 2.4                 1.4                 2.9                0.4              1.7
454                  Nonstore retailers …………………………………                        2.0                 0.5                 0.4                 0.8                0.0              0.4
722                  Food services & drinking places ……………                   3.4                 0.9                 0.6                 1.2                0.0              0.3
(1) Estimated measures of sampling variability are based on estimates not adjusted for seasonal variation or holiday or trading day variation. Medians are based
    on estimates for the most recent 12 months.
(2) These columns provide measures of the difference between the advance‐to‐preliminary and preliminary‐to‐final estimates of month‐to‐month change for the
    same pair of months as measured by the Advance sample and MRTS sample. The average and median revisions are based on estimates for the most
    recent 12 months.
Source: U.S. Census Bureau, Advance Monthly Retail Trade Survey, July 16, 2024. (Project No. P‐7504206 / Approval CBDRB‐FY24‐0003),
    Additional information on confidentiality protection, sampling error, nonsampling error, sample design, and definitions may be found at
    <www.census.gov/retail/how_surveys_are_collected.html>.