Sales manager
Job description.
CONTENTS
1. Reporting to 3
2. Scope of role 3
3. Main responsibilities 3
3.1 Sales and targets 3
3.2 Client focus and communications 3
3.3 Best practice and organisation 3
4. Key skills and experience 4
5. Key behaviours 4
Fresh Egg 0845 373 1071 www.freshegg.co.uk
© 2015 Fresh Egg Limited – Sales manager: Job description 2
This job description sets out the scope of the role of sales manager, together with the main duties of
the post at the date when it was completed. It does not include or define all tasks which the post
holder may be expected to carry out. Duties may vary from time to time without changing the nature
of the post or the level of responsibility. The post holder may also be required to carry out any other
duties as required by their line manager.
1. Reporting to
Sales director
2. Scope of role
To generate revenue for the company by working with our marketing generated leads and your own
prospects, to understand their requirements, and from this to pitch to them the most suitable entry point
solutions across the disciplines we offer. To do this you will need to have a detailed understanding of our
products and services so the ability to learn is a must.
3. Main responsibilities
3.1 Sales and targets
To actively and professionally manage the entire sales cycle from lead generation and lead
management to prospecting, arranging appointments, preparing proposals and presentations,
negotiating, closing and handing over new accounts to the account management team
To build, manage and maintain a substantial pipeline and to ensure that all pipeline activity is
accurately documented and kept up-to-date in the CRM system
To ensure that all sales opportunities are fully captured, explored and qualified
To ensure all customers have agreed and signed a Project Agreement prior to any work starting
and that all signed paperwork is attached to the relevant opportunity in Synergist before that
opportunity is marked as won and invoiced
To supply to the Sales Director prompt and accurate information about sales, so that
forecasting is accurate and customers can be promptly and accurately invoiced
To effectively meet (and exceed) sales targets as set by the sales director
3.2 Client focus and communications
To thoroughly research and understand prospects’ products, competition, industry, marketing
goals and objectives, overall business requirements and ROI objectives, and to advise clients
accordingly on the best mix of products and services required to meet these objectives
To provide timely response and exceptional levels of service to all enquiries
To create polished proposals, presentations, contracts and other documentation, using
company templates and in line with relevant company procedures
Fresh Egg 0845 373 1071 www.freshegg.co.uk
To respond to tenders, Requests For Proposals (RFPs) and other formal requests for
information in a timely and organised manner
To ensure all written and presentational work is of a top quality standard and adheres to Fresh
Egg brand style guidance at all times
To attend meetings with prospects as required
3.3 Best practice and organisation
To keep fully up-to-date with industry developments
To identify, evaluate and share resources, tactics and techniques, freely sharing knowledge,
insight, best practice and ideas across the agency
© 2015 Fresh Egg Limited – Sales manager: Job description 3
To work closely with the account management team to ensure that account managers are kept
up-to-speed with all relevant details so that all clients receive a top quality, professional
handover from business development to account management
To liaise with and keep informed other Fresh Egg departments as required
To represent Fresh Egg at industry events when required and to represent the Company and its
products and services at all times in a professional and knowledgeable manner
To actively contribute to the Fresh Egg blog as required
4. Key skills and experience
Relevant experience selling digital products and services in a business environment with a
proven and impressive track record
Excellent listening, negotiating, influencing and closing skills
Numerate and literate with excellent communication skills. Able to deliver clear and concise
ideas to internal and external stakeholders and produce top quality written proposals and
presentations
Analytical, with the ability to interpret information, news, data and research quickly – and
distil the most important/relevant information to build intelligent sales strategies for
businesses of all sizes
Excellent face-to-face presentation skills
Excellent knowledge of MS Word, MS Excel and MS PowerPoint
Proactive and highly organised, with strong time management and planning skills, meticulous
attention to detail and a proven ability to multi-task
The gravitas and credibility to build relationships with executives at all business levels
5. Key behaviours
Passionate about digital with the determination to quickly gain expert knowledge and
experience of Fresh Egg’s products and services
Confident and tenacious
Personable and approachable
Self-motivated, committed, proactive and able to carry out responsibilities with minimal
supervision
Disciplined and organised, with a meticulous attention to detail and the ability to multi-task
Quick thinking and adaptable
Well presented
Able to perform under high pressure and meet tight deadlines
Fresh Egg 0845 373 1071 www.freshegg.co.uk
Able and willing to work outside normal hours when necessary
A sensible, pragmatic approach
A high sense of personal responsibility
Energetic and enthusiastic, with a genuine sense of fun
© 2015 Fresh Egg Limited – Sales manager: Job description 4
