Marketing
1 of 1 sets
1. …………. channel is also called as zero level marketing channel.
A. indirect
B. direct
C. vertical
D. multilevel
Answer:B
2. Good marketing is no accident, but a result of careful planning & ………
A. research
B. strategies
o m
C. selling
. c
D. execution
te
Answer:D a
q M
c
3. …………… starts with determining customers’ wants & ends with satisfaction of
those wants.
A. product
M
B. selling
C. marketing
D. promotion
Answer:C
4. Advertising is …………..in nature.
A. special
B. personal
C. non-personal
D. private
Answer:C
5. Marketing research acts as ……….. for accurate decision making.
A. facilitator
B. underwriter
C. sponsor
D. guarantor
Answer:A
6. Appropriate marketing mix would ………….. the profit of an organisation.
A. curtail
B. dwindle
C. increase
D. decrease
Answer:C
7. A ………….. is the actual container , covering or wrapping to protect the
product.
A. design
B. packaging
C. label
D. brand
Answer:B
8. ………..is the first step in personal selling.
A. cpresentation
B. prospecting
C. approach
D. follow up
Answer:C
9. Product planning implies devising …….. For the market.
A. products
B. distribution
C. buying
D. selling
Answer:A
10. ……….. Data is the information about the population.
A. government
View all MCQ's at McqMate.com
B. formal
C. informal
D. census
Answer:D
11. …………..awards are given to those customers who are eligible to the
organisation and product.
A. national
B. jury
C. state
D. patronage
Answer:B
12. Ethics is a branch of …………… which is concerned with human conduct.
A. psychology
B. physiology
C. philosophy
D. sociology
Answer:C
13. Sales promotion involves ………….. term incentives given by seller to promote
sales.
A. standard
B. short
C. medium
D. long
Answer:B
14. Buying decision process starts with …………….
A. purchase decision
B. information search
C. evaluating options
D. need identification
Answer:D
15. ……….. is the essence of marketing.
View all MCQ's at McqMate.com
A. exchange
B. money
C. time
D. place
Answer:A
16. …………… marketing mix use of electronic devices such as computer.
A. digital
B. social
C. green
D. rural
Answer:A
17. ………. Is not a component of MIS.
A. mdss
B. niche marketing
C. marketing intelligence
D. internal records
Answer:B
18. Non conventional rural centric media include ……………
A. radio
B. newspaper
C. television
D. folk
Answer:D
19. ……….. is a study of variables of population such as age, gender etc.
A. phisiographic
B. psychographic
C. demographic
D. sociographic
Answer:C
20. ………….. refers to repeat purchases by the existing customers.
View all MCQ's at McqMate.com
A. brand image
B. brand equity
C. brand loyalty
D. flank defense
Answer:C
21. …………. Coined the expression 'Marketing Mix'
A. philips kotler
B. henry fayol
C. williams stanton
D. james culliton
Answer:D
22. ……….. Part of product that carries information about the product & seller.
A. brand
B. design
C. label
D. package
Answer:C
23. ……….. Refers to reduction in price of the product.
A. extension
B. discount
C. premium
D. offer
Answer:B
24. Redesigning enables ………….. Of the brand.
A. repositioning
B. reproducing
C. endorsement
D. restructuring
Answer:A
25. Marketing ……….. Creates time , place & possession utility.
A. department
View all MCQ's at McqMate.com
B. idea
C. plan
D. channels
Answer:D
View all MCQ's at McqMate.com
