MALNAD COLLEGE OF ENGINEERING

( An autonomous institution under visvesvaraya

technological university, belgavi)
HASSAN – 573202

CASE STUDY ON FLIPKART

Submitted by:
Suthesh D P 4MC20EE109
Rimsha Afreen 4MC21EE060
Sonu B R 4MC21EC097
 INTRODUCTION
Flipkart was Founded in 2007
Its Headquarter is located in Bangalore (India
Their owners are two brothers Sachin and Binny Bansal who were both alumni of the Indian Institute of
Technology Delhi (IIT) and formerly worked for Amazon
The company initially focused on online book sales, before expanding into other product categories
such as consumer electronics, fashion, home essentials & groceries, and other lifestyle products.
Initially Bansals invested $5600 on developing this site.
It is an online shopping service which has a revenue of INR43,615 crore (US$6.1 Billion).
It is ranked 104 globally and 6th in India by Alexa Rank.
Flipkart's reported sales were INR 40 million (US$560,000) in 2008–2009,INR 200 million (US$2.8 million)
in 2009–2010 and INR 750 million (US$11 million) for 2010–2011.
The service competes primarily with Amazon's Indian subsidiary, and the domestic rival is Snapdeal. As
of March 2017, Flipkart held a 39.5 % market share of India's e-commerce industry.
Flipkart
20XX
had raised a total of US$3 billion, after over 12 rounds and 16 investors.
Pitch Deck 2
 Sachin Bansal was awarded Entrepreneur of the Year 2012–2013 from The Economic Times, a leading
Indian economic daily newspaper.
In September 2015, the two founders entered Forbes India Rich List debuting at the 86th position with a
net worth of $1.3 billion each.
In April 2016, Sachin Bansal and Binny Bansal were named to Time magazine's list of The 100 Most
Influential People.
Walmart won the bid in 2018 for 16 billion dollars and earned 77 % share of the company.
Their CEO (Jan 2017 – Present) is Kalyan Krishnamurthy
Currently their employees are more than 30,000.
The valuation of their business in 2019 was US$20 Billion.
The company has customer base of around 160 million people.
Flipkart is offering over 150 million products across 80+ categories.
Currently their employees are more than 30,000.

20XX Pitch Deck 3

COMPANY
OVERVIEW
FLIPKART’S KEY ACTIVITIES:
The following are the major key activities that are conducted daily that help to deploy all the
operations of Flipkart:
To Design, develop and optimize its ingenious online platform specifically for electronic
commerce products for the Indian Regions.
To Manage the supply chain network of its products including logistics, warehouses, etc.
To Hire, train and retain the workforce.
To Product catalog– maintain product catalog with images and videos.
To Build and manage sellers’ network.
To Establish a partnership with distributors and other manufacturers.
To do Marketing & Sales promotion including developing an effective Pricing strategy and
promotional offers and discounts during shopping peak seasons and holidays.
To Establish a secure payment portal.
20XX Pitch Deck 5
To Establish Customer support (24 – 7) via phone, online chat, and email.
FLIPKART’S CUSTOMER SEGMENTS:
MASSIVE URBAN MARKET WHO PREFERS TO BUY ONLINE:
• The Flipkart has grown into an enormous platform for a vast marketplace in India for the time being.
• Currently, Flipkart marketplace is only open and available for deliveries to be made anywhere within India.

DISCOUNT LOVERS & PROMOTIONAL OFFERS FOR CUSTOMERS:

• Flipkart offers its loyal and new customer(s) promotional offers & special pricing during the holidays.
• They also provide branded products at reasonable prices – This is also a great way to ensure

BOOK LOVERS MARKET TREND ANALYSIS:

• Flipkart originally started selling books and now have expanded to major electronics at a massive scale for adults
and children.

CUSTOMERS WHO PREFER CONVENIENCE AND ACCESSIBILITY:

• Flipkart products are easily accessible through their official website.
• Flipkart products can be accessed through Flipkart’s software
20XX
applications programs.
Pitch Deck
(Google Play & iTunes)
6
FLIPKART’S VALUE
PROPOSITIONS:
EXCLUSIVE PRODUCTS LAUNCH: WIDE SELECTION:
 Electronics Users are able to find just about any type of product,

 TVs & Appliances whether it is for the holidays, searching for a gift or just

 Baby & Kids doing some general shopping.

 Home & Furniture

CHEAP PRODUCTS &HIGHLY TRUSTED:
 Sports, Books & More
 One of the best things about Flipkart is that fact that
UNIQUE FEATURES: they offer their clients to review the listing from these
Customer Login & Signup area sellers and other relevant shops that offer their
 Sell on Flipkart as a Seller products at the lowest prices as compared to the
markets.
 24x 7 Customer Services
 Advertise with Flipkart  Because of their policies, due diligence, and the
positive feedbacks, Flipkart is highly trusted and
 Software Application (Dual Interface)
recommended by customers who have used the
 Flipkart Assured– badge for high-quality products Flipkart services before.
20XX Pitch Deck 7

and faster delivery.

 E-COMMERCE
1. Platform Overview: - Introduce Flipkart as a leading e-commerce platform in India. -
Highlight its website and app interfaces for shopping.
2. Product Categories: - Detail the wide range of products available on Flipkart. -
Mention popular categories like electronics, fashion, home essentials, etc.
3. User Experience: - Discuss the user-friendly interface and features on Flipkart. -
Highlight features like reviews, ratings, and personalized recommendations.
4. Payment Options: - Explain the different payment methods accepted on Flipkart. -
Mention options like credit/debit cards, net banking, cash on delivery, etc.
5. Delivery and Logistics: - Describe Flipkart's delivery network and shipping policies.
- Discuss delivery speed, tracking options, and return policies
.6. Discounts and Offers: - Highlight Flipkart's discount strategies and promotional
offers. - Mention sales events like Big Billion Days and exclusive deals.
7. Seller Ecosystem: - Explain how Flipkart supports and partners with sellers. -
20XX Pitch Deck 8
Discuss seller registration, product listings, and seller services.
8. CUSTOMER SERVICE: - DISCUSS FLIPKART'S
CUSTOMER SUPPORT OPTIONS. - MENTION
CHANNELS FOR RESOLVING QUERIES, RETURNS, AND
FEEDBACK.

9. TECHNOLOGY AND INNOVATION: - HIGHLIGHT

ANY TECHNOLOGICAL ADVANCEMENTS OR
INNOVATIONS BY FLIPKART. - DISCUSS FEATURES
LIKE AUGMENTED REALITY FOR VIRTUAL TRY -ONS, AI-
BASED RECOMMENDATIONS, ETC.

20XX Pitch Deck 9

MARKET ANALYSIS:

In 2018, Walmart bought a $16 billion majority stake in Flipkart Online Services Pvt. Ltd. giving it a foothold in
the country's e-commerce market, which is set to grow to $200 billion by 2026. That figure is up from $48.5
billion as of 2018, according to the International Trade Administration.
Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at
31.2%, according to Forrester. After adding the market share of its fashion specialty sites Myntra and Jabong,
Flipkart controls a 38.3% market share.
India's largest e-commerce marketplace Flipkart is looking to extend its lead over rival Amazon during this
festive season by targeting a 70 per cent market share in the domestic online shopping space.
Flipkart claims most of the heavy lifting will be done by the smartphone category in which it aims to capture
around 75 per cent of the market share, among online sellers. The category will drive 50 per cent of its overall
GMV during the next one month, while supporting accessories and electronics are expected drive another 10
per cent of its overall GMV.

20XX Pitch Deck 10

 Market Overview: - Describe the industry and its current
state. - Highlight key trends and developments. - Provide
insights on market size and growth potential.
 Target Market: - Define your target audience. - Identify
demographics, psychographics, and buying behaviors. -
Explain how your product/service meets their needs.
 SWOT Analysis: - Assess your company's Strengths,
Weaknesses, Opportunities, and Threats. - Use this
analysis to understand your competitive advantage.
 Sales and Marketing Strategy: - Outline your sales
approach. - Detail your marketing tactics and channels. -
Discuss pricing strategy and promotional activities.
 Financial Analysis: - Include revenue projections. - Break
down costs and profitability. - Discuss potential ROI and
growth opportunities.
20XX Pitch Deck 11
 COMPETITOR ANALYSIS:
1. AMAZON:
• Amazon is arguably the world’s largest online shopping store. It offers a wide array of services including
online retail, consumer electronics, multimedia content and computing services among others. It is ranked as
the leading online retailer in the US generating an estimated net sales of close to $140 billion in 2016.
• A considerable part of its revenue is generated from the online sale of electronics and other related goods. It
is also one of the most valuable brands in the world with approximately 400 million customers with active
accounts globally.

2.ALIBABA.COM:
Alibabais another giant company that offers online commerce services. It was founded in 1999 as a simple B2B
online shopping portal but later grew to become the biggest ecommerce portal in Asia offering B2B, C2C, and
B2C online services. The total revenue that this company generated in 2017 financial is estimated to be around
158.3
20XXbn RMB, an equivalent of over $24 billion. Pitch Deck 12
3.SNAPDEAL:
•Snapdeal is another Indian based e-commerce company that offers online retail services. It was founded in
2010 but has risen to become one of the biggest e-retailers in India.
• It has a broader assortment of products estimated to be over 35 million obtained from more than 125,000
retailers and brands, both local and international.

4.PAYTM:
•Paytm is an Indian-based online payment and e-commerce Company that offers allows the users to make
payments upon purchase of a wide range of products including fashion items, electronics, home appliances
and digital products among many more.
•Paytm is an abbreviation for Payment through mobile has over 13,000 employees working in different divisions
hence making the user experience fast, secure and efficient
•It was founded in 2010 but operates as a subsidiary of One97 Communications.

20XX Pitch Deck 13

 FUTURE RECOMMENDATIONS

Based on past purchases & transaction history Flipkart should get automatic Product recommendations
which in turn will lead to increase in online shopping.
 Most of the corporate houses in India offer Festive shopping cards for their employees as a part of corporate
engagement. Flipkart need to launch such a festive shopping cards, such as Diwali , New Year, Bonus, Loyalty,
etc
To maximize customer lifetime value for long term run Loyalty Programs for existing high value e-consumers
should be launched.
Currently products are couriered directly without route planning which results in cost to eretailers. Google
maps should be used for customer location finding.
Multiple order delivery of single e-consumer is not delivered by single person. It is delivered by different
delivery boys. Multiple delivery planning should be done in order to save cost of delivery & time.

20XX Pitch Deck 14

20XX Pitch Deck 15
 KEY LEARNINGS FROM FLIPKART:

•THINK BIG, START SMALL

•PASSION AND PERSISTANCE
•ALWAYS EXPERIMENT
One of the biggest experiment they did was the BBD (Big Billion Day) which a many of you criticized,
but if you look at it closely, think of how amazing it was as a startup. They experienced 1Billion hits on
their servers that day. Saw a sale of over $100 Mn in that single day (Most startup even fail to reach
the number in a year) and still a lot of people bought what they wanted and they got it
•THINK GLOBALLY BUT ACT LOCALLY
•LEARN FROM FAILURES
They started a Music store called Flyte. somewhat similar to what iTunes is, but with a Indian touch.
They had a prepaid wallet in it and you can buy songs through it. But after trying to scale it for a year,
in 2013 June they shut it down.
•DOMINATE
20XX Pitch Deck 16
THANK YOU

20XX Pitch Deck 17