1

CHAPTER I

INTRODUCTION

Description of the Business

Sweet Potato Corner is a food business that will be specializing sweet potato products to

customers. The business is dedicated to promoting healthy and delicious food choices to

consumers. The products offered by Sweet Potato Corner may include sweet potato fries, chips,

cheese rolls, cheese balls, stix, donut, churros, and other tasty treats made from this nutrient-rich

roots vegetable.

The business aims to provide high-quality products made from fresh, locally sourced

sweet potatoes that are prepared with care and attention to detail. Sweet Potato Corner

emphasizes the use of natural and organic ingredients in its recipes, avoiding the use of artificial

flavors, and preservatives.

The target market of Sweet Potato Corner includes health-conscious individuals, families

and food enthusiasts who are looking for tasty and nutritious food options. The business may

operate from a food truck, kiosk, or brick-and-mortar store in a busy location, such as a shopping

mall or food court, to attract a diverse range of customers.

Location of the Business

The business will be located at the town’s main attraction and number one tourist spot in

the Municipality of San Remigio. The business is located in the Lapyahan sa San Remigio

because this place is prominent among the people and is always visited during day and night.

Many people go in this place especially in the afternoon to watch and photograph the beautiful
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view of the sunset by the beach. This factor would help the business grow and generate profit

from its customers.

Funding Requirements and Source of Funds

The source of funds for the proposed business, comes from a variety of sources including

family and friends, borrowed money, and personal investments from business partners.

Funding Requirements:

Working Capital

 Rent expense- P15, 000

 Marketing ads- P2, 000

 Supplies- P15, 000

 Utilities- P2, 000

 Salaries- P13, 500

 License & Permits- P 1,000

 Building (stall)- P30, 000

 Equipment- P5, 500

 Labor (for building the stall)- P8,000

Total: P92, 000

Source of Funds

 Personal Investments- P10,000 (5) = P50, 000

 Business loan- P42, 000

Total: P92, 000

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EXECUTIVE SUMMARY

Vision

To become the leading provider of high-quality, delicious, and healthy sweet potato

snacks in the market.

Mission

To offer our customers a wide range of tasty and nutritious sweet potato products that are

both affordable and convenient, while maintaining our commitment to sustainability and social

responsibility.

Goals

 Increase our customer base by 25% within the next year.

 Expand our product line to include new and innovative sweet potato snacks.

 Develop a stronger online presence to reach new customers and increase sales.

 Build strategic partnerships with local farmers and suppliers to ensure a steady supply of

high-quality sweet potatoes.

 Improve our production process to increase efficiency and reduce waste.

Objectives

 Launch a new sweet potato chip product line by the end of the year.

 Develop a social media marketing campaign to promote our brand and products.

 Attend at least 5 local food and trade shows to showcase our products and build new

partnerships.

 Source at least 80% of our sweet potatoes from local farmers.

 Implement a waste reduction plan to reduce production waste by 15%.

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Business Model

Customer Segment  Everyone who are strolling around

the location

 The target market might be health-

conscious consumers who are

willing to pay a premium for organic

or natural ingredients, or it could be

foodies who are looking for new and

exciting flavors

Value Proposition  Affordable and not common

 Healthy snack option

 Locally-source ingredients

Revenue Streams  Directs sales to consumers: selling

the food product directly to

consumers through a physical store,

online store, and pop-up events

Channel  Directly communicating with the

walk-in customers

 Social media post for orders

Distribution  Direct-to-consumer delivery, brick-

and-mortar retail locations, or

partnerships with grocery store and

lastly visit to the physical store

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Customer Relationship  May offer a rewards program where

customers earn points for every visit

or purchase they make. These points

can be redeemed for discounts on

future purposes, free items or

exclusive offers

Key Activities  Alternate menu everyday

 Joining food fest

Key Resources  Raw material (sweet potato)

 Equipment (stove and pan)

 Labor (skilled and unskilled labor

required to produce, process, and

package the food product)

Key Partner  Suppliers of raw materials (sweet

potato)

Cost Structure  Ingredients

 Labor and salaries

 Equipment

 Rent
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Business Position

One advantage of starting a sweet potato business with a variety of recipes is that sweet

potatoes are a versatile and nutritious ingredient that can be used in a wide range of dishes, from

sweet to savory. By offering a variety of recipes that incorporate sweet potatoes in creative and

delicious ways, the business can attract customers who are looking for healthy, flavorful snack

options.

Firstly, the business can position itself as a health-focused brand. Sweet potatoes are a

nutritious food that is packed with vitamins, minerals, and fiber. By positioning the business as a

provider of healthy and wholesome sweet potato-based dishes, the brand can appeal to health-

conscious customers who are looking for nutritious and tasty food options. Sweet potatoes can

also be used in a wide range of dishes, from sweet to savory, and there are many creative ways to

incorporate sweet potatoes into different recipes. By offering unique and innovative sweet potato

dishes, the business can stand out from the competition and attract customers who are looking for

something new and exciting.

Moreover, the business can position itself as a family-friendly brand. Sweet potatoes are

a food that is enjoyed by people of all ages, and by offering a range of dishes that appeal to

different tastes and preferences, the business can attract families and groups who are looking for

a fun and tasty dining experience.

Finally, another advantage of a sweet potato business is it's relatively inexpensive and

widely available, making them a cost-effective ingredient to work with. This means that the

business can create a range of different dishes at a reasonable cost, which can help in offering

affordable and appealing menu items that appeal to a broad customer base.
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Wealth Improvement Approaches

The business will be coming up with many incredible strategies that can make

the business known to the market to keep a competitive advantage. In relation to that, the

business also needs to maintain and improve its financial status because it can be a crucial factor

in raising the business's social position.

Increasing product offerings: Aside from selling sweet potatoes, the business must also

consider selling complementary products such as marshmallows, nuts, and other snacks that can

be paired with sweet potatoes. This can help the business increase its customer base and revenue.

Improve your marketing strategy: Invest in marketing efforts to promote your sweet potato

business. Consider creating social media pages, handing out flyers or business cards, and joining

community events to increase your visibility.

Enhancing customer experience: Offer exceptional customer service, this may include

customer loyalty vouchers, discounts, and incentives that can attract customers. This would make

a significant contribution to the profitability of the business.

Reduce your costs: Look for ways to reduce the business’s expenses, such as purchasing

supplies in bulk or negotiating with suppliers for better prices. This can help the business

increase its profit margin.

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Parties Supporting the Business

Farmers and growers

Sweet potato products rely on a steady supply of high-quality sweet potatoes. Farmers

and growers who specialize in sweet potato cultivation can provide this supply and support the

business by ensuring a consistent source of raw materials.

Food processors

Sweet potato products often require processing, such as peeling, slicing, and packaging.

Food processors who specialize in these tasks can help support the business by ensuring that the

products are produced efficiently and to high quality standards.

Consumers

Ultimately, the success of any business depends on consumer demand. Consumers play a

vital role in running a business. There are various ways wherein they can support the business:

by providing feedback and by spreading the word. Consumers who enjoy sweet potato products

can support the business by purchasing them and spreading the word to their friends and family.

Word-of-mouth marketing can be a powerful tool in building awareness and demand for new

products.

Creditors

Creditors are individuals or organizations that lend money to your business. Here are

some ways that creditors can support your sweet potato products business:

By providing financing: Creditors can provide financing to help your business grow,

whether through loans or other forms of investment. This can help you expand your operations,

improve your products, and increase your customer base.

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By offering favorable terms: Creditors who offer favorable terms, such as low interest

rates or flexible repayment schedules, can help make it easier for you to manage your finances

and invest in your business.

Suppliers

Suppliers provide the raw materials, equipment, and other resources that your business

needs to operate. Here are some ways that suppliers can support your sweet potato products

business:

By offering competitive pricing: Suppliers who offer competitive pricing can help you

keep your costs low, which can help you offer your products at competitive prices.

By providing high-quality materials: Suppliers who provide high-quality materials can

help ensure that your products are of a high standard, which can help to build customer loyalty.
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CHAPTER II

MARKETING PLAN

PRODUCT

Spud-Tacular Corner is based on the concept of healthy snacks made of sweet potatoes

perfect for the taste of the customer, who demand for another kind of food that is tasty and

affordable.

Naturally Sweet Healthy Benefits

- Sweet - High in fibers

potatoes have and antioxidants
a naturally which promote
sweet flavor. a healthy gut.

PRODUCT

Constant Availability in the Inexpensive / Affordable

Market
- Goods relative to the
- Sweet potatoes are average purchasing
available year-round,
power of each individual.
a staple food in the
Philippines since it is
being used in local.
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Product Raw Ingredients Nutrition Content

Sweet Potato Fries  Sweet potato (3 oz or 35g)

 Sugar  Calories: 140

 Salt  Fat: 5g

 Carbohydrates: 24g

 Fiber: 3g

 Protein: 1g

Sweet Potato Chips  Sweet potato (1 oz or 28g)

 Sugar  Calories: 140

 Salt  Fat: 7g

 Carbohydrates: 19g

 Fiber: 2g

 Protein: 1g

Sweet potato with cheese  Sweet potato (1 roll or 80g)

rolls  Cheese  Calories: 190

 Sugar  Fat: 8g

 Flour  Carbohydrates: 25g

 Egg  Fiber: 2g

 Bread crumbs  Protein: 5g

 sugar

Sweet potato balls  Sweet potato (3 balls or 80g)

 Cheese  Calories: 190

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 Flour  Fat: 6g

 Egg  Carbohydrates: 32g

 Bread crumbs  Fiber: 2g

 sugar  Protein: 2g

Sweet potato stix  Sweet potato (1 oz or 28g)

 Flour  suugarCalories: 140

 Egg  Fat: 7g

 Bread crumbs  Carbohydrates: 19g

 sugar  Fiber: 2g

 Protein: 1g

Sweet potato donut  Sweet potato (1 donut or 85g)

 Flour  Calories: 280

 Egg  Fat: 14g

 Sugar  Carbohydrates: 36g

 Salt  Fiber: 2g

 Protein: 2g

Lemonade  Lemon (8 fl oz/240 mL)

 Calories: 99
 Sugar
 Total Fat: 0 g
 Water
 Sodium: 7 mg
 Ice
 Total Carbohydrates:

26 g
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 Sugars: 24 g

 Protein: 0 g

 Vitamin C: 23% DV

 Calcium: 1% DV

 Iron: 1% DV

Cucumber lime  Cucumber (8 fl oz/240 mL)

 Calories: 0
 Sugar
 Total Fat: 0 g
 Water
 Sodium: 0 mg
 Ice
 Total Carbohydrates:

0g

 Sugars: 0 g

 Protein: 0 g

 Vitamin C: 10% DV

 Calcium: 1% DV

 Iron: 0% DV
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PLACE

The business will be situated in neighborhood where the target market is highly

concentrated. It is located at the number tourist spot and most visited place in the locality of San

Remigio. The stall of Spud-Tacular Corner will be located at ‘Lapyahan sa San Remigio’. This is

to ensure the convenience and accessibility of the customers. Lots of people visit this place will

make the business known and grow eventually.

DEMOGRAPHIC PROFILE

Type Municipality

Region Central Visayas (Region VII)

Province Cebu

Barangay Count 27

Postal Code 6011

Area (2013)
95.27 km²

Population (2020) 65, 744

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PRICE

Simplicity:
Simplicity: A simple
A and
simple and Transparency: It provides
straightforward pricing method
method that
that transparency in pricing to customer,
can be easily calculated by adding a or they can see that the price of the
mark-up to the cost of production. product is based on the actual cost
producing it plus a mark-up.

Cost-plus
Pricing

Cost Recovery: This ensures that all Flexibility: The mark-up percentage
can be adjusted to account for
costs associated with producing or
changes it costs, such as fluctuations
acquiring sweet potatoes are
in the price pf raw materials or labor
covered, which helps the business costs.
avoid losses

PRODUCT PRICE MARKET DEMAND

Sweet Potato Fries PHP 35.00

Sweet Potato Chips PHP 15.00

Sweet Potato Cheese Rolls PHP 20.00

Sweet Potato Balls PHP 10.00

Sweet Potato Stix PHP 5.00

Sweet Potato Donut PHP 10.00

Sweet Potato Churros 3 for PHP 10.00

Lemonade PHP 20.00

Cucumber Lime PHP 20.00

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PROMOTION

Promotion

Discounts: It can help entice

Loyalty Vouchers: This can
customers to try your products,
increase the likelihood of repeat
encourage, repeat purchases, and
purchases and create loyal generate excitement and buzz your
customers to spend more than business
they would have otherwise in
order to redeem the voucher

Leaflets / Posters: Cost effective

Special Offers: it can incentivize way of reaching out to potential
existing customer to make customers especially those within
additional purchases or increase the the local area. It is also to provide
quantity of their purchase. It also to visual representation of the business
help the business to clear excess and its products, helping to grab the
inventory or to promote specific attention of passer-by.
products or flavors.

Local Fest & Events: It allows

business to reach a wider audience
Alternative Menu: Firstly, it can
and build brand recognition, and
help to keep customers interested
establish relationships. with
and excited about the business by
potential customers.
offering new and different menu
every day. Secondly, rotating
menu can showcase the reality of
sweet potatoes and highlight
Advertising (Social Media): it can
different flavor combinations.
help the business reach a wider
audience by targeting specific
demographics and attracting new
customers. It also builds brand
awareness and create a positive
image for the business encouraging
customer loyalty and engagement.
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PEOPLE

Employees
Students
Employees may be
Students can be a
encouraged to buy
potential customer of
sweet potato products as
sweet potatoes because
a way to connect with
they are more curious
their cultural heritage or
and interested in trying
to participate in local
different variation of
traditions
foods.

Potential
Customers

Tourists Passers by

Tourists may be Some people enjoy the

interested in trying these taste of sweet potatoes.
unique varieties as a people who are strolling
way to experience new around can also be a
flavors and culinary potential customer and
traditions. They may buy the food products as
buy the food products as a satisfying and tasty
a way to sample the food option.
flavors of the region.
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PACKAGING

Packaging

1. APPEARANCE 2. USE OF PLASTICS AND

PAPER CUPS
The packaging of the food

products will utilize the use of  Products such as fries,

plastics and paper cups. Attached stix, churros, and sweet

in every packaging, is the logo of potato rolls will be packed

the business inside a paper cup.

 Products such as chips,

donut, and sweet potato

balls will be packed using

plastic.

LOGO OF THE BUSINESS

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POSITIONING
Target Audience Healthy and Natural

 The business is targeting health-  The business provides food products

conscious foodies who are interested are made from all-natural ingredients

in both the taste and health benefits of and are free from artificial flavors and

their food. preservatives.

Unique Selling Proposition Benefit to the Customer

 The business offers farm-to-table  The meals are delicious and nutrient-

meals made from sustainably and dense, which helps customers

locally-sourced ingredients, which sets maintain a healthier lifestyle.

it apart from other snack store.

Community Focus Convenient and Time-saving

 The business supports the local  The business’ food products designed

community by sourcing its ingredients to make snack time easy and hassle-

locally, which can appeal to customers free.

who prioritize sustainability and

supporting small businesses.

Premium and Gourmet

 The business provides food products

that are made using only the highest-

quality ingredients and are crafted

with care to deliver an exceptional

taste experience.

CHAPTER III
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OPERATIONS/ PRODUCTION PLAN

Operation/ Production Process

1. Selection and Cleaning of sweet potatoes: The first step is to select good quality sweet

potatoes and wash them thoroughly to remove any dirt or debris.

2. Peeling and slicing: Depending on the desired snack, the sweet potatoes may be sliced

into thin rounds or strips using a mandoline, knife, or a food processor.

3. Pre-cooking: Some snacks such as fries and chips, may require pre-cooking in hot oil or

boiling water to partially cook the sweet potato before the final cooking process.

4. Coating: Some snacks such as sweet potato balls and stix may be coated in batter or

breadcrumbs before frying to add texture and flavor.

5. Frying: The sweet potato snacks are then fried in hot oil until crispy and golden brown.

The cooking time will vary depending on the thickness and size of the snack.

6. Flavoring: Once the snacks are cooked, they may be seasoned with salt, sugar, spices, or

other flavorings to enhance their taste.

7. Packaging: The final step is to package the sweet potato snacks in plastics, paper cups, or

paper plates for selling or serving.

Overall, the production process of sweet potato snacks involves selecting good quality sweet

potatoes, preparing them for cooking, frying them in hot oil, and adding seasonings or coatings

to enhance their taste and texture.

Operations/ Production Schedule

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● Determine the demand: The first step is to determine the expected demand of the

sweet potato snacks. There is a need to determine if these food products are highly

demanded in the market.

● Calculate the production time: Once the expected demand has been determined, the

business can calculate the time it will take to produce the required amount of sweet

potato snacks. This will depend on the size of its production facility, the number of

workers, and the efficiency of the production process.

● Plan raw materials and ingredients: This includes the planning of purchasing the raw

materials. To make sure there is enough raw materials procurement and inventory

management.

● Schedule production runs: Based on the production time and raw material availability,

the business can schedule its production runs. It is important to factor in time for

quality control checks and equipment maintenance.

● Allocate resources: Assign tasks and roles to the production team members. Make

sure each team member knows their role and the resources they need to complete

their tasks.

● Implement a quality control plan: To ensure that the sweet potato snacks meet the

required quality standards, the business should implement a quality control plan. This

should include regular testing and inspections of the finished product.

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● Monitor production output: It is important to monitor the production output regularly

to make sure you are on track to meet your production targets. This will help you

identify and address any issues that arise in the business.

Production Schedule for Sweet Potato Snack Business

WEEK 1 WEEK 2-3 WEEK 4

● Procure raw materials ● Continue production ● Complete production

& ingredients runs

● Perform quality
● Perform quality ● Perform final quality
control checks on
control checks on the control checks on
finished products
raw materials finished products
● Adjust production
● Schedule production ● Package and actual
schedule as needed
runs selling of food

products
● Allocate resources

● Begin production
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WEEKLY SCHEDULE

Monday, Wednesday, Friday, Sunday: 8:00 A.M. – 6:00 P.M

: Sweet potato fries, chips, sweet potato with cheese rolls,

sweet potato balls

Tuesday, Thursday, Saturday: 8:00 A. M. – 6:00 P.M.

: Sweet potato fries, chips, sweet potato donut, sweet potato stix

Facilities and Equipment

Cooking Equipment:

● Fryer

● Weighing Scale

Serving Equipment:

● Trays

● Utensils

● Cups

Cleaning Equipment:
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● Cleaning Solutions

● Scrubbers / Towels

Signage and Branding Materials:

● Signs / Banners

Waste Management:

 Trash Bins (Biodegradable, Non-biodegradable, and Recyclable)

Storage Facility:

● Dry storage area to store raw material (sweet potato)

Layout
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Sources of Materials

Local Farmers They are the primary source of the raw

material used in the business, which is sweet

potato.

Hypermarket The Prince hypermarket, because it is the

most convenient place to purchase the

ingredients required to make the Spud-tacular

sweet potato snacks.

Community gardens and urban farms They can provide fresh and locally grown

sweet potatoes for the business.

Online Marketplaces Shoppee & Lazada, they offer food equipment

for making spud-tacular products such as pipe

for kamote churros, and any utensils needed

in operating the business.

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Evaluation of Suppliers

Indicators 1= Poor 2= Fair 3= Satisfactory 4= Good 5= Excellent

Product Quality

Safety

Price

Accessibility

Reliability

Payment terms

Reputation

Customer service

SUPPLIERS INFORMATION

Supplier Name

Business Name

Supplier ID

Date

Contact Number
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Waste Disposal Treatment

Sweet potato business typically generates food waste, packaging waste, and other forms

of waste. To properly dispose of these waste products, a comprehensive waste disposal treatment

plan should be established

Collect the waste:

● Start by collecting all the waste generated by the spud-tacular, sweet potato snacks

business. This may include sweet potato peel, leftover sweet potatoes, and any other food

waste.

Separate the waste:

● Separate the waste into organic and non-organic waste. Organic waste can be used for

composting, while non-organic waste should be disposed of through the appropriate

waste disposal channels.

Composting:

● An excellent way to dispose of organic waste and it is also an environmentally friendly

option. This is done by setting up a composting bin or pile in a suitable location and

adding the organic waste to it. Turn the compost regularly to ensure that it decomposes

evenly and add water if necessary. Once the compost is ready, it can be used as fertilizer

for plants.

Recycling:
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● Consider recycling any non-organic waste generated by the business. This may include

plastic packaging or containers which can be recycled through local recycling programs.

Waste Disposal

● It should be disposed of if the waste cannot be composted or recycled through the

appropriate waste disposal channels. Contact the local waste management authority to

determine the best way to dispose of the wastes.

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Estimated Operation/ Production Cost

Equipment and Supplies

Cooking equipment P5, 500

Supplies (ingredients, serving supplies, etc.) P15,000

TOTAL: P20, 500

Marketing and Advertising

Tarpaulins P2, 000

Operating Costs

Rent for stall space P15,000

Utilities (water and electricity) P2,000

Permits P1, 000

Building P30, 000

Labor P8, 000

Salaries P13, 500

TOTAL: P69, 500

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CHAPTER IV

MANAGEMENT PLAN

FORMS OF BUSINESS ORGANIZATION

The form of business organization for this sweet potato snacks business is Partnership.

The business will choose partnership as its form of business organization wherein partners in a

partnership share the profits and losses of the business, and they are jointly responsible for the

company's debts and obligations.

One advantage of having a partnership as a form of business organization in a sweet

potato snacks business is the ability to pool resources and expertise. In a partnership, two or

more individuals can contribute capital, skills, and knowledge to the business, allowing for

greater efficiency and profitability.

Another advantage of a partnership is the shared responsibility and decision-making.

Partners can distribute the workload and delegate tasks based on their strengths and interests.

This can lead to better decision-making, as partners can collaborate and share ideas to make

informed choices.

Overall, a partnership can be a beneficial form of business organization for a sweet potato

snacks business as it allows for the pooling of resources, shared responsibility and decision-

making, and capital raising potential.

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PRE- OPERATING PERIOD

Management planning

1. Identifying potential competitors, target customers, and market trends can help the entity

make informed decisions about how to position its sweet potato snack business.

2. Financial planning: Developing a realistic budget that accounts for all of the costs

associated with starting and running the business is essential. This might include things

like equipment, supplies, rent, salaries, and marketing expenses.

3. Branding and marketing: Developing a strong brand identity and marketing strategy can

help you attract customers and differentiate your sweet potato snacks from others in the

market.

People Involved or the Management Team

1. Production Manager

2. Marketing Manager

3. Sales Manager

4. Quality Control Manager

5. Cook

6. Cashier

Job Hiring or Staffing

1. Job descriptions: Developing clear job descriptions that outline the specific duties and

responsibilities of each role can help you attract qualified candidates and ensure that

everyone is on the same page.

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2. Recruitment: Determining the best channels for recruiting candidates, such as online job

boards or industry associations, can help you reach a larger pool of potential hires.

3. Training and development: Developing a training program for new hires can help ensure

that everyone is properly trained and equipped to perform their duties effectively.
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ORGANIZATIONAL CHART

Hazel Nicole E. Bacud

(General Manager)

Khyett M. Felicano Jeay Capangpangan Princess Zaynne

Ivy Jean Bocado
Reyes
(Production Manager) (Marketing Manager) (Quality Control
Manager) (Packaging Manager)
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JOB SPECIFICATION

Production Manager

Skills:

 Knowledge of food safety regulations, experience in managing a production line,

attention to detail, ability to troubleshoot technical problems.

Personal Traits:

 Organized, proactive, able to work under pressure, good communication skills,

team player.

Marketing Manager:

Skills:

 Strategic thinking, market research, brand management, advertising and

promotion, social media management, customer relationship management.

Personal Traits:

 Creative, analytical, good communication skills, customer-oriented, team player.

Sales Manager:

Skills:

 Sales strategy development, sales forecasting, sales team management, customer

relationship management, negotiation skills.

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Personal Traits:

 Self-motivated, proactive, able to work under pressure, good communication

skills, team player.

Quality Control Manager:

Skills:

 Knowledge of food safety regulations, experience in implementing quality control

systems, ability to conduct quality audits and inspections, ability to manage

quality control teams.

Personal Traits:

 Attention to detail, analytical, proactive, good communication skills, team player.

Cook

Skills:

 Proven experience as a cook, preferably in a fast-paced food service environment.

 Knowledge of food safety and sanitation practices to ensure a clean and hygienic

working environment.

Personal traits:

 Prepare and cook a variety of sweet potato snacks, ensuring quality and

consistency in taste, presentation, and portion sizes.

 Ensure the cleanliness and organization of the kitchen area, including proper

storage of ingredients and equipment.

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Job Description

Job Title: Production Manager

Job Location: The production manager would likely be located in the area where the sweet

potatoes are prepared and cooked. This would be in the food processing area.

Job Duties and Responsibilities: Responsible for overseeing the production process, managing

production schedules, and ensuring that quality standards are met. They are also responsible for

managing the production team and maintaining equipment.

Hazards: Hazards in this location could include burns from hot surfaces or equipment, cuts from

sharp knives or equipment, and slips and falls from wet or slippery floors.
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Job Title: Marketing Manager

Job Location: The marketing manager may be located in an office or workspace separate from

the production area.

Job Duties and Responsibilities: Responsible for developing and executing marketing strategies

to promote the sweet potato snacks business. They will develop marketing plans, identify target

markets, and create advertising (social media) and promotional materials.

Hazards: Hazards in this location could include ergonomic issues from sitting at a desk for long

periods of time, eye strain from using a computer, and tripping hazards from cords or other

obstacles in the workspace.

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Job Title: Quality Control Manager

Job Location: The quality control manager would likely be located in the production area

alongside the production manager.

Job Duties and Responsibilities: Responsible for ensuring that the sweet potato snacks meet

quality standards. They will develop and implement quality control procedures, conduct quality

checks, and identify areas for improvement.

Hazards: Hazards in this location would be similar to those for the production manager,

including burns, cuts, and slips and falls.

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Job Title: Cook

Job Location: The chef would be located in the production area where the sweet potatoes are

prepared and cooked.

Job Duties and Responsibilities: Responsible for preparing, cooking, and serving the sweet

potato snack products to customers.

Hazards: Hazards in this location would be similar to those for the production manager,

including burns, cuts, and slips and falls.

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Job Title: Cashier

Job Location: The cashier would be located in the area where customers would place their orders

and pay.

Job Duties and Responsibilities: Greet customers and provide excellent customer service by

answering inquiries and taking orders. Follow all cash handling procedures and maintain

accurate records of sales and transactions.

Hazards: Standing for extended periods of time and risk of theft or fraud while handling cash

transactions.
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PROPOSED SALARY
POSITION JOB DESCRIPTION PROPOSED PROPOSED

SALARY (per SALARY

month) (5%)

2023-2024 2025-2026

Production Manager Responsible for overseeing the P3,000 P3,150

production process, managing

production schedules, and ensuring

that quality standards are met.

Marketing Manager Responsible for developing and P2,500 P2,625

executing marketing strategies to

promote the sweet potato snacks

business.

Quality Control Responsible for ensuring that the P2,000 P2,100

Manager sweet potato snacks meet quality

standards.

Packaging Manager Responsible for designing and P2,000 P2,100

producing packaging materials for

the sweet potato snacks.

Cook Cooks, prepares, and serves the P3,000 P3,150

sweet potato snack products.

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SOCIAL DESIRABILITY

1. Financial Stability

Financial stability is crucial for the success of a sweet potato snacks business as it enables

the business to manage its cash flow, invest in growth opportunities, manage risks, and maintain

good creditworthiness.

2. Promote Healthy Eating

The business wants to encourage people to consider eating more healthy snacks, and

these sweet potato snacks can be a nutritious alternative to those of tasty snacks yet contains a lot

of food preservatives.

3.Support Local Farmers

The business may source sweet potatoes from local farmers to support the local

community and promote sustainable agriculture.

4. Promote environmental Sustainability

The business may use eco-friendly packaging materials, reduce its carbon footprint

through sustainable manufacturing practices, and promote environmentally responsible behavior

among its customers.

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CHAPTER V

FINANCIAL PLAN

MAJOR ASSUMPTIONS

INCOME

1. Sales will increase at 2% each year.

2.Cost of Goods Sold in 2023 will be 43% of sales.

3. Cost of Goods Sold in 2024-2026 will be 40% of sales.

EXPENSES

1. Rent and Utilities, and Marketing ads will remain constant in every year.

2. Marketing ads, Electricity and Water expense will increase at 2% every year.

3. Licenses and Permit will remain at P12, 000 every year.

4. Salaries and Wages will increase at 5% in each year.

5. Supplies expense will increase 7% in every year.

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SPUD-Tacular Corner
Projected Statement of Comprehensive Income
For the year 2023-2026

(Actual) (Projected) (Projected) (Projected)

2023 2024 2025 2026

Revenue

Sales P540, 000 550, 800 561, 816 573, 052.32

Cost of Goods Sold 270, 000 220, 320 224, 726.4 229, 220.93

Gross Profit 270, 000 330, 480

Operating Expenses

Rent and Utilities Expense 80, 000 80, 000 80, 000 80, 000

Marketing ads 5, 000 5, 000 5, 000 5, 000

Permits 3, 000 3, 000 3, 000 3, 000

Salaries Expense 81, 000 85, 050 89, 302.5 93, 767.6

Supplies Expense 90, 000 96, 300 103, 041 110, 253.87

Total Expense 265, 000 275, 350 286, 343.5 298, 021.47

Net Income 59, 000

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SPUD-Tacular Corner
Projected Statement of Cash Flows
For the year 2023-2026
2023 2024 2025 2026

Cash Inflows

Sales P400,000 P432,000 P466,560 P503,884.80

Total Cash Inflows P400,000 P432,000 P466,560 P503,884.80

Cash Outflows

Cost of Goods Sold P160,000 P172,800 P186,624 P201,553.92

Wages P126,000 P126,000 P132,300 P132,300

Rent and Utilities P60,000 P60,000 P60,000 P60,000

Licenses and Permit P12,000 P12,000 P12,000 P12,000

Water and Electric Expense P24,000 P24,480 P24,969.6 P25,469

Marketing ads P9,600 P9,600 P9,600 P9,600

Total Cash Outflows P391,600 P404,880 P425,493.60 P440,922.92

Net Cash Flow P8,400 P27,120 P41,066.40 P62,961.88

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SPUD-Tacular Corner
Projected Statement of Financial Position
For the year 2023-2026
(Actual) (Projected) (Projected) (Projected)
2023 2024 2025 2026
Assets
Current Assets
Cash P500, 000
P515,000 P530,450 P546,361
Inventory P250, 000
P257,500 P265,225 P273,181
Prepaid Expenses P96, 000
P98,880 P101,835 P104,867
Total Current Assets P846, 000 P871,380 P897,510 P924,409
Fixed Assets
Equipment P8, 000 P8,240 P8,487 P8,742
Total Fixed Assets P8, 000 P8,240 P8,487 P8,742
Total Assets P854, 000 P879,620 P906,997 P933,151
Liabilities
Current Liabilities
Accrued Expenses P25, 000
P25,750 P26,533 P27,353
Short-term loans P450, 000
P463,500 P477,405 P491,733
Total Liabilities P475, 000
P489,250 P503,938 P519,086
Equity
Capital P350, 000
P360,500 P371,815 P384,062
Retained Earnings P29, 000
P29,870 P30,766 P31,689
Total Equity P 379, 000
P390,370 P402,581 P415,751
Total Liabilities and Equity P854, 000
P879,620 P906,997 P933,151
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SPUD-Tacular Corner
Projected Statement of Changes in Equity
For the year 2023-2026

Year 2023 2024 2025 2026

Equity

Capital P350,000 P360,500 P371,815 P384,062

Retained
Earnings P29,000 P29,870 P30,766 P31,689

Total Equity P379,000 P390,370 P402,581 P415,751

Changes in
Equity

Net Income P38,400 P27,120 P41,066.4 P62,961.88

Dividends Paid P10,000 P11,000 P12,000 P13,000

Total Changes
in Equity P38,400 P27,120 P41,066.4 P62,961.88

Ending Equity P417,400 P417,490 P443,647.4 P478,713.88

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CHAPTER VI

CONCLUSIONS AND RECOMMENDATIONS

CONCLUSIONS

In conclusion, the proposed SPUD-Tacular Corner business presents a compelling

opportunity in the ever-growing healthy snacks market. The comprehensive market analysis and

consumer research conducted demonstrate a clear demand for nutritious and flavorful snack

options, and sweet potatoes have emerged as a popular choice among health-conscious

individuals. By offering a diverse range of innovative sweet potato-based snacks, this business

aims to capitalize on this trend and carve a niche for itself.

The unique selling proposition lies in the commitment to using high-quality, locally

sourced sweet potatoes, ensuring superior taste and nutritional value. The well-defined

production processes and strict quality control measures guarantee consistent product excellence,

further enhancing the brand's reputation in the market.

Moreover, the comprehensive marketing strategy outlined in the proposal leverages

various channels to create brand awareness, engage with target consumers, and drive sales. From

social media campaigns to strategic partnerships with health and wellness influencers, this

business proposal demonstrates a thorough understanding of effective marketing tactics to reach

the intended audience.

Financial projections and ROI analysis showcase the potential for profitability and

growth. With the increasing demand for healthy snacks and the untapped market potential, the

SPUD-Tacular Corner business is poised for success.

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In summary, the proposed sweet potato snack business combines a compelling product

offering, a well-crafted marketing strategy, and a solid financial outlook. By capitalizing on the

rising consumer demand for healthier snack options, this business has the potential to establish

itself as a leading player in the industry. With a passionate team and a commitment to excellence,

the future prospects for this sweet potato snack business are promising.
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RECOMMENDATIONS

Concept Development: Brainstorm and create a menu that features a range of sweet potato dishes,

catering to different tastes and dietary preferences. This could include items like sweet potato fries with

unique seasonings, sweet potato tacos, sweet potato sliders, sweet potato bowls, sweet potato desserts,

and more.

Recipe Refinement: Experiment with different sweet potato recipes to ensure your dishes are

flavorful, visually appealing, and stand out from the competition. Consider incorporating creative flavor

combinations and unique toppings or sauces that complement the natural sweetness of sweet potatoes.

Licensing and Permits: Familiarize yourself with the local regulations and requirements for

operating a food truck. Obtain the necessary licenses, permits, and certifications to ensure compliance

with health and safety standards. This may include food handler certifications, a mobile food vending

license, and permits for parking and operating your food truck in specific areas.

Sourcing Ingredients: Establish relationships with local farmers or suppliers to source fresh sweet

potatoes and other ingredients. Emphasize the use of high-quality, locally sourced produce to attract

health-conscious customers and support the local economy.

Branding and Marketing: Develop a strong brand identity for your sweet potato food truck,

including a catchy name, logo, and eye-catching design for the truck. Leverage social media platforms to

promote your business, share enticing food photos, and engage with your target audience. Consider

participating in local events, festivals, and markets to increase visibility and generate buzz.

Customer Engagement: Prioritize exceptional customer service to build a loyal customer base.

Offer seasonal specials, loyalty programs, or incentives to encourage repeat visits. Actively engage with

customers through social media, responding to feedback and reviews, and implementing suggestions to

continuously improve your offerings.

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Collaboration and Expansion: Explore opportunities for collaborations with other businesses or

events to expand your reach. This could include partnering with local breweries or hosting pop-up events

at community gatherings or food festivals. As your business grows, you may also consider expanding into

brick-and-mortar locations or additional food trucks.

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Bibliography

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Evidence from value chain analysis of sweet potato in Karnataka.

http://krishi.icar.gov.in/jspui/handle/123456789/48736

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Sur, Philippines. International Journal on Advanced Science, Engineering and Information

Technology. https://doi.org/10.18517/ijaseit.9.2.7520

Pinoy, N. (2023, April 14). How to Succeed as a Potato Corner Franchise - Pinoy Negosyo.

Pinoy Negosyo. https://pinoynegosyo.net/potato-corner-franchise-1812.html

Market dynamics of sweet potato and sweet potato-based products in Central Luzon

[Philippines] [2003]. (n.d.). Market Dynamics of Sweet Potato and Sweet Potato-based Products

in Central Luzon [Philippines] [2003]. https://agris.fao.org/agris-search/search.do?

recordID=PH2004000068

Foxhall, K. (2006). Beginning to Begin. American Journal of Public Health.

https://doi.org/10.2105/ajph.2006.096891
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