Needs And Wants For
Living
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Contents
➢Needs
➢Maslow’s Hierarchy of Needs
➢Wants
➢Needs and Wants
➢Difference Between Needs and
Wants
➢That Difference People May Need
and Want Different Things
➢How needs and wants impacts in
an Organization
➢Conclusion
➢Reference
➢Question
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Need
What are Needs?
Needs are essential for survival and well-being.
Examples:
• Food
• Water
• Shelter
• Clothing
• Healthcare
Characteristics:
• Universal
• Non-negotiable
• Necessary for physical and mental health
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Maslow’s Hierarchy of Need
➢Physiological needs:
Foods, water, shelter, sleep
➢Safety needs:
personal security, health
➢ Love and belongingness needs:
Relationship, friendship
➢Esteem needs:
Respect, self-esteem, recognition
➢ Self-actualization needs:
Creativity, problem-solving,
andpursuing one’s passions 4
WANTS
➢ What are Wants?
Wants are items or desires that enhance our quality of life but
are not essential for survival.
➢ Examples:
• Luxury items
• Entertainment
• Dining out
• Latest technology
➢ Characteristics:
• Subjective
• Can vary widely between individuals
• Influenced by culture, society, and personal preferences
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Difference Between Need and Wants
➢ Needs?
Needs are Essentials required for basic survival and well-being.
➢ Examples:
• Physiological Needs
• Safety Need
➢ Wants?
Wants are desires for goods and services that are not essential
but can improve the quality of life
➢ Examples:
• Luxury Items
• Non-Essential service
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Need and Wants Important for Organization
Needs
➢ Strategic Planning
➢ Risk Management
➢ Employee Satisfaction
➢ Competitive Advantage
Wants
➢ Innovation and Growth
➢ Customer Satisfaction
➢ Employee Engagement
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Different
People
May
Need
And
Want
Different
Things.
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How Needs and Wants impacts in an
Organization
❖ Ideally, businesses should strive to strike a
balance between addressing customers' wants and
needs.
❖ While meeting basic needs is essential for service
functionality, fulfilling wants is equally important
for customer satisfaction and differentiation from
competitors.
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Conclusion
➢Needs
➢Maslow’s Hierarchy of Needs
➢Wants
➢Needs vs Wants
➢Difference between needs and wants
➢That different people may need and want different
things
➢How needs and wants impacts in an organization.
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References
✓ Hoffman, E. (1988). The right to be human: A biography of
Abraham Maslow. Los Angeles, CA: Jeremy P. Tarcher
✓ Maslow, A. H. (1954). Motivation and personality. New York:
Harper and Row.
✓ Balmford, Andrew and William Bond. 2005. “Trends in the State of
Nature and Their Implications for Human Well- Being.” Ecology
Letters 8(11):1218–34.
✓ Maslow, A. H. (1943). "A Theory of Human Motivation."
Psychological Review, 50(4), 370-396.
✓ Schiffman, L. G., & Wisenblit, J. L. (2019). "Consumer Behavior,"
12th Edition. Pearson.
✓ Kotler, P., & Armstrong, G. (2018). "Principles of Marketing," 17th
Edition. Pearson.
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Thank You!
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